Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Detailed Insights into User Behavior and Trends
What do you like best about the product?
A very detailed platform that provides clear insight into user behavior and trends.
What do you dislike about the product?
So far, I haven’t come across much to dislike about it.
What problems is the product solving and how is that benefiting you?
Real-time visibility into user actions for troubleshooting purposes.
Intuitive Tool for Detailed Analysis
What do you like best about the product?
I really like the Amplitude Analytics interface because of its convenience and flexibility in customization. I especially highlight the ease of creating funnels, the platform's flexibility, and the capabilities for aggregation, reports, and dashboards. This allows for quick data visualization and finding solutions to improve business metrics. I also note that the platform provides intuitive interaction after onboarding, and the integration interface is truly convenient.
What do you dislike about the product?
I would like to improve Amplitude Analytics by adding AI assistants. It would be convenient if an AI assistant appeared directly on the platform and could quickly build dashboards with professional insights.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for behavior analysis, conversion tracking, and funnel building. This allows for visual monitoring and analysis of data, building funnels and tables, which is convenient for analyzing promotions and actions to increase business value.
Responsive Interface, Easy Integration
What do you like best about the product?
I like the interface a lot—it’s clean, very responsive, and works fast. The JS SDK is also straightforward to implement and use, which makes integration easy. They offer solid reporting capabilities with templates, so it’s simple to set things up and track what I need. Funnel tracking is well done too, and you can add custom events there that match specific criteria.
What do you dislike about the product?
Before the JS SDK was not that great out of the box so you have to implement web page visit tracking yourself, but looking now at it, they fixed it already
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track visitor actions and reliably collect events, including custom ones. Its event-based system makes it easy for me to search through the data and generate reports, so I can access specific user profiles, see the exact actions they performed, and track sales funnels.
Excellent Tool for Behavioral Analytics and Backend Integration
What do you like best about the product?
The behavioral analysis is powerful, and the granularity of event tracking is exceptional. It is very easy to integrate via REST APIs and SDKs, which is a huge plus for automation and backend workflows.
What do you dislike about the product?
The learning curve can be quite steep for non-technical team members. Additionally, the pricing model can scale very quickly as event volume increases.
What problems is the product solving and how is that benefiting you?
We use Amplitude to identify user drop-off points in our conversion funnels. This allows us to make data-driven decisions to optimize the user journey and significantly improve our conversion rates.
Easy Visualization with Stellar Flexibility
What do you like best about the product?
I appreciate the huge functionality of Amplitude Analytics, like visualizing our events on a daily or monthly basis with the ability to filter by properties and group them. I love that it provides a private workspace and lets me share it with anyone anytime. It's easy to use, and I can create a variety of charts or graphs which makes setting it up a breeze, and the documentation is well done. It's super easy to visualize my event data based on different values and frequencies.
What do you dislike about the product?
I don't like finding device IDs from Amplitude Analytics. We don't know what our device ID is in Amplitude, so maybe it could use similar ID or name kinds.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics gives us huge functionality like visualizing event data on a daily or monthly basis. We can filter and group data easily. It also provides a private workspace and easy sharing, and it's really intuitive to set up.
Intuitive Analytics with Impressive Flexibility
What do you like best about the product?
I like Amplitude Analytics because it's easy to use yet provides a lot of depth and data flexibility for experts like data teams. For straightforward work, Amplitude offers extensive documentation that guides you through it. The overall UX of the product is very friendly compared to competitors. It's easy to create metrics that matter to the work, making it straightforward to know if the business is reaching its goals. I find the initial setup very straightforward, thanks to the default events and setup that ease the implementation for developers.
What do you dislike about the product?
Likely a gap in not having data experts in-house, but I find it challenging to know if my implementation of custom events aligns with best practices.
What problems is the product solving and how is that benefiting you?
We use Amplitude Analytics to track website and product performance, which helps in prioritizing initiatives. It offers easy metric creation, facilitating goal tracking and decision-making. It's user-friendly, flexible for experts, and provides comprehensive documentation, making it valuable to both novice and experienced users.
Intuitive Dashboards, Effortless Setup
What do you like best about the product?
I love using Amplitude Analytics for website marketing optimization and tracking user flows, bounce rates, and dropoff points. It's a great tool for live sessions and feels like GA times 100 to me. I appreciate the web experiments and A/B testing capabilities. The dashboards are intuitive and serve as a marketing source of truth. I find that Amplitude Analytics tracks live user flows better than any other tool I've seen, and the session replays are awesome. The initial setup was very simple, taking only five minutes.
What do you dislike about the product?
I wish Amplitude Analytics had better user enablement. I would love to know how to use it better.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for visibility and tracking against competitors, improving website marketing by optimizing user flows, bounce rates, and dropoff points. It provides intuitive dashboards, session replays, and serves as a marketing source of truth with web experiments and A/B testing.
Intuitive Platform with Deep Insights
What do you like best about the product?
I really like that Amplitude Analytics is fairly easy to use, which makes it simple to teach and get others started on it. The layout is intuitive, with events on the left and results on the right, and this constancy over the years has been helpful. I appreciate how easy it is to go deep and do a deep dive into features and user behavior. Plus, it's quite user-friendly overall and didn't take much to set up; just track events and users, and you're ready to go. Many features just work, which is why I give it a ten out of ten.
What do you dislike about the product?
I would say there's a lot of features that go unused. Because it's a lot of adoption or I need to update our implementation. For example, session replay and heat maps aren't used because we're using another tool, and it would be great to combine tools, but that's something I need to put effort into. Another thing is the guides and surveys feature, which seems amazing, but the pricing is way too high.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics solves the problem of understanding user behavior in my product and helps me dive deep into feature usage. It's easy to use yet powerful, allowing our entire company to adopt it quickly.
Amplitude: Powerful, Flexible User Behavior Analytics That Speeds Decisions
What do you like best about the product?
Amplitude is an extremely powerful tool for user behavior analysis, especially when the goal is to go beyond surface-level metrics and truly understand user journeys, retention, engagement, and churn.
Its biggest differentiator lies in the robustness and variety of analysis methods. If you have limited data knowledge, you can rely on simpler visualizations such as segmentation and engagement funnels. If you have more advanced expertise, the sky is the limit: exploratory analysis, simple or multiple correspondence analysis, journey analysis, and more. For product, UX, and growth teams, this significantly speeds up decision-making and brings data closer to the day-to-day reality of the product.
Its biggest differentiator lies in the robustness and variety of analysis methods. If you have limited data knowledge, you can rely on simpler visualizations such as segmentation and engagement funnels. If you have more advanced expertise, the sky is the limit: exploratory analysis, simple or multiple correspondence analysis, journey analysis, and more. For product, UX, and growth teams, this significantly speeds up decision-making and brings data closer to the day-to-day reality of the product.
What do you dislike about the product?
On the other hand, the tool has a considerable learning curve, especially for those without a strong data background. The quality of insights heavily depends on solid event modeling, which requires team maturity and strong alignment between product, engineering, and analytics. Having a dedicated analytics professional to build a well-structured taxonomy and event architecture is essential, as this directly impacts the quality of analyses. Additionally, pricing can be a barrier for smaller companies or early-stage teams.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps solve the problem of understanding why users behave the way they do, not just what is happening in the product.
Overall, Amplitude is an excellent choice for companies that already have a data-driven culture (or are seriously investing in one) and want to move beyond descriptive metrics toward more powerful insights, with user behavior clearly reflected on the screen.
Overall, Amplitude is an excellent choice for companies that already have a data-driven culture (or are seriously investing in one) and want to move beyond descriptive metrics toward more powerful insights, with user behavior clearly reflected on the screen.
Indispensable for an Accurate Customer Vision
What do you like best about the product?
I love the ease of having a variety of graphs and charts that really allow us to delve into what's happening in the product. The ability to create dashboards on separate features that the whole team can benefit from is really important. I would say that one of the most powerful features is that of cohorts, which allows us to zoom in on a particular usage and determine the users who make the most use of a feature. This gives us the direction in which we want to go.
What do you dislike about the product?
What would be great is if, at the AI level, it were possible to brief the AI on what the product is supposed to do, and then the Amplitude agent could study the data in the different dashboards and make a comparison between the usage and the intention of the product. This would help to understand the current gap between what we want to do and how people are using the product.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us lift the opacity of user usage, provide detailed insights, and allows the entire team to benefit from various graphs and dashboards. The cohort feature is powerful, enhancing our understanding of users and effectively guiding our decisions.
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