Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Empowers Experiment Analysis & User Insights
What do you like best about the product?
I like the analysis I can run to understand how the users are behaving via the suite of analyses it offers - segmentations, funnels, user analyses, retention and stickiness charts, etc. Regarding experiments, it's really easy to set up charts to see the impact of different experiment variations on user behavior
What do you dislike about the product?
For me, the main issue with Amplitude Analytics is some limitations in user segmentation in some charts. Specifically, I can't segment users by tenure. In this case, I have to resort to using other tools or directly query my data warehouse.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me analyze user behavior without complex queries on the data warehouse, making segmentation easy.
Powerful Yet Slightly Complex Product Analytics Tool
What do you like best about the product?
What I like most about Amplitude Analytics is how straightforward it is to understand user behavior. The funnel, retention, and segmentation reports make it easy to see where users drop off and what’s driving engagement. It’s a powerful tool, but it still feels accessible for non-technical teams, since you can get meaningful insights without needing SQL.
What do you dislike about the product?
One downside of Amplitude Analytics is that it can feel overwhelming at first because of the sheer number of features and reports available. There’s definitely a learning curve, particularly when it comes to setting up events correctly and making sure everything is tracked the way you intend.
What problems is the product solving and how is that benefiting you?
For my business requirements, I track daily sales of credit cards and its day on day trends of sales and savings account spending, deposit and so on with the help of Amplitude.
Seamless Data Integration, Intuitive Dashboarding
What do you like best about the product?
I use Amplitude Analytics for product, cohort, and UX analysis. I like that it allows building intuitive dashboards without needing to know SQL. I appreciate the many native integrations, which enable collating data from multiple platforms. We can easily manage front-end tracking needs, conversion touchpoints on email and other channels, and backend data of clients. This helps us do attribution much better on what channels are working. I also like the drag-and-drop features and found the initial setup pretty easy.
What do you dislike about the product?
I don't like the filtering out of PII for some connectors. It would be great if there was more configurability on the integration channels.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to build intuitive dashboards without needing SQL. It collates data from multiple platforms for cohesive analysis, improving attribution on working channels.
The generation of flexible charts is appealing, but there is room for improvement in CSV export.
What do you like best about the product?
I like that Amplitude Analytics allows you to easily create charts for any complex conditions with some ingenuity. Additionally, it is very convenient to set it up according to customer attributes. The initial setup was also very easy.
What do you dislike about the product?
・There are limitations when exporting CSV. Although charts with nice attributes are produced, if there are too many lines or bars, I want to export the CSV to process it myself. ・Box plots and scatter plots cannot be created.
What problems is the product solving and how is that benefiting you?
We will resolve the analysis of screen transitions and click operations. The differences between types will also become easier to see. Setting by customer attributes is particularly convenient.
Easy Verification and Smooth Implementation for Developers
What do you like best about the product?
As a developer, I mainly appreciate how easy it is to verify what was sent. Also most of the implementation was quite simple.
What do you dislike about the product?
We’re using the RudderStack integration for our implementation, and session tracking has been a bit complicated and finicky. We still haven’t been able to get it fully working the way we would expect.
We have some other issues, but most seem to stem from fact we need to use rudderstack instead of amplitude SDK directly.
We have some other issues, but most seem to stem from fact we need to use rudderstack instead of amplitude SDK directly.
What problems is the product solving and how is that benefiting you?
Aggregation of user behavior. (I’m still speaking only as a developer, not as the target audience.)
Ease of Use and Powerful Integration
What do you like best about the product?
I like the ease of use of Amplitude Analytics and its ability to integrate with many tools, which has allowed us to improve user retention and offer a better experience. Additionally, it was easy to make the connections and set up the graphs thanks to the abundant documentation available on the platform.
What do you dislike about the product?
I don't like how Amplitude Analytics works for triggering events in real time.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to analyze customer behavior, identify friction points, and optimize key processes. Its easy integration improves retention and user experience.
Valuable Insights, Despite Steep Learning Curve
What do you like best about the product?
I like running web experiments with Amplitude Analytics because it allows me to do A/B testing quickly on real traffic data and see the impact on key metrics, ensuring decisions are based on outcomes rather than opinions. I also appreciate the ease of creating dashboards and charts; I have a dashboard where I report on key metrics with important filters, letting the audience slice and dice the data as needed. I log in to the dashboard every morning. Additionally, I find the Cohorts feature valuable as it allows me to group users based on the actions they do or don't take and understand the outcomes.
What do you dislike about the product?
I find the steep learning curve challenging because there are too many options available just to create a simple dashboard. Also, the events taxonomy is difficult to grasp, making it tough to decide what should be classified as events and values. The initial setup of Amplitude Analytics was difficult since it requires an engineer to add code.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to analyze customer usage, identify gaps in user journeys, and report on key metrics. It helps diagnose changes in conversion or engagement and allows for quick A/B testing based on real traffic data, ensuring decisions are outcome-driven.
Powerful Analytics, Moderate Learning Curve
What do you like best about the product?
I like that Amplitude Analytics is a powerful tool that allows us to see the full user journey, which really helps with visibility and making data-driven decisions. There are lots of features that provide substantial assistance in understanding and leveraging user data.
What do you dislike about the product?
It's not easy to understand for beginners.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for data-driven decisions. It solves visibility and decision-making problems, allowing us to see the full user journey.
Helps Me Understand User Behavior as a Growth Manager
What do you like best about the product?
I am a Growth Manager, and thanks to them, I can understand how my users behave.
What do you dislike about the product?
I am not a data engineer (or technical in data), and I find it difficult to know what and how to measure certain things, and I waste time redoing some events or properties.
What problems is the product solving and how is that benefiting you?
to understand who the users behavior are
Intuitive Analytics with Room for Improvement
What do you like best about the product?
I like that the graphs in Amplitude Analytics are easy to create and simple to read. The platform offers an enormous amount of complexity yet has a great UI/UX and does not feel overwhelming to use.
What do you dislike about the product?
I wish there was more flexibility with modifying graphs, especially colors and labeling. Also, due to the sheer size of the data, it can sometimes become noisy, which is not easy to clean within Amplitude Analytics.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for product analytics, building dashboards, and monitoring performance. It gives me an exact view of the customer journey, helps identify pain points, and offers a great UI/UX without feeling overwhelming.
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