Adverity
AdverityReviews from AWS customer
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Incredibly Intuitive and Helpful as an ETL Tool
What do you like best about the product?
The Connect space is the best portion of Adverity because it is so seamless when it comes to creating, loading, and transforming datastreams.
What do you dislike about the product?
The visualization suite is very nice, but it does feel a bit static at times. I think this portion of Adverity could be more customizable.
What problems is the product solving and how is that benefiting you?
Adverity helps aggregate and integrate our marketing data together, creating seamlessly integrated dashboards for our clients. Additionally, it helps us internally to more easily extract and enrich data, supporting our internal analysis.
Great company, getting quite expensive though.
What do you like best about the product?
The fact that the DataTap product is very user friendly. On top of that, adveirty support is very responsive.
What do you dislike about the product?
it's getting quite expensive. At time urgent matters are not taken up as quickly as they should be.
What problems is the product solving and how is that benefiting you?
Making one holistic bundle with all business data. GA4, marketing channels, CRM and ERP systems, google sheet data with targets, etc.
Adverity - Easy to use and powerful transformations at the same time
What do you like best about the product?
I like that ease of creating transformations, scheduling of data fetches, ease of joining different datasets and data quality suite
It is easy to integrate with your internal system because of the connectors it provides
Very easy to implement as it does not require any coding background and has the copilot assistance to build transformations
It is easy to integrate with your internal system because of the connectors it provides
Very easy to implement as it does not require any coding background and has the copilot assistance to build transformations
What do you dislike about the product?
It is difficult to test transformations as sometimes it doesn't allow to pick certain transformations
knowing when (time) the data was loaded is still a gap
knowing when (time) the data was loaded is still a gap
What problems is the product solving and how is that benefiting you?
It is helping me build pipelines for getting marketing data into my database.
It is helping me automate data transfer enabling live data access
It is helping me transform data for each of use when using data for visualizations or reporting
It is helping me set data quality checks so that I get notified when there is error in the data that is being pulled
It is helping me automate data transfer enabling live data access
It is helping me transform data for each of use when using data for visualizations or reporting
It is helping me set data quality checks so that I get notified when there is error in the data that is being pulled
Excellent ETL tool if you don't have a development team
What do you like best about the product?
The number of available sources, the control you have over each pipeline. In addition to having a very good support team. Ideal if you don't want to worry about code maintenance in the extraction phase.
What do you dislike about the product?
The consumption control panel, since the data cannot be downloaded to take them to other tools to analyze performance. They should have an internal panel with an option for error alerts and outliers.
What problems is the product solving and how is that benefiting you?
In the extraction phase, they are very good and I don't have to deploy other solutions or take care of maintaining connections with APIs and the changes they apply. They accompany us in the growth of the DATA team.
Great support team, after onboarding easier use
What do you like best about the product?
Adverity's support team is quite helpful and pretty quick in answering our inquiries.
There's a lot of customization possible (if you are more of a techie) and in terms of the connectors many are readily available and if not there's the possibility to find work arounds.
There's a lot of customization possible (if you are more of a techie) and in terms of the connectors many are readily available and if not there's the possibility to find work arounds.
What do you dislike about the product?
In the beginning it might be overwhelming in terms of interface with the explore, connect and present but over time one gets used to it.
The primary data key is essential in setting up datastream - this means higher maintenance and some overwork to get all the reports and visualizations necessary. the positive point is there are some automation such as duplicate streams that reduces the pain point.
The primary data key is essential in setting up datastream - this means higher maintenance and some overwork to get all the reports and visualizations necessary. the positive point is there are some automation such as duplicate streams that reduces the pain point.
What problems is the product solving and how is that benefiting you?
Bring together multiple sources information, applying transformations and most importantly building easy and interactive visualization for non-technical stakeholders.
All of your data in one place
What do you like best about the product?
Adverity is a great platform to get all kinds of data that you need. It provides a wide range of connectors. Not only getting the data, but also exporting to any destination you want. S3, MFTP, or even their data storage that can be connected directly to Looker Studio as an example. The user interface is good, and you can use it easily and find all of what you need. You can find an option for a custom report for many of the most used connectors like GA4 & GSC. They also add new features from time to time, which means that they improve the platform according to user preferences.
What do you dislike about the product?
- Some data stream take very long to fetch.
- Sometimes it takes time for the technical support to add new fields to an existing data stream.
- Sometimes it takes time for the technical support to add new fields to an existing data stream.
What problems is the product solving and how is that benefiting you?
- Finding one place to extrating data from many data sources and being able to schedule and export easily and securily.
Adverity makes data engineering, analysis, and QA an enjoyable experience!
What do you like best about the product?
- There are so many API connectors, making it easy to extract the data that we need.
- The ability to transform data effectively with custom scripts.
- Customer support is always really quick to respond and has always been very helpful.
- The whole platform makes ETL and visualization truly simple, and we always feel supported when we need help from Adverity engineers.
- The ability to transform data effectively with custom scripts.
- Customer support is always really quick to respond and has always been very helpful.
- The whole platform makes ETL and visualization truly simple, and we always feel supported when we need help from Adverity engineers.
What do you dislike about the product?
- While the visualization tool (Explore/Present) offers a lot of basic features, it would be nice to have a BI-style tool for internal use as well.
- I would like to be able to analyze data easier prior to pushing to the visualization tool - something like an in-browser SQL tool would be nice for quick analysis and QA.
- I would like to be able to analyze data easier prior to pushing to the visualization tool - something like an in-browser SQL tool would be nice for quick analysis and QA.
What problems is the product solving and how is that benefiting you?
The biggest help Adverity gives us is on the extraction side of things. We can easily use the tool to extract data quickly without building our own extraction scripts, and also transform data quickly using custom scripting within Adverity.
Effective but has clear limitations. Also a harder than expected set up process.
What do you like best about the product?
Consolidation of different APIs was really easy, it was like discovering Datastudio for the first time but it's a bit better. There was also great customer support during the early days of set up, but there was a lot of fine tuning required afterwards due to the nature of growing business and needing to use more features than the initial set up, but support was available and responsive within 1 day, even though customer support works out of Europe.
I use it on a daily basis and support has been able to either solve or offer alternative solutions for 90% of my options.
I use it on a daily basis and support has been able to either solve or offer alternative solutions for 90% of my options.
What do you dislike about the product?
The UI and grid set up is really really limiting, it forces things to snap to a grid and doesn't fit well within a screen width perfectly. It's not an issue most of the time but it looks "wrong" in a lot of places, and if our clients or stakeholders have issues with it we can't really do anything about it.
There are also some charting options that we were hoping for that are available in other tools like Looker or Tableau but these are more logic issues, including comparing "last week" to "week prior" isn't really an option, but we want to be able to see data points like those because we have data attribution delays.
Other limtiations are basically things to do with data, if the API pulls are not set up properly in the first place, I basically have delete all the stored data and redownload them en masse. It's had to happen twice because I needed to sanitize the datastreams in order to put in simple calculation expressions. This is something that can be mitigated in the early stages of implementation, but the people who help us integrate platforms are not platform experts themselves (e.g. Google Ads, TikTok, Facebook Ads...etc) so we needed to work really closely with the set up team. They were amazingly helpful but we still had a lot of issues after the set up process was over.
There are also some charting options that we were hoping for that are available in other tools like Looker or Tableau but these are more logic issues, including comparing "last week" to "week prior" isn't really an option, but we want to be able to see data points like those because we have data attribution delays.
Other limtiations are basically things to do with data, if the API pulls are not set up properly in the first place, I basically have delete all the stored data and redownload them en masse. It's had to happen twice because I needed to sanitize the datastreams in order to put in simple calculation expressions. This is something that can be mitigated in the early stages of implementation, but the people who help us integrate platforms are not platform experts themselves (e.g. Google Ads, TikTok, Facebook Ads...etc) so we needed to work really closely with the set up team. They were amazingly helpful but we still had a lot of issues after the set up process was over.
What problems is the product solving and how is that benefiting you?
Pulling and migrating performance metrics from different platforms and attributing sales to different campaigns.
Typically we'd have to manually pull data from different platforms and manually configure the different formats and naming conventions (e.g. conversions vs goals vs results). Adverity allows for that step to be really easy and automated. Other tools like LookerStudio does that but at a limited capacity and we have to manually configure anyhting tha'ts not within the Google workspace, and Social Ad Platforms tend to name things completely differently every time, so streamlining that step was really big bonsu for us.
We also like the idea of being able to verify data as soon as possible, and pulling data up to 1 day ago (to allow for fluctuations) have proven to be very efficient. We also have data downloads stored up to 2 weeks, so if we see mistakes we can just delete the latest data fetch and adjust after that.
New features are still great, but just not being utilized by us with our current clients at the moment.
Typically we'd have to manually pull data from different platforms and manually configure the different formats and naming conventions (e.g. conversions vs goals vs results). Adverity allows for that step to be really easy and automated. Other tools like LookerStudio does that but at a limited capacity and we have to manually configure anyhting tha'ts not within the Google workspace, and Social Ad Platforms tend to name things completely differently every time, so streamlining that step was really big bonsu for us.
We also like the idea of being able to verify data as soon as possible, and pulling data up to 1 day ago (to allow for fluctuations) have proven to be very efficient. We also have data downloads stored up to 2 weeks, so if we see mistakes we can just delete the latest data fetch and adjust after that.
New features are still great, but just not being utilized by us with our current clients at the moment.
Transforming Data Into Insights with Ease
What do you like best about the product?
Adverity simplifies data integration and analytics with its user-friendly platform, customizable dashboards, and powerful automation tools.
What do you dislike about the product?
While Adverity is powerful, it can have a steep learning curve initially, and some advanced features may require more robust documentation or support for seamless use.
What problems is the product solving and how is that benefiting you?
Adverity streamlines data integration by connecting multiple sources into one centralized platform, eliminating manual data handling and reducing errors. This saves time, enhances reporting accuracy, and provides actionable insights to drive better decision-making.
Just the Customization We Needed!
What do you like best about the product?
We are most appreciative of the levels of customization allowed to us to design and build the datasets we need to support a variety of clients and industryies. We have been forced into a cookie cutter solution for too long and Adverity has set us free.
What do you dislike about the product?
I think there are a few gaps in automatic connections or bulk editing options that have not yet been introduced. I'm confident these obstacles will be solved over time.
What problems is the product solving and how is that benefiting you?
Adverity provideds the flexibility we need to generate insights on what our clients really care about. It gives us the option to tailor our data story to the client's goals.
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