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Treasure Data is such a great tool for creating individual customer journeys
What do you like best about the product?
I like how comprehensively the data is collated for ease of use
What do you dislike about the product?
The tool has a good UI but it could have a more easily accessible menu design
What problems is the product solving and how is that benefiting you?
It's helping me understand customer behaviours and segment them accordingly
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The best platform for Analyzing Customer Signals!
What do you like best about the product?
The best thing about Treasure Data Customer Platform is that it unites operations, service, sales, and marketing teams around the same unified customer profiles.
What do you dislike about the product?
There is nothing I dislike as such about the Treasure Data Customer Data platform or have faced any of such difficulties.
What problems is the product solving and how is that benefiting you?
We had problems in finding out what customers are actually doing on our website and that is where this platform helped us in efficiently tracking and giving us insight data.
A user-friendly tool with good features and a great customer service
What do you like best about the product?
Treasure Data is a very user-friendly CDP that has great features in place and allows for easy setup (various native connectors, a lot of documentations for set up). Whenever questions or problems arised TD support was really great
What do you dislike about the product?
Treasure Data still lacks some key functionalities such as more granular access management settings, their own dashabord (Treasure Insights) is not sophisticated yet.
What problems is the product solving and how is that benefiting you?
Reconciliation of online and offline data, creating a 360-degree customer view by allowing to connect several data sources. Direct connection to activation platforms such as Meta or Google
Lots of pre-built features, a real "buy" decision.
What do you like best about the product?
I like the support we get, the team and points of contact I had that were really trying to help us moving forward. Also, from connectors to dashboard, access management etc a lot of stuff are already built and save us a lot of time.
What do you dislike about the product?
I don't like so much the fact that a few connectors or built in tools are sometimes not working as expected or are limited but also the fact that the documentation ca nbe quite poor at some time.
What problems is the product solving and how is that benefiting you?
it's solving the issue of delivering working use case really wuickly thanks to all the prebuilt feature which would'nt be possible with less mature CDP or in fully "make" cdp.
Best Enterprise CDP of the market
What do you like best about the product?
UI & marketer friendly interface
Connectors
Identity management
Volume of data that it can handle
Connectors
Identity management
Volume of data that it can handle
What do you dislike about the product?
Not cloud agnostic
Some DV360 Google connectors
Some DV360 Google connectors
What problems is the product solving and how is that benefiting you?
It helps my clients (big enterprise) to handle, centralize and leverage all customer / consumer data points. It enable me to launch effective data-marketing use cases for these clients
7 years of experience in designing and implementing Data Marketing projects
What do you like best about the product?
The most mature and complete solution in CDP marketplace, from data integration to data activation and performance measurement. Ability to implement at scale is a key asset.
What do you dislike about the product?
Interfaces available in english only, some pain points with Google platforms, level of pricing.
Need to add other languages and resolve the connectivity to Google DV360.
Need to add other languages and resolve the connectivity to Google DV360.
What problems is the product solving and how is that benefiting you?
The solution provides the offline/online reconciliation needed to better understand the customer journey and optimize the contact plan with customers. This improves the media efficiency and the sales conversion
Powerful and scalable tool for both sizable groups or little entities!
What do you like best about the product?
The tool is powerful and scalable and the team is greatly supportive for its adoption. We have implemented it over 10 sub-brands within 10+ european countries and the unification process and workflow performed well.
What do you dislike about the product?
There were no indication to inform the user if we were maximizing the volume of unification i.e. we were unifying profiles as much as we could.
What problems is the product solving and how is that benefiting you?
It allows tailored and more efficient targetting of clients and prospects and, consequently cost optimization. It has a high value for brands willing to take the most of there online and CRM data.
Easy to use database platform with vast range of external data connections
What do you like best about the product?
It is eas to use and has many connectors to both export the data, so you can analyze or visualize, or to import data from external sources. It allows us to sent live data via Rest API connection.
What do you dislike about the product?
Pricing is rather on the expensive side for a company of our size. There is quite limited memory allocation so larger queries can fail to run when executed. Also there is quite limited amout of total rows that we are allowed to store for our subscribtion level.
What problems is the product solving and how is that benefiting you?
It allows us to import live data from our games (ve are videogaming company) and subsequently analyze it. It also is a main hub for our financial and sales data
TD- Pros and Cons
What do you like best about the product?
Treasure data is CDP platform. it is a complete package in itself. it not only has additional feature of Normal data ware house but also has data viusalaisation abalities and ML ablities using TD insight. it also has secure acess by integrating it with various SSO authentication . adn data privacy requirement such as data masking can be done easily
What do you dislike about the product?
User community outside offcially support is very small though as it is based on presto one can utilise presto community for any questions
What problems is the product solving and how is that benefiting you?
Treasure data reduced the need of multiple tools such dat awarehouse, elt tool, data visuallisation tool . it is complete package initself and is onestop solution fo everything .
Treasure Data is the best CDP for most companies
What do you like best about the product?
Treasure Data is extremely customisable, and enables customers to be fairly independent / autonomous on the platform. For customers above 50 employees, say, this is extremely helpful. As a consultant who helps large companies choose and implement CDPs, I would say it's in fact crucial.
What do you dislike about the product?
The dashboarding capabilities of TD are not exceptional, although I would say they're above average. In general, I would recommend users to rely on external dashboarding software like PowerBI
What problems is the product solving and how is that benefiting you?
The primary use of TD CDP is to reconcile online (behavioral) and offline (transactional) data. Such data generally live on different systems and are just very different from a structure perspective. (Behavioral is messy and nested; transactional is clean and tabular.) That way, we can get a 360-view of the user journey, create segments that take both sources of data into account, and increase marketing efficency.
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