Amplitude Digital Analytics Platform
Amplitude AnalyticsReviews from AWS customer
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Hands down the market leader of Product Analytics
What do you like best about the product?
The ability to easily present and democratize the understanding of Company data. The constant implementation of new features that solve many complex use cases. Hands down the best product analytic tool on the market.
What do you dislike about the product?
Some statistics algorithms should be reviewed, like personas. Clustering is a serious problem and should be solved by a transparent and flexible tool or not solved at all. Company does not like annual price review not aligned with inflation.
What problems is the product solving and how is that benefiting you?
Optimizing Conversion Rate in our App, optimizing user journeys and finding critical points in our customer Experience. We were able to increase the performance of some critical experiences.
Recommendations to others considering the product:
Product has always some amazing feature in roadmap. Well backed up
It is really easy to use, I wish we had better device id information.
What do you like best about the product?
building funnel, understanding drop off rates.
What do you dislike about the product?
sometimes the order of events is not correct, difficult to understand true funnel conversions
What problems is the product solving and how is that benefiting you?
optimizing onboarding funnels, AB experiments
Hard at the beginning and easy in the current use.
What do you like best about the product?
The platform helps a lot to understand data in-depth all the behavior inside the Newron platform... functionallites as copy and paste is the best option to not repeat tasks and save time (this option should be more intuitive)
What do you dislike about the product?
The first step, understanding the platform, learn about cohorts, and how to build graphics is the most difficult but after you go beyond that barrier, its easy to use.
What problems is the product solving and how is that benefiting you?
This tool is used to understand and track the behavior of GfK platform users; in that way is very effective, all metrics allow to understand different scenarios of our users and then take actions or push the usage if is necessary.
Recommendations to others considering the product:
short video recommendations or mini training to understand small tasks
Easy to set up, easy to use once you understand basics
What do you like best about the product?
It is easy for anyone to use once they understand the basic functionalities
What do you dislike about the product?
It is hard to find events unless you know what to look for
What problems is the product solving and how is that benefiting you?
It does not track page scroll. We've been able to use it to inform product decisions.
Effective for Quick Querying
What do you like best about the product?
I love that I can jump into Amplitude and quickly pull a lot of data, even while I'm in the middle of a meeting. I've often made valuable contributions to meetings while they were happening - I thank Amplitude for that.
What do you dislike about the product?
I have submitted many product requests to Amplitude, usually for little things that would make my analyses a little more relevant or powerful. I've never seen anything make it through yet.
What problems is the product solving and how is that benefiting you?
We often use Amplitude to dig into a funnel to find from which specific step (or platform, city, or any other user attribute) a conversion rate drop or increase is coming. We've found success doing that.
most flexible analytics tool
What do you like best about the product?
Very easy to create custom user segments and funnels
What do you dislike about the product?
I would like some sort of flag to alert me to data abnormality
What problems is the product solving and how is that benefiting you?
Understand user behaviors better
Great tool for understanding usage data!
What do you like best about the product?
Amplitude is easy to use once you get a little bit use to it. Gaining insights is quick and actionable. The most significant advantage to this tool, in my opinion, is the speed at which you can go from raw data to actionable insights.
What do you dislike about the product?
Amplitude is a bit like Excel in that getting your hands dirty and finding valuable insights is pretty quick and easy. But that data often leads to more questions, and sometimes, finding more advanced insights are more brutal to get working. Sometimes it's the data's fault, as if not set up correctly, it can be impossible to get what you want, but other times the tool cannot get what you are looking for.
What problems is the product solving and how is that benefiting you?
Amplitude allows us to understand the various engagements of our users. What are they clicking, what are they doing, and how do they behave. It also allows us to analyze all the funnels we have to determine what a successful visit looks like and the highest performing.
Great data toolset to choose from.
What do you like best about the product?
Preset data toolset (segmentation; funnel; revenue lt; etc) help us navigate through data frameworks very easily.
What do you dislike about the product?
Funnel could have more functions, and have an integration into segmentation;
Pathfinder tool is hard to use.
Pathfinder tool is hard to use.
What problems is the product solving and how is that benefiting you?
Understanding user behaviour; Easy to understand conversion and user segmentation.
A great tool for the masses, but doesn't alleviate the need for more in-depth analysis
What do you like best about the product?
It's easy and fast to build charts and get a read on our data.
What do you dislike about the product?
Copying dashboards isn't straightforward without templates. And having to own every card in a co-owned dashboard to save filters is very annoying.
What problems is the product solving and how is that benefiting you?
Quick and easy data that is accessible to all users within the company. Non data-savvy users can get to most of the same data as analysts.
A great tool to mix and understand my analytics
What do you like best about the product?
Cross al the data in my app in order to find insights its very valuable for any business, through amplitude the possibility to have my own main view dashboards helps my day by day.
What do you dislike about the product?
I would like and easy way to have cross app data.
What problems is the product solving and how is that benefiting you?
Its a quick way to understand the heath of our apps and make data driven decisions
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