Adverity
AdverityReviews from AWS customer
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Seamlessly connect all data points to show end to end attribution and full funnel reporting.
What do you like best about the product?
Adverity is the best-in-breed solution across functionality and price level for data aggregation and marketing reports. Top-notch and speedy customer service. Hands down the best reporting tool available in market. Adverity is not a nice to have, its a must-have for data-driven marketing professionals.
What do you dislike about the product?
Nothing! They are constantly updating the interface and improving the functionality for a great user experience.
What problems is the product solving and how is that benefiting you?
Marketing attribution, lead progression metrics and performance marketing analysis.
Helpful support, powerful ETL - Best ETL on the market
What do you like best about the product?
I enjoy the ease of use with the UI and its powerful ability to change reports on the fly. There's a massive number of data sources and enrichment features that make it easy to connect to really any data source
What do you dislike about the product?
Occasionally if a report needs to be made or a bug was found in the software, it can take a few moments for it to be fixed with sometimes no ETA relayed back to the end-user.
What problems is the product solving and how is that benefiting you?
Maintaining connections to data sources, allowing me to not have to worry about API updates and the proper data flow for my clients. Its super easy to visually see that all the datastreams are operational after nightly fetches.
Good tool with fast and friendly support
What do you like best about the product?
What I like best is that I can reformat the data the way I want via custom scripts. Even without code experience. Likewise, most of our common tools can be easily linked.
What do you dislike about the product?
I'm not a developer and I'm struggling with Python scripting. The standard enrichments are sufficient for me in very few cases. Likewise, I often do not understand the errors (error message is not conclusive for me)
What problems is the product solving and how is that benefiting you?
Interface to various marketing tools. Data supplier of the costs and clicks of individual marketing tools in our data warehouse
Experience with Adverity is productive
What do you like best about the product?
Flexible with multiple media data connections, its automation capabilities also help to streamline data management processes, saving time and resources.
What do you dislike about the product?
Some users have raised concerns about the pricing as it seems to be high compared to competitors. Nonetheless, Adverity has generally been praised for its features and functionality.
What problems is the product solving and how is that benefiting you?
1. Automate monthly basic reports
2. Visualise yearly media trends
3. Creative analytics dashboard
2. Visualise yearly media trends
3. Creative analytics dashboard
Essential Tool for a data driven Organization
What do you like best about the product?
Even a non-technical user can quickly build reliable data pipelines and thus retrieve great data for different business cases and stakeholders. Data automation and cleaning processes are easy to handle. Adverity provide many examples. Super quick support and a great customer success management.
What do you dislike about the product?
Some APIs are not fully developed or sometimes not up to date (pinterest v3 vs. v5). The support team quickly helps out but it may take a while for the dev-team to develop it. Documentation of supported fields with the original descriptions could be better.
What problems is the product solving and how is that benefiting you?
Centralize extract, transfer, load (ETL) processes. Increase the independence of digital marketing teams (less dependend on IT). Reduce development and monitoring cost of IT.
a controversial tool on the market with benefits and potential for improvement
What do you like best about the product?
Account Manager and professional team member are very hands on and positive.
The tool is very easy going and easy to understand and handle once you have a clear data structure, model and visualition in mind.
The tool is very easy going and easy to understand and handle once you have a clear data structure, model and visualition in mind.
What do you dislike about the product?
The tool is not that automated as I wish it would be. the data connection and data bug identification or correction needs a lot of manual effort. Would be great if the tool could check, suggest and optimize bugs and improvements more automatically.
Some settings and specifications (e.g. filters) are very rigid and fixed, which makes it difficult to use dashboards in a more agile and flexible way.
Each service needs to be payed extra. Unfortunately the support team is not the best. Long runs for responses and the service quality is often too low to solve problems faster and easier.
Agencies deviate from the tool more and more and discontinuing the service.
Some settings and specifications (e.g. filters) are very rigid and fixed, which makes it difficult to use dashboards in a more agile and flexible way.
Each service needs to be payed extra. Unfortunately the support team is not the best. Long runs for responses and the service quality is often too low to solve problems faster and easier.
Agencies deviate from the tool more and more and discontinuing the service.
What problems is the product solving and how is that benefiting you?
it helps that the tool unifies and merges data so that results from different sources can be viewed holistically, but the same counts for other tools and services as well.
user friendly tool helping the business reduce tedious and time consuming work by automation
What do you like best about the product?
- good onboarding
- good support service
- user friendly
- good support service
- user friendly
What do you dislike about the product?
- when starting service system had a few bugs that wasted time and made onboarding confusing
- not all channels have same options
- not all channels have same options
What problems is the product solving and how is that benefiting you?
- automating data drops to reportings and tracking
- connector for dashboarding
- connector for dashboarding
Adverity is great!
What do you like best about the product?
Adverity is a powerful data platform that allows us to extract and load data from various sources easily. The platform offers a wide range of connectors, making connecting to any data source easy. Adverity also provides a user-friendly interface that makes it easy to create new datastreams and quickly see what info is available. Furthermore, their platform operates on an unlimited data + connections basis, so getting large amounts of data is great!
Adverity is constantly being updated with new features and improvements, with weekly updates to connectors and the platform itself. The platform is also very responsive, and the support team is always willing to help with any issues that arise. I really appreciate how quickly support will get back to me when we encounter issues or errors.
The notifications and alerts are also extremely helpful and useful for identifying problems or issues with processing or transformations. I would highly recommend Adverity to anyone looking for a powerful and user-friendly data platform.
Adverity is constantly being updated with new features and improvements, with weekly updates to connectors and the platform itself. The platform is also very responsive, and the support team is always willing to help with any issues that arise. I really appreciate how quickly support will get back to me when we encounter issues or errors.
The notifications and alerts are also extremely helpful and useful for identifying problems or issues with processing or transformations. I would highly recommend Adverity to anyone looking for a powerful and user-friendly data platform.
What do you dislike about the product?
Some of the functionality available in the UI is not available via the API, such as auto-mapping of missing fields or cloning of existing datastreams. Furthermore, due to the weekly release cycle, we periodically encounter issues where a release causes previously working datastreams to start failing.
While we have a US-based account representative, Adverity operates in an international timezone. Their releases tend to occur at the beginning or during the day, interrupting our processing.
There are also a few connectors, like Airtable, that are currently unavailable through Adverity. However, 99% of what we need is available. They have some amazing transformations (called enrichments); however, we've found that Adverity is best for integrations and extracting/loading data.
A couple of challenging things are that Adverity doesn't support dependent workflows (i.e., having a datastream trigger based on another datastream), nor is it easy to use the UI to schedule one-time historical fetches.
While we have a US-based account representative, Adverity operates in an international timezone. Their releases tend to occur at the beginning or during the day, interrupting our processing.
There are also a few connectors, like Airtable, that are currently unavailable through Adverity. However, 99% of what we need is available. They have some amazing transformations (called enrichments); however, we've found that Adverity is best for integrations and extracting/loading data.
A couple of challenging things are that Adverity doesn't support dependent workflows (i.e., having a datastream trigger based on another datastream), nor is it easy to use the UI to schedule one-time historical fetches.
What problems is the product solving and how is that benefiting you?
Adverity reduces the need for maintaining or developing custom APIs to connect to our core channels, including Google Ads, Google Analytics, Microsoft Ads, Facebook Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Twitter Ads, etc., as well as being able to get flat files from Google Drive, SharePoint, Amazon S3, SFTP, etc. or query database sources like Snowflake or BigQuery. Their Mailgun functionality is really crucial in allowing us to accept files via email. With their ability to use multiple destinations - we're able to easily support sending data to different places based on business need.
Flexible & scalable marketing data platform
What do you like best about the product?
Great client support and engagement. Very flexible solution, with powerful scripting features. Continuously evolving and improving product.
What do you dislike about the product?
Can be a steep learning curve for non-technical users. More data management features like retaining original copy of fetched data and option to update data in-situ on the Present platform. Better graph annotation features would be nice-to-have.
What problems is the product solving and how is that benefiting you?
Helping us and our clients manage sourcing data from multiple ad platforms and harmonise and visualise information.
An Amazing Platform for a Full Visualization Pipeline
What do you like best about the product?
Adverity is excellent at all aspects of data visualization (data connection, transformation and visualization).
What do you dislike about the product?
The learning curve is very steep and takes a good 6-8 weeks of really digging in to understand the system
What problems is the product solving and how is that benefiting you?
Our agency needed a single platform that allowed us to connect to various different APIs, standardize and prep the data for visualizations to be shared with various client stakeholders and Adverity is solving this problem for us
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