Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,763 reviews
from
and
External reviews are not included in the AWS star rating for the product.
useful enough to recommend
What do you like best about the product?
powerful product analysis and sharing features
What do you dislike about the product?
managing taxonomy could be better than now
What problems is the product solving and how is that benefiting you?
Reducing resources for EDA. DA can focus on the problems to solve instead.
Great product that allows us to experiment with our own data and visualise trends - huge value add!
What do you like best about the product?
Ability to create dashboards and share with team members easily - we can all contribute to campaign analysis providing greater ownership of performance.
What do you dislike about the product?
Setting it up was more difficult than we were expecting, it required professional support to ensure it was done correctly.
What problems is the product solving and how is that benefiting you?
Great understanding of user journeys and challenges in our sales funnel.
you can get good enough insights in a few clicks.
What do you like best about the product?
Event segmentation to find out how high GMV has been made daily.
I used to get data with sql, and it took a pretty long time, but now it takes only a few seconds.
I used to get data with sql, and it took a pretty long time, but now it takes only a few seconds.
What do you dislike about the product?
Even I want to combine two charts, it does not have any related function.
Few of my colleagues asked me for a function like GA(combining two charts), and I certainly needed to explain the difference. lol
Few of my colleagues asked me for a function like GA(combining two charts), and I certainly needed to explain the difference. lol
What problems is the product solving and how is that benefiting you?
It doesn't need much time to count how many actions have been made yesterday.
Event segmentation is that excellent lol
which makes me follow the business trends easily.
Event segmentation is that excellent lol
which makes me follow the business trends easily.
Recommendations to others considering the product:
It is pricy but makes your job easy and does not take much time either.
A world of incredible insights at your fingertips, with some of the most helpful support EVER
What do you like best about the product?
The variety of ways that I am able to analyze data - whether funnel, retention, lifecycle, etc - is unmatched. I can dive deep into the metrics and pull invaluable analyses, all with the ability to reach out to their readily available Support Team. Their support team consists of pleasant and knowledgeable agents. Some are Data Analysts who can help build and infer charts, while others are friendly support agents who help troubleshoot when something goes awry (it rarely does).
The support articles also are exceptionally well written and easy to understand + apply to my certain study & findings!
There was only one time where Amplitude was unable to answer the question I was asking, and within that afternoon I was discussing a roadmap with their team to implement that feature. They are always looking for feedback and ways to improve their product!
The support articles also are exceptionally well written and easy to understand + apply to my certain study & findings!
There was only one time where Amplitude was unable to answer the question I was asking, and within that afternoon I was discussing a roadmap with their team to implement that feature. They are always looking for feedback and ways to improve their product!
What do you dislike about the product?
Truly the toughest part of Amplitude is the learning curve. I would not call it a "steep" learning curve, but it does take a while to become fluent in the software and its capabilities. However, this is likely the case with ANY Data Analytics software that you may be considering.
Tech debt can build up quickly. It requires coordination on all team members who have access to Amplitude to understand what each event does (there are note sections for each event, but requires manually entry). This is only an issue if you/your team struggle to be organized.
Tech debt can build up quickly. It requires coordination on all team members who have access to Amplitude to understand what each event does (there are note sections for each event, but requires manually entry). This is only an issue if you/your team struggle to be organized.
What problems is the product solving and how is that benefiting you?
I've been looking into our retention analytics and using those findings to help design A/B experiments in the coming months. We are able to make informed and calculated decisions based on our various cohorts, created by our own specific criteria, and which regularly update as Amplitude records new data entries.
Additionally, we have a deeper understanding of the demographics, user proficiency, and preferences of our users because of what Amplitude is able to help us calculate!
Additionally, we have a deeper understanding of the demographics, user proficiency, and preferences of our users because of what Amplitude is able to help us calculate!
Recommendations to others considering the product:
Provide as much detail and ask as many questions as you can! Amplitude can help meet your needs most effectively when you paint as vivid of a picture as possible. If you are ever stumped on finding an answer, do not hesitate to contact their support team, someone is always quick to respond!
User friendly and adequate tools to help understand my campaign's performance
What do you like best about the product?
User-friendly interface helps me quickly find the tools I need
What do you dislike about the product?
The divergence between Amplitude and media results
What problems is the product solving and how is that benefiting you?
I can easily analyze the campaign's breakdown results and identify where is the issue; track real-time performance of new experiments
Amplitude has many useful features and they launch new ones very often.
What do you like best about the product?
The fact that they try to improve their product often. They launch many new features and do notebooks in order to explain them.
What do you dislike about the product?
In our case, we have a sampling rate which can be uncomfortable to work with. We have it because Amplitude is very expensive, this would be the main drawback.
What problems is the product solving and how is that benefiting you?
We can be more quick when doing analysis, specially related to funnels, cohorts of users, retention, etc, which are the ones that are more difficult to do by query or using our business intelligence tool. Also, it helps non-analytics stakeholders being more autonomous.
Great for Quick Answers & Exploration about Usage
What do you like best about the product?
How quick it is to build standard usage pattern carts like funnels, retention curves, segmentation. I regularly use custom formulas too.
What do you dislike about the product?
I wish I could show multiple conversion funnels or retention curves side by side on the same chart for comparison.
What problems is the product solving and how is that benefiting you?
It's excellent for quick exploration when I'm working on deep analyses. It's also intuitive enough for my stakeholders to use to self-service questions.
Amplitude is helpful and low-code for product managers
What do you like best about the product?
I use Amplitude to track my team's key results, defined in terms of user behavior. I also build charts to track user behavior at each intermediate step between getting started with my team's product reaching the behavior that helps us meet our key result. I like best that Amplitude makes it easy to define reusable cohorts of users, copy and modify existing charts, and provide low-code, intuitive interfaces to build useful charts. One random feature that I thought was annoying at first is that I can't permanently save any changes to charts that other users have created. After working with Amplitude for a few months, I now see that this rigid enforcement of version control prevents a LOT of confusion over time, especially with hundreds of charts floating around at a time. All that to say - in my experience, Amplitude has a pretty good pulse on what I need as a business user.
What do you dislike about the product?
I've experienced frequent data outages that prevent data from flowing into my charts. This is largely out of my control since I'm not on the development and instrumentation side, but it's frustrating. I rarely know who to turn to in these cases, and Amplitude doesn't proactively let me know when these problems occur or how to help diagnose their cause. I often hear after the fact from our development team, or I find myself asking, "Did this important metric really just drop 50%, or is it an instrumentation issue?"
What problems is the product solving and how is that benefiting you?
The problem is that I cannot track user behavior at scale, and I cannot reasonably observe users in the field given the nature of my product. Amplitude solves this by helping me track behavior at scale and programmatically. Another problem is that data analysis takes a lot of time and effort to do right and without error. Amplitude helps automate much of the process of setting up data streams and charts and cohorts, and Amplitude makes it easy to manage them over time with no code.
Great Tool which helps provide quick insights enabling data driven action,
What do you like best about the product?
Ease of Use enabling self serve for all teams
Types of charts available which help in building quick dashboards, tracking conversion funnels, and feature performance.
Ease of sharing content
Saving and pulling cohorts are very easy
Types of charts available which help in building quick dashboards, tracking conversion funnels, and feature performance.
Ease of sharing content
Saving and pulling cohorts are very easy
What do you dislike about the product?
Limitations in dashboarding - Can become a full-fledged data viz tool with additions of dashboard titles, color schemes, better design.
Limitations for performing complex analyses/ deep-dive
High cost
Limitations for performing complex analyses/ deep-dive
High cost
What problems is the product solving and how is that benefiting you?
Enabling the product team to be data-driven without dependency on the data team
Evaluating new features quickly and fixing any tech issues by observing the conversion funnel
Tracking key business metrics and trends
Evaluating new features quickly and fixing any tech issues by observing the conversion funnel
Tracking key business metrics and trends
You can get all the data you need, as long as you know how to do the right search.
What do you like best about the product?
The amount of data you can get with very little information, how to play with the graphs is very easy to have clear conclusions. There are different types of graphs that help a lot to have a quick response and also the alert system that has, can be prepared in such a way that you can take a quick look on a daily basis and if there is a problem you can have an alert to be aware of what may happen.
What do you dislike about the product?
One of the things I don't like a lot is the number of options it has, sometimes it can become too overwhelming, once you understand how everything works, you get the idea, but at the beginning, it is difficult to understand how everything or most of the tools work.
What problems is the product solving and how is that benefiting you?
Mainly the work I give Amplitude is basically to get as much data as possible from our product in order to have a slight idea of how it is working, if everything is in order, if it has no problems or if there is any functionality that is failing, I try to have a vision of the whole product in global to be able to react quickly if any technical problem arises.
Recommendations to others considering the product:
It is difficult to start using, but really once you understand how to do it, they provide courses and meetings with trainings to make the entry easier, it is a very powerful tool, once you have clear the idea you want to get, Amplitude provides you with everything you need to have an answer to your biggest questions about your product. You have a real-time view of things and that's always appreciated.
showing 961 - 970