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AIQ for delivering rich, personalized customer experiences
What do you like best about the product?
Action IQ provides a flexible user interface for marketers to define and manage campaigns
What do you dislike about the product?
Action IQ does not provide a way for marketers to easily model scenarios
What problems is the product solving and how is that benefiting you?
Consolidation of marketing campaigns across different customer touch points
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New to Audience Building
What do you like best about the product?
I like that it is user-friendly for people like me, who are new to building audiences.
What do you dislike about the product?
It can take a long time to run counts sometimes, especially around 3-4 PM when all of our journeys are running.
What problems is the product solving and how is that benefiting you?
We can run multi-channel campaigns out of ActionIQ and use contact and response history for future touchpoints.
Great for audience segmentation, automation, and exploration. Excellent customer service.
What do you like best about the product?
ActionIQ has helped us reduce strain on our analytics team by allowing our marketers to create their own audiences with a simple, intuitive UI. We began using the platform in 2019 and have increased our usage every quarter not only with more marketing teams, but also with more advanced features and variables. ActionIQ has proven more than capable of handling our customer journeys, personalization, and advanced segmentation. Their support team is world-class and genuinely care for our business and align themselves with our company and team goals. Their engineers are constantly at work to improve their already-excellent platform which gives us things to look forward to each quarter.
What do you dislike about the product?
Reporting is a bit limited, however they are aware of this and are honest and up front about it. They are working on improving reporting and dashboarding and are considerate of feedback.
What problems is the product solving and how is that benefiting you?
We've achieved several unique problems with ActionIQ including but not limited to:
1. Automatically target new registrants, existing/active users, and lapsed users through journeys
2. Join many tables in one interface to segment and target users, such as content, engagement, and feature usage
3. Quickly measure overlap between audiences and view variable distributions within audiences
4. Reach users through various paid and/or organic channels through both custom campaigns and journeys
1. Automatically target new registrants, existing/active users, and lapsed users through journeys
2. Join many tables in one interface to segment and target users, such as content, engagement, and feature usage
3. Quickly measure overlap between audiences and view variable distributions within audiences
4. Reach users through various paid and/or organic channels through both custom campaigns and journeys
AIQ has expanded our personalization capabilities & enabled us to build out our lifecycle strategy
What do you like best about the product?
AIQ's user-friendly interface makes it easy to quickly begin getting insights on your audiences and develop segments from the get-go. The Journeys tool has been invaluable for us, allowing us to launch several automated tests and campaigns with ease. Launching these with just our prior tools would have been unimaginable and have taken much more resources. To see the tool improve year-over-year has also been fantastic. The fact that you can now connect journeys and adjust how often someone can re-enter a journey shows that the product is being improved with the marketer in mind.
What do you dislike about the product?
AIQ houses so much useful data, and more robust dashboard/visualization features would add immense value to the platform. Although you can track audiences over time, see audience overlaps, and view variable distributions, there are not many options past that. The dashboards are a little limiting in that you can't see all the raw data points or export the data to be used off the platform.
What problems is the product solving and how is that benefiting you?
AIQ has made self-serve personalization possible. Prior to using AIQ, our marketing team had to request personalized data for campaigns from an analyst. Now, after importing this data into AIQ, we can easily execute these personalized campaigns ourselves without the need for an analyst to run SQL.
AIQ is simple and effective!
What do you like best about the product?
AIQ makes it easy to create audiences by making the variables / columns understandable, and in a non-SQL manner, which is super helpful for many non-technical marketers. Also, having access to AIQ Journeys has allowed for our tests to maintain success via automations.
What do you dislike about the product?
On occasion, the platform can move quite slowly. I've noticed this occurs mostly when opening the platform for the first time, or when I'm looking to copy an audience.
What problems is the product solving and how is that benefiting you?
We are solving the issue of having automated campaigns run on a regular basis because of AIQ's Journeys. This has allowed us to run tests that make a large impact to the business, and then ultimately automate the test winner, resulting in sustained performance from the target audience.
Great Omni-Channel Tool
What do you like best about the product?
The audience builder is user-friendly and is great for making the simplest to more intricate lists. Easy to start new or work off of what you already have buil, and it doesn't take nearly as long as some other platforms to get audience counts. Journey builder is also pretty straightforward in terms of usability. The ability to create omni-channel journies is incredibly easy and powerful. The team, at least in our experience, is timely and helpful with any issues and projects that come down the line.
What do you dislike about the product?
Some limitations in automation/workflows/journey building - data can't enter the system in realtime so the kinds of automation you want to action out of AIQ are limited and all journeys have to deploy at the same time of day. Once a journey is live, it has to be copied and be made new each time you wish to make a change.
What problems is the product solving and how is that benefiting you?
Omni-channel marketing and targeting is easy with this platform as it serves well as a central source of truth.
platform
What do you like best about the product?
The application is pretty user friendly.
What do you dislike about the product?
Not a lot of selfservice capablity for data ingestion. Notification is too general hard to figure out why something errored out
What problems is the product solving and how is that benefiting you?
The ability to manage marketing audience. The ability to execute marketing campaign cross multiple channels.
User-friendly CDP with an amazing team to support your initiatives!
What do you like best about the product?
The platform itself is very intuitive and there is thorough documentation to assist with onboarding and onwards.
Every member of the ActionIQ team is continually looking to help improve the platform by taking in all feedback from our conversations. They have even set up user feedback sessions from power-users as they share new functionality and iterate. Also, their expertise is greatly appreciated when reviewing initiatives and architecture for the roadmap.
Every member of the ActionIQ team is continually looking to help improve the platform by taking in all feedback from our conversations. They have even set up user feedback sessions from power-users as they share new functionality and iterate. Also, their expertise is greatly appreciated when reviewing initiatives and architecture for the roadmap.
What do you dislike about the product?
There really haven't been any down-sides as any issues were a by-product of internal miscommunications on our (client) side.
The only area that could perhaps be beneficial is enhanced SQL capabilities for the variable builds to reduce the need for continuously updating the feeds. For instance the ability to order/prioritize records and such for specific use-cases could be useful.
The only area that could perhaps be beneficial is enhanced SQL capabilities for the variable builds to reduce the need for continuously updating the feeds. For instance the ability to order/prioritize records and such for specific use-cases could be useful.
What problems is the product solving and how is that benefiting you?
The ability to identify customers in order to action on their behavior and deliver consistent messaging as many customers have different touchpoints with our brands. One of the benefits, or side-effects, is that it is helping push to have clear business rules. The ability to have a more centralized and automated delivery to various platforms has most certainly been a benefit as it has allowed business units to have increased bandwidth and more reliability in the segments being pushed across channels.
Manager of Customer Analytics
What do you like best about the product?
The flexibility of how AIQ handles data and how easy it makes marketers customize data for different media agents
What do you dislike about the product?
I think it would be nice if AIQ can provide SQL script pannel and some basic reporting function to make the platform more comprehensive
What problems is the product solving and how is that benefiting you?
Sending 1st party targeting data to multiple media channels.
Simple interface for seamless consumer data management
What do you like best about the product?
AIQ enabled our marketing team to automate the process of sending CRM data to external partners with minimal ramp-up time. The interface is easy to use and easily learned.
What do you dislike about the product?
ActionIQ is generally great at executing against our current setup. However, there are several "white space" features we would like to see from ActionIQ, including more granular browse behavior, rewards program integration, and mobile app specific customer lists.
What problems is the product solving and how is that benefiting you?
We have spent less time encrypting and sharing customer data, since ActionIQ helps us automate the process!
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