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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,148 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

Useful tool for tracking and displaying user interactions to guide product decisions

  • February 28, 2022
  • Review provided by G2

What do you like best about the product?
I find amplitude simplifies collecting and filtering user data and interactions to highlight product impacts and usage. This information can significantly help the decision-making process to be more objective and customer-focused rather than based on conceptual principles.
What do you dislike about the product?
There can be a high learning curve and level of complexity involved in first setting up helpful charts and metrics and displaying these on a dashboard. Additionally, permissions applied within a dashboard don't apply to individual charts within that, so shared ownership of data and metrics can be complex.
What problems is the product solving and how is that benefiting you?
It helps us track and monitor customer interactions with our product. The main benefit is measuring the success and take-up of new products and features and identifying where UX improvements should be made.


    Information Technology and Services

Easy to use analytics tool, democratising data access

  • February 28, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude allows you to quickly and easily create charts to track anything you need to. The ability to repurpose existing charts that automatically create a new draft means it's so simple to get the charts you need. Building full dashboards to track things over time also make it such a helpful tool.
What do you dislike about the product?
It would be great to be able to automatically share dashboards and charts with specific team members, instead of having to manually add them each time. This would improve business continuity when other team members leave the business and also improve efficiency.
What problems is the product solving and how is that benefiting you?
Amplitude allows us to track all activities. For my team, we can track the performance of marketing campaigns and share these with the rest of the business. Everything is able to be tracked and reported on.


    SHUBHAM W.

No CODE required . TOO GOOD

  • February 27, 2022
  • Review verified by G2

What do you like best about the product?
It is so easy that you can just measure your data without coding and thus removes long dependency for data on data team.
Would highly recommend this.
What do you dislike about the product?
Code should also be visible , like in case of Metabase.
What problems is the product solving and how is that benefiting you?
Daily tracking for Vedantu App


    Financial Services

A lifesaver for tracking & attribution in growth amrketing

  • February 25, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude has been a reliable source of truth for the growth marketing function as we optimize on last-touch attribution in the short-term. Every department has access to the analytics and can create their own reporting easily.
What do you dislike about the product?
It's hard to build topline reporting & dashboards in an easily digestible format. I'm constantly toggling between charts to review different reports.
What problems is the product solving and how is that benefiting you?
I'm making performance optimizations across my paid channels using Amplitude data; I'm creating customer data lists & piping it in-channel to create high quality seed lists for LAL targeting.


    Enrique M.

I encourage to use Amplitude for any team checking the web/app API data driven metrics / charts

  • February 25, 2022
  • Review verified by G2

What do you like best about the product?
The most helpful resource for me is the quick search feature integrated with all the options of the platform so I can easily give a keyword, and the program will provide the options also I like the option to sort the charts results based on API error codes or countries or platforms without the need to set up those options manually and the hability to create your own spaces and dahsboards.
What do you dislike about the product?
There are some KPIs based on URLs, that we can visualize in year basis that are not always accurate in the best way in Amplitude, however, if we look for the same metric is less than a year it looks fine.
What problems is the product solving and how is that benefiting you?
Amplitude allows checking app/web trends like how many apps were downloaded ? How many people login into the web or the app? How many signs? How many clicked on specific options? That is among many possibilities that could be configured via API or URLs.


    Robin K.

Costly but worth the money

  • February 25, 2022
  • Review provided by G2

What do you like best about the product?
Analyzing experiments and resolving all queries I have regarding my products always takes me back to amplitude. Before too long, I have all the answers, thanks to it.
What do you dislike about the product?
The pricing is clearly on the higher side. That's the only (though of a considerable magnitude) downside. I wish it were relatively easily accessible to smaller teams out there.
What problems is the product solving and how is that benefiting you?
Exploring the potential of amplitude for a new user might be difficult. For experienced individuals, though, it is a breeze. We have been able to scale our product rapidly using Amplitude.


    Financial Services

Great tool. Absolutely love it

  • February 24, 2022
  • Review verified by G2

What do you like best about the product?
- I love the ease with which I can create a chart
- I love that for every change, I can share a new link and preserve it across people with who I've shared it with
- User events lookup on the phone is gorgeous.
What do you dislike about the product?
- I dislike that sometimes there are a lot of things to explore in amplitude that can make me struggle to find somethings
- I wouldn't say I like that the user lookup only shows recent events. Want more entries in that
What problems is the product solving and how is that benefiting you?
I am a product manager, and I love looking at the data to gather actionable insights on my product. Amplitude improves how I work and helps me focus on the most important things for the business through Data


    Computer Software

Great user experience

  • February 23, 2022
  • Review provided by G2

What do you like best about the product?
It's very easy for me to create, dice, and slice the data I'm looking for.
What do you dislike about the product?
The side bar includes a lot of things that I'm not sure if i need all the time.
What problems is the product solving and how is that benefiting you?
Making product data-driven decisions


    Michael M.

Amplitude gives me everything I need in one place

  • February 23, 2022
  • Review verified by G2

What do you like best about the product?
The ability to create custom charts that does a good job of visualizing data and helping explain how users interact with the product. It is very helpful in identifying trends.
What do you dislike about the product?
There is not much I don't like. There has been a couple of times when amplitude was experiencing a partial outage but that is few and far between.
What problems is the product solving and how is that benefiting you?
Trying to identify trends in how the user is interacting with the product and if users are clicking on new features. The conversion charts have been great to learn as they show the journey users take and where the falloff period is.
Recommendations to others considering the product:
It is great


    Aoi M.

Nice visual and easy to navigate

  • February 23, 2022
  • Review provided by G2

What do you like best about the product?
I like how easy it was to look for metrics, and It is also easy to create a dashboard that can be shared with colleagues.
What do you dislike about the product?
I don't like how it cannot easily select the time range I'm interested in looking. There are only fixed time intervals, and I cannot just select myself.
What problems is the product solving and how is that benefiting you?
I'm using it to check how each identifier group is triggering each event—mostly used for A/B testing at work.