Treasure Data CDP
Treasure DataReviews from AWS customer
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There's nothing they won't try to do for you
What do you like best about the product?
In my experience, the company opened a direct slack channel with our company, and I had bi-weekly calls to ensure that our needs were being met. The funniest part was, 24/7 chat was available on the site the whole time and I had no idea – I just such good communication on the slack channel, I always went there. Treasure Data is capable of being your data visualization software, your data warehouse, and your customer journey orchestration software. We currently use TD to feed Facebook an API connection that informs Facebook who has ever been our customer.
What do you dislike about the product?
If you're not already an enterprise company, like us who are emerging as an enterprise company, it can be confusing what TD and other CDPs can and cannot do. When we started, Treasure Data didn't have the data visualization services it has now. So, at the time, it was clear we could have powerful multi-touch attribution to our marketing data. However, without a clear and easy way to visualize it, we didn't have the power to important many people of our team. Now, that we have visualization from TD, it's much easier for me to demonstrate the power of the platform. Similarly, Treasure Data can offer plenty of real-time data for website personalization, however, we didn't have a website CMS that could accept that information. We're still working on that.
What problems is the product solving and how is that benefiting you?
We wanted multi-touch attribution and customer journey orchestration. We found that we could have those things, but also more in terms of having a single source of truth – even while we transition e-commerce software.
Recommendations to others considering the product:
Do you have other enterprise software?
Transformative CDP
What do you like best about the product?
What I like best is being able to have a data lake in the CDP, along with being able to cross-query multiple data sets at once. It allows me to query across multiple data segments from many platforms that are integrated with Treasure Data. This is a significant advantage to having to manually import data and then cross query. Automating are data flow has increased our record count to over 5,000,000,000 records. There would be no feasible way to import that much data, manually.
What do you dislike about the product?
One of the difficult things about Treasure Data is that it does require a higher level of technical skills, primarily knowing how to use SQL. Requiring the knowledge of SQL limits the ability to most of our marketing staff to be able to easily use Treasure Data for immediate data parsing and analytics.
What problems is the product solving and how is that benefiting you?
We are solving cross-segment sales prospecting. We can understand buying behavior for different audience personas, allowing our marketing team to be very targeted, yet nimble, in our operations.
Recommendations to others considering the product:
As aa recommendation, have a person or team that is skilled in data and analytics. They can be a novice, but need to have an understanding of how to use SQL, and more specifically Presto.
Very robust platform but still lacks in flexibility.
What do you like best about the product?
Platform robustness and easiness to start and configure
What do you dislike about the product?
Flexibility in more advanced cases. Sometimes, we bump into some hard limits that demand few hours to pass.
What problems is the product solving and how is that benefiting you?
We need a single platform to collect, understand and activate consumers.
Recommendations to others considering the product:
Understand well the technical limitations before architect your dataflow.
Treasure data helps to integrate various platforms and enables data flow
What do you like best about the product?
Like the concept of batch and real time segments. Also many activations can be attached to 1 segment, that is really helpful. We need to create only 1 segment for various activations to various platforms which is really easy and saves time and enables smooth flow of data. Also we can includes python script in workflows which is really helpful.
What do you dislike about the product?
The field in a behaviour segment cannot be used in the output mapping which restricts the passing of that field in Salesforce.
What problems is the product solving and how is that benefiting you?
We are using Treasure data for continuous flow of data between our database (snowflake) to Salesforce which we use for email.
Recommendations to others considering the product:
The user interface is really easy to use.
Great unification tool and support team
What do you like best about the product?
The customer support team pay allot of attention on the customer needs and across all time it helped us with new ideas and implementation.
What do you dislike about the product?
There were some specific integrations with facebook and google cloud that did not work properly and we had to create our own tool with treasure data. But even that was resolved fast by the combination of our team and the customer support team from ARM.
What problems is the product solving and how is that benefiting you?
We are creating a unified platform with real time segments and offline conversions segments. So that we can customize the user experience in our site and improve with that our value to our users.
Recommendations to others considering the product:
It is expensive, but it has allot of value when implemented. Plan ahead and make sure that you can bring out the full extent of the tools power. With that you will sure be improving.
The CDP that helps us engage "smarter" our current and future customers
What do you like best about the product?
Arm Treasure Data is a critical platform that we use to be able to enrich our customer data, actively engage with new and our current customer base, and leverage out-of-box machine learning technology to recommend the most effective engagement paths. From a business problems oriented approach, Arm TD has allowed us to utilize the necessary proactive technology to increase customer retention and experience.
What do you dislike about the product?
Arm Treasure Data out-of-box machine learning technology is valuable but not as customized for specific businesses. Instead, we build other specific models outside of the environment and append as necessary. They have a great infrastructure to approach that space and looking forward to see the adjustments made to cater towards that.
What problems is the product solving and how is that benefiting you?
Arm Treasure Data is allowing us to instill a data-driven approach to the way we look at customer acquisition, retention and experience. Its ability to integrate our enriched data warehouse to activation channels, allows for a customized engagement that can be replicated on a continuous basis.
Very knowledgeable team
What do you like best about the product?
Everyone has been very helpful and knowledgeable. Going into this project, essentially blind, I was pretty amazed at how much they understood our data and business right away
What do you dislike about the product?
None so far. We have come a long way with ATD's help and guidance
What problems is the product solving and how is that benefiting you?
The most obvious - unifying our data. Working with ATD has helped us learn more about our data and the breadth of what we have
Arm Treasure Data review from the perspective of CDP....
What do you like best about the product?
Flexible data model to work with any source system. Data doesn't have to be conformed to any specific schema as long as the relevant attributes are present in the datasets that are required to light up the relevant use cases. Very responsive customer service support including the one available on the website.
What do you dislike about the product?
Scope for improving the custom documentations. Would be helpful to have automated QA checks out of the box or at least as part of every implementation.
What problems is the product solving and how is that benefiting you?
360 view of customer, RFM analysis, customer lifecycle journey, AB \ AC campaigns, cross-sell campaigns, reporting and dashboarding. Improving customer LTV, tracking customer acquisition and understanding customer behavior across various channels. Reporting campaign effectiveness. Enabling email and social medial campaigns.
One of the best Customer Data Platform, Satisfied, Recommend to others
What do you like best about the product?
1. The look and feel of the platform conducive for professional from any background and level which is lightweight and easy to maintain and having the capacity to be integrated with extensive range of external systems as source or target.
2. Availability of support team round the clock to consult with if any doubt/confusion or any guidance needed for implementation.
3. Some rules set as default which are very well thought- for i.e. provision of killing workflow that runs for 24 hours or more, automated email notification on failure of any workflow run in development etc.
2. Availability of support team round the clock to consult with if any doubt/confusion or any guidance needed for implementation.
3. Some rules set as default which are very well thought- for i.e. provision of killing workflow that runs for 24 hours or more, automated email notification on failure of any workflow run in development etc.
What do you dislike about the product?
The inflexibility to change the workflow name or project name directly on GUI at any time.
The frequent outage of memory capacity.
The frequent outage of memory capacity.
What problems is the product solving and how is that benefiting you?
Built up BI solution and data quality monitoring system on Treasure Data.
Ease of access, quick integration and accessibility to external systems including cloud platform, options in query engine and last but not the least the availability of super helpful support team - these are part of benefits I observed while working with Treasure Data.
Ease of access, quick integration and accessibility to external systems including cloud platform, options in query engine and last but not the least the availability of super helpful support team - these are part of benefits I observed while working with Treasure Data.
Recommendations to others considering the product:
This is your one stop shop for your customer data platform engagement. Highly recommend it.
Treasure Data allows us to be much more agile and responsive to market demands!
What do you like best about the product?
The ability to re-use and combine segments reduces the effort needed to create segments. We're also excited about the beta funnel feature which allows for personalized journey based segments in Treasure Data.
In addition, Treasure Data does have excellent support from their Customer Success team.
In addition, Treasure Data does have excellent support from their Customer Success team.
What do you dislike about the product?
There's an opportunity to have more out-of-the box integrations (i.e. Magento) to allow for greater personalization.
What problems is the product solving and how is that benefiting you?
Reductions in the inflow of customer questions/inquiries into our customer support agents because we are now able to better personalize content on our site.
Recommendations to others considering the product:
Very flexible and robust CDP!
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