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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,148 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

I Love Amplitude!

  • March 28, 2022
  • Review verified by G2

What do you like best about the product?
I love how Amplitude just saves my time and I get good insights and understanding of my users. I can't get too deep in the data but I don't think it's what they aim for, it helps me get quick learnings while my DS is doing a deep dive
I like how quick the charts load, how the UX is super easy to use, how I can in 90% of the time find a way to answer my questions with the tools there
What do you dislike about the product?
1. Organizing the dashboard is a nightmare, keep getting stuck. I would love to have a way to create sections in the dashboard
2. Time distribution buckets- the customization UX is not good and I never got to use it and be happy with it
3. Co-owner in a dashboard, if I add someone to my dashboard he still can't edit the charts in it and I need to add him manually to each one, very annoying, I know that some of the charts might be someone else's but for the ones in the dashboard, I'm the owner and they appear only in the dashboard I think it will really help.
What problems is the product solving and how is that benefiting you?
1. Understanding trivial things like - growth, time on site, interactions, and more
2. Keep track of new features and how they go
3. Give the developers a chance to create charts and monitor them, gets them more committed
4. Use the data I collected to get more meaningful questions for my DS


    Information Technology and Services

data accessible for all!

  • March 28, 2022
  • Review verified by G2

What do you like best about the product?
It's great that data is now available company-wide and the onus is not on product analysts to provide insights. Analysts now have time to work on value add solutions rather than spending their time on data requests from other parts of the business
What do you dislike about the product?
the learning curve is steep and intimate knowledge of the data structure is required in order to sense check and ensure the chart you are looking at is accurate. This is very hard to achieve for users that are not regularly in amplitude and potentially results in wrong decision making
What problems is the product solving and how is that benefiting you?
anything and everything! most questions that we have can be answered with amplitude. Who are our users? how are they using our product? when are they using our product? Previously, we had hypotheses for these questions so it great we can back them up with actual data


    Financial Services

Understanding your user's behaviours with a deep and complete analysis experience

  • March 28, 2022
  • Review provided by G2

What do you like best about the product?
-Being able to organize data answering the questions about our users we want to understand.
-Reporting capabilities.
-Ease of use.
What do you dislike about the product?
You cannot delete data or rollback changes so easily so you have to be careful with the first deployment
What problems is the product solving and how is that benefiting you?
Being able to understand doubts about users and how they use our app.


    Alexander R.

Tracking User Adoption alongside Product Adoption

  • March 24, 2022
  • Review provided by G2

What do you like best about the product?
the broad range of analytics available in the tool and the ability to instrument a taxonomy to collect specific data points.
What do you dislike about the product?
I would like to see more workflow-driven ui features for complex analytics. Also would be awesome to create a UI tool for taxonomy configuration.
What problems is the product solving and how is that benefiting you?
Tracking user behavior for change management initiatives.


    Market Research

Quick analysis, but limiting in story telling

  • March 24, 2022
  • Review verified by G2

What do you like best about the product?
Easy to pull numbers; little latency; variety of data visual options and customization.
What do you dislike about the product?
Specific limitations of data visualization (e.g.: inability to display data value for custom formulas, limitation of 6 custom formulas, inability to change any bar's colour, etc.) . I also wish that Text / Header options were available in Dashboards, not only Notebooks.
What problems is the product solving and how is that benefiting you?
Reporting and spread data-driven culture.
Recommendations to others considering the product:
See my pros / cons section. :)


    Yannick G.

My best analytics experience so far

  • March 23, 2022
  • Review verified by G2

What do you like best about the product?
Easy to create a chart and drill down in the data.
What do you dislike about the product?
I don't see much missing in this product so far.
What problems is the product solving and how is that benefiting you?
Amplitude helps me to better visualize my data and understand the trends.


    Health, Wellness and Fitness

Good so far havent used it enough

  • March 22, 2022
  • Review verified by G2

What do you like best about the product?
Easy wysiwug layout. We are quite a complex organisation so there are many questions that it has helped us with. trended data via our email service provider has been invalueble within Amplitude.
What do you dislike about the product?
Quite technically challenging if we want to make a change. This may well be a issue within our own company. Group by function isnt great, as it creates a new column in any data we want to extract into excel
What problems is the product solving and how is that benefiting you?
What journey are users taking from initial email send to website view, to following users onto a app. its been beneficial to use Amplitude for trended data views for regular monthly reports.


    Health, Wellness and Fitness

Great for High Level Customer Behavior Data

  • March 22, 2022
  • Review verified by G2

What do you like best about the product?
The UI makes it easy to select dimensions (with filters and group by statement) and choose desired metrics to answer business questions. In addition, the application gives added insights automatically.
What do you dislike about the product?
The platform is very rigid in its logic and doesn't allow many customizations, which makes it hard to do deep dive analyses. Such as changing the base counting criteria: session id vs cookie id vs email vs order id
What problems is the product solving and how is that benefiting you?
I use it mainly to see how many page visitors are coming on, what buttons are being clicked and gathering some high level rates for the site like click through rate and conversions


    Seraphin H.

Perfect tool for growing companies

  • March 21, 2022
  • Review verified by G2

What do you like best about the product?
- Shareable dashboards are a must. I can setup weekly emails going to my team with relevant data.
- easy to understand charts
- easy to filter events/properties, and do versions of the same chart
What do you dislike about the product?
- Sometimes if you setup too many user cohorts it takes a while to load. On some charts we have to manually update the cohorts every week (may be because of how we have it setup) and it takes a while to update 4-5 charts with 4-5 cohorts each
- we got a lot of spam events/properties that are tough to remove in bulk
What problems is the product solving and how is that benefiting you?
There is a whole article about how we setup CloudApp with Amplitude - https://amplitude.com/blog/cloudapp-learn-iterate

We are running multiple experiments through 5 platforms and quickly gathering and learning from our data!
Recommendations to others considering the product:
It may be hard for complete data beginners but it will be a powerful tool in your toolbelt


    Henry M.

The easiest way to know your customer.

  • March 21, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude allowed my team to quickly implement the taxonomy and generate reports to better understand how users engage with our products and how to better define and develop the product roadmap based on user input.
What do you dislike about the product?
I just wish there were more canned reports that could be leveraged, helping quickly find useful information from the data.
What problems is the product solving and how is that benefiting you?
Understand product adoption and stickness, drive roadmap decisions and measure impact of new product/feature introductions. We can now better understand our customers and make decisions based on the user data.