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The best benefit-cost data extraction platform!
What do you like best about the product?
The platform is insanely easy to use and to connect to external data sources. Plus the pricing is really good for what the platform offers. All the experiences were great, since the first meeting and now with a dedicated Account Manager. With Adverity I integrated all the DSPs that my company uses and sent the data to our GBQ so I could create a dashboard on Data Studio to visualize it. Even though it wasn't their job Adverity helped me to configurated the GBQ :)
What do you dislike about the product?
Sometimes the Data Extraction takes more than expected, but I imagine that this a problem on the DSPs, not on their platforms. I can think of things to dislike, I really loved all the process and onboarding.
What problems is the product solving and how is that benefiting you?
- Data Visualization
- Data Centralization
- Data Historic
We had over here a Data Visualization problem, we were using excel spreadsheets to keep track of multiple campaigns, the excel was only on the user computer and only him in all the company had access to the data. Plus the Account Managers were spending a huge amount of time extracting data from all the DSPs, Verizon Media, Xandr (former Appnexus), and Sizmek, with Adverity I was able to automatize all the process of Data Extraction. And the main problem was to keep the Data Historic. We only had the campaign data that the DSPs were able to send us, so every 180 days we lost all the data. With Adverity I'm sending all the data to a Google Big Query account where I keep track of all the campaign data.
With Adverity I'm able to centralize all the data that my company generates. This is awesome to generate new insights.
- Data Centralization
- Data Historic
We had over here a Data Visualization problem, we were using excel spreadsheets to keep track of multiple campaigns, the excel was only on the user computer and only him in all the company had access to the data. Plus the Account Managers were spending a huge amount of time extracting data from all the DSPs, Verizon Media, Xandr (former Appnexus), and Sizmek, with Adverity I was able to automatize all the process of Data Extraction. And the main problem was to keep the Data Historic. We only had the campaign data that the DSPs were able to send us, so every 180 days we lost all the data. With Adverity I'm sending all the data to a Google Big Query account where I keep track of all the campaign data.
With Adverity I'm able to centralize all the data that my company generates. This is awesome to generate new insights.
Recommendations to others considering the product:
This platform is insanely good, the team is awesome, all the process of acquiring the platform went really well.
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The opportunities with Adverity
What do you like best about the product?
Fast datastream setup. For example, A Google Sheet setup
What do you dislike about the product?
The enrich section is very complicated, and the documentation could be better
What problems is the product solving and how is that benefiting you?
With Adverity, it is possible to fetch our data and bring it to one entire database.
Recommendations to others considering the product:
Yes, I would recommend Adverity to others, but it has a steep learning curve. So in the beginning, it is pretty challenging, but when you are used to the program, the workflow is quite nice.
Adverity is the most complete ETL and Advanced Analytics platform on the market!
What do you like best about the product?
The comprehensive list of connectors. Covers all digital media platforms on the market. In addition, the reveal module provides excellent insights and is unique to Adverity.
What do you dislike about the product?
The platform requires a dedicated team. It's pretty sophisticated so it cannot be used across the org by non-technical people.
What problems is the product solving and how is that benefiting you?
It helps our business efficiently solve data unification and standardization. The reveal module also helps our team reduce time spent on extracting actionable insights so they can focus on providing more strategic guidance to our clients.
Adverity is a very user-friendly tool with many different functions.
What do you like best about the product?
In the frontend you hardly can't do anything wrong and test all the functions by playing around with the various graphics and tables. What I really like is that you can make the dashboards very individual with different colours and fonts. It is great that there is often an update with new functions.
A big compliment to our Account Managerin who always tries to help us and actively reach out to us.
With the new update in the Backend, you can see very clearly when and where there was an import error and click into it. But it would be great if there was a more detailed description of the Error Message, especially for some Errors which came up not so often.
A big compliment to our Account Managerin who always tries to help us and actively reach out to us.
With the new update in the Backend, you can see very clearly when and where there was an import error and click into it. But it would be great if there was a more detailed description of the Error Message, especially for some Errors which came up not so often.
What do you dislike about the product?
The Backend can be a bit more difficult because of the complex setup.
Sometimes it is a bit hard to understand from where a Import Error came from. Maybe it would be greate to have an import Error List for a better understanding what every Error Message means.
When having a bigger problem it would ofte be easyer to solve it in a call and not via mail, otherless there are sometimes so many mails. A Call can be better used to show the issue.
Sometimes it is a bit hard to understand from where a Import Error came from. Maybe it would be greate to have an import Error List for a better understanding what every Error Message means.
When having a bigger problem it would ofte be easyer to solve it in a call and not via mail, otherless there are sometimes so many mails. A Call can be better used to show the issue.
What problems is the product solving and how is that benefiting you?
The support Team from Adverity is always trying their best and give mostly helpful Tips. Most difficult is writing a scrip, but the Help-Center give many eplanations which are very helpful.
Also the variations of the data visualization is a big advantage of adverity. So there is a wide range of options for displaying the Data in different ways. Also in Explore many colleagues can play around with the Data and can so make a fast Data check.
Also the variations of the data visualization is a big advantage of adverity. So there is a wide range of options for displaying the Data in different ways. Also in Explore many colleagues can play around with the Data and can so make a fast Data check.
Recommendations to others considering the product:
As I said Adverity is a very user friendly tool in which you have many options to display and personalize the data in different ways. You can play around in Explore and make an own Dashboard for your most important data.
User-friendly BI system with motivated support team
What do you like best about the product?
The usability of the tool, front- and backend, makes for an easy-to-learn system. The extensive library provides necessary insight and the support team has a fast reaction speed to inquiries. Our monthly meetings offer good insight into what is happening with Adverity, discuss future developments, and explore the potential of using the program.
What do you dislike about the product?
There isn't much flexibility with the visualizations (switching between metrics within a dashboard e.g.) or customization options for the frontend, but these restrictions are understandable due to technical limitations. With the size of our company, tenant management in the frontend has some harsh restrictions.
What problems is the product solving and how is that benefiting you?
The biggest advantage is bringing together the countless available data sources we work with on a daily basis. It allows us to ascertain errors and mistakes within the system at a faster turn rate. It also offers us an opportunity to connect the dots easier for various sources. That way we can gain a better understanding of campaign performance across multiple channels.
Recommendations to others considering the product:
If you are looking for a way that enables your employees to familiarize themselves quickly with a tool and gain insight into campaigns, Adverity is a perfect choice. It is especially useful for first time BI users, who are looking for an option without the need of extensive programming knowledge.
Adverity's self-service ETL and service is great
What do you like best about the product?
I like the control over designing my dataflow end to end and how responsive the technical support team is when addressing problems.
What do you dislike about the product?
I'm not a fan of the custom transformations that they have. I have to fight to understand how the config (which maps to custom JSON) relates to more standard Python functions.
What problems is the product solving and how is that benefiting you?
ETL. Fetching data from a DSP to automate embedded analytics in our web apps.
Recommendations to others considering the product:
Great for teams without a dedicated data scientist to solve ETL problems at scale.
Adverity has aided in our ability to execute as well as improved our velocity and data stability.
What do you like best about the product?
We now have the tools necessary to rapidly prototype and keep moving ahead without dealing with the minutiae of the myriad of platform APIs we interact with daily. Adverity has been proactive to new issues they learn about and incredibly responsive to those we raise to them.
What do you dislike about the product?
We'd like to see the ability to schedule linear dependent jobs, not just time-based runs. This would help our ability to execute without error within the platform greatly.
What problems is the product solving and how is that benefiting you?
We are bringing in data from various marketing platform APIs directly into our data warehouse with little effort. We are able to execute faster than with our previous vendor.
My favorite vendor partner to work with
What do you like best about the product?
Adverity has quick and helpful customer service. They preemptively anticipate our needs and offer that feedback which helps us be more efficient.
What do you dislike about the product?
None come to mind. The product does exactly what we need it to do.
What problems is the product solving and how is that benefiting you?
We needed a way to bring together many marketing data platforms, but also have control over where we send the data and what we do with it. Adverity allows us the flexibility and scale to move large amounts of data in the ways that we need to.
Flexible and powerful
What do you like best about the product?
Adverity allows you to easily connect (and possibly transform) data from many different sources.
It costs less with respect other main competitors, since it approaches the proposition in a modular way, allowing you to only pick the functionalities needed.
Plus the support team is great in fixing issues and developing new features and capabilities.
It costs less with respect other main competitors, since it approaches the proposition in a modular way, allowing you to only pick the functionalities needed.
Plus the support team is great in fixing issues and developing new features and capabilities.
What do you dislike about the product?
A dashboard on volumes of data processed by date, super high-level, might be useful to be shown in the homepage
What problems is the product solving and how is that benefiting you?
We managed to become central in data governance, annihilating redundancy in manual reporting and building a single source of truth for all members in the team, from the operatives up to the C-levels.
Recommendations to others considering the product:
You need to have at least some data skills in-house to properly adopt the tool
Easy to use, fast and very friendly staff
What do you like best about the product?
All the ready to use API's and the UI in general
What do you dislike about the product?
I had a few times problems importing initial excel files (date format problems in Excel ;-)
What problems is the product solving and how is that benefiting you?
We're in the event business. Following our acts, measure the effectiveness of our campaigns and have a nice Board
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