Amplitude Digital Analytics Platform
Amplitude AnalyticsReviews from AWS customer
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Best analytics tool
What do you like best about the product?
Product analytics: charts and segmentation
What do you dislike about the product?
The layout is very clear and not much to dislike
What problems is the product solving and how is that benefiting you?
Understand user journey and behavior
Amplitude is a powerful, yet intuitive tool to measure performance.
What do you like best about the product?
I like how Amplitude is easy to use and allows for multiple ways to view your data. The Amplitude team is also very helpful and responsive.
What do you dislike about the product?
Sometimes, it can take a while to build multiple charts because you cannot duplicate events or copy and paste things with ease.
What problems is the product solving and how is that benefiting you?
Performance of marketing campaigns, audience sizing, cohort creations.
Easy to use, hard to master
What do you like best about the product?
The speed of and flexibility of aggregating all events. That combined with the overview i get from all dashboards
What do you dislike about the product?
As amplitude grows it can be hard to understand all the new features.
What problems is the product solving and how is that benefiting you?
Firstly, getting an understanding of our site/app health. Are all our products performing as expected? But also user behaviour, what paths are users taking
Recommendations to others considering the product:
Use generic events with properties for better understanding of user behavior
Great support, new features added frequently
What do you like best about the product?
I love that Amplitude frequently adds new features to the platform, and they seem to really listen to their users when making changes. Customer support is helpful and quick to respond to questions with thoughtful, detailed investigations and information. There are a lot of great features that make my job easier. One of my favorites is the anomaly detector with root cause analysis. That's helped me several times to notice an issue with our platform or our data and to isolate the cause quickly. The Cohorts feature is also very powerful, as is Annotations. In general, it feels like they really designed the platform with end-users in mind.
What do you dislike about the product?
The flip side of frequently launching new features is that a few times, features weren't 100% ready for prime time when released, and we ran into pretty significant bugs. Their support team was quick to respond with workarounds and kept us updated as they rolled out fixes, so in the end it worked out, but it would be better if features that haven't been road-tested were more clearly marked as still being in beta until the kinks are worked out.
What problems is the product solving and how is that benefiting you?
Amplitude helps us marry up data across web and our mobile apps to give us a fuller picture of our platform. It enables us to better understand how our community interacts with our platform and identify areas where we can improve our features, or areas where we should invest in further user research.
Very complete analytics tool
What do you like best about the product?
I like the amplitude helper where I can see all the parameters available in order to create any graph or funnel analysis.
What do you dislike about the product?
I dislike that the notebooks and combined dashboards are not so customizable.
What problems is the product solving and how is that benefiting you?
I'm solving most of the tracking problems of my company. Being able to see such funnel analysis or segmentation a provides a huge advantage.
My take on Amplitude
What do you like best about the product?
I enjoy Amplitude's accessibility, UI, and flexibility within our unique data stories. The software ignites new challenges and questions within our data that I love to solve every day.
What do you dislike about the product?
The documentation within the software is, for the most part, helpful. However, some of the documentation related to time constraints is somewhat confusing, and it is difficult to see how it alters my data. I wish that Amplitude provided more concrete examples of different charts and how they are affected by these time windows.
What problems is the product solving and how is that benefiting you?
We are solving problems related to user churn, consistent user activity within our in-house applications, and how new products affect our current residential user population. I have realized how quickly Amplitude can organize and visualize these asks, making my job as a data scientist easier.
Recommendations to others considering the product:
I recommend knowing what your use cases are before you use Amplitude. I also suggest reading the documentation as you solve your first analytics questions.
Great Tool for Product Analytics
What do you like best about the product?
One of the best things about amplitude is that it is easy to generate insights into how people use your product. Especially there is a variety of sharing options (notebooks, workspaces, link shares) that make it easy to make your findings visible to your team members.
When navigating within a dashboard, all steps are well explained, which also helps people to derive the right insights.
When navigating within a dashboard, all steps are well explained, which also helps people to derive the right insights.
What do you dislike about the product?
The predefined dashboards sometimes lack some flexibility.
e.g., I would like to include/exclude users that did or did not do certain activities within their first x sessions.
Sometimes there are workarounds, and I guess you could solve that by working with the raw data. (which is a paid feature as far as I know).
e.g., I would like to include/exclude users that did or did not do certain activities within their first x sessions.
Sometimes there are workarounds, and I guess you could solve that by working with the raw data. (which is a paid feature as far as I know).
What problems is the product solving and how is that benefiting you?
Primarily we analyze how our customers adopt newly implemented features and how well their retention is regarding the usage of that feature.
We could often identify bottlenecks that inhibited customers from using a specific feature again, and our product team improved upon that information.
We could often identify bottlenecks that inhibited customers from using a specific feature again, and our product team improved upon that information.
Recommendations to others considering the product:
As with all setups, calculate some proper amount of time for implementation until you receive meaningful data.
Amplitude does help with the setup by challenging your taxonomy if needed, and you should make use of it.
Amplitude does help with the setup by challenging your taxonomy if needed, and you should make use of it.
Fast and user friendly
What do you like best about the product?
I've been using Google Analytics and Data Studio for years and just recently moved to Amplitude and I must say, I'm really digging their approach. The UX is intuitive and it feels right, actions load fast, and the concept of notebooks is just nice. It's not perfect but as Product Designer the whole experience makes my time more valuble.
What do you dislike about the product?
I miss features like being able to create my own dashboard from scratch like I would do in Google Data Studio but, a part from that I noticed some buggy things when trying to add reports to a notebook but then, I was using a beta feature so I guess it is to be expected.
What problems is the product solving and how is that benefiting you?
I use it as a centralized source of truth for all our quantitative data. When it comes to making design decisions, being data informed is crucial and Amplitude makes it really easy to populate the right data in just a few clicks. You only need to know the id of the event and the properties you want to check.
Recommendations to others considering the product:
If you come from other analytic software Amplitude will feel intuitive and responsive. For those who are new to this sort of application it might take a while but their step-by-step UX makes, IMO very easy to get started.
That said, I would recommend you checking other options too, each product has it's specific set of features that makes it more valuable to some more than others. I'm still a big fan of Google Data Studio but the loading times makes it less than ideal and for now Amplitude has been a refreshing change.
That said, I would recommend you checking other options too, each product has it's specific set of features that makes it more valuable to some more than others. I'm still a big fan of Google Data Studio but the loading times makes it less than ideal and for now Amplitude has been a refreshing change.
Flexible and Powerful
What do you like best about the product?
Super intuitive, really easy to onboard new users. It gives marketers a lot of freedom and flexibility to create reports.
What do you dislike about the product?
I wish there were more options to view the data. For example, pivot tables
What problems is the product solving and how is that benefiting you?
Marketing campaign performance, user behaviour, funnel analysis
Amplitude is a useful tool for beginners and professionals
What do you like best about the product?
I like that Amplitude is flexible. I can build almost any chart I want. With Amplitude, I test hypotheses, look for growth points, look at test results, and find out bugs.
What do you dislike about the product?
It does not allow to count netLTV. Some complex graphics, such as Compas, Personas, Impact Analysis couldn't help me to answer the question of why users leave/stay with us, what are the drivers to the purchases, what are the happy paths, and so on.
What problems is the product solving and how is that benefiting you?
I compare the results of the new version versus the previous one. I'm looking for insights into users' activity. The advantages of using Amplitude are that I can build quickly funnels or segment events.
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