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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,148 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

Easily tracks our user activity with limited knowledge of metrics and analytics

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
The simple chart setup helps me to decide what information to report on while intuitively guiding me to analyze important metrics
What do you dislike about the product?
Difficulty in reporting across different platforms (e.g. US and Canada), would like to be able to combine platform usage to get 1 report
What problems is the product solving and how is that benefiting you?
Retention analytics are helping our company to pinpoint issues with certain cohorts of clients in order to target them better and see their activity rise
Recommendations to others considering the product:
Utilize support wherever required, lean on their expertise if you are not knowledgeable in gathering metrics. You will be successful!


    Information Technology and Services

Great full-fledged solution even for highly-regulated use cases!

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
As a health tech company, we operate in a heavily regulated environment with very burdensome requirements on how we capture, store, and utilize our user data. From day 1, the Amplitude team was amazing at working with us to identify the right solution for us, including dedicated data clusters that houses data stateside only. From there on, we've been quite happy with the robustness of the platform and the in-app analytics it allows.
What do you dislike about the product?
One knock would be one inherent with this class of monitoring tools, not unique to Amplitude - in order for us to analyze certain behaviors, we would have to first anticipate it and instrument the event ahead of time. This limits our ability to conduct emergent research - watching for any and all user behaviors and letting human eyes or AI to identify patterns that we wouldn't have known to have instrumented ahead of time. This is a small issue and is not a weight on our perception of Amplitude.
What problems is the product solving and how is that benefiting you?
Amplitude has been a great tool to help us make data-driven product decisions, both before any product build to evaluate hypotheses and identify opportunities, as well as post-launch to measure effectiveness.


    Computer Software

Flexible tool, amazing insights

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
Flexible chart options, user-friendly UI
What do you dislike about the product?
You really get out of it what you put into it, so if you're willing to put in the work you can get a ton of value
What problems is the product solving and how is that benefiting you?
As a product org, we want to track user behaviors to guide the problems we focus on
Recommendations to others considering the product:
n/a


    Denis G.

State of the art

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
How easy it is to get to the data that you need.
What do you dislike about the product?
Not much! It can be awkward to figure out how to map certain funnels.
What problems is the product solving and how is that benefiting you?
Where our new users drop out during the signup funnel


    Computer Software

Engineering Director that uses Amplitude a lot

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
Super quick to setup charts and comparisons to validate assumptions.
What do you dislike about the product?
Unable to get specific events or anything in a table. Would also be cool if we could write a query using a SQL like syntax and get a draft.
What problems is the product solving and how is that benefiting you?
Product usage. Have found many broken behaviors over times with opportunities to fix and other successes.


    Information Technology and Services

Great for product analytics

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude has a great interface for building decision-useful charts. For users who are not technical its great
What do you dislike about the product?
I do feel amplitude makes it difficult to parse out nuanced information on data. For more technical people, like myself, SQL is better for really digging into data.
What problems is the product solving and how is that benefiting you?
better understanding user flows.
Product analytics and funnel data


    Financial Services

Very useful for self-serve analytics.

  • May 02, 2022
  • Review provided by G2

What do you like best about the product?
The biggest pain point Amplitude has relieved for us in Product Analytics is doing experiment readouts much more efficiently.
What do you dislike about the product?
We still run into instrumentation issues that are more difficult to debug in Amplitude.
What problems is the product solving and how is that benefiting you?
We are mostly using it for self-serve analytics, and have realized benefits in more efficient experimentation readouts, and ad-hoc data pulls.
Recommendations to others considering the product:
If you feel like your team is spending too much time on lower priority tasks, Amplitude can likely fix that issue.


    Information Technology and Services

Great experience

  • May 02, 2022
  • Review provided by G2

What do you like best about the product?
The UI interactions are just great. It really solves the purpose.
What do you dislike about the product?
Few things are still difficult to figure out.
What problems is the product solving and how is that benefiting you?
Numbers for customer interaction


    E-Learning

Very accessible Analytics tools

  • May 02, 2022
  • Review verified by G2

What do you like best about the product?
- You can create graphs and explore funnels in only a few quicks and without any technical knowledge: in that way, it is very accessible for any background
- Reports are a key asset when I face the need to deep dive into a problem and share explanations with my team: it is sharable in a click and automatically update, so a report is always relevant even for someone looking at it a few days/weeks after it was created
What do you dislike about the product?
- There are some limitations when deep diving in funnels: sometimes Amplitude can't show a specific (often small) degree of granularity. It may be the case when investigating how someone lands on a page in the case when many different routes lead to this page. This is not blocking but it would be ideal if there won't be any limitations
- Having a direct connection with MongoDB would be great. This would be a plus, but it is possible while using some platforms to aggregate data, but this is outside amplitude.
What problems is the product solving and how is that benefiting you?
- Tracking the usage of specific features that have been recently released to see their impact on our product
- Tracking how users reach specific pages so that we optimize the funnel for them


    Arts and Crafts

Works well for most use cases. The product evolves quickly

  • April 29, 2022
  • Review verified by G2

What do you like best about the product?
The ease of use. it's super intuitive & easy to build reports, charts & dashboards.
Amplitude support is very responsive. Their product evolves very fast. The documentation is perfect
What do you dislike about the product?
The dashboard feature is very limited. I wish I had more design freedom there.
What problems is the product solving and how is that benefiting you?
- AB tests
- Product analysis - funnels & main KPIs