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Great partnership, transparent roadmap, accessible leadership.
What do you like best about the product?
The entire org is very transparent, and collaborative, and leadership is accessible to our team for guidance & to understand the "art of the possible". SMEs are easily accessible through our account team when we need their insights, both as a reactive ask from our team, and as proactive recommendation from the account team.
What do you dislike about the product?
Wouldn't say "like least" but with new features that we implemented, some more growing pains on both sides as we figure out how to implement, but collaborative approach to the solution.
What problems is the product solving and how is that benefiting you?
Enabling orchestration across channels, identity resolution, onsite 1:1 personalization, democratizing capabilities through evolving operating model.
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Valuable CDP with great Customer Support
What do you like best about the product?
ActionIQ has a wonderful team of experts that not only know their product like the back of their hand but also take the time to understand your business goals and how their platform can help you achieve. They are proactive with bringing new ideas and developing roadmap for key initiatives to accomplish to keep the entire organization accountable. In addition, their reps are wonderful at training and providing the resources needed to get those using up to speed.
The platform itself is user friendly and a great way to organize all first party data, generating customer journeys and doing so at scale.
The platform itself is user friendly and a great way to organize all first party data, generating customer journeys and doing so at scale.
What do you dislike about the product?
Reporting capabilities and the need to incorporate SQL in some instances of the audience generation process.
What problems is the product solving and how is that benefiting you?
Acition IQ helps our business organize on first party data, site activity, generate customer journeys for retargeting and reach these users through our digital platforms.
A brilliant CDP with refined data models
What do you like best about the product?
ActionIQ's biggest strength is its highly refined data modules and the high amount of composability it offers. Data ingestion and the resultant analytics are spot on and the integrations on offer especially with data warehouses are plentiful.
What do you dislike about the product?
They need to improve their campaign delivery features. They promised to introduce generative AI features for prompt-based profile building but that has been significantly delayed.
What problems is the product solving and how is that benefiting you?
We were looking for a CDP that could connect with our existing data warehouse solution to create customer profiles for targeting. ActionIQ has been servicing us very well for that purpose.
AIQ platform is good but has room to grow
What do you like best about the product?
ActionIQ is a great tool for storing our customer data and making it usable for campaign segmentation. I think in general it is set up in a way that makes sense, with all the different tabs clearly providing different activities you can do. There are many out of the box integrations which makes it very easy to continue making this the home for all of our data. The support team that I work with is lovely, always available, and have great problem-solving "can-do" attitudes.
What do you dislike about the product?
I dislike that attributes have to be written in SQL and I think it adds an unnecessary layer of complexity to the platform. I wish that you could just drag and drop fields like other simpler platforms, like Eloqua for example. I think there are often platform limitations and it seems like the kinks are still being worked through. There are often platform failures and unfortunately there doesn't seem to be a way to mass pass/unpause when these errors occur.
What problems is the product solving and how is that benefiting you?
It stores all of our data in one place from different sources like purchases, site activity, app activity, permissions, etc. It's great to have it all live in one place and gives us the ability to create robust segments using a breadth of data points. It also allows us to actually execute campaigns using features like journeys and audience activations.
AIQ Review
What do you like best about the product?
The easy user interface empowers even the least technical business user to utilize and leverage the platform. As I often collaborate with marketers to use the platform and build out audiences, the fact that AIQ has a very seamless UI/UX ensures that they are effectively able to use the platform and it doesn't instill that daunting sentiment that oftentimes a more technical heavy platform would.
What do you dislike about the product?
The inability to have visibility into a lot of success/failure metrics. For example, when we enable a campaign/journey through AIQ - we would like to know how successful that campaign or journey was.
What problems is the product solving and how is that benefiting you?
Within NMG we are currently trying to enable more personalized journeys and campaigns to reach a more refined list of users in a more specialized way to ultimately improve the overall user experience of our marketing methods. The benefit of having AIQ is that it serves as a helpful tool to house the personalization data that can then be leveraged by our business users
Recommendations to others considering the product:
The best way to become familiar with the tool is by diving straight in and playing around with its features and various tools. I think there are a multitude of capabilities that can be leveraged through AIQ if a user knows how to effectively implement them
AIQ Review
What do you like best about the product?
Ability to copy previous audiences and flights for future activities.
What do you dislike about the product?
The flight process is bulky. There are too many steps to get something done. Also, I wouldn't say I like getting a pushback whenever we would like a change or improvement. It is apparent that AIQ is not looking to customize this tool for their clients. In addition, I do not like when a change is made without the ability to test it first. They never made a staging environment available for us to test functionality prior to promoting it to a live environment. AIQ does not have the ability to provide email notifications when a file is uploaded and that would be helpful.
What problems is the product solving and how is that benefiting you?
I am a user of the tool, we have a project manager who works with AIQ on problem solving.
Easy and Intuitive CDP!
What do you like best about the product?
I love how easy it is to map journeys and focus on customer personalization within the platform. Awesome tool for segmentation/audience creation. Clean UI.
What do you dislike about the product?
It would be great to be able to get more dashboarding/reporting within the platform.
What problems is the product solving and how is that benefiting you?
A helpful tool for self-serve and allowing those with limited data/analytical skillsets to structure personalization journeys, audiences, etc.
Good CDP with lots of functionality available
What do you like best about the product?
There's a lot of things available to do in AIQ - you can create segments, journeys, or one off activations all in one platform.
What do you dislike about the product?
In comparison to other systems I've used, I don't find AIQ to be as user friendly. It requires some knowledge of SQL and isn't necessarily the most intuitive experience.
What problems is the product solving and how is that benefiting you?
We are creating segments for our various brands. It's nice to have all the different brands in one system, so we can have a holistic view of a user all in one platform.
A valuable tool for integration
What do you like best about the product?
The ability it has to connect various tools into its platform.
What do you dislike about the product?
It's not really user-friendly or intuitive. It definitely takes some getting some used to.
What problems is the product solving and how is that benefiting you?
We connected our email service provider to it and created email lists with it.
Great CDP with excellent customer service
What do you like best about the product?
ActionIQ engagement managers actively engage with our organization to understand our business use cases and provide solutions for those use cases using the ActionIQ platform. It's great having representatives who are fully engaged with our team.
What do you dislike about the product?
The ActionIQ should provide more self-serve features such as the export configurations that the ActionIQ team has access to, as well as provide more error handling details for export errors.
What problems is the product solving and how is that benefiting you?
Action IQ provides an interface for audience segmentation and allows our business to activate the audiences across multiple activation channels.
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