Amplitude Digital Analytics Platform
Amplitude AnalyticsReviews from AWS customer
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Great and versatile analytics platform for data professionals and non-technical users alike.
What do you like best about the product?
I enjoy the simple drag and drop querying functionality native to all chart types. I also enjoy the same when making user cohorts.
What do you dislike about the product?
It can be difficult to get churn/session level data. For example if I want to understand how many days in a week our users have logged in that is difficult to extract.
What problems is the product solving and how is that benefiting you?
A/B testing for new features, understanding in-game behavioral effects, understanding the effectiveness of in-game promotions the list goes on.
Amplitude accelerates speed to actionable insights
What do you like best about the product?
Ease of use and low barrier of integration with our CDP (Segment). Really helps to 'visualize' customer data and make it accessible to a wide audience.
What do you dislike about the product?
Would love to be able to lean on the server-side integration, but will have to defer until the level of information related to the client's browser / context can be made available via Segment's server side setting.
What problems is the product solving and how is that benefiting you?
We use Segment data in Amplitude to analyze drop-off points and assess how to reduce friction for consumers, which ultimately drives conversion rate improvement.
Amplitude is the ruler of events-based reporting
What do you like best about the product?
I love the consistent date-based filtering options across Amplitude's platform, even when I change the type of report type I'm using. Once you get the hang of the interface, building reports becomes easy.
What do you dislike about the product?
I struggle to get in-depth with the filtered segments. I can't do complex filtering logic, and I don't find many options to segment users in the report. We are a SaaS company, so I would love to display things like a customer's MRR or employee size right in my report, as well as filter users out by something as granular as their permissions. Without this granularity, I have to use multiple reporting tools, which I would prefer to do all from Amplitude.
What problems is the product solving and how is that benefiting you?
I work on my company's product team, and we leverage Amplitude to track usage and behaviors across our platform. I create separate reporting dashboards for each feature, using the same core metrics to determine success. Amplitude provides us an additional lens to understand product success by pairing our event tracking reports with our various customer feedback channels.
Great Tool to discover surface level trends
What do you like best about the product?
Ease and flexibility of use; as long as you have a robust map of event properties built on your site (i.e., web visit, account creation, registering, purchase), Amplitude becomes incredibly valuable to dig into how traffic behaves on your website
What do you dislike about the product?
Amplitude Analytics doesn't give you the same level of depth / insights you might be interested say compared to a product like Looker, but I don't necessarily think that's a problem. I use those two things differently - Amplitude to get quick insights into discovering whether there's been any significant changes in actions taken on the site and troubleshooting where the problems are, and then Looker to do more business-analytics insights
What problems is the product solving and how is that benefiting you?
I use this to measure the impact of new growth initiatives taken on our site, as well as quickly identify problem areas whenever we see an unexplained decrease in say traffic or conversions. It's pretty easy to discern for example which channels have driven the most growth for us.
Our lifeline. Amplitude helps us understand what our users use and how.
What do you like best about the product?
How easy it is to chart and visualize data. There are some neuances if you leverage Segment and Amplitude together; however, it is well worth the investment. Using Amplitude, I can quickly understand if users are leveraging new features, which aspects need attention, and, importantly, what to remove.
What do you dislike about the product?
The built-in charts and visualizations are great; however, sometimes, a basic pivot table would help. Exporting data isn't great; most exports are in a formatted table that makes it hard to use it in general analytics. It's also easy to get lost in charts, especially if your account has many users. The more users who create charts, the more charts appear in the search. Tip, prune charts often, and try to have a naming convention.
What problems is the product solving and how is that benefiting you?
I leverage Amplitude for product analytics and user segmentation. To do this, I leverage Appcues for integrated NPS data; the combination of the two makes it easy to compare and contrast different user types. Further, with Appcues data, we're able to group users based on survey questions, providing additional data points to analyze usage.
Recommendations to others considering the product:
If you're a b2b company, invest in the Group/Account feature
Amplitude is a great tool to start a data driven company
What do you like best about the product?
Amplitude is a huge time saver. Once you get the gist of it, you can do complex analysis in minutes while it would take hours using another platform.
What do you dislike about the product?
You get what you pay for. Amplitude is an expensive BI platform, but well worth it considering how easy it is to use and the insights it provides.
What problems is the product solving and how is that benefiting you?
Anything you can do with SQL, you can do it faster and better with Amplitude. As a PM of a tech product, the biggest benefits are the time it saves and being able to teach Amplitude with no data background.
Highly intuitive tool
What do you like best about the product?
Amplitude is the kind of tool that makes data and insights accessible to anyone in a decision making position or just anyone interested, in comparison with google analytics amplitude offers, since the free version, a wither date range for analysis
What do you dislike about the product?
For the information provided by Amplitude to be helpful and gain insight, the setup process has to be very thorough and made by people with business sense; also, as it happens with digital products, event setup is a living process. Desing personalization when creating charts and dashboards is limited
What problems is the product solving and how is that benefiting you?
In the beginning, it was just descriptive statistics to understand product performance, but after massification, we are using much more behavioral cohorts to capture value
Better than most
What do you like best about the product?
Visualization options
Easiness in creating a chart from parameters
Easiness in creating a chart from parameters
What do you dislike about the product?
Duplicating chart is difficult
Deep analysis is difficult
Deep analysis is difficult
What problems is the product solving and how is that benefiting you?
Usage numbers , continuous monitoring of usage
Great tool but performance is lagging
What do you like best about the product?
Simple visualizations let you see product performance at a glance. If configured well by the org it's easy for business users to build their own dashboards.
What do you dislike about the product?
The tool is slow and getting slower every day. Sometimes charts spin for minutes before rendering.
What problems is the product solving and how is that benefiting you?
Tracking A/B tests. Monitoring key business metrics like sales and revenue. Much easier than alternatives like writing SQL queries or using outdated products like Tableau
Easy to use and understand, good navigation, complete metrics
What do you like best about the product?
I personally like the funneling part of amplitude. It give me a tremendous insight to what happen on my conversion funnel right now. For other tools, i need to perform a data work first prior to get the insight.
What do you dislike about the product?
Chart insight legend (overall, average, last value), it should not dissapearing when we put more than 2 data/event parameter on the segmentation chart. Or at least somehow put option for the users to see it.
What problems is the product solving and how is that benefiting you?
I can produce funnel insight in less than 10 minutes. This process usually take longer than 45 mins when using other tools because I need tp process and compile the dataset first.
Recommendations to others considering the product:
If you looking for analytics tools where you can produce insight within minutes and easy to use, this is it!
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