Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Very powerful set of features to understand and segment user behaviour
What do you like best about the product?
It's very easy to dig on your user behaviour to analyze in depth your activation, retention, engagement within the product.
As opposed to only have SQL queries which are longer to make, requires a great setup if you want to be able to segment easily, hence ask for time to be maintained, with Amplitude you can easily go and dive into whatever actions you want, segment them, create cohorts and analyse every kind of drivers for every lifecycle part of your users.
As opposed to only have SQL queries which are longer to make, requires a great setup if you want to be able to segment easily, hence ask for time to be maintained, with Amplitude you can easily go and dive into whatever actions you want, segment them, create cohorts and analyse every kind of drivers for every lifecycle part of your users.
What do you dislike about the product?
Sometimes it's hard to understand how the cohorts are calculated. There are a lot of options to build your cohorts but it's not like with SQL where you can be sure of what's happening under the hood. Although the support is pretty great and you can feel the Amplitude team is aware that the product can be quite complex at the beginning so there is a lot of education all around every screen.
It can be sometimes a bit heavy to update charts titles and so on. Loading time + back and forth.
The product is improving a lot over time so heading in the right direction. I lack the ability to structure dashboards a bit more (like in notebooks)
It can be sometimes a bit heavy to update charts titles and so on. Loading time + back and forth.
The product is improving a lot over time so heading in the right direction. I lack the ability to structure dashboards a bit more (like in notebooks)
What problems is the product solving and how is that benefiting you?
Amplitude helps to understand what drives conversion within your product. Non tech people can also have a look which is great for data-driven culture.
Recommendations to others considering the product:
They have a great live demo to experience Amplitude's power.
Great product analytics platform
What do you like best about the product?
Once you're passed the initial learning curve, it is super easy to answer any question in a manner of seconds using Amplitude. I can't tell you the number of times a question has come up in a meeting and I can make a chart that quickly answers the question. I find the interface very intuitive and they have an exhaustive number of analysis types to explore everything going on in the product.
What do you dislike about the product?
The product does have an initial learning, but it's fairly quick to over come. The other element is learning your company's event schema. Every company structures and names their events uniquely and there's no getting around the time it takes to learn that. You also need someone on your team focused on the governance of this event data. I believe this is true of every analytics platform, but it's worth calling out here.
What problems is the product solving and how is that benefiting you?
Understanding the performance of our product. This means both the overall performance, such as high level conversion and retention, as well as performance of individual features that are launched. We also pipe this event data into our BI tool.
Powerful analytics tool
What do you like best about the product?
Amplitude Analytics is a very powerful tool. I can see the performance of all our products in one place and this saves us a lot of time and money. It's very fast and it can present or refresh our very large analytics data in just a couple of seconds. It's also so easy to integrate.
- All the features that we needed are available in Amplitude but some of them are paid add-ons and most of them aren't cheap.
- All the features that we needed are available in Amplitude but some of them are paid add-ons and most of them aren't cheap.
- All the features that we needed are available in Amplitude but some of them are paid add-ons and most of them aren't cheap.
- All the features that we needed are available in Amplitude but some of them are paid add-ons and most of them aren't cheap.
What do you dislike about the product?
- All the features that we needed are available in Amplitude but some of them are paid add-ons and most of them aren't cheap.
- All the features that we needed are available in Amplitude but some of them are paid add-ons and most of them aren't cheap.
- All the features that we needed are available in Amplitude but some of them are paid add-ons and most of them aren't cheap.
- All the features that we needed are available in Amplitude but some of them are paid add-ons and most of them aren't cheap.
- All the features that we needed are available in Amplitude but some of them are paid add-ons and most of them aren't cheap.
- All the features that we needed are available in Amplitude but some of them are paid add-ons and most of them aren't cheap.
- All the features that we needed are available in Amplitude but some of them are paid add-ons and most of them aren't cheap.
- All the features that we needed are available in Amplitude but some of them are paid add-ons and most of them aren't cheap.
- All the features that we needed are available in Amplitude but some of them are paid add-ons and most of them aren't cheap.
What problems is the product solving and how is that benefiting you?
We can easily track conversions and view the performance of our products and this saves us a lot of time and money.
Recommendations to others considering the product:
Use Google Tag Manager it will save you more time, trust me. ;)
Great tool for non-technical users, enables self serve analytics at scale
What do you like best about the product?
It's easy to use the tool, no special training is required and anyone can use it, even if they have no experience in analytics. It helps to generate insights at scale and promotes data democratization.
In addition, the innovation pace from Amplitude is great, features are released on a regular basis
In addition, the innovation pace from Amplitude is great, features are released on a regular basis
What do you dislike about the product?
It's hard to manage the data at scale, it's hard to find the events, attributes, and cohort which are not used and delete them proactively on a regular basis
What problems is the product solving and how is that benefiting you?
Self serve analytics at scale
Recommendations to others considering the product:
Check how it would integrate with your existing ecosystem
Amplitude is easy to use and the learning curve is not that steep.
What do you like best about the product?
I am a developer, Analytics is not my strong side. I required minimal training for this and now I can create my own dashboards for every new feature I deploy. It's great getting immediate feedback on what the App's users are doing. The unique users chart mixed with the event tracking is what we use for every feature.
What do you dislike about the product?
I wish we could add a description to the events. Sometimes the name of the event is not clear enough to know the source or the circumstances under which it was tracked. I would also love a dark theme on the website :)
What problems is the product solving and how is that benefiting you?
All of our A/B Tests are tracked with Amplitude. Knowing the actions that are taken by users on different buckets is great. We have discovered some interesting side effects on parts of the app we hadn't touched in years. All of this was thanks to how we create our dashboards with Amplitude..
Must-have tool for PMs, Marketing, and Growth
What do you like best about the product?
It's incredibly powerful and doesn't require any knowledge of SQL. There's deep insights into events, retention rates, cohort and A/B analyses, and more. The team at Amplitude are former PMs and marketers, and you can see their intent to expose insights and outcomes in the product. It's super easy to use.
What do you dislike about the product?
Not much really, it's the best tool in the biz.
What problems is the product solving and how is that benefiting you?
Product analytics, A/B testing, marketing campaign results, and building cohorts for marketing purposes.
Recommendations to others considering the product:
Make sure you cleanly name everything. Use Amplitude's event convention recommendations according to their docs for best results.
Best analytics tool I've used
What do you like best about the product?
The platform is super easy to navigate and pick up for new people
Amplitude is a codeless platform, so it's not hard for non-engineers to use
There comes with pre-set templates which was super helpful for me to get started. Especially on key metrics such as Retention
There are so many customizations that it helps you dig in very deep to user behaviour that you otherwise might miss
Amplitude is a codeless platform, so it's not hard for non-engineers to use
There comes with pre-set templates which was super helpful for me to get started. Especially on key metrics such as Retention
There are so many customizations that it helps you dig in very deep to user behaviour that you otherwise might miss
What do you dislike about the product?
cohorting feature needs to be improved - not well thought out just yet.
What problems is the product solving and how is that benefiting you?
key user behaviours such as rentention and activity. measuring growth and reaction after new feature releases
Recommendations to others considering the product:
Do it. It's truly user friendly and will provide your team with insights and data on many behaviours you never expected. Everytime you have a question you can easily pull it up to answer everything!
One thing I would say is ask who on your team needs to view these analytics. On one hand it is helpful for transperency and everyone to know but pricing wise it may make more sense to add the users who are behind the wheel for making key decisions. I would say Product, Engineering and Marketing need these insights for sure.
If you're a smaller startup, I also suggest you to get Amplitude set up immediately from the getgo. I've seen teams switch from Mixpanel afterwards because Amplitude is simply more powerful and easy to use. Save yourself the trouble and start right with Amplitude.
One thing I would say is ask who on your team needs to view these analytics. On one hand it is helpful for transperency and everyone to know but pricing wise it may make more sense to add the users who are behind the wheel for making key decisions. I would say Product, Engineering and Marketing need these insights for sure.
If you're a smaller startup, I also suggest you to get Amplitude set up immediately from the getgo. I've seen teams switch from Mixpanel afterwards because Amplitude is simply more powerful and easy to use. Save yourself the trouble and start right with Amplitude.
One of the best tools out there
What do you like best about the product?
Funnel analysis and event segmentation are both very useful
What do you dislike about the product?
The value of such tool is directly dependent on the quality of your instrumentation. Keep that in mind!
What problems is the product solving and how is that benefiting you?
Mostly, decentralize analytics resources to empower more people to consume the data they need.
Recommendations to others considering the product:
Instrumentation quality is key.
It's the best analytical tools for product I've used to date
What do you like best about the product?
It structures the analytics into very actionable insights
What do you dislike about the product?
The tools is a little bit clunky and has a lot of power. So I see a lot of people glean incorrect results based on the filters selected or the chart used (ie funnel analysis vs. event segmentation).
What problems is the product solving and how is that benefiting you?
Product growth and retention. The best feature is the pathway/sankey charts
Recommendations to others considering the product:
Please invest more in templates!
Amazing tool when used correctly
What do you like best about the product?
The customizable experience and the boards.
What do you dislike about the product?
Need to refresh to get the updated data on an open tab.
What problems is the product solving and how is that benefiting you?
Getting to know what the users are doing on the app I develop.
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