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Adverity

Adverity | 1

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External reviews

223 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Karlijn C.

user friendly tool helping the business reduce tedious and time consuming work by automation

  • March 23, 2023
  • Review provided by G2

What do you like best about the product?
- good onboarding
- good support service
- user friendly
What do you dislike about the product?
- when starting service system had a few bugs that wasted time and made onboarding confusing
- not all channels have same options
What problems is the product solving and how is that benefiting you?
- automating data drops to reportings and tracking
- connector for dashboarding


    Brandon N.

Adverity is great!

  • March 22, 2023
  • Review verified by G2

What do you like best about the product?
Adverity is a powerful data platform that allows us to extract and load data from various sources easily. The platform offers a wide range of connectors, making connecting to any data source easy. Adverity also provides a user-friendly interface that makes it easy to create new datastreams and quickly see what info is available. Furthermore, their platform operates on an unlimited data + connections basis, so getting large amounts of data is great!


Adverity is constantly being updated with new features and improvements, with weekly updates to connectors and the platform itself. The platform is also very responsive, and the support team is always willing to help with any issues that arise. I really appreciate how quickly support will get back to me when we encounter issues or errors.

The notifications and alerts are also extremely helpful and useful for identifying problems or issues with processing or transformations. I would highly recommend Adverity to anyone looking for a powerful and user-friendly data platform.
What do you dislike about the product?
Some of the functionality available in the UI is not available via the API, such as auto-mapping of missing fields or cloning of existing datastreams. Furthermore, due to the weekly release cycle, we periodically encounter issues where a release causes previously working datastreams to start failing.

While we have a US-based account representative, Adverity operates in an international timezone. Their releases tend to occur at the beginning or during the day, interrupting our processing.

There are also a few connectors, like Airtable, that are currently unavailable through Adverity. However, 99% of what we need is available. They have some amazing transformations (called enrichments); however, we've found that Adverity is best for integrations and extracting/loading data.

A couple of challenging things are that Adverity doesn't support dependent workflows (i.e., having a datastream trigger based on another datastream), nor is it easy to use the UI to schedule one-time historical fetches.
What problems is the product solving and how is that benefiting you?
Adverity reduces the need for maintaining or developing custom APIs to connect to our core channels, including Google Ads, Google Analytics, Microsoft Ads, Facebook Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Twitter Ads, etc., as well as being able to get flat files from Google Drive, SharePoint, Amazon S3, SFTP, etc. or query database sources like Snowflake or BigQuery. Their Mailgun functionality is really crucial in allowing us to accept files via email. With their ability to use multiple destinations - we're able to easily support sending data to different places based on business need.


    Ronan B.

Flexible & scalable marketing data platform

  • March 22, 2023
  • Review verified by G2

What do you like best about the product?
Great client support and engagement. Very flexible solution, with powerful scripting features. Continuously evolving and improving product.
What do you dislike about the product?
Can be a steep learning curve for non-technical users. More data management features like retaining original copy of fetched data and option to update data in-situ on the Present platform. Better graph annotation features would be nice-to-have.
What problems is the product solving and how is that benefiting you?
Helping us and our clients manage sourcing data from multiple ad platforms and harmonise and visualise information.


    Landon P.

An Amazing Platform for a Full Visualization Pipeline

  • March 20, 2023
  • Review verified by G2

What do you like best about the product?
Adverity is excellent at all aspects of data visualization (data connection, transformation and visualization).
What do you dislike about the product?
The learning curve is very steep and takes a good 6-8 weeks of really digging in to understand the system
What problems is the product solving and how is that benefiting you?
Our agency needed a single platform that allowed us to connect to various different APIs, standardize and prep the data for visualizations to be shared with various client stakeholders and Adverity is solving this problem for us


    Quynten L.

Great service, room for optimization in platform.

  • March 15, 2023
  • Review provided by G2

What do you like best about the product?
The SLA that gets respected most of the time and the service by the help team is outstanding. They respond quickly upon a new ticket and try to assist as good as possible.
What do you dislike about the product?
The platform lets us down sometimes, mistakes happen that are irreversible. Who made the mistake is often hard to track --> f.e. all datastreams in DataTap get unscheduled, we cannot see who did this or reverse this with a single click.

The follow-up on tickets could be better. We have to ask for updates very often and get one every time. This implicates that updates are there, but not being communicated, leaving us craving for info.
What problems is the product solving and how is that benefiting you?
The easy data collection and transformation, as well as the amount of connectors DataTap has. We would not be able to ETL our data as quickly and efficiently without Adverity.


    Chris K.

Great tool for consolidating your data from a multitude of platforms

  • March 15, 2023
  • Review provided by G2

What do you like best about the product?
- Intuitive solutions for many ETL aspects (authorization, establishing connections, transforming, mappings,etc.)
- Reliable datastreams
- Responsive support
What do you dislike about the product?
GUI not always super user-friendly for complex projects and setups
What problems is the product solving and how is that benefiting you?
Tracking, monitoring and analysis of (Marketing) Campaigns. Harmonises data across many platforms and allows for an overarching assessment.


    Chris W.

One of the worst platforms we tested in terms of flexibility in reporting

  • February 03, 2023
  • Review provided by G2

What do you like best about the product?
Upfront, they had a great sales pitch but could never deliver on what they promised. They wasted months of our time and already knew they could not do what we needed hoping they could wear us down and we would give in and live with their limitations.
What do you dislike about the product?
The platform itself was going to be a replacement for Tableau and Datorama/Salesforce for us. They promised a better price, better service, more flexibility and customizations that mostly never materialized.
What problems is the product solving and how is that benefiting you?
We wanted a center of truth for all marketing data and a way to best visualize it and share with our clients.


    Bhavya G.

Powerful and bewildered ETL platform for automation and visualization

  • February 01, 2023
  • Review provided by G2

What do you like best about the product?
One of the handiest and easy-to-use features available in the market for transferring data or documents from one server/warehouse to another in just a few seconds. The platform includes many features and connectors for the benefit of any business. It is the google cloud-based platform that can easily store and save all the information.
What do you dislike about the product?
The workflow processing or data processing takes more time to process and sometimes lags in the middle of the process. It has been experienced that when we extract files from an location, this process takes a long time.
What problems is the product solving and how is that benefiting you?
The software helps us research and gather information from every website, and then we combine and process the data and information for our channels. Data integration has become much simpler now with this software, saving much of our time with various available transformations and tools.


    Joe D.

Handy tool for shifting data into our warehouse environment...

  • December 12, 2022
  • Review verified by G2

What do you like best about the product?
Handy tool for shifting data into our warehouse environment...
What do you dislike about the product?
Not all of the partners that Adverity has built connectors for have knowledge of this relationship, which has limited its use within our business.
What problems is the product solving and how is that benefiting you?
Handy tool for shifting data into our warehouse environment...


    Mohammad A.

Simple and Straightforward ETL Integration

  • December 06, 2022
  • Review verified by G2

What do you like best about the product?
-Simplicity
-Efficiency
-No maintenance needed from the user side.
What do you dislike about the product?
-Lack of freedom with enrichments. (Data processing)
What problems is the product solving and how is that benefiting you?
The need for a big team to maintain APIs.