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4-star reviews ( Show all reviews )

    Information Technology and Services

Using Amplitude on an infrequent B2C product

  • February 10, 2022
  • Review provided by G2

What do you like best about the product?
Amplitude can help us with 95% of our product use cases.
What do you dislike about the product?
Sometimes I need to create two different charts for 2 numbers that I want to see on one chart. Example: I want to see our product's NPS rating and then the number of people who voted. These data points are much more valuable on one chart.
What problems is the product solving and how is that benefiting you?
We identify user behavioral patterns and make product decisions accordingly


    Reddy S.

Best Product Analytical Tool.

  • February 10, 2022
  • Review provided by G2

What do you like best about the product?
Amplitude is the best user friendly tool I have worked till now. It is very much user friendly, and the manual work we need to do to sorting the data is very very less.
What do you dislike about the product?
Not necessarily dislike, but I thought, it would be better, if Amplitude implements some automatic insight finding methods, like Apxor tool etc (Apxor uses some automatic techniques to find the cause of uninstall rates and low retentions etc.). If Amplitude also can implement these, It would be way better.
What problems is the product solving and how is that benefiting you?
I am using amplitude for multiple purposes, one is for checking the health metrics of my app, two, in understanding all the product data, say the individual feature adoption, engagement and repeat usage. Also to conduct retention analysis and uninstall analysis in my app.


    Alexandre A.

Amplitude is very good for quick and easy analytics.However, I find it is missing more complex query

  • February 10, 2022
  • Review provided by G2

What do you like best about the product?
Being able to browse user data flows in order to understand my data better for later SQL processing. I find the different type of charts very intuitive and easy to use.
What do you dislike about the product?
I dislike the fact that I can not perform some more advanced querying such as : "fetch users events after they performed this type of event", or that it is not clear
What problems is the product solving and how is that benefiting you?
With amplitude I am mainly exploring and getting a first understanding of the data and the flow of events as they are generated. It helps me to plan better for the later processing in our datawarehouse.


    Ankit G.

Great product for product analytics

  • February 10, 2022
  • Review provided by G2

What do you like best about the product?
User look-up function gives the ability to test all the triggers and flows.
What do you dislike about the product?
The segment part in charts can be improved as it does not offer "OR" functionality. It works only with "AND" correctly
What problems is the product solving and how is that benefiting you?
Mostly for funnel analysis


    Information Technology and Services

First time Amplitude user

  • February 10, 2022
  • Review provided by G2

What do you like best about the product?
1) Easy to get started if the event structuring is done right
2) We rely heavily on standard dashboards for org-wide sharing of key product metrics. Having such a ready-reference dashboard has been a lifesaver.
3) Performance is absolutely top-notch!
What do you dislike about the product?
1) You really need to get the event structure & taxonomy right is critical. Not just an Amplitude issue, applies to other such systems as well.
2) It is easy to get lost in heaps of graphs (good & bad!)
3) While Amplitude talks about NSM it would be nice to have a way of defining the key product themes/strategies and tying NSM dashboard mapped to these themes & strategies.
4) Pricing, Licensing & feature-set: compared with Mixpanel & Clevertap this is an expensive product and doesn't have the same full-stack of features for eg A/B is separate, sending in-journey messages to user is separate.
What problems is the product solving and how is that benefiting you?
1) All product metrics are now centralized, we run board meetings powered by Amplitude dashboards
2) PMs who own specific themes rely on Amplitude for tracking the impact & progress of their work
3) This is our go-to tool for "data-backed" decisions & routinely pull this up in product & engg review meetings.


    Marcel S.

Great tool to make data driven decisions, some basic statistical tools are missing.

  • February 10, 2022
  • Review provided by G2

What do you like best about the product?
Easy to make charts for everyone. Easy to track data. Structure is well made. Governing data is also very easy.
What do you dislike about the product?
Basic statistical questions are often hard to answer. Making calculations with data is only very basic. Requiring us to use other tools ti make such data queries.
What problems is the product solving and how is that benefiting you?
Maily product questions. We can run ab experiments and track user behaviour throughout our apps.


    Barış B.

Creating Your Analytics Tool In House is Waste of Time

  • February 10, 2022
  • Review provided by G2

What do you like best about the product?
We enabled every team member in the team to easily track the charts about their OKRs by Amplitude. There is no effort to educate people, no confusion between the team members. Our product/Data team creates the charts and all team members can create dashboards for their squad and track daily basis. Creating Your Analytics tool In house is waste of time.
What do you dislike about the product?
Some of the chart types such as compass, personas, etc. are hard to manage. There is a house effort to understand and educate the team members to use it effectively. Sometimes the data may be meaningless when you use those types of charts. Those chart types can be made easier to use.
What problems is the product solving and how is that benefiting you?
- Enabled all team members to use Amplitude
- Events can be easily managed in the dashboard
- We get rid of lots of efforts to create an analytics dashboard on our own.
- All team members become on the same page in terms of analytics. It was a huge problem in our team before Amplitude.


    Ravindra K.

Best user friendly product analytics tool

  • February 10, 2022
  • Review provided by G2

What do you like best about the product?
It's straightforward to use, and you don't need a lot of time to master the tool as you can create a complex report without having the SQL knowledge. Hence, many people, even with low technical background, can use it. Also, you can share the insights quickly with your team using their notebook feature.
What do you dislike about the product?
This is a rare scenario, but sometimes you can't get too creative, and you´re limited to the amplitude features, but it will affect you if you want to do some crazy thing.
What problems is the product solving and how is that benefiting you?
I am using Amplitude for all kinds of analysis from tracking the daily KPIs to analyzing the impact of new features or the engagement.


    Internet

Amplitude gets the job done but needs more improvements

  • February 10, 2022
  • Review provided by G2

What do you like best about the product?
It is easy to use and build graphs. I use the most are the funnels and segmentation. Comparing AB Tests that we run on Omptimizely. I like that it is easy to create segments of users as if I am using SQL. I think AMp is the only one that has a funnel report that has an option to choose the "Events performed in...". Which i have not seen other competitors have. Or maybe I am not aware of.
I like the ability to add Titles and Descriptions on the graphs and choose the color of bars.
What do you dislike about the product?
Out of all 20 or something graphs available, I only use 2. The rest are not intuitive. It is not because of my lack of trying. I have tried to use all of them but nothing is useful other than the 2.
I have created so much graphs, drafts and saved ones, but the UI has no way of organizing my charts. I rely mostly on copying the links or saving them in bookmarks and organize them somewhere else.
The Dashboard is very limited and restrictive in design. It is nothing compared to Google Datastudio.
The bar graph sucks in segmentation graph when adding more dimensions. Mixpanel showed me their version and it just makes more sense how they do it. Amp is very clunky.
What problems is the product solving and how is that benefiting you?
I use it mostly in analyzing our AB Tests using the Funnels. Since because I cannot replicate the funnels using any other medium or platform. Without this, I would probably not use Amplitude for anything else.


    Arjun V.

Easy Analytics tool for PM

  • February 10, 2022
  • Review provided by G2

What do you like best about the product?
very intuitive and also easy to learn new features. Doesn't require any type of training.
What do you dislike about the product?
Nothing to dislike, but if some sample or template is provided or how-to articles on new features will be great.
What problems is the product solving and how is that benefiting you?
trying to solve customer journey and also the overall health of our product. Amplitude helps us to easily see that.