Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Powerful, Intuitive Product Analytics for Funnels, Cohorts, and Retention
What do you like best about the product?
Amplitude is very strong for product analytics and behavioral analysis. The event-based data model makes it easy to track user journeys, funnels, and retention over time. The interface for building funnels, cohorts, and retention charts is intuitive, even for non-technical users.
Key strengths:
- Powerful funnel and retention analysis
- Flexible cohort creation
- Good self-serve analytics for product and growth teams
- Clear visualization of user behavior over time
- Useful for identifying drop-off points and product friction
Key strengths:
- Powerful funnel and retention analysis
- Flexible cohort creation
- Good self-serve analytics for product and growth teams
- Clear visualization of user behavior over time
- Useful for identifying drop-off points and product friction
What do you dislike about the product?
There is a learning curve, especially around event taxonomy and instrumentation strategy. If tracking is not well designed from the start, analysis can become messy or misleading.
Other limitations:
- Can become expensive at scale
- Some advanced features are locked behind higher-tier plans
- Data governance and consistency require strong internal processes
- UI can feel complex for very advanced use cases
Other limitations:
- Can become expensive at scale
- Some advanced features are locked behind higher-tier plans
- Data governance and consistency require strong internal processes
- UI can feel complex for very advanced use cases
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand:
- How users move through key product flows
- Where users drop off in onboarding or critical funnels
- Which behaviors correlate with retention and conversion
- How different user segments behave over time
This allows us to:
- Optimize onboarding and activation
- Improve feature adoption
- Make more data-driven product decisions
- Prioritize roadmap based on real usage patterns
- How users move through key product flows
- Where users drop off in onboarding or critical funnels
- Which behaviors correlate with retention and conversion
- How different user segments behave over time
This allows us to:
- Optimize onboarding and activation
- Improve feature adoption
- Make more data-driven product decisions
- Prioritize roadmap based on real usage patterns
Powerful tool but partially exploited potential
What do you like best about the product?
I like the user-friendly interface of Amplitude Analytics, which is quite easy to get started with. Features like funnels, comparison with a past period, the use of segments, and the artificial intelligence tool to complete the analysis particularly appeal to me.
What do you dislike about the product?
The 'journeys' feature is not easily usable if the events related to pageviews and clicks are not specified on our end. Also, the difference between the 'funnel - conversion' and 'funnel - over time' modules was not immediately obvious to understand.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to monitor and optimize the site's performance with access to conversion data, traffic, funnels, etc.
Developer’s Dream with Seamless Setup and Robust Features
What do you like best about the product?
I like that Amplitude Analytics allows me to generate charts and visualize data easily with the 'Ask Amplitude' AI tool. Even though I'm in the engineering department and not familiar with marketing stuff, I can ask Amplitude AI to create a chart, group, and sort users based on fields. This makes marketing tools developer-friendly too. I enjoy Session Replay a lot; it's really useful for checking records and detecting bugs easily thanks to including browser console records. The initial setup of Amplitude Analytics was incredibly easy, with helpful documentation, allowing me to integrate it into our project in just 10 minutes. It's been one of the best developer experiences I've had.
What do you dislike about the product?
Sometimes the AI doesn't quite get what I mean. I think it can be a bit improved. Also, for Session Replay, a built-in consent management tool might be helpful because in the EU, explicit consent is needed for such things. Currently, we limit the use of this feature internally and get consent separately, but if Amplitude had a built-in way to handle the consent management of Session Replays, it would be super helpful.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics combines multiple solutions, streamlining our process by tracking users, generating charts, and debugging with Session Replay instead of relying on various services.
Simplifies Analysis but Needs More Advanced Features
What do you like best about the product?
I like the ease of use of Amplitude Analytics and its ability to cover 80% of typical analysis questions with ease. I also enjoy the quick and easy experiment setup it offers.
What do you dislike about the product?
Support for more complex analyses like CURR, and proper support for experiments in Flutter
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for better understanding of user behavior on a large scale. It's easy to use and answers around 80% of analysis questions effortlessly. I also like the quick experiment setup.
Effortlessly Understand User Journeys
What do you like best about the product?
I find Amplitude Analytics easy to understand and easy to set up, which makes my work with it much smoother. I appreciate the AI analysis it offers for a deeper insight into my data. I also like the integrations available, which help me connect Amplitude Analytics effortlessly with other tools. Compared to Mixpanel, I find that Amplitude is much easier to follow, making it a preferred choice for my analysis needs. The initial setup was a breeze, completed within minutes.
What do you dislike about the product?
I think AI insights should be visible with every dashboard immediately, allowing me to look at data proactively.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me understand how users interact with our product by tracking their journey and identifying friction points.
Easy to install, everyone can use it
What do you like best about the product?
Amplitude is really easy to use, so anyone in our company can create graphs or dashboards without much effort. With our previous tools, analytics usage was mostly limited to the data and product teams, but now even our engineers are leveraging it a lot.
Setting up the tool is very convenient, and the live view of events helps us debug issues really quickly.
We also have a weekly sync with our contact at Amplitude, which lets us surface questions and tackle any issues fast.
Setting up the tool is very convenient, and the live view of events helps us debug issues really quickly.
We also have a weekly sync with our contact at Amplitude, which lets us surface questions and tackle any issues fast.
What do you dislike about the product?
After a year of using this tool, I haven’t run into any limitations.
What problems is the product solving and how is that benefiting you?
We use Amplitude analytics to confirm that the products and features we deliver are working as expected. When it’s coupled with Amplitude Experiment, we’re able to run A/B tests and feel confident in the data we’re seeing.
Powerful Lead Conversion Tracking & Custom Marketing Dashboards
What do you like best about the product?
helps develop and monitor lead conversions and custom dashboards for marketing
What do you dislike about the product?
the cost and the implantation time can take quite a bit
What problems is the product solving and how is that benefiting you?
helping drive efficient leads
Powerful event-based analytics for understanding in-app and mobile user behavior
What do you like best about the product?
What I like best: Amplitude Analytics is very strong for understanding user behavior through event-based tracking, funnels, and retention analysis. The insights are clear and actionable, and the visualizations make it easy to share findings across teams without heavy technical support.
What do you dislike about the product?
What I dislike: The platform has a steep learning curve, especially for new users, and requires careful event planning to be effective. Pricing can also become expensive as usage grows, and the interface can feel complex when using advanced features.
In addition, customer support can be slow or inconsistent at times, especially on lower-tier plans. Getting timely, in-depth help for complex issues can be challenging without premium support.
In addition, customer support can be slow or inconsistent at times, especially on lower-tier plans. Getting timely, in-depth help for complex issues can be challenging without premium support.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps track and analyze events in web and mobile apps, making it clear how users interact with specific features. This benefits me by showing which actions matter most, where users drop off, and how in-app behavior changes over time, so product decisions are based on real usage rather than assumptions.
Data That drives better product analytics
What do you like best about the product?
I like how Amplitude provides the deep insides into users behaviours, funnel analysis, helped me to optimize product features based on real time.
What do you dislike about the product?
Some reports can be slow with very large datasets.
What problems is the product solving and how is that benefiting you?
Amplitude helps me understand user behavior, Funnel tracking, product usage, which helped me to improve user experience.
Specific Graphics and Improved Efficiency with AI.
What do you like best about the product?
What I like most about Amplitude Analytics is that it allows us to generate different graphs to have a specific analysis. The information and data it offers us are very relevant, especially now that it is accompanied by artificial intelligence, which allows us to be more efficient when obtaining specific information.
What do you dislike about the product?
It could be improved in the section for new users. When I search for specific information about a user, it doesn't take me directly to that point, but rather gives me general information.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand our users' behavior and optimize decisions that improve the user experience. I like generating graphs for specific analysis and the efficiency that artificial intelligence offers in accessing relevant information.
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