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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,149 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

Really useful for me in my use cases

  • February 15, 2022
  • Review provided by G2

What do you like best about the product?
Ease of use, collaboration, auto-filling makes it really convenient
What do you dislike about the product?
Need to know how events are configured to get started
What problems is the product solving and how is that benefiting you?
Understanding funnel drop offs, understanding engagement


    Lucas P.

Amplitude is an awesome platform to monitor que main metrics of your business such as conversion.

  • February 15, 2022
  • Review verified by G2

What do you like best about the product?
Measure events of features. For example, for every feature is possible to conduct A/B tests to valida an idea.
What do you dislike about the product?
The graphs and filters are not flexible enough.
What problems is the product solving and how is that benefiting you?
The most important usage is to validate features.


    Lizzy C.

Easy-to-use tool for analysing product usage and building a data culture

  • February 15, 2022
  • Review provided by G2

What do you like best about the product?
The chart-building tool has a low barrier to entry. New staff only need a 15-minute training session, then they are free to build their own charts to get useful insights. Non-technical PM's and some customer-facing staff can quickly get insights by building simple Segmentation charts and Funnel reports. We also teach them how to use the event explorer, to navigate our product and see which events appear in Amplitude. This prevents them from constantly asking analysts "which event is sent on this page?"

The Notebook report type is very useful when presenting analyses. You can get all our thoughts related to the charts down, and share all charts at once with stakeholders. They can play around with the charts without breaking anything, so they see and understand the results of the analysis, and also learn more about Amplitude and chart-building at the same time.
What do you dislike about the product?
We have had a lot of problems with Amplitude Govern, the part of the tool where you create the schema for new events. It is difficult to add new events, particularly to multiple projects (one for staging and one for production). You cannot define the schema for group properties, nor can you add descriptions of groups or group properties. Because of these issues and others, we have sourced another tool that integrates with Amplitude, to create and sync our schema.
What problems is the product solving and how is that benefiting you?
Amplitude opens up doors for analytics for a tech product. It takes the data out of the hands of a small group of analysts, and puts it in the hands of the whole company, from tech support to product leaders and front-end engineers. Funnel and Pathfinder reports enable Product teams to quickly measure the success of feature releases. Event segmentation charts allow customer support to benchmark the customer they're dealing with against all other customers.

Amplitude also allows for clear presentation of analyses results, using notebooks, and for regular inspection of charts over time, using dashboards.


    Matt C.

Amplitude is a one of the most necessary tools in a Product Managers bag.

  • February 15, 2022
  • Review provided by G2

What do you like best about the product?
Amplitude allows me to quickly build analysis & stay apprised of in-product customer behavior. No more guessing how a new feature is performing and how customers are engaging. Helps me quickly make data-driven decisions. Love the cohorting capabilities and the Tracking is Live feature!
What do you dislike about the product?
I would like to have more collaborative features within Dashboards and Notebooks. Allow for easier tagging and comment threads. Provide area for text / paragraphs / uploaded images and screenshots.
What problems is the product solving and how is that benefiting you?
I can quickly understand how users are working within my product. I have funnels for workflow analysis. I track adoption and engagement. I track in product advertisement performance in multi-variant tests.
The benefits I've realized are a vast reduction in time to get to the data I'm looking for as Amplitude provides PMs easy self-service. I can identify problems many times before the business fines them as I'm watching events on daily basis.


    Jordan L.

Fast and easy, with advanced features also available

  • February 14, 2022
  • Review verified by G2

What do you like best about the product?
I really like how every little change to a view is linkable/shareable with my colleagues. This makes diving into something with someone over Slack, for example, easy as we can constantly share back and forth our own copies of charts as an investigation progresses. The tool responds to all of these changes very fast. I also like the "Formulas" feature that allows me to trend custom calculations. Diving deep into the paths of individual users can be really useful sometimes too.
What do you dislike about the product?
It took a lot of getting used to after using Adobe Analytics and defining segments seems very different. The tool is really best for TRENDING data over time. If you want to conduct analysis but not trended, it can be clunky or require exporting and doing spreadsheet work.
What problems is the product solving and how is that benefiting you?
We've been able to improve customer experience by being able to discover and measure volumes of certain error events occurring for users during the journey. This has helped us find points of friction.


    Amanda B.

Data driven for everyone

  • February 14, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude makes it easy to create graphs and understand the use of our platform with quick steps and no need to be a data expert. I do believe Amplitude demystified data for our company!
What do you dislike about the product?
We do miss some advanced analytical tools, such as counts inside Properties values and allowing extra aggregations of data, adding a few more query only features to easily create graphs would be a breakthrough to reduce more and more the dependency on data teams to advanced visualizations.
What problems is the product solving and how is that benefiting you?
Understanding funnel conversions; the impact of communications on the engagement with our products. The biggest benefit is being able to get the data with 3 clicks and not depending and overloading the BI team with queries and dashboards, as the Product Lead can get the insights myself.


    Religious Institutions

Great for large-scale app analytics

  • February 14, 2022
  • Review verified by G2

What do you like best about the product?
the opinionated framework/tools for app analytics
What do you dislike about the product?
the cost, especially for large-scale data
What problems is the product solving and how is that benefiting you?
Understanding where our users are getting value from our app, and where we're failing them. It's hard for users of a large app to have a voice in the product, but Amplitude is helping us realize that.


    Olha M.

Amazing way to collect and understand your data

  • February 14, 2022
  • Review provided by G2

What do you like best about the product?
Easy to build the chart and this platform also helps me to understand Customer Journeys and User Cohorts. By the way, I am a designer, but this service is easy to understand for me.
What do you dislike about the product?
Maybe I would happy to have more ways to learn how to build charts, maybe some tutorials. I understand all functionality, but I am not an advanced user and I want to learn some analytics basis.
What problems is the product solving and how is that benefiting you?
It helps our project to understand, what are our users doing in our app. It also helps us categorize our users and run A/B Tests to improve our product. Good app


    Joel S.

Excellent tool for custom insights beyond just page views

  • February 14, 2022
  • Review verified by G2

What do you like best about the product?
The ability to instrument your own events using the structure provided by amplitude. The gritty details are handled by Amplitude and provide a very intuitive UI for holding queries, charts and dashboards. If instrumented correctly, Amplitude's features for segmenting events, including within a coversion funnel, are an excellent way to understand drivers behind customer behavior. Behavioral cohorts that are dinamcially updated provide the tools to track and define your most important audience and begin to personalize their experience. All around great and solid tool. The real time user event log is a god sent.
What do you dislike about the product?
The tool does require significant effort to get up and going. Unlike something like Google analytics where you can just add a snippet of JavaScript and your done at least in the most basic sense, Amplitude does not have anything setup out of the box. This however is it's core strength. You control the events beyond just page views and bounce rates. Unfortunately given the intense amount of data real-time and event driven analytics provides the time scale for comparison is limited and multi year analysis is not currently available.
What problems is the product solving and how is that benefiting you?
Measuring conversion, engagement, identifying key cohorts of users, understanding conversion drivers in order to know for which group of users to best place incentives. Feature usage, A/B testing results (using Split.io) for healthy feature rollouts and for defining features, general health metric monitoring. Cohort sizing for commercial engagements and building business case and impact analysis. Error debugging using the user event log.
Recommendations to others considering the product:
Spend time learning how to best instrument your events. Understanding the difference between events and properties as well as event and user properties to get the most out of your data. Explore all the great built in ways to query your data.


    Katie P.

Great option for cross-functional use

  • February 14, 2022
  • Review verified by G2

What do you like best about the product?
I love that Amplitude is easily accessible for everyone on our team - not just the data engineers. I can quickly build a chart to understand our customers without pulling in other team members.
What do you dislike about the product?
Our onboarding process with Amplitude wasn't great, and subsequently, we spent a lot of time setting up our workspace on our own. I also wish there was a quick and easy way to build charts to answer basic questions - similar to templates. Currently, you have to create your templates.
What problems is the product solving and how is that benefiting you?
We needed insight into user behavior across our app and website. Amplitude allows us to see the behavior of specific segments, understand dropoff and friction points, and consider what product and onboarding changes will have the most impact. The most significant benefit we've seen is the ability for any team member to log on, create a chart that displays user behavior, and then provide insights to the rest of the team. It has eliminated bottlenecks and indecision for us.