Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude review from a senior product analyst
What do you like best about the product?
Amplitude is definitely the market leader when it comes to product analytics, they have the strongest feature set compared to Posthog, Mixpanel and other players on the market. They have a generous scholarship plan for startups and an affordable Plus plan. Lot of integrations and a user friendly interface. I've been using it almost daily since 2022 and have seen continuous improvements. Love the product and always recommend it to all my clients! They also have awesome community support and events, as well as certification programs.
What do you dislike about the product?
There is really not much to dislike about Amplitude!!!
What problems is the product solving and how is that benefiting you?
Amplitude is all in one tool for web, marketing and product analytics.
The Best Behavioral Analytics Tool to Accelerate Data-Driven Decisions
What do you like best about the product?
The most valuable aspect of Amplitude Analytics is its real-time interpretability and collaboration efficiency.
Even without SQL knowledge, I can analyze user behavior at the event level in depth and easily share dashboards or charts with my team — significantly accelerating data-driven decision-making.
In particular, the segmentation and funnel analysis features are highly useful for performance marketers. They allow me to trace post-ad-click user behavior in detail and quickly identify the shared characteristics of users who performed key actions (e.g., activation, conversion).
Compared to GA4, Amplitude provides much clearer behavior-level insights, making it ideal for adjusting campaign strategies based on actual customer behavior.
Even without SQL knowledge, I can analyze user behavior at the event level in depth and easily share dashboards or charts with my team — significantly accelerating data-driven decision-making.
In particular, the segmentation and funnel analysis features are highly useful for performance marketers. They allow me to trace post-ad-click user behavior in detail and quickly identify the shared characteristics of users who performed key actions (e.g., activation, conversion).
Compared to GA4, Amplitude provides much clearer behavior-level insights, making it ideal for adjusting campaign strategies based on actual customer behavior.
What do you dislike about the product?
Amplitude does have a noticeable learning curve during the initial setup.
It takes some time to fully understand event design and data structure,
but once you overcome that phase, it becomes an exceptionally powerful tool for marketers.
It takes some time to fully understand event design and data structure,
but once you overcome that phase, it becomes an exceptionally powerful tool for marketers.
What problems is the product solving and how is that benefiting you?
Amplitude helps you identify growth levers through behavioral data and validate them through experiments.
This not only drives incremental growth but also makes the product itself more complete over time.
By leveraging real-time behavioral insights, it also enables faster and more accurate decision-making — a crucial advantage in growth marketing.
This not only drives incremental growth but also makes the product itself more complete over time.
By leveraging real-time behavioral insights, it also enables faster and more accurate decision-making — a crucial advantage in growth marketing.
Simplifies growth tracking for product and marketing teams
What do you like best about the product?
Amplitude makes it really easy to understand how users engage with our product. I can quickly see which campaigns are driving quality users, build cohorts, and track their entire journey. The dashboards give a clear picture of DAU, MAU, and engagement time, which helps us double down on what’s actually working. For a marketing and growth team, it’s super valuable to connect campaign data with user behavior in one place
What do you dislike about the product?
At times, the data does not align perfectly with the figures displayed in channels such as Google Ads or Facebook Ads, which can be confusing when trying to cross-verify information. Additionally, the user interface may initially seem overwhelming to newcomers due to the abundance of features. However, after spending some time with the platform, it becomes more manageable.
What problems is the product solving and how is that benefiting you?
Amplitude has enabled us to bridge the gap between our marketing campaigns and actual user behavior within the product. Previously, we could monitor ad clicks and signups, but we lacked insight into what users did after signing up. Now, with Amplitude, we are able to track user journeys, create cohorts, and analyze engagement metrics such as DAU, MAU, and retention. This visibility allows us to pinpoint which campaigns attract high-quality users and to identify where users tend to drop off. Ultimately, the greatest advantage for us is the ability to make data-driven decisions that foster growth, optimize our advertising spend, and help keep users engaged for longer periods.
I love Amplitude
What do you like best about the product?
The diverse functionality and the quick responses to all my support tickets.
What do you dislike about the product?
There is nothing I dislike about Amplitude.
What problems is the product solving and how is that benefiting you?
Amplitude helps us gauge general user engagement with our product. It easily visualizes drop-off points, ways to increase conversion, and correlations between different events.
Powerful analytics tool that drives data-backed decisions
What do you like best about the product?
Amplitude helps me understand user behavior at a granular level — from campaign acquisition to retention. I like how easily I can identify which marketing channels and user actions contribute most to conversions and revenue.
What do you dislike about the product?
There’s a bit of a learning curve in setting up events and dashboards initially. Structuring data correctly is crucial, and it can take time to fully leverage all the advanced features.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior from acquisition to conversion. It allows us to identify which campaigns, audiences, and actions drive the highest engagement and revenue. This visibility has improved our campaign optimization and overall marketing efficiency.
Delightful Experience Using Amplitude as a First Time User
What do you like best about the product?
As a data analyst trying out Amplitude for the first time, I was genuinely impressed by how straightforward it was to access analytics and set up dashboards on the platform. The Ask Amplitude feature, which lets you create charts using plain text, was an added bonus. I often rely on Ask Amplitude to help plan my event taxonomy and to lay out the basic structure for most of my charts. The community on slack is super helpful for connecting with other amplitude users and discussing doubts or how to's.
What do you dislike about the product?
I would like to see more personalization options for charts to match them with company branding and colors, making it more useful in presentations and client facing documents. Additionally, more visualization options would also be very helpful!
What problems is the product solving and how is that benefiting you?
Amplitude is helping us move from raw event data to actionable behavioral insights. Before using it, we had fragmented visibility into how users were interacting with key features in our app. The biggest benefit has been speed and clarity in decision-making, product and marketing teams can self-serve analysis on user funnels, retention, and experiment impact without needing engineering support.
Amplitude
What do you like best about the product?
Amplitude helps me build various dashboard with different lets me analyse and view the data from different lens at the same time, its a great chart builder.
What do you dislike about the product?
Amplitude can get little confusing at times, however support helps me understand it better
What problems is the product solving and how is that benefiting you?
Amplitude has helped m build the dashboards like never before which has been super helpful.
For any startup looking to optimize their product, I would recommend it 100 times to use Amplitude
What do you like best about the product?
I really enjoy using Amplitude. As someone focused on product optimization at a startup, I rely on a free account and find it extremely valuable. I highly recommend it. I use it to check data almost every day! This platform genuinely provides access to a wide range of useful features for everyone, and its goal of helping products grow is clear. For instance, when we needed to track error levels in our products, we considered using Amplitude as our dashboard. At first, we were a bit disappointed to learn that the alert feature required payment. However, we soon found that the experimental features included an alert function, allowing us to create flags and monitor their status for timely notifications. Even with a free account, it's possible to create unlimited flags, which is truly impressive. My colleagues and I are all genuinely impressed by what a fantastic platform and product Amplitude is.
What do you dislike about the product?
There may be a bug, as emails sent by Amplitude to my inbox are not being fully displayed at the moment. However, the attached files do appear to be complete. Additionally, since the platform offers such powerful features, I would like to see more real-world use cases showcased on the official website.The login process is also very strange. I'm already logged in to Amplitude, but when I open another Amplitude page, I often have to log in again.
What problems is the product solving and how is that benefiting you?
Amplitude's SDK is really useful. Not only does it easily visualize user journeys, but it also allows for easy integration of data from other sources. Here's a dashboard I shared with my team.
- Quickly view key user data and identify potential issues based on this data.
- Identify key areas of user churn, providing insights for product/development optimization:
For example, during the user registration process, users who click "next" are assumed to be interested in the product, but not all of these users successfully register.
- Quickly view marketing/marketing effectiveness: Data is broken down by country, and currently this dimension allows us to easily identify new customers driven by various campaigns. In the future, we can assign specific metrics to each channel to differentiate traffic and effectiveness.
- Quickly view key user data and identify potential issues based on this data.
- Identify key areas of user churn, providing insights for product/development optimization:
For example, during the user registration process, users who click "next" are assumed to be interested in the product, but not all of these users successfully register.
- Quickly view marketing/marketing effectiveness: Data is broken down by country, and currently this dimension allows us to easily identify new customers driven by various campaigns. In the future, we can assign specific metrics to each channel to differentiate traffic and effectiveness.
Great Event Based Analytics Tool
What do you like best about the product?
Pre-built reports that can easily be customized to match the events you send.
What do you dislike about the product?
Takes time to learn everything, and you need to make sure you pre-define and send all the event and their properties to make things work.
What problems is the product solving and how is that benefiting you?
This is our main analytics tool for all types of reporting for both mobile app and website data.
UX Lead, tracking all metrics in amplitude
What do you like best about the product?
How easy it is to track metrics and create charts. We track everything on our marketing site and product in Amplitude. Additionally, the help and support is great. The ability to create a ticket about something i'm not sure about and get a response within the week is very important to me.
What do you dislike about the product?
Sometimes i'm not sure about the data and I have to make extra charts to cross-test an inquiry. I wish that the Guides and Surveys features was more robust and part of the base package.
What problems is the product solving and how is that benefiting you?
Knowing which features and design improvements were effective in moving company metrics.
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