Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Powerful, but with a steep learning curve
What do you like best about the product?
What stands out the most is its remarkable ability to answer complex questions about user behavior, something that few other tools manage to do as effectively. We are able to conduct deep and precise analyses of user journeys, and creating funnels and retention analyses is very straightforward. Additionally, despite the platform's depth and richness of features, its interface remains intuitive and user-friendly.
What do you dislike about the product?
The conceptual learning curve is fairly steep, and the depth of insights you gain relies greatly on the specific events you implement and the properties you track. For teams used to working with a marketing metrics framework, adapting to a product analysis approach that centers on particular user actions can be challenging. Additionally, while there are some features related to marketing attribution, this tool is not best suited for that purpose. Its primary design is to help you understand user behavior within the product, rather than to optimize advertising spend or pinpoint which campaign achieved the highest ROI.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics addresses the fundamental challenge of understanding in-depth user behavior within a product, offering insights that go well beyond standard marketing metrics.
This has benefited us in several important ways. First, it gives us detailed visibility into user journeys. We are able to closely examine the paths users follow, set up funnels to pinpoint where they drop off, and generate retention charts that reveal patterns of long-term engagement.
Second, Amplitude enables us to answer complex 'why' questions. Rather than simply showing us what happened, it helps us uncover the reasons behind user actions by analyzing their specific behaviors and attributes.
Finally, it empowers our team by allowing product managers and designers to independently explore and answer their own questions. This reduces our reliance on data analysts and helps speed up the product development process.
This has benefited us in several important ways. First, it gives us detailed visibility into user journeys. We are able to closely examine the paths users follow, set up funnels to pinpoint where they drop off, and generate retention charts that reveal patterns of long-term engagement.
Second, Amplitude enables us to answer complex 'why' questions. Rather than simply showing us what happened, it helps us uncover the reasons behind user actions by analyzing their specific behaviors and attributes.
Finally, it empowers our team by allowing product managers and designers to independently explore and answer their own questions. This reduces our reliance on data analysts and helps speed up the product development process.
Godsend for marketers looking to track impact
What do you like best about the product?
Upsides include being able to track impact across various marketing channels, like in app messages, push notifications, and EDMA
What do you dislike about the product?
Quite satisfied, maybe it could be easier to create reports
What problems is the product solving and how is that benefiting you?
Marketing impact
Easier to customize than GA
What do you like best about the product?
The easy-to-create charts and dashboards are my favorite. I especially like that you can easily share versions of reports with live edits to get help with questions or share insights you want to collaborate on, before you're ready to share with a wider audience.
What do you dislike about the product?
You need to pay attention to the dates you use in multiple places, such as the cohort date reference vs the dates of the chart vs. the timeframe within which any of the chart actions take place. Once you get the hang of it, it is less challenging but for onboarding it isn't always intuitive.
What problems is the product solving and how is that benefiting you?
It helps us understand our user flow and look for opportunities to optimize acquisitions to achieve more efficient CPAs alongside higher LTV.
Powerful Product Analytics Platform
What do you like best about the product?
Amplitude makes it very easy to explore user behavior, build funnels, and visualize retention without needing constant SQL queries.
What do you dislike about the product?
Sometimes dashboards feel slow with large datasets, and advanced features can take time to learn.
What problems is the product solving and how is that benefiting you?
It helps us understand user behavior across journeys, spot drop-offs, and measure feature adoption. This leads to faster product decisions and data-driven prioritization, reducing guesswork and improving retention.
Amplitude has made day-to-day analysis effortless and easily accessible at our fingertips.
What do you like best about the product?
Cohort analysis, funnel analysis, and funnel drop-off can be easily tracked.
What do you dislike about the product?
- The event name should be standardized across all clients.
- There should be a certification course for the platform.
- There should be a certification course for the platform.
What problems is the product solving and how is that benefiting you?
- There was attribution gap problem on another platform which amplitude has solved and made a easy go to tool for any marketing analytics
Platform that has it all
What do you like best about the product?
Easy to create and share charts. Easy to adjust them visually and make pretty and useful dashboards. Great API.
What do you dislike about the product?
Lacking extended functionality sometimes; user lifecycle charts could have been better visualized.
What problems is the product solving and how is that benefiting you?
Getting the insights of users behavior.
Turning Data into Growth with Amplitude
What do you like best about the product?
Amplitude makes it really easy to understand how users move through our product. The funnel and pathfinder reports are especially helpful in spotting drop-offs, while cohort analysis gives us a clear view of retention and engagement. I like that it’s truly self-serve — our product and marketing teams can pull insights quickly without waiting on data teams. The integrations with tools like Segment and Braze make it even more powerful.
What do you dislike about the product?
The learning curve can feel steep at first, especially for non-technical users. Some advanced features take time to master, and the number of report options can be overwhelming until you get used to the platform. I’ve also noticed that dashboards can feel a bit heavy to load when multiple charts are added.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior in detail — from acquisition all the way to retention. It solves the problem of relying too heavily on raw data pulls or engineering support by making analytics self-serve for product and marketing teams. We can quickly spot drop-offs in funnels, measure feature adoption, and track cohorts over time. This has directly helped us improve onboarding flows, increase retention, and make more confident product decisions.
Amplitude offers extensive capabilities without extra effort
What do you like best about the product?
Simple implementation default events, low entry barrier to the tool, extensive capabilities for both basic and advanced analytics, user-friendly interface, plenty of available integrations, and clear documentation, the custom event feature in the interface is very useful.
What do you dislike about the product?
Report building is limited in terms of available features, and sometimes a report with more advanced settings is required.There are only minor variations in how reports can be arranged on the dashboard. At times, certain functionality is missing and cannot be purchased separately, only by upgrading the plan.
What problems is the product solving and how is that benefiting you?
End-to-end analytics. Data from Customer, Intercom, CRM, and ad accounts are consolidated in Amplitude. It allows you to see the full user journey.
Understanding user conversion, showing potential growth points.
Evaluating the impact of website changes based on data.
Channel and advertising analytics for optimization.
Understanding user conversion, showing potential growth points.
Evaluating the impact of website changes based on data.
Channel and advertising analytics for optimization.
A powerful analytics tool
What do you like best about the product?
Granularity of the data, visualizations, ease of share with colleagues
What do you dislike about the product?
Need a bit of learning curve (mostly internally to understand how data is prepared)
What problems is the product solving and how is that benefiting you?
Users' adoption, engagement, stickiness and retention through features we launch. Also global KPIs
Easy to use as a marketer
What do you like best about the product?
It's easy to use and duplicate graphs from previous analyses. I also really enjoy how easy it is to make a dashboard so my team can keep track of kep campaigns and events.
What do you dislike about the product?
I wish the error messages were more detailed so I know how to fix issues I come across when creating charts.
What problems is the product solving and how is that benefiting you?
Amplitude helps us know which marketing efforts are paying off. Our CRM system also has very limited A/B testing capabilities so through amplitude we can set up tracking to test more and track what performs the best.
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