Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great analytics for product management!
What do you like best about the product?
I love the pathfinder feature, this allows us to understand how our users navigate through our platform and helps us to create more engaging experiences for our users.
What do you dislike about the product?
The creation of some dashboards can be a bit complex, especially if the name of "events" are difficult to identify or find. It would be great to have a guided process that walks you through each step in the process for PMs.
What problems is the product solving and how is that benefiting you?
Amplitude helps us solve many different problems, but the one that helps the most is end-user engagement. We are able to see where our users drop off, or whether they are using new features so we can iterate quickly.
Enormous potential but is often difficult to realise as a customer
What do you like best about the product?
When amplitude works well, it works really well but realising its impact is not often the easiest thing to achieve. Notebooks are one of my favourite features and work extremely well for digging into an issue/ analysing the success of a release/ feature while being able to add annotations which give colleagues context as to what was going on i.e. why the project was launched/ what the goal was.
What do you dislike about the product?
Dashboards are efficient when the viewer has all the context as to what the goal of the dash is/ what the KPI target is/ what it was a month ago/ what a normal vs worrying range is - not being able to add notes to dashboards detracts from their impact in my opinion.
User journeys/ paths have enormous potential as features but don't work at all for us as thousands of inconsequential events are tracked in the backend, meaning it's challenging to track where a user actually went to next. I suspect that we are tracking to many events but there should be a notion of mapping the core events in a flow/ deleting meaningless events for the sake of analysis to allow us to use this feature more efficiently.
User journeys/ paths have enormous potential as features but don't work at all for us as thousands of inconsequential events are tracked in the backend, meaning it's challenging to track where a user actually went to next. I suspect that we are tracking to many events but there should be a notion of mapping the core events in a flow/ deleting meaningless events for the sake of analysis to allow us to use this feature more efficiently.
What problems is the product solving and how is that benefiting you?
Before amplitude, our analytics were a black hole. We could get high level figures from our database (i.e. how much card volume did we process today) but no level of granularity when it came to tracking user behaviour in the app (i.e. how many users who saw this campaign/ email transacted with us on the same day?)
Amplitude is THE tool for product analytics
What do you like best about the product?
Dashboards are easy to build, use, and understand. Amplitude also offers a range of dashboards that help you understand 99% of relevant user behaviors. The web tool is fast with rare glitches.
What do you dislike about the product?
It isn't easy to do joins on data. Some of the pricing aspects and quotas are not that simple to understand and negotiate initially.
What problems is the product solving and how is that benefiting you?
Amplitude provides insights into how your users use the product, how well you retain them, which features are successful, and much other information. The insights you get paint a clear picture of what parts of your business are the most promising and where you have room for improvement.
It's a good tool for data visualisation
What do you like best about the product?
The best part is real-time data and various selections for charts.
What do you dislike about the product?
The downside is the accuracy. We have observed changes in historical conversion rates in the dashboards for no reason. The front-end data is not consistent with the back-end data.
What problems is the product solving and how is that benefiting you?
Conversion funnel, retention rate, some user segmentation analysis
An integral part of understanding what our users doing
What do you like best about the product?
A powerful tool to learn about your customers' actual behavior and drive business decisions.
What do you dislike about the product?
Data can get messy, and requires discipline for different teams to use well.
What problems is the product solving and how is that benefiting you?
Helping discover user behaviors and validate new features.
Amplitude delivers precisely what they promise.
What do you like best about the product?
Amplitude helps us clearly track how our customers use and interact with our products and view that data clearly and meaningfully. I have also noticed that generating reports is faster and easier than some of the previous products I've used.
What do you dislike about the product?
Amplitude, along with most data solutions, is only as valuable as the data you put in. It is a complex solution to a complex problem meaning there is a learning curve. If your organization does not take the time to plan out the architecture and taxonomy, it will most certainly come back to bite you.
What problems is the product solving and how is that benefiting you?
We must understand how our users interact with our products and where they encounter blockers or deviate from our expected usage. Amplitude allows us to track user behavior and even monitor specific cohorts to validate our assumptions.
Amplitude Analytics empowers organisations to be data driven
What do you like best about the product?
It's usability, everyone from all different departments and data-knowledge can use amplitude to get insights. It reduces the reliances on data science and analyst members of the organisation, enabling them to work on more complex problems.
What do you dislike about the product?
There's some onboarding and effort to convince people it's worth their time to learn the different events/segmentation models.
What problems is the product solving and how is that benefiting you?
Allows me easy and fast access to customer behaviour and data that enables me to make business decisions quickly and independently.
Best tool for Product analytics
What do you like best about the product?
Amplitude Analytics has a very intuitive UI and it's extremely easy to create analyses of anything that goes on in your product once it's properly set up.
What do you dislike about the product?
Some things I would have liked to track are not processable without the help of a dedicated Data Analyst.
What problems is the product solving and how is that benefiting you?
We keep a clear overview of our product's KPI, and it's also easy to spot issues in Production through behavior changes.
Upgraded Analytics
What do you like best about the product?
Amplitude is incredibly easy for me despite not having much statistical savviness. I really like the use of properties in our tracking plan to help get detailed about what we are tracking. Their team provided us with a demo and training on how to use amplitude to get the most out of it, which was super helpful. It's also an easy user experience.
What do you dislike about the product?
I am not particularly sure if there is a downside. Personally, it's a little bit technical for me to do on my own, but our team helps out a bunch and makes it easy to track what we want to see.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand the data behind our user's use. We can do user research and get lots of qualitative data but having quantitative data of what is actually happening on the app provides a deep level of insight that might not come out when people self-report how they use our app.
Solid tool with nearly every visualization you would ever need
What do you like best about the product?
Amplitude does a lot of the work for you in getting data visualization set up. No more messing around with which series belongs on which axis or putting together a calculation to determine whether to segment users on a 24-hour window or strict calendar dates.
What do you dislike about the product?
The data table feature of Amplitude isn't the most intuitive, sometimes requiring creative workarounds to get to the data you are looking for. Given that I'm primarily looking for visualizations when working in Amplitude, this isn't a huge deal, but it can be tricky seeing the actual numbers to verify the data is correct at a glance.
What problems is the product solving and how is that benefiting you?
Amplitude is our go-to when it comes to analysis and data visualization, and it is adequately meeting that need. It's a very user-friendly experience that makes data visualization much faster than charting through Excel or Google Sheets.
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