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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,149 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Financial Services

It is really easy to use, I wish we had better device id information.

  • February 11, 2022
  • Review verified by G2

What do you like best about the product?
building funnel, understanding drop off rates.
What do you dislike about the product?
sometimes the order of events is not correct, difficult to understand true funnel conversions
What problems is the product solving and how is that benefiting you?
optimizing onboarding funnels, AB experiments


    Health, Wellness and Fitness

Making data-driven decisions is easier than ever with Amplitude!

  • February 10, 2022
  • Review verified by G2

What do you like best about the product?
What I find most helpful about Amplitude Analytics is the ability to templatize dashboards. This feature easily allows me to view the same data types across different cohorts and subsets of users. As a result, I am able to observe differences and similarities across various personas' behaviors.
What do you dislike about the product?
The only downside I have noticed thus far is the lack of organization/categorization abilities. Currently, you can only organize dashboards and notebooks within Spaces. However, it would be beneficial to be able to create folders and sub-folders within spaces.
What problems is the product solving and how is that benefiting you?
The biggest problem I have been able to solve with Amplitude Analytics thus far is understanding the impact of marketing campaigns and efforts. We can easily view conversions that resulted from each campaign due to being able to integrate Amplitude with our marketing tool.


    Retail

Excellent ! Very Satisfied customer!

  • February 10, 2022
  • Review verified by G2

What do you like best about the product?
The speed at which we can generate valuable insights. It generally took us weeks or months to get to the insights we are now capable of generating in minutes.

It is very friendly and easy to use.
What do you dislike about the product?
I would like to be able to rename custom events or atributes. For example: we created stores with stores id´s in numbers, we always wanted to be able to rename them to their names Example: Store 1 = 100 St store

Also we would like to have permanent grouping features. By this i mean that we have the capacity to group some stores on amplitude with a tag and then be able to analyse them. This is because iw we have 200 stores it sometimes is very tedious to group them every time we need it and the other solution which is uploading the event or atributes again with the tag is not that firendly or fast.
What problems is the product solving and how is that benefiting you?
Personalized cohorts for marketing
Insight generation on marketing campaings
Insight generation on retention and adquisition funnels
Insight generation on new features we deploy on our e-commerce-
Insight generation on how the consumer is behaving.
Recommendations to others considering the product:
I would recommend to others to go with the freemium version of amplitude and you will discover yourself all of the value that Amplitude will generate for you.

It will make a big difference in your marketing capabilities, your productivity and your knowledge of how your customers behave.


    Transportation/Trucking/Railroad

Essential tool for any growing company

  • February 10, 2022
  • Review provided by G2

What do you like best about the product?
Amplitude gives us insight into how our business is doing. We rely on it to continually improve our product.
What do you dislike about the product?
Amplitude provides a simple and intuitive UI that gets the job done; I have no complaints.
What problems is the product solving and how is that benefiting you?
Through Amplitude, we're able to identify and correct issues in our most critical funnels


    Juan Camilo D.

Hard at the beginning and easy in the current use.

  • February 10, 2022
  • Review verified by G2

What do you like best about the product?
The platform helps a lot to understand data in-depth all the behavior inside the Newron platform... functionallites as copy and paste is the best option to not repeat tasks and save time (this option should be more intuitive)
What do you dislike about the product?
The first step, understanding the platform, learn about cohorts, and how to build graphics is the most difficult but after you go beyond that barrier, its easy to use.
What problems is the product solving and how is that benefiting you?
This tool is used to understand and track the behavior of GfK platform users; in that way is very effective, all metrics allow to understand different scenarios of our users and then take actions or push the usage if is necessary.
Recommendations to others considering the product:
short video recommendations or mini training to understand small tasks


    Financial Services

Easy to set up, easy to use once you understand basics

  • February 10, 2022
  • Review verified by G2

What do you like best about the product?
It is easy for anyone to use once they understand the basic functionalities
What do you dislike about the product?
It is hard to find events unless you know what to look for
What problems is the product solving and how is that benefiting you?
It does not track page scroll. We've been able to use it to inform product decisions.


    Chris P.

Effective for Quick Querying

  • February 10, 2022
  • Review provided by G2

What do you like best about the product?
I love that I can jump into Amplitude and quickly pull a lot of data, even while I'm in the middle of a meeting. I've often made valuable contributions to meetings while they were happening - I thank Amplitude for that.
What do you dislike about the product?
I have submitted many product requests to Amplitude, usually for little things that would make my analyses a little more relevant or powerful. I've never seen anything make it through yet.
What problems is the product solving and how is that benefiting you?
We often use Amplitude to dig into a funnel to find from which specific step (or platform, city, or any other user attribute) a conversion rate drop or increase is coming. We've found success doing that.


    Patricio I.

Amplitude is very user friendly and works and helps to take data driven decisions

  • February 10, 2022
  • Review verified by G2

What do you like best about the product?
It doesn't take that long to learn how to use Amplitude. Yet every day you find out new use cases.
What do you dislike about the product?
It doesn't happen often, but in occasions, you can find some delays, even if your network is fine.
What problems is the product solving and how is that benefiting you?
I work as a Product Owner. Having data to support my decisions saves lots of time and risks.


    Retail

most flexible analytics tool

  • February 10, 2022
  • Review verified by G2

What do you like best about the product?
Very easy to create custom user segments and funnels
What do you dislike about the product?
I would like some sort of flag to alert me to data abnormality
What problems is the product solving and how is that benefiting you?
Understand user behaviors better


    Apparel & Fashion

Amplitude review

  • February 10, 2022
  • Review verified by G2

What do you like best about the product?
I love the speed with which the data is being pulled. I love the User look up feature that allows me to track all the app events live.
What do you dislike about the product?
In some cases, the use of the features is not at all obvious and requires some back and forth with the support to understand the exact functionality. E.g. exclusion in the funnel chart.
What problems is the product solving and how is that benefiting you?
Any experience related questions on our app.