Amplitude Digital Analytics Platform
Amplitude AnalyticsReviews from AWS customer
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Very robust tool
What do you like best about the product?
The funnel and segmentation abilities. Most problems can be answered easily.
What do you dislike about the product?
The funnel conversion window is only 90 days. It costs $12,000/year to get a full year look.
What problems is the product solving and how is that benefiting you?
Improving conversion funnels
A great tool for analytics with a lot a more future opportunities to grow
What do you like best about the product?
The tool is straightforward and easier to pick up. Some of the analysis types are intuitive. TL;DR- the tool does most of the work for you with some minimal tinkering from your end to make it yours.
What do you dislike about the product?
The tool sometimes is super slow to respond and bugs pop-up around filters and how the charts are displayed in the dashboard. It can provide more user control.
What problems is the product solving and how is that benefiting you?
All Product Analytics. We are able to read the trends clearly and make the right calls most of the time.
Quick, responsive, super easy.
What do you like best about the product?
The way you can easily query the data, and the UX tied to it - makes it easy to use for any role at the company.
What do you dislike about the product?
Somewhat expensive subscription. Need to negotiate price often.
What problems is the product solving and how is that benefiting you?
Following A/B tests, trouble shooting in general.
For most use cases, Amplitude has made it heaps easier to understand behavioral data
What do you like best about the product?
How simple it is to create visual representations of behavioral data.
What do you dislike about the product?
Some features (such as Engagement Matrix) is currently not providing any insights - I would like to understand how I need to change/update instrumentation to get the full value out of these types of tools.
What problems is the product solving and how is that benefiting you?
A/B tests, cohorting for user engagement
Excellent tools that provides detailed insights into collected data
What do you like best about the product?
I love the dashboard to get a high-level overview of related charts. The platform provides extensive functionality to configure charts. Setting up monitors is also a great feature that we heavily rely on as well.
What do you dislike about the product?
Creating chart can be challenging to create and there is a steep learning curve. When unfamiliar with a section of char creation I am concerned that I won't configure it correctly
What problems is the product solving and how is that benefiting you?
We are trying to solve the problem of user drops off / maximising user engagement. We use amplitude a lot when running and collecting data on experiments, it's great at providing a detailed insight.
I love using Amplitude/I use it every day
What do you like best about the product?
I like the ability to quickly and efficiently pull key metrics when analyzing tests in Amplitude. I also like how easy it is to share a Dashboard or Notebook with fellow colleagues.
What do you dislike about the product?
Rearranging reports on a Dashboard can be very frustrating because, as a user, I have to drag a report somewhere else and then everything below is automatically altered.
What problems is the product solving and how is that benefiting you?
At my current company, Amplitude is frequently used in pulling and reporting on behavioral metrics tied to key product changes. We use this data to understand the impacts on onsite changes in user behavior and ways in which we can improve.
Good toll for Experiment(A+B) analysis
What do you like best about the product?
Being able to create a funnel conversion chart
What do you dislike about the product?
The way events performed are described with the popup
What problems is the product solving and how is that benefiting you?
Comparing how experiments lead to an increase in conversion of user sign in
Great way for marketers to visualise results
What do you like best about the product?
Easy to use functionality, notebooks really help bring post-campaign reporting to life. I also love the way you can build cohorts, and if linked up with your cdp you can push back the audience and retarget using your ESP.
What do you dislike about the product?
I want some more functionality on the grouping tool. I would also like to see more flexibility on targeting i.e contains equals. One thing I am trying to do in a funnel is a customer held a certain property before a campaign and held a different one after. The 90 day element needs to be extended
What problems is the product solving and how is that benefiting you?
Post campaign analysis, status charts, to alert me if something is wrong. It's certainly helping us paint a better picture when it comes to justifying new campaigns to snr management
Powerful functionality compared to other BI tools, but some unfriendly usability features
What do you like best about the product?
For an analyst, it's great because it's like a configurable interface with data structure concepts like group by or holding constant.
What do you dislike about the product?
Some of the visualizations aren't as configurable or customizable as I would like (I want to drag / drop, show all on charts, short trended bar charts).
I love using dashboards & notebooks, but it's annoying to create because it's a lot of repetitive actions to go in and update each individual view. I wish I could edit within the dashboard view without having to create a million separate reports.
I love using dashboards & notebooks, but it's annoying to create because it's a lot of repetitive actions to go in and update each individual view. I wish I could edit within the dashboard view without having to create a million separate reports.
What problems is the product solving and how is that benefiting you?
It's a great self-service tool for funnel analysis with our product stakeholders and a great quick read for our analysts. We use it for AB testing, product feature rollouts, and monitoring the health of key metrics.
Good analytics solution
What do you like best about the product?
Data centralization, easy visuals, and automatic comparisons/AB tests make for efficient monitoring and experimentation. It has become central to the workflow I use, a highly recommended analytical solution.
What do you dislike about the product?
There is not much to dislike about a solution that makes it easy to do data analytics. I sometimes prefer to query the data directly to run a more detailed analysis, but that is about it.
What problems is the product solving and how is that benefiting you?
I am mainly working on A/B tests and monitoring. Amplitude removes the need to run manual statistical tests. In tandem with our excellent data team, we have been relying on amplitude to analyze the results of our experiments.
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