What do you like best about the product?

The platform offers all the necessary functions, from data integration and storage options to visualization.
We currently only use data integration, enrichment and transfer in our data lake. We are currently working on various use cases to use Adverity's other functions, such as dashboards and AI, for our customers.
I have already worked with some integration tools and I am happy to have it.

What do you dislike about the product?

Currently, there is really nothing that I would really rate as bad or negative.

What problems is the product solving and how is that benefiting you?

We integrate data from our various marketing tools connected via API. In my previous companies, API management was always a problem because interfaces change or are complex to maintain. Here we are relieved of this work and there are always updates to connectors or completely new connectors are added. We store all data in our Data Platform with regular updates, which is so easy to integrate. Simply great!

What do you like best about the product?

The best part about Adverity is the ability to blend different data sources in a very simple manner. The simplicity belies the overall power of the platform, however, with the ability to plug directly into cloud databases, data sources, and custom APIs with just a little more knowledge of the platform.

What do you dislike about the product?

Adverity has many of the same pitfalls that come with using high-end software that hasn't been around very long - many of the more advanced features have sparse to no documentation and require you to do a bit of manual testing and experimenting to get everything running exactly how you want.

What problems is the product solving and how is that benefiting you?

Cross-channel reporting and analysis are the main answer here. We've been able to build custom dashboards that combine information in bespoke visualizations for our clients, something that has made them extremely grateful.

What do you like best about the product?

the very easy setup for data connections via API
very easy handeling of scheduling data transfers

What do you dislike about the product?

Usage of one Year: so far I have no issues expierienced.

What problems is the product solving and how is that benefiting you?

zentralizing data from multiple advertising technology tools

What do you like best about the product?

Adveritys direct API connection to platforms like Facebook, Google Ads, Reddit and several DSPs saves us time with dashboard set up. Adveritys managed service team helps to troubleshoot errors and build reporting widgets for our team.

What do you dislike about the product?

Current Adverity does not have a simple solution for importing data that is collected on different time zones all under one time zone. For this reason we have to manually import a few platforms running on UTC.

What problems is the product solving and how is that benefiting you?

We have built multiple dashboard views that serve both internal agency teams and client teams. Each have different data and widgets included depending on the level of information needed. The client has direct access to the dashboard which reduces back and forth time of connecting over email when they have questions.

What do you like best about the product?

Very quick response to support queries plus follow-ups. Wide range of media platforms available on adverity, which helps us acquire data automatically for almost all our needs

What do you dislike about the product?

The UI can be more user friendly. Sometimes using the fixed fields is not so easy especially when we have lots of metrics and dimensions. Also, it will be best if restrictions due to platforms' APIs are listed somewhere for self review and support.

What problems is the product solving and how is that benefiting you?

The key biz problem is automated and efficient data acquisition on a scheduled basis. This helped us to save alot of time on data mgt and allow our teams to focus more on our clients' biz issues.

Recommendations to others considering the product:

Users need to understand the various media platforms sufficiently or be able to research their API developer documentation before using Adverity on a more advanced level.

What do you like best about the product?

The sales process was top notch but a strong word of caution below. We have multiple data-intensive clients advertising across 12-15 different platforms (paid search, social, CRM, CTV, etc.) and pulling data from various 3rd party tools (Google My Business, Screaming Frog, AWR, etc.). Objective was to find an ETL/ELT solution that could wrangle all the data, harmonize it and port it into Snowflake for eventual visualization. We were pretty far down the path with Fivetran, but Adverity seemed much more motivated and eager. One of their lead engineers was able to quickly solve a couple of edge-case issues that Fivetran seemed to be struggling with, and in general, Adverity seemed much more interested in being a true partner going forward. Contract signed.

What do you dislike about the product?

The problems with Adverity began quickly after signing. A central selling point and differentiator for Adverity is their one-month onboarding service. The premise is that they’ll get a company (or a client or two) fully configured on the platform within a couple of weeks and then spend the remainder of the time training your team on the ins and outs of the system.

We suspected there would be problems very quickly as their onboarding tech struggled with pulling our most basic Google Ads conversion data. Things seemed to get more distressing as time went on. Sparing the painful details, the upshot was that our one-month onboarding turned into a nearly 3-month onboarding. In the end, we were only able to automate the most rudimentary metrics. Here are a few of the more concerning issues we ran into throughout onboarding:

• Over 300 emails exchanged with the onboarding tech
• Time delays on all communications with tech located in Eastern Europe
• Seemingly byzantine system of tying multiple queries together to report on basics like sessions, conversion rates and goals/objectives
• Limitations with using custom field name mappings and other frustrating issues with naming conventions
• Costly additional support after onboarding using their professional services team (given our experience during onboarding, we were reluctant to explore this option for fear of incurring significant hourly costs)

In short, we were excited about the potential of the relationship during the sales process. We were also looking forward to being a champion of Adverity to our clients and partners. The initial allure of Adverity vs. Fivetran and other ELT/ETL providers was Adverity's seeming ease-of-use and willingness to solve fundamental business problems during the sales cycle. Fivetran seems to be still a bit more of a hacker solution, but had we known the investment required to configure Adverity to meet our needs, we would have made the time/resource investment in Fivetran. When we told Fivetran we had chosen Adverity, they were very gracious and seemed to feel pretty confident we would be revisiting them after a few months with Adverity. As for current status, we’re a little more than halfway through our annual commitment with Adverity and we’ve stopped using the system, opting for more streamlined temporary solutions while we revisit Fivetran and others.

All companies adapt and change over time, so hopefully Adverity can course correct. If you’re considering Adverity, you might consider the following recommendations:

• Negotiate for a 3-month contract as opposed to an annual contract
• Get the specifics on the skill set and tenure of your onboarding specialist before you start (this will be a frustrating and time-consuming process if you end up with the wrong onboarding team)
• Spell out clear objectives of the onboarding process and establish clear timelines for resolution
• Make sure that at least three weeks of the onboarding are dedicated exclusively to training (not client configuration that they may be struggling with on their end)
• Cut bait early if it turns out it’s not the right fit for you

What problems is the product solving and how is that benefiting you?

See above. Trying to solve the same problems most companies and agencies are trying to solve right now – automating data capture across multiple platforms/systems, normalizing the data, exporting to schemas and visualizing end-to-end journeys. Adverity has a wide selection of pre-built connectors that are simple to configure initially. However, processes get challenging during the ETL process. As for benefits, for us, the challenges with Adverity outweighed the benefits and we don’t plan to use the system for the duration of our contract. That said, Adverity may be a good solution for smaller companies, provided they’re diligent during the contract negotiations and onboarding process.

What do you like best about the product?

Adverity has significantly sped up my team's ability to ingest exactly the data we need utilizing API connections. The software has eliminated our need for an intermediary team to write code and made it easy for us to explore the data, pull what we need, put transformations in place, send data to a destination, and make changes on the fly. The support team is also fantastic.

What do you dislike about the product?

Sometimes processes fail, and at times support tickets can take quite a while to resolve (as can new feature implementations to meet business needs). But issues are minimal. All in all great product.

What problems is the product solving and how is that benefiting you?

As previously described, Adverity has enhanced the efficiency of our analytics team and practices. We no longer have to engage another team to write code to pull data with API connections, and the software is pretty intuitive to use.

What do you like best about the product?

Many available connectors with extensive enrichment and transformation possibilities. Great implementation support.

What do you dislike about the product?

Dashboarding within Adverity is still somewhat limited in terms of options and flexibility.

What problems is the product solving and how is that benefiting you?

Bringing together all of our marketing analytics data and making it easily accessible in a near real-time way.

What do you like best about the product?

The range of connectors is fantastic. We initially tried to implement this ourselves with our own tech but Adverity has saved us so much time and technical effort by turning this into a small number of clicks.

What do you dislike about the product?

It's great that there are constantly new features being released, however they frequently have not been sufficiently user-tested. We often have to send out apology emails to clients when things stop working unexpectedly and we can look unprofessional.

What problems is the product solving and how is that benefiting you?

Adverity has helped us to harmonize all our agency data sources and drastically reduced time spent manually reporting.

Recommendations to others considering the product:

If we were starting from scratch, I would only recommend using only the Datatap side and not the Insights part because reporting is not as advanced as the leading BI tools.

What do you like best about the product?

Adverity offers many platform connectors and gives your very detailed possibilities to transform your data for any needs.
The support is just excellent.

What do you dislike about the product?

The enrichment function is not easy to handle without having some expertise in coding.

What problems is the product solving and how is that benefiting you?

- Reporting Dashboard for customers
- Data modulation
- Data Transfer to Google Data Studio