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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,148 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Broadcast Media

A very powerful tool to analyse precisely your audience, the user journey

  • May 04, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude is very well precise to analyse the user journey and to have insights about behavior.
What do you dislike about the product?
Mobile version is not easy to use. A more fluid app would be better.
What problems is the product solving and how is that benefiting you?
We are understanding user needs, user consumption of our platforms with precise feedback. These inputs are key to know if we are developing in the right way or if we need to adjust.


    David .

Best tool to make data-informed Product decisions!

  • May 04, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude gives product teams the right tools to measure and share the impact of their work in a fast way.
What do you dislike about the product?
Managing product tracking taxonomy's governance, versioning and cleaning up is a pain. We defer to other tools such as Avo to achieve this.
What problems is the product solving and how is that benefiting you?
Understanding the impact of our changes and identifying hurdles our users pass through.
Recommendations to others considering the product:
Get your product tracking plan in check right from the beginning by adopting governance and quality tools such as Avo.app!


    Lilian D.

The main Self Serve Analytics tool for AB Inbev

  • May 03, 2022
  • Review verified by G2

What do you like best about the product?
I like a lot the support team a: The feedback session pass a feeling of taking care of the customer and helps us a lot.
What do you dislike about the product?
Is not possible to create analyze by an array property (is not user-friendly) and the notebook edition is not user-friendly.
What problems is the product solving and how is that benefiting you?
Live documentation through Notebook enables the team to understand better the tracking plan and check the analyses in the same space.
Recommendations to others considering the product:
It's a good Self Serve Analytics tool for Product/Feature Analyses.


    Business Supplies and Equipment

Good for directional reporting

  • May 03, 2022
  • Review verified by G2

What do you like best about the product?
Ease of use, non-technical stakeholders can do things
What do you dislike about the product?
unable to align with internal reporting tools
What problems is the product solving and how is that benefiting you?
experiment and product reporting, easy to stand up for temporary measurement needs


    Sumeet P.

User friendly and informative

  • May 03, 2022
  • Review verified by G2

What do you like best about the product?
Ability to visualize complex data in a simple way.
What do you dislike about the product?
Can be intimidating for beginners. Tutorials can be more intuitive.
What problems is the product solving and how is that benefiting you?
Detecting problems in released games and understanding player behaviour.


    Walter V.

Very good for product analytics

  • May 03, 2022
  • Review verified by G2

What do you like best about the product?
- Had the possibility of monitoring and performing analysis with data generated in real time.
- Create cohorts with experiments that were activated in Cockpit and measure metrics according to it.
What do you dislike about the product?
- It is hard to create datasets by the Magnitude: Amplitude dataset.
- Don't have the possibility to automatically calculate the Margin of Error between metrics.
- Put videos to teach how to use each feature in the best way.
What problems is the product solving and how is that benefiting you?
- I ran an experiment A/B and put a satisfaction survey in it. Therefore, it was possible to choose the best experience, communication and design that drive up the customer satisfaction (the same thing for choose things that decrease contact rate).
Recommendations to others considering the product:
I recommend adding a possibility to put the margin of error in the views.


    Computer Software

Ford Developer Amplitude Experience

  • May 03, 2022
  • Review verified by G2

What do you like best about the product?
Performance is usually pretty solid even for charts with many events
What do you dislike about the product?
Very limited functionality for controlling how to display the events. Hard to aggregate or create charts that aren't specifically targeting the UserId field. Also, the histogram charts auto bucket sizes aren't great, but if you try to set your own you don't get an option to have a last bucket that catches the rest of all the values like the auto size does.
What problems is the product solving and how is that benefiting you?
We mainly use it to track user engagement in our platform's various functionalities. We also use it for some operational metrics to graph out query response times as well as realtime system performance charts.


    Computer Games

Amplitude is key for decision-making by giving access to relevant and detailed information

  • May 03, 2022
  • Review verified by G2

What do you like best about the product?
Different user segmentation enables us to analyze the game as a whole but also deep dive into a specific group that is relevant for one specific business decision.
What do you dislike about the product?
Not be able to create more complex formulas and save them.
As an example, internally, my team estimates future lifetime values and it's no possible to make those calculations inside Amplitude
What problems is the product solving and how is that benefiting you?
Amplitude is currently responsible for our daily track of real-time monetization metrics. It's easier to have a dashboard that is updating every 5 minutes and gives us the room to take decisions faster.

Additionally, Amplitude is key for ours A/B tests in which the team usually follows daily metrics from all users and also from tailored groups related to the test.
Recommendations to others considering the product:
If a company wants to be data-driven and having all decisions based on multiple analysis, Amplitude is going to be a must since it is going to empower your team as the same time that it makes them more productive


    Shyam V.

Critical analytics tool for understanding of my products users

  • May 03, 2022
  • Review verified by G2

What do you like best about the product?
The different options available for me to study many different dimensions of users on my products
What do you dislike about the product?
This tool requires some amount of discipline to maintain the data. It is not always present among the team
What problems is the product solving and how is that benefiting you?
For every initiative and feature I work on I create Amplitude reports to measure if it achieves the goal and measure the outcome.
Recommendations to others considering the product:
If you use even half the features regularly, you will get a lot out of the product.


    Computer Software

Implementation takes some work but Amplitude makes self serve analyses easy

  • May 03, 2022
  • Review verified by G2

What do you like best about the product?
Once tracking events are available, it's very easy to build reports on Amplitude.
What do you dislike about the product?
It takes time to get integration done with our internal databases and etc.
What problems is the product solving and how is that benefiting you?
Saving cycle time to get analyses