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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,140 reviews
from G2

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    Juan Ignacio F.

Great analytics tool, but have things to improve

  • January 26, 2024
  • Review verified by G2

What do you like best about the product?
the range of thing and reports you can you
What do you dislike about the product?
that you can not connect it with a sheet and take some time to be really usefull
What problems is the product solving and how is that benefiting you?
give me insights of what platforms are doing well


    Computer Software

Overall good but still have some improvement could be done in Data Validation and User Path Analysis

  • January 26, 2024
  • Review provided by G2

What do you like best about the product?
It's fast enough to pull a large data set and it could save the visualization into a url that will freeze the setting. This is very helpful for sharing the charts.
What do you dislike about the product?
Sometimes, I need to validate my data. For example, am I including the right group of users. Amplitude has a good front end to show the final charts but it tells limited story behind of the charts.

For User Path, it can now filter out some events. However, I may need to skip some events category as a whole. For example, I may need to skip all click events within 1 page and only mornitor the user path from pages to pages. I can't do that easily because there are so many click events could be done within the same page.
What problems is the product solving and how is that benefiting you?
Quickly view the trend of events usage and see whether our tracking is working well.


    Nick D.

Very powerful reporting tool with great support!

  • January 26, 2024
  • Review verified by G2

What do you like best about the product?
The support is top notch. If you need help getting data on something, you can submit a support ticket and get help from their great support team.
What do you dislike about the product?
Hard to set things up if you don't know what you're doing. Also the dashboards can be somewhat rigid and you can't fully combine everything you want into a single view.
What problems is the product solving and how is that benefiting you?
This gives us critical information about where our users are spending the most amount of time in the platform, and which users on a given account are the most active.


    Sandaru S.

Easy to use tool

  • January 26, 2024
  • Review provided by G2

What do you like best about the product?
Easy to use. Easy to learn, adapt, and explore
Easy-to-implement charts
I haven't worked much with customer support
I use it every day as a PM
Easy to integrate.
What do you dislike about the product?
More customisability on the charts like colors and number sizes
Customer support, I have not engaged much.
What problems is the product solving and how is that benefiting you?
Identify weekly retention.
Engagement analysis between content types
User funnels and identifying drop-off points


    Ignacio R.

Nice

  • January 25, 2024
  • Review verified by G2

What do you like best about the product?
Oh, I really like how Amplitude Analytics provides in-depth insights into user behavior and helps me understand how people interact with my website or app. The real-time analytics and user-friendly interface make it easy for me to track key metrics and make data-driven decisions. Plus, the platform's flexibility allows me to create custom reports and analyze specific events, giving me a comprehensive view of user engagement. Overall, it's a powerful tool that greatly enhances my ability to optimize and improve the user experience.
What do you dislike about the product?
Well, one thing that can be a bit challenging with Amplitude Analytics is the learning curve. It took me some time to fully grasp all the features and functionalities the platform offers. The abundance of options and settings can be overwhelming for beginners, and I wish there were more comprehensive tutorials or guides to make the onboarding process smoother.

Additionally, while the basic features are user-friendly, some advanced functionalities may require a deeper understanding of analytics concepts. Sometimes, I find myself spending extra time figuring out how to set up more complex analyses or interpret certain data points.

Lastly, the cost can be a consideration for smaller businesses or startups. The pricing structure may be a bit steep for those on a tight budget, especially as the scale of data and usage increases. It would be great to see more affordable plans or flexible options tailored to the needs of smaller businesses.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is instrumental in solving several crucial problems related to understanding user behavior and improving the overall performance of my website or app. Here are a few key benefits:

Insights into User Behavior: Amplitude helps me gain deep insights into how users interact with my platform. By tracking user journeys, identifying popular features, and analyzing drop-off points, I can make informed decisions to enhance the overall user experience.

Data-Driven Decision-Making: With Amplitude, I can base my decisions on real-time, accurate data rather than relying on assumptions or gut feelings. This ensures that any changes or updates I make to the platform are backed by solid analytics, increasing the likelihood of success.

Optimizing User Engagement: Understanding user engagement patterns allows me to optimize the content, features, and overall design of my website or app. This helps in retaining users, increasing session durations, and ultimately driving business goals.

Personalization and Targeting: Amplitude enables me to create targeted marketing campaigns and personalized experiences. By analyzing user segments and behavior, I can tailor messages and promotions to specific audiences, improving the effectiveness of my marketing efforts.

Identifying and Fixing Issues: The platform's ability to track events and user interactions helps me quickly identify any technical issues or bottlenecks within the application. This proactive approach allows for prompt issue resolution, ensuring a smooth user experience.

In summary, Amplitude Analytics is a valuable tool for me as it provides the insights needed to refine and optimize my digital presence, ultimately leading to better user satisfaction and business success.


    Bruno C.

Great tool for insights on app usage, retention and growth

  • January 25, 2024
  • Review verified by G2

What do you like best about the product?
I believe the ease of use is one of the main selling points of Amplitude. After the team configured it and mapped events (pretty quickly, btw), I didn't need to expend a second reading docs or tutorials to start viewing the data I needed and answering the questions I had on app usage, retention, funnels, etc. I use it daily and it's my team's main platform for dashboards regarding our app (we do have GA4, but we rarely use it for this purpose, since Amplitude gives us a better view of our app and users). It has some nice integrations, with Facebook Audiences, for example. Or even sending data back to GA4. It's much more powerful than a simple dashboard and analytics tool. I highly recommend it for any team looking to deeply understand their app usage and customers.
What do you dislike about the product?
There are only 2 things I miss in Amplitude. The first one is more cross chart controls (like in Looker Studio), being able to apply one time filter, for example, that applies to all charts in a dashboard. Or cohort filters and so on. The other thing is a bit more complicated, I know, but it would be nice to have a visual event setup. Like Facebook Event Setup Tool. A bit of a stretch, I know, but it could work for front-end events.
What problems is the product solving and how is that benefiting you?
Amplitude gives me and my team a clear understanding of our app usage, user funnel and cohorts. Making it easy to understand what drives our users to return and what makes them do what we want them to do.


    Information Technology and Services

Decent platform for those who are new to analytics. Better options for those who want deep insights

  • January 25, 2024
  • Review verified by G2

What do you like best about the product?
Amplitude offers an incredibly easy to set up all (integration took maybe 2 hours assuming your data and events are instrumented properly), all - in - on analytics platform that will help you build tracking plans, help you run experiments, and help you start making data driven decisions early on in your product journey. Great for setting up daily or weekly view dashboards, and getting live in-the-moment metrics.
What do you dislike about the product?
If you're new to data analytics, or don't have data-minded people in product/eng, amplitude will be a lifesaver. I think as a tool it would have been nonpareil for smaller companies five or ten years ago. The problem is that data literacy among most organizations has increased and Amplitude uiis being left in the dust when it comes to allowing organizations to ask quesitons that are different to what amplitude thinks is best. You can't freely browse and explore your data, you need to go through a convoluted process of picking their specific kind of chart, which has ridiculous limitations. Want to see a count of users with event property = X for a dashboard? Tough, you can only see it as a donut chart or bar chart. Want to see how that property evolves over time? Sorry, not supported. Want to build a cohort on the fly to filter out a specific segment? Sorry, have to go to the cohort page and click through 4 screens to get it done. The handholding and lack of flexibility is great when you're brand new to the concept of using data, but quickly becomes a burden when you want to anything more than the most rudimentary analysis, or when you want to answer a question that amplitude hasn't built a dedicated flow for. Customer support in the startup plans is also non existent. You'll have to ask community members for customer support, which can take days to get a response from.
What problems is the product solving and how is that benefiting you?
Amplitude is helping our startup track early stage adoption numbers, feature engagement, and subscription/revenue retention. We run an AI powered companion service as a backend that plugs into partner websites. While we don't have frontend events from the partner websites, we use amplitude to report on all backend events which include things like: Average session chat time, messaging frequency, subscription rates (subscribe, renew, autorenew states), one-off purchases via the chat interface (these feed into metrics around upsell conversion rates and overall revenue numbers), and user retention and engagement over time.


    Computer Software

Very smooth

  • January 25, 2024
  • Review provided by G2

What do you like best about the product?
The ease of use once you understand the basics
What do you dislike about the product?
As a new user is difficult to understand but once you get used to it its fine, maybe a better onboarding where its almost like "Amplitude university"
What problems is the product solving and how is that benefiting you?
Lack of data and attribution


    Lucas B.

Great analytics tool

  • January 25, 2024
  • Review provided by G2

What do you like best about the product?
Easy to use, great charts & options. Time to convert is one of the best
What do you dislike about the product?
many times data is not the same as the database
What problems is the product solving and how is that benefiting you?
Create easy cohorts, independance with data team


    Computer Software

Analytics made easy

  • January 25, 2024
  • Review verified by G2

What do you like best about the product?
It's super simple and clear to understand for anyone, compared with other alternatives where you need to navigate all around the platform to do a simple report.
What do you dislike about the product?
Not being able to display KPIs in all charts when you have a dashboard without a clear explanation is a bit pointless sometimes
What problems is the product solving and how is that benefiting you?
We are continuously running experiments and quick iterations on my team, being able to have a quick an easy way to measure and track the success of them is key. Amplitude is helping us every single day with that.