
Yext Digital Presence Platform
Accurate branch data has driven more appointments and improved customer review management
What is our primary use case?
Since the company that I work for, Axi Finance Romania, is in the financial services sector, we had inaccurate holidays and holiday hours on Google Maps and Apple Maps that were causing negative customer reviews and driving foot traffic to closed locations. We eliminated negative reviews related to incorrect hours and drove a 19% increase in appointments booked via local branches' web pages. We also used the Knowledge Graph to map each advisor to their respective branch and applied global updates for holiday hours that published across 200+ directories instantaneously.
With over 50 branches and 100 mortgage advisors that provide credit cards and mortgages, we needed to ensure accurate branch hours, local phone numbers, and advisor profiles across all search platforms. Yext Digital Presence Platform helped us significantly. We were able to update the holiday hours on both Google Maps and Apple Maps, and the Knowledge Graph helped us connect the advisors with the location that they were managing.
What is most valuable?
The Yext Knowledge Graph was one of the features that we valued because it is a structured and AI-ready database that holds all verified brand facts and maps relationships between entities, linking a specific consultant to a prospect. Direct Listing Syncing was another feature that we loved. Reviews and Reputation Management was something that helped us greatly as a centralized dashboard for monitoring customer reviews across 80+ platforms, where AI responses were generated automatically and review solicitation requests were issued. Yext Pages, the SEO-optimized local landing pages generator built with automated schema markup connected to the Knowledge Graph, was also valuable. Duplicate Suppression was another specification for automated scanning across publisher directories to identify, merge and suppress incorrect duplicate listings.
Direct Listing Syncing, the Yext Knowledge Graph, and Yext Pages were the most impactful features because they improved our organic results and had a positive impact on our business.
From a search visibility and organic traffic perspective, there was a 33% increase in Google Business Profile view counts and map impressions. There was also a 24% increase in direct customer actions such as website clicks, phone calls, or direction requests. Additionally, there was a 60% reduction in local data management hours by admins.
What needs improvement?
The platform can be improved by optimizing the automated AI responses and providing different templates of responses available in the review and reputation management section. Additionally, allowing various integration types would be beneficial. Although Yext Digital Presence Platform has API integrations with 200 publishers, allowing other types of integrations such as those connected through a CDN would enhance functionality.
Regarding the user interface, there are no concerns. However, with reporting, it would have been beneficial to have direct integration to Data Studio or other reporting systems where we could grab data and display it in a more friendly, visual way.
For how long have I used the solution?
I have been using Yext Digital Presence Platform in different companies and the cumulative period would be over three years.
What do I think about the stability of the solution?
The platform is very stable and the uptime is almost 100%.
What do I think about the scalability of the solution?
Scalability was not yet discussed in our company, but it might be a topic for us in the near future.
How are customer service and support?
The customer support was very professional and helpful, and the expertise that they brought to the table was excellent.
Which solution did I use previously and why did I switch?
We have not used other solutions previously.
How was the initial setup?
The Yext Knowledge Graph was one of the features that we valued because it is a structured and AI-ready database that holds all verified brand facts and maps relationships between entities, linking a specific consultant to a prospect.
Single-click updates in the Knowledge Graph replaced manual updating across hundreds of individual directory logins or spreadsheet uploads.
What about the implementation team?
In terms of governance and security, everything was in place. During the security tests that were conducted by our local team and also their partner, there were no breaches in the platform and the information security team approved the integration and usage of this solution.
The complexity of the project was moderate to high because it required tight alignment across digital marketing, regional operations, and data engineering teams. It took us between two to four months for fully data mapping, AI integration, and multi-location rollout, alongside API integrations that were developed. The pricing was reasonable, and the support was excellent and helpful throughout the process.
What was our ROI?
There was a 65% reduction in administrative hours that were focusing on data management, and we saw a 33% increase in Google Business Profile view counts.
Which other solutions did I evaluate?
We evaluated BirdEye and BrightLocal.
What other advice do I have?
I would recommend that prospective customers build use cases and scenarios of what they are looking to achieve, meet with other parties and competitors of Yext Digital Presence Platform, and also create a direct diagram with benefits and costs so they could compare them one by one and see what the best solution is for them.
No platform is perfect, and that is why I provided a rating of 9 out of 10, because there are things that can be improved and features that can be optimized over time.
Taking control of online identity has increased reputation and organic growth across platforms
What is our primary use case?
My main use case for Yext Digital Presence Platform is taking control of digital identity and suppressing information around to organically rank higher on Google.
I used Yext Digital Presence Platform for myself and for my clients, and it is one of the most important tools I use for any business. I have used it for multiple case studies for a hair salon, a truck repair shop, a clothing store, and a restaurant. What I found is that using Yext Digital Presence Platform first helps build a solid foundation for the business to take full control of all their digital identity, reputation, and exposure.
My main use case for Yext Digital Presence Platform includes using it on Power Listing locations and business information. One of my main clients, a hair salon, actually increased business almost 40 percent in less than a year by using Yext Digital Presence Platform.
What is most valuable?
Yext Digital Presence Platform's best features include Power Listing, reputation management, and Power Posting.
Listing management, reputation management, and hosting stand out for me because they helped in many ways. I can respond quicker to any reviews or anything that is being said about my business across all platforms and in one dashboard, which helps manage it effectively. For my clients that depend heavily on reputation, using Yext Digital Presence Platform gives them more control over what is being said and spread around regarding them.
Yext Digital Presence Platform has positively impacted my organization in many ways, showing that by using Yext Digital Presence Platform we can show immediate results and build a solid foundation for the long run. Many businesses ended up trusting us because they see how their business is increasing on a daily basis just by using Yext Digital Presence Platform and creating these platforms. We show them a scan tool where they can scan their business information across the net, and they will see their information.
What needs improvement?
I think Yext Digital Presence Platform's pricing, setup cost, and licensing could be refined better.
For how long have I used the solution?
I have been using Yext Digital Presence Platform for four to five years.
What do I think about the stability of the solution?
Yext Digital Presence Platform is stable.
What do I think about the scalability of the solution?
Yext Digital Presence Platform's scalability is great.
How are customer service and support?
Yext Digital Presence Platform's customer support is great.
I would rate Yext Digital Presence Platform's customer support a 10.
Which solution did I use previously and why did I switch?
I did not previously use a different solution before Yext Digital Presence Platform, as I used everything manually, which takes a long time.
What was our ROI?
I have seen a return on investment; specifically, I have saved a lot of money, profit has increased, and workloads have decreased.
I can share specific outcomes or metrics from my experience with Yext Digital Presence Platform. For example, there is a salon that I started working with, which was generating almost 20k a month, and after I used Yext Digital Presence Platform with them, within six months they increased profit to 60k. The quality of the clients and the control of their reviews have built solid trust where the business has started to get high-end clients.
Which other solutions did I evaluate?
Before choosing Yext Digital Presence Platform, I have not found anything that compares. I did not evaluate other options.
What other advice do I have?
Yext Digital Presence Platform's way of power listing your location organically in more than 150 high-traffic websites automatically creates organic and authentic backlinks, which dramatically ranks you higher on Google's first page. This is something I want to add to my recommendation.
Yext Digital Presence Platform already does everything that it needs to do. There is nothing small that I think could be improved or added to make Yext Digital Presence Platform even better, including the dashboard, integrations, or reporting. Yext Digital Presence Platform's platform is perfect and does not require additional improvements or customizations.
My advice to others looking into using Yext Digital Presence Platform is to definitely use it because it is worth the investment. I have rated this product a 10.
Platform has streamlined updating client profiles and keeps our marketing data organized
What is our primary use case?
My main use case for Yext Digital Presence Platform is updating client profile information or provider client information.
I can give you a specific example of how I use Yext Digital Presence Platform to update client profile or provider information, such as updating our website for client profile information including name, phone number, bio, and picture.
What is most valuable?
The best features Yext Digital Presence Platform offers is that it is easy to navigate.
It is simple to use, and I appreciate the user-friendly way that you are able to use it.
Yext Digital Presence Platform helps us stay organized positively in my organization.
What needs improvement?
I do not have any tips on how Yext Digital Presence Platform can be improved, as I like the way that it is.
I do not think there are any improvements needed for Yext Digital Presence Platform.
For how long have I used the solution?
I have been working in marketing for about six years now.
What do I think about the stability of the solution?
Yext Digital Presence Platform is stable.
What do I think about the scalability of the solution?
Yext Digital Presence Platform's scalability is good for what I know.
How are customer service and support?
Yext Digital Presence Platform's customer support is efficient, as when I have had questions, I have been emailed back pretty efficiently.
Which solution did I use previously and why did I switch?
Before choosing Yext Digital Presence Platform, we did not evaluate other options.
What was our ROI?
I have seen a return on investment, specifically fewer employees needed.
What's my experience with pricing, setup cost, and licensing?
I was not a part of the experience with pricing, setup cost, and licensing.
Which other solutions did I evaluate?
Before choosing Yext Digital Presence Platform, we did not evaluate other options.
What other advice do I have?
My advice to others looking into using Yext Digital Presence Platform is that they can look on YouTube if they need more introductions or are not sure how to use the software. Yext Digital Presence Platform is straightforward and easy to use. I would rate this review an 8 out of 10.