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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,105 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Information Technology and Services

Decent platform for those who are new to analytics. Better options for those who want deep insights

  • January 25, 2024
  • Review verified by G2

What do you like best about the product?
Amplitude offers an incredibly easy to set up all (integration took maybe 2 hours assuming your data and events are instrumented properly), all - in - on analytics platform that will help you build tracking plans, help you run experiments, and help you start making data driven decisions early on in your product journey. Great for setting up daily or weekly view dashboards, and getting live in-the-moment metrics.
What do you dislike about the product?
If you're new to data analytics, or don't have data-minded people in product/eng, amplitude will be a lifesaver. I think as a tool it would have been nonpareil for smaller companies five or ten years ago. The problem is that data literacy among most organizations has increased and Amplitude uiis being left in the dust when it comes to allowing organizations to ask quesitons that are different to what amplitude thinks is best. You can't freely browse and explore your data, you need to go through a convoluted process of picking their specific kind of chart, which has ridiculous limitations. Want to see a count of users with event property = X for a dashboard? Tough, you can only see it as a donut chart or bar chart. Want to see how that property evolves over time? Sorry, not supported. Want to build a cohort on the fly to filter out a specific segment? Sorry, have to go to the cohort page and click through 4 screens to get it done. The handholding and lack of flexibility is great when you're brand new to the concept of using data, but quickly becomes a burden when you want to anything more than the most rudimentary analysis, or when you want to answer a question that amplitude hasn't built a dedicated flow for. Customer support in the startup plans is also non existent. You'll have to ask community members for customer support, which can take days to get a response from.
What problems is the product solving and how is that benefiting you?
Amplitude is helping our startup track early stage adoption numbers, feature engagement, and subscription/revenue retention. We run an AI powered companion service as a backend that plugs into partner websites. While we don't have frontend events from the partner websites, we use amplitude to report on all backend events which include things like: Average session chat time, messaging frequency, subscription rates (subscribe, renew, autorenew states), one-off purchases via the chat interface (these feed into metrics around upsell conversion rates and overall revenue numbers), and user retention and engagement over time.


    Computer Software

Very smooth

  • January 25, 2024
  • Review provided by G2

What do you like best about the product?
The ease of use once you understand the basics
What do you dislike about the product?
As a new user is difficult to understand but once you get used to it its fine, maybe a better onboarding where its almost like "Amplitude university"
What problems is the product solving and how is that benefiting you?
Lack of data and attribution


    Lucas B.

Great analytics tool

  • January 25, 2024
  • Review provided by G2

What do you like best about the product?
Easy to use, great charts & options. Time to convert is one of the best
What do you dislike about the product?
many times data is not the same as the database
What problems is the product solving and how is that benefiting you?
Create easy cohorts, independance with data team


    Computer Software

Analytics made easy

  • January 25, 2024
  • Review verified by G2

What do you like best about the product?
It's super simple and clear to understand for anyone, compared with other alternatives where you need to navigate all around the platform to do a simple report.
What do you dislike about the product?
Not being able to display KPIs in all charts when you have a dashboard without a clear explanation is a bit pointless sometimes
What problems is the product solving and how is that benefiting you?
We are continuously running experiments and quick iterations on my team, being able to have a quick an easy way to measure and track the success of them is key. Amplitude is helping us every single day with that.


    Jim O.

Complete package - not just the data

  • January 24, 2024
  • Review provided by G2

What do you like best about the product?
The analytics are comprehensive, but it's the rest of the package I have found distinctly beneficial.
First, the Support documentation is well-organized and complete. 9 times out of 10 I can pretty easily find what I am looking for when I hit a wall. I self-taught Amplitude from just thier UI and some reliance on Support, starting from kind of zero user behavior analysis skills.
Articles and blogs are especially helpful in giving me the context for my data quieries. They help me describe what I am doing and why to others.

Last, I really need ot point out the in-app prompts that make it all work. Hover tooltips are extremely well done to keep me oriented, not going down a blind path. They really nail to in-app instrucive nature. (I oversee in-app instruction in my own software so I know what I am talking about with this).
What do you dislike about the product?
There are several ways to get an analysis done, or best approaches. I miss having a CS person or ready-available guideperson who can get me over a hump to put me on the right path. I know what I want to know, but not always sure how to get it done. It's usually specific and I would benefit from a human being (NOT an AI) who can understand what I am trying to do and suggest a more streamlined course.

Sometimes it is hard to know if I can really trust my results.
What problems is the product solving and how is that benefiting you?
I can can data-driven statements to help influence our design and development work.


    Angel V.

Unlocking Insights with Amplitude Analytics

  • January 24, 2024
  • Review verified by G2

What do you like best about the product?
The most beneficial aspect of Amplitude Analytics is its intuitive interface and powerful features, enabling in-depth analysis of user engagement, conversion funnels, and overall product performance.
Amplitude excels in delivering actionable insights with its robust tracking capabilities and customizable dashboards. The ability to measure user engagement across various touchpoints and optimize user journeys is a game-changer for our business.
What do you dislike about the product?
While Amplitude Analytics offers a comprehensive set of tools, the learning curve for some advanced features can be steep. Additionally, the pricing structure may pose challenges for smaller businesses.
The complexity of certain features may be overwhelming for new users, and the cost could be a limiting factor for smaller enterprises. Improved documentation and more accessible pricing options could mitigate these challenges.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics addresses challenges related to user engagement, conversion funnel optimization, data-driven decision-making, product performance tracking, and personalized user experiences. Its solutions provide businesses with comprehensive insights into user behavior, enabling data-driven decision-making, improving product features, and fostering collaboration among teams. The benefits include enhanced user satisfaction, increased conversion rates, and informed decision-making, ultimately contributing to the overall success of a business. Amplitude Analytics serves as a valuable tool for optimizing user experiences through data-driven analysis.


    Sumit C.

Best to track user journey

  • January 24, 2024
  • Review verified by G2

What do you like best about the product?
The Way it simplify the tracking of entire user journey at one places
What do you dislike about the product?
Sometimes the platform some technical error not everytime some time
What problems is the product solving and how is that benefiting you?
It helps to track the user journey


    Financial Services

Analytics with limitations

  • January 24, 2024
  • Review provided by G2

What do you like best about the product?
It has many out of the box visuals, It provides none data orianted employess better understanding of users perfirmance
What do you dislike about the product?
Amplitude limits users to control their data, meaning hiding property values, same for events who are none relevant. The only option to achive it is by purchasing the govern addon.
What problems is the product solving and how is that benefiting you?
It allows our team to better undersand user behivour. As an analyst, Amplitude "saves" up many analysis.


    Tram Mai .

Auditing data dramatically

  • January 24, 2024
  • Review verified by G2

What do you like best about the product?
Forcasting and comparing data for users specifically
What do you dislike about the product?
Conducting many manipulation can lead to slow processing system
What problems is the product solving and how is that benefiting you?
In my organization, it is essential to compare and analyze data to forcast the ongoing customer demands and market trends


    Amina D.

Product data analyst

  • January 24, 2024
  • Review verified by G2

What do you like best about the product?
Amplitude Analytics impresses with its user-friendly interface and powerful data analysis. It's a valuable tool for understanding user behavior and making data-driven decisions. Highly recommended!
What do you dislike about the product?
While Amplitude is highly customizable, there are times when we wished for even more flexibility in creating custom events or tracking specific user actions.

Also, We need more customizable Table visualisation.
What problems is the product solving and how is that benefiting you?
In the banking sphere, optimizing conversion is crucial for web and mobile apps. With Amplitude we analyze user behaviour and metrics, which directly impacts revenue and business growth.