Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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The market leader in Product Analytics
What do you like best about the product?
Making reports becomes a breeze! Anyone in the business can make any reports very easily without any knowledge of SQL.
What do you dislike about the product?
You need to know what you're doing when implementing - making mistakes is costly.
What problems is the product solving and how is that benefiting you?
We're getting insights into our user behaviour.
Recommendations to others considering the product:
I can definitely recommend Amplitude.
A Must to Keep track of your data
What do you like best about the product?
Easy to learn and configure charts and explore data
What do you dislike about the product?
Adblocks are a pain when tracking some data.
What problems is the product solving and how is that benefiting you?
Identify where our product needs improvement. Easy to justify and track the impact of changes.
One of the best pieces of software I’ve ever used
What do you like best about the product?
Amplitude is a fantastic piece of software that’s drastically improved the rate and depth of data analysis. It’s impressively fast and easy to use. The hashing of the url on every edit makes it easy to send a slight tweak of a chart to a colleague. It’s also gotten better since we implemented it a year ago, with expanded chart types and small improvements like being able to save a date window over an entire dashboard instead of having to click into every chart to update the dates.The event monitoring and alerting feature has helped us discover sudden shifts in behavior and also quickly become aware of bugs. Amplitude's Templates feature allows us to quickly spin up an A/B test dashboard with all of our key metrics, saving hours of time. Amplitude is one of the best software products I've ever used and I'm using it constantly.
What do you dislike about the product?
I wish they had a better way to gain insight into bounce rate. Also, their session start/end tracking can be fraught, so we created our own unique session ID.
What problems is the product solving and how is that benefiting you?
Implementing Amplitude led to a step change improvement in our understanding of customers. It's invigorating to be able to quickly slice our data by so many dimensions and get to specific insights about different customer segments. It democratizes access to data and insights, leading to many more unique insights from a broader number of team members. These insights help us make more informed product decisions and develop hypotheses for experiments. Experimentation is how we prove that we're launching products that solve customer problems and improve our business.
Amplitude provides discoverable insights for data novices
What do you like best about the product?
Amplitude's discoverable data model, which doesn't require a user to know every attribute, or event, or relationship to get value. With good governance in place, the GUI approach to data makes it easy to stumble onto excellent insights without any knowledge of SQL or databases.
It's an exceptional communication tool, allowing interested parties to tinker with the insights you've discovered, to understand them better themselves. The Notebooks feature also allows you to create a narrative using interactive data, which can be quite compelling for specific problem spaces.
It's got a great ability to scale with the proliferation of reports that can get created. This is a common double-edged-sword of democratising service like this - if you make it easy, you drown in a sea of crap, without being able to get back to the thing you need. Amplitude has some really solid organising and dashboarding tools that keep that under control - even at the scale of 5k users.
It's an exceptional communication tool, allowing interested parties to tinker with the insights you've discovered, to understand them better themselves. The Notebooks feature also allows you to create a narrative using interactive data, which can be quite compelling for specific problem spaces.
It's got a great ability to scale with the proliferation of reports that can get created. This is a common double-edged-sword of democratising service like this - if you make it easy, you drown in a sea of crap, without being able to get back to the thing you need. Amplitude has some really solid organising and dashboarding tools that keep that under control - even at the scale of 5k users.
What do you dislike about the product?
Amplitude seems to run a lot of "pickers" in-browser, downloading the full data set for instant-response searches. This is great at first, but at scale, this can create some slowness - picking a user to share a report with, within a 5,000 user organisation can take 10 seconds to load. This applies to things like attributes, events, users, etc.
One additional frustration is that there are a (small number) of reports that take a LONG time to run, and can't be abandoned once triggered. So if someone is curious and poking around, they'll be turned off by the wait, and probably never actually try and use those reports properly, because they just know that it jams the interface.
One additional frustration is that there are a (small number) of reports that take a LONG time to run, and can't be abandoned once triggered. So if someone is curious and poking around, they'll be turned off by the wait, and probably never actually try and use those reports properly, because they just know that it jams the interface.
What problems is the product solving and how is that benefiting you?
I use Amplitude to specify and track product behavioural data - like clicks, views, etc. in my area of product. I also use it to explore reasoning for why we should or shouldn't pursue some customer problem areas - building evidence surrounding a hunch - scratching an itch.
On both ends of those spectrums - tracking success vs. scratching an itch - the product is super useful. In 30 seconds I can build a rough report that might indicate my hunch about a certain problem - scrapped quickly if it's not worth exploring. If I spend half an hour, I can craft a report that tracks an annual OKR for behavioural metrics outcomes, ready to be shared and used very frequently.
For both of these, staying organised with the proliferation of reports that gets created is the best in class that I've seen. It's easy to stay organised, in groups of teams, and with scrappy + official type reports.
On both ends of those spectrums - tracking success vs. scratching an itch - the product is super useful. In 30 seconds I can build a rough report that might indicate my hunch about a certain problem - scrapped quickly if it's not worth exploring. If I spend half an hour, I can craft a report that tracks an annual OKR for behavioural metrics outcomes, ready to be shared and used very frequently.
For both of these, staying organised with the proliferation of reports that gets created is the best in class that I've seen. It's easy to stay organised, in groups of teams, and with scrappy + official type reports.
I love how Amplitude enables my teams and diminishes their reliance on the analysts.
What do you like best about the product?
- The UI very user-friendly allowing non-tech people to check performance on many metrics by the ease of both analyzing but more importantly creating charts!
- Makes governance smooth: ease of validating new events, populating descriptions for them.
- Custom events and cohorts
- Documentation is pretty thorough and it keeps getting updated.
- The UI and the charts are easy on the eye, organized, and look pretty.
- Makes governance smooth: ease of validating new events, populating descriptions for them.
- Custom events and cohorts
- Documentation is pretty thorough and it keeps getting updated.
- The UI and the charts are easy on the eye, organized, and look pretty.
What do you dislike about the product?
- It would be great to have the AND logic in customer events.
- I would love to have the ability to synchronously working on charts at the same time with my coworkers.
- Anamoly detection UI and customizable error bounds would be helpful.
- Not being able to clean outliers.
- Not being able to go in time for more than 52 weeks.
- Not being able to select a subset of the data (particular columns) while exporting the output.
- For some computations, it's hard to understand what's happening under the hood.
- I would love to have the ability to synchronously working on charts at the same time with my coworkers.
- Anamoly detection UI and customizable error bounds would be helpful.
- Not being able to clean outliers.
- Not being able to go in time for more than 52 weeks.
- Not being able to select a subset of the data (particular columns) while exporting the output.
- For some computations, it's hard to understand what's happening under the hood.
What problems is the product solving and how is that benefiting you?
I'm a product analyst and a good portion of my time is dedicated to answering ad-hoc questions from my team. Amplitude is enabling my teams to be self-sufficient in their data analysis which in turn gives me a lot of time to help them with more depth-in research.
Recommendations to others considering the product:
For any organization looking for an easy-to-learn and well-structured product analytics platform, I can sincerely recommend amplitude. Amplitude won't substitute for all your need regarding data warehousing and advanced querying in its current form, however, it will save your employees many hours with running quick analysis and creating beautiful charts.
Easy to implement metrics, ensures our team gets the right feedback about customer usage quickly
What do you like best about the product?
Amplitude is an indispensable tool for product teams to do their work -- measuring the impact of new features and deciding how to iterate on them.
What do you dislike about the product?
Having a lot of metrics, it can be hard to find a particular one, especially if there are many that sound familiar but one has been vetted or used more recently. You can clean them up, but it takes time, some automation for this or features like favoriting would be nice.
What problems is the product solving and how is that benefiting you?
Product teams are shipping and iterating based on metrics we're measuring in Amplitude.
Market Leading Product Analytics Tool
What do you like best about the product?
The best thing about Amplitude is how self serve it is. It's a very user friendly tool that non technical team members can quickly pick up. Also they are constantly iterating on the product and I have been impressed with how often they release new features.
What do you dislike about the product?
The most difficult thing to manage with Amplitude is the data flowing in, though they have released more tools around data governance, more robust tools would really help with keeping the data clean.
What problems is the product solving and how is that benefiting you?
Amplitude is our primary analytics tool for our Product and Engineering teams. Having data at your finger tips leads to better data driven decision making.
Ease to use product analytics for all
What do you like best about the product?
- Accessible to every cross-functional member of the organization.
- Wide ranging out of the box support for lots of critical use cases.
- Rapid pace of innovation resulting in the addition of new and useful features.
- Very easy to share analytics work with the whole organization.
- Great support and responsiveness from the Amplitude team.
- Wide ranging out of the box support for lots of critical use cases.
- Rapid pace of innovation resulting in the addition of new and useful features.
- Very easy to share analytics work with the whole organization.
- Great support and responsiveness from the Amplitude team.
What do you dislike about the product?
- The more sophisticated product analytics features still have a steep learning curve.
- Even more templates right outside the box to bootstrap new users would be welcome.
- Ease of collaboration and ownership management on dashboards could be improved.
- Dashboard customization naturally not at the level of a Tableau so will likely still need internal reports to achieve certain reporting outcomes.
- Even more templates right outside the box to bootstrap new users would be welcome.
- Ease of collaboration and ownership management on dashboards could be improved.
- Dashboard customization naturally not at the level of a Tableau so will likely still need internal reports to achieve certain reporting outcomes.
What problems is the product solving and how is that benefiting you?
- Understanding overall user behavior
- Dashboards for key metrics
- Descriptive analytics for new feature launches
- One-off investigations
- Dashboards for key metrics
- Descriptive analytics for new feature launches
- One-off investigations
Recommendations to others considering the product:
- Optimizing your event schema to align with Amplitude functionality is critical
Clean User Interface & Powerful Insights
What do you like best about the product?
The most helpful thing about Amplitude is how easy it is to use. Without any instructions you can really dive into the platform and start building beautiful charts and graphs that give you great information. As a marketer I also enjoy being able to create team spaces and share dashboards in those spaces with your coworkers. I also love how real-time the updates are on these dashboards giving you the ability to see the progress of a campaign at any moment without having to update.
What do you dislike about the product?
The thing I dislike the most about Amplitude seems somewhat minor, but it is the fact you really only have access to a few different visualizations. I'd love to see them expand on the visualization selection beyond simple bar and line charts. While I believe these are great, it would be awesome to have access to things like pie charts and others that tools like data studio and tableau offer.
What problems is the product solving and how is that benefiting you?
We're solving an issue where we were unable to track signups coming from specific sources in our product. Amplitude allowed us to easily set this up & track signups grouped by UTM source.
Helpful Platform for Multiple Uses
What do you like best about the product?
Gives our team insights into user behavior and effectiveness of new features or campaigns.
What do you dislike about the product?
There is a relatively steep learning curve.
What problems is the product solving and how is that benefiting you?
We are gaining understanding of how users interact with our products.
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