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Digital Marketing firm working with social, analytics and media data
What do you like best about the product?
Easy to use even if in a small team with low level technical skills known.
Developers not needed.
Fast data update (both back and front end).
Lots of available connections.
Easy usability.
Developers not needed.
Fast data update (both back and front end).
Lots of available connections.
Easy usability.
What do you dislike about the product?
Tool not optimized yet in back end.
Quite limited widgets available.
No API own documentation.
Quite limited widgets available.
No API own documentation.
What problems is the product solving and how is that benefiting you?
Fast solution which permits us to retrieve and to visualize big amount of data.
Fast automatic daily report.
Get clients self-contained for real-time performance.
Fast automatic daily report.
Get clients self-contained for real-time performance.
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Dashboards that impress everyone.
What do you like best about the product?
The best about Adverity is, how easy it is to create beautiful and professional Dashboards, with only some clicks.
What do you dislike about the product?
It takes some time to learn how to onboard data with DataTap. But once you made it, you see what mighty tool it is.
What problems is the product solving and how is that benefiting you?
As the one and only programmatic Advertising Agency for Deutsche Telekom, we have to report very different types and source of data. Adverity allows us, to bring them all together. Mostly even merged together in one Graph or Table.
Another great thing is, that we can offer our customers high quality Dashboards to report them the performance of their Campaigns and empower them to boost their advertising success with more transparency.
Another great thing is, that we can offer our customers high quality Dashboards to report them the performance of their Campaigns and empower them to boost their advertising success with more transparency.
Recommendations to others considering the product:
Be sure to know what kind of data you want to process with Adverity and do a trial phase to see if it matches your expectations. The support is awesome and will help you.
Excellent support throughout the process
What do you like best about the product?
The team offers great support. This has made it possible to tap marketing data sources, with no automation experience and little business intelligence support, and make them accessible to the business. Tickets raised are responded to quickly and account management is very good.
The interface is easy to use, with a small learning curve involved.
The interface is easy to use, with a small learning curve involved.
What do you dislike about the product?
- There are occassions where a connection has generated unusual discrepancies and we've spent a lot of time investigating why. Familiarity with all connections (including the less popular ones) & Adverity proactively reaching out to the connection themselves, will help us get to the root of the discrepancy faster
- A lot of time is spent validating the data between the front-end platform and destination (although this may be an inveitable part of any automation process)
- A lot of time is spent validating the data between the front-end platform and destination (although this may be an inveitable part of any automation process)
What problems is the product solving and how is that benefiting you?
- Reducing manual reporting of marketing spend
- Overcoming skill shortage on BI team
- Overcoming skill shortage on BI team
Simple. Easy. A perfect timesaving platform
What do you like best about the product?
Adverity has presented itself to be an essential and reliable tool for our data flow. The UI while having a learning curve, is easy for new users to get ahold of and has been improving constantly. There is a large repository of API connectors to use for data import. And the support team, are second to none, with fast and helpful insights to any issues you may have.
What do you dislike about the product?
The documentation is still has many gaps and therefore errors that you may not understand are difficult to look up yourself. On the flip side - support team are an email away and for me they have always responded within a few hours latest.
What problems is the product solving and how is that benefiting you?
We required a flexible solution for our data flow that any member of the team could pick up with relative ease. As API connections are already present for many different platforms being able to go through a variety of scenarios quickly is essential for our internal analytics.
This has been a fundamental tool in ensuring automation of our data flow!
This has been a fundamental tool in ensuring automation of our data flow!
Data Management made easy
What do you like best about the product?
Both Adverity Products (DataTap as the ETL Backend) and Insights (as the visualization frontend) are very easy to use and allow even inexperienced users to quickly harness the power of their own data.
DataTap greatly simplifies the necessary steps to pull data from various different Platforms (such as Google Ads) , without the need to write your own Connectors. Instead a quick authorization to access the platform is all it takes to get started. Afterwards it's very simple to configure the needed reports and fetch the data. Transforming that data is rather simple as well. For most operations (such as selecting or adding data) prebuild scripts are available, for everything else a bit of python knowledge is helpful to achieve one's goals. Once the data has been transformed it'll be pushed to Insights where Analysts can choose from a plethora of different visualization options to quickly setup a dashboard that meets the clients need.
Additionally, both products are constantly updated and improved. Customers also get a say regarding new features or adaptions for their business needs.
DataTap greatly simplifies the necessary steps to pull data from various different Platforms (such as Google Ads) , without the need to write your own Connectors. Instead a quick authorization to access the platform is all it takes to get started. Afterwards it's very simple to configure the needed reports and fetch the data. Transforming that data is rather simple as well. For most operations (such as selecting or adding data) prebuild scripts are available, for everything else a bit of python knowledge is helpful to achieve one's goals. Once the data has been transformed it'll be pushed to Insights where Analysts can choose from a plethora of different visualization options to quickly setup a dashboard that meets the clients need.
Additionally, both products are constantly updated and improved. Customers also get a say regarding new features or adaptions for their business needs.
What do you dislike about the product?
There are still some improvements to be made regarding the performance and usability of the platform. This would include easier export options (for data that should not be pushed to Insights) or dependencies of different datastreams to streamline operations.
What problems is the product solving and how is that benefiting you?
Adverity is used for Customer and In-House Marketing reports which has been greatly improved compared to the manual steps that were necessary before Adverity.
Very powerfull tool and great services
What do you like best about the product?
Very thought-out services with both Datatap and Insights. The entire service is very well integrated into the current API landscape with lots of out of the box API connectors. Data transformation is easy and efficient. So is data-visualization and the creation of dashboards. The biggest benefit on using Adverity instead of a similar service on the market is their hands-on approach to individual requests and issues as well as their entire customer support and service team. They have a great response time for reviewing and adding our feature requests and are adding to and optimizing the service on a very regular and constant basis.
What do you dislike about the product?
Getting into the data transformation capabilities can still be challenge, especially if you are not used to a scripting language like phyton. Thankfully they have lots of documentation and their excellent service to help you out. I still believe the interface could be a bit more forthcoming in explaining features and setting outright. Adverity offers a tremendous amount of capabilities, but lots of features and settings are often buried in hard to understand descriptions or just hidden within the interface.
What problems is the product solving and how is that benefiting you?
We are using Adverity in almost all its offerings.
We use the Datatap for all sorts of data management and homogenization of different data sources. We export harmonized data to our clients or to multiple Visualization-Platforms like Google Datastudio and Adveritys own Insights Platform.
We use Insights for a multitude of customized client and inhouse dashboards which are always available and up to date. We offer automized and scheduled reports and the alert-system for clients who need their information via e-mail.
Their services benefit us most in the easy acquisition of raw data and the ability to turn these table full of metrics and dimensions into actionable insights for our account managers and their clients.
We use the Datatap for all sorts of data management and homogenization of different data sources. We export harmonized data to our clients or to multiple Visualization-Platforms like Google Datastudio and Adveritys own Insights Platform.
We use Insights for a multitude of customized client and inhouse dashboards which are always available and up to date. We offer automized and scheduled reports and the alert-system for clients who need their information via e-mail.
Their services benefit us most in the easy acquisition of raw data and the ability to turn these table full of metrics and dimensions into actionable insights for our account managers and their clients.
Recommendations to others considering the product:
Make sure to really lay out your setup bevor hand to avoid a clustered interface.
Make sure you know how you want to organize multiple organizations, naming conventions for scripts, mapping tables and datastreams. Make also sure that you have a general consent on how to map kpis. The cleaner you set up all of this, the better the experience in the long run.
Make sure you know how you want to organize multiple organizations, naming conventions for scripts, mapping tables and datastreams. Make also sure that you have a general consent on how to map kpis. The cleaner you set up all of this, the better the experience in the long run.
Good tool for ingest from Digital Marketing API to database
What do you like best about the product?
It has a lot of different connector platform.
Simple interface.
It's very customizable
Simple interface.
It's very customizable
What do you dislike about the product?
Having this pricing model based on number of connectors instead of , for example , the data volume can be very expensive and unfavorable for some use case. Fetch can take long time and you can't manage the process download in a general overview interface . The file storage is related with a cloud storage service mandatorily
What problems is the product solving and how is that benefiting you?
I can ingest data from a lot of platform without develop API client.
Great Support, works for everything!
What do you like best about the product?
It makes analyzing data from different systems very easy
What do you dislike about the product?
There are some QoL featuers missing in the administrating and organizing department.
What problems is the product solving and how is that benefiting you?
Reduce time to summarize and standardize many reports from different systems. After initial deploying and setup (Which was easy with the perfect support you get), it made those processes at least 10 times faster.
Surprised by support and expendability
What do you like best about the product?
Very easy to use, no complex IT-knowledge required and the support helps with every question. If necessary functionality isn't implemented yet, it gets implemented in a future release or will be solved otherwise.
What do you dislike about the product?
Having multiple tabs doesn't really work for us since changing the organization in one tab changes it for all the other open tabs, too.
What problems is the product solving and how is that benefiting you?
Connecting APIs can be done by everyone with Adverity what we're very happy about.
Recommendations to others considering the product:
If you use Adverity, try to base your ETL setup around it. This will be the best solution.
Adverity Datatap increasing the productivity
What do you like best about the product?
The faster way to develop an extraction, the simplicity and the scalability of the product.
What do you dislike about the product?
The documentation could be improved, but fortunately the have good help desk service
What problems is the product solving and how is that benefiting you?
We create a data warehouse to control all the digital advertising and social media results
Recommendations to others considering the product:
The learning curve if of 2 or 3 weeks, and I recommend to use a lot the technical support.
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