Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great tool for growth analytics.
What do you like best about the product?
Great free tier for quick analysis and awesome paid tier for deeper analysis with a lot of helping features.
What do you dislike about the product?
It could have some of the best-paid features in the free tier as a limited tryout for people to test and see what they are losing.
What problems is the product solving and how is that benefiting you?
As a Growth Product Manager, it helps me a lot in my daily work with metrics dashboards, quick funnel analysis, and in-depth filtering.
Recommendations to others considering the product:
If you're in PLG ditch everything and move to amplitude.
Amplitude is easy to use data tracking platform.
What do you like best about the product?
I can quickly generate charts and share the links with my teammates. n "Active Engaged User" chart which is a critical KPI for our app; we use this chart on the Content, Marketing, Growth team's main dashboards.
What do you dislike about the product?
The data source is only mobile-based. I can't add my data from my SQL base. Also as I am a Jr, sometimes the UI is hard to understand all features.
What problems is the product solving and how is that benefiting you?
Dynamic dashboards are handy. I can add charts with an + icon and customize them for different seasons' needs. Also, you can use any chart on every dashboard. For example, we made an "Active Engaged User" chart which is a critical KPI for our app; we use this chart on the Content, Marketing, Growth team's main dashboards.
Recommendations to others considering the product:
UI is sometimes so complicated. If there is an info button for features, it will be helpful for Juniors like me :) Amplitude has great documentation for its features, but it does not easy to find them; maybe a "?" icon will simplify accessing them. Tagging special events is also complicated. If there will be a calendar feature and label the day and events, it will be amazing. We generate different content for engaged our users and could not see it easily on dashboards. Besides, I prefer adding headings on my dashboards different sections like "bla bla bla features reports" "user reports" etc. We are using main dashboards for every team, which are opened every day on their one browser tab and are checked regularly; it is complicated to find the correct section mentioned at the meetings. I mean, I want to make dashboard UI like Google Colab or Jupyter Notebook.
Intuitive user interface
What do you like best about the product?
I barely needed to read the documentation. Their buttons were intuitive—the ones for creating new charts and workspaces were just there. Pivoting the graphs on various axes was easy too. It was quick to create my first workspace.
What do you dislike about the product?
It's hard for my teammates to find the charts unless they pin it. I wish I could design how their entire workspace looked like.
What problems is the product solving and how is that benefiting you?
Seeing user retention and usage data.
Perfect product analytics platform for product managers
What do you like best about the product?
At our company, we used to use Google Analytics to manage user events. It never worked well, GA is cluttered, and building custom analysis was laborious. So we decided to look for another tool to do this job, and we found Amplitude ,our experience with it is a way better.
You can easily measure all the common product metrics using the pre-built charts they have on their platform. And If there is anything specific you need, the level of customization supported in the analysis is amazing, you can even build charts using formulas.
You can easily measure all the common product metrics using the pre-built charts they have on their platform. And If there is anything specific you need, the level of customization supported in the analysis is amazing, you can even build charts using formulas.
What do you dislike about the product?
The UI fell a little bit outdated, it doesn't hinder the usability but I think that they can improve. Besides that there is nothing I dislike about this product; I really enjoy it!
What problems is the product solving and how is that benefiting you?
We use Amplitude to do user behavior analytics. Because it is easy to configure and even easier to build plots, we become faster to do our everyday analysis this made our company more data-driven and improved our decision making
Recommendations to others considering the product:
Use it with analytics.js, a javascript library that helps manage user events.
Amplitude helps us run product analytics on a daily basis to improve our user experience
What do you like best about the product?
We can easily and very quickly analyze almost anything in the user journey/experience.
The flexibility and variety of charts is really helpful to start digging into the behavior of our users in the app and understand what works well, what need to be improved, etc..
The interface is super easy to understand and use, and in really no time we can produce any kind of analysis.
The flexibility and variety of charts is really helpful to start digging into the behavior of our users in the app and understand what works well, what need to be improved, etc..
The interface is super easy to understand and use, and in really no time we can produce any kind of analysis.
What do you dislike about the product?
The full version is rather expensive, especially for early-stage startups. Although we made use of the full version during our first year, to be honest, that was not the period when we needed it most. Additionally, it would be very helpful to have an onboarding process in Amplitude when first starting out, so we could learn the best ways to use it—such as properly tagging the app and organizing information right from the start.
What problems is the product solving and how is that benefiting you?
Any new app release we do, we can analyze the impact on our top user metrics and iterate again and again. It really helps us improve our user engagement and retention from one version to the next one.
We can also easily identify roadblocks in our user journey and by digging further we can go really to the root cause of this.
Also with all integration we can really caputure the full journey: from source of acquisition to the revenue generated by the user.
We can also easily identify roadblocks in our user journey and by digging further we can go really to the root cause of this.
Also with all integration we can really caputure the full journey: from source of acquisition to the revenue generated by the user.
Recommendations to others considering the product:
If you plan on running proper product analytics, Amplitude is a tool to consider, particularly for mobile apps.
I like Amplitude so much
What do you like best about the product?
That is easy tool to understanding what happened with the product
What do you dislike about the product?
I would like to have integration with Apple Search Ads, Google Ads and Facebook to understanding revenue costs
What problems is the product solving and how is that benefiting you?
I would like to understand customer acquisition costs
Fantastic Analytics Tool for Mobile Apps!
What do you like best about the product?
Set up was very simple. We were able to get up and running in less than an hour. Most of that was non-Amplitude related work, but once we were set up, events appeared immediately! We love the fact that we're able to send events straight to Amplitude and are able to iterate on the fly!
What do you dislike about the product?
To be perfectly honest, we have not found anything we really dislike about the platform. The tool has thus far offered everything we need and more. We can't wait to really test the limits of the platform once we start capturing more users and generating more user data!
What problems is the product solving and how is that benefiting you?
We were trying to find a simple and efficient way to capture user data. This brought us through a number of potential options, from using Google Sheets to AWS to Google Cloud to all sorts of other really convoluted processes. We're extremely lucky to have found Amplitude and haven't looked back since. Amplitude allows us to capture user data immediately and investigate any discrepancies in user behavior.
Recommendations to others considering the product:
For anyone looking at Amplitude, you should consider it. Having used multiple platforms across my entire professional career, it's been amazing to see a platform that is very intuitive and easy to use. It's definitely worth the investment!
For anyone looking for a cheap/free analytics tool, this is it! Trust me when I say I spent months trying to find the perfect tool for my small LLC. This has solved all my troubles and I'm planning to utilize this going forward. Once we are profitable, we plan to up our tier and start utilizing more of the platform.
For anyone looking for a cheap/free analytics tool, this is it! Trust me when I say I spent months trying to find the perfect tool for my small LLC. This has solved all my troubles and I'm planning to utilize this going forward. Once we are profitable, we plan to up our tier and start utilizing more of the platform.
Great experience, great customer service
What do you like best about the product?
Intuitive language, awesome documentation, and great customer service. The charts are live, and it's clear that the different tools have been well thought through.
What do you dislike about the product?
Unfortunately like a lot of business intelligence applications, it takes time to ensure the numbers match up across different tools, which is a little difficult for small teams like ours.
What problems is the product solving and how is that benefiting you?
Getting a better understanding of how our users use our product, and using the different charts are awesome. It's looking at conversion funnels
The best self-service tool for product managers
What do you like best about the product?
Amplitude is an excellent example of how self-service analytics powers up product decisions. It allows a non-technical prodict person quickly onboard themselves into data structure and start using it for product discovery. Such an instant access to data is a very powerful tool for prduct managers. For me personally Amplitude is a starting point for any product question I have.
The ability to run both high level product dashboards and at the same time being able to dig deeper per user level is sucha a powerful combination. Observing a particular user behaviour usually gives more insights than anything else. I usually do that before any high level analysis.
The other best part of the Amplitude is generousity for smaller startups. It's really easy to start tracking your own product performance with Amplitude using their free tier.
The data set up and data managing process is also build pretty efficiently. Gives a full overview of all the inputs and helps to make any small fixes right on top of the existing data layer. Pretty useful for sometimes messy product development at startups :)
The ability to run both high level product dashboards and at the same time being able to dig deeper per user level is sucha a powerful combination. Observing a particular user behaviour usually gives more insights than anything else. I usually do that before any high level analysis.
The other best part of the Amplitude is generousity for smaller startups. It's really easy to start tracking your own product performance with Amplitude using their free tier.
The data set up and data managing process is also build pretty efficiently. Gives a full overview of all the inputs and helps to make any small fixes right on top of the existing data layer. Pretty useful for sometimes messy product development at startups :)
What do you dislike about the product?
Data visualization plays a massive role in storytelling. Unfortunately, Amplitude lacks visualization customizations.
There are no options to track an agregated data per user. That's usually pretty crucial for user engagement metrics. I presume there might be an options to do that using custom formulas. But unfortunately help center doesn't provide much information around it.
There are no options to track an agregated data per user. That's usually pretty crucial for user engagement metrics. I presume there might be an options to do that using custom formulas. But unfortunately help center doesn't provide much information around it.
What problems is the product solving and how is that benefiting you?
I'm using Amplitude for core product KPIs: daily, weekly and monthly levels. Plus a bunch of dedicated dasbhoards per each product area.
User behavior insights: engagement, usage based charts.
Product exploration: usually on demand quick analysis based on a particula question or need.
User behavior insights: engagement, usage based charts.
Product exploration: usually on demand quick analysis based on a particula question or need.
Recommendations to others considering the product:
Make sure you get your event taxonomy set up right.
I would spend some additional time testing some different structures before the final implementation. This will save a lot of time in the future.
I would spend some additional time testing some different structures before the final implementation. This will save a lot of time in the future.
Best analytics product I have used for understanding user behaviour on my product!
What do you like best about the product?
It's very easy to use and integrate if you don't have a lot of knowledge in the area, so it won't be much of a problem to keep up with your product developments. Also, it is so useful for anyone in the organization, from customer success sales to product and marketing teams. You don´t need to have any knowledge of SQL, so for me, that is a TEN.
What do you dislike about the product?
Even though it is really hard to find something that I do not like because Amplitude is a great product and they are always making product upgrades you always have something to be better at. I wish I could copy dashboards and re-use them without having my charts "connected", that means, I would like to edit them separately but at the moment you can´t do that.
What problems is the product solving and how is that benefiting you?
On the marketing side, I am able to see which marketing campaigns work better, which sources my users prefer, and which is the social media that provides me the higher account of user registered.
On the product side, I can see which features my users use and which ones they don't and make a better product based on that. Also, I can see the behavior of my most retained users and that is critical.
On the sales side, I can create churned, bad medium, and good user cohorts in order to see how my clients are performing and when to contact them to prevent downgrades.
On the product side, I can see which features my users use and which ones they don't and make a better product based on that. Also, I can see the behavior of my most retained users and that is critical.
On the sales side, I can create churned, bad medium, and good user cohorts in order to see how my clients are performing and when to contact them to prevent downgrades.
Recommendations to others considering the product:
Read Amplitude playbooks (Retention and engagement) in order to start with some knowledge so it is easier to start creating charts and analyzing data.
Decide your taxonomy as Amplitude recommends (noun + verb) and make it critical to your developers to follow it, it will make the work easier for everyone in the organization later on.
Decide your taxonomy as Amplitude recommends (noun + verb) and make it critical to your developers to follow it, it will make the work easier for everyone in the organization later on.
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