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Hearsay is a great way for people to promote their company through the use of social media!
What do you like best about the product?
It is very easy to get started in it and help others get set up.
What do you dislike about the product?
Sometimes it is easier to just write a post on social media directly
What problems is the product solving and how is that benefiting you?
Makes it easier to access social media from work. Less time consuming
Yext is an effective tool for our organization
What do you like best about the product?
It was easy to set up, and easy to navigate.
What do you dislike about the product?
I think it is a little pricey, but within the scope.
What problems is the product solving and how is that benefiting you?
Letting our customers/members know where we are, when we are open, etc.
I think Hearsay is a great tool for the financial services industry.
What do you like best about the product?
I love the team from Hearsay. I always feel supported through their helpdesk. I feel like I am being listened to in regards to new updates that would benefit users of Hearsay.
What do you dislike about the product?
I don't like some of the usability. For example, in order to find the birthday template, it's under reminders. It doesn't seem intuitive to import your contacts under reminders. I also don't like that I don't know where contacts are pulling from in the relate app. It seems like some are from LinkedIn and some are from the personal phone.
What problems is the product solving and how is that benefiting you?
I am in Hearsay everyday and talking with advisors to explain and onboard them to the platform. I realize that advisors are using the platform to reach their clients and prospective clients. It keeps the Financial Advisors relevant and engaged with clients.
User-friendly interface to help agents on social media
What do you like best about the product?
I love that Hearsay has the ability for administrators to have a view of their own and a toggle to view what our agents see. It not only serves as a compliance tool but also works as a great social media content library and scheduling system.
What do you dislike about the product?
Some processes can take some time manually but the customer account reps are always quick to help and report issues to the product development team. So they are always working to improve features and automate things.
What problems is the product solving and how is that benefiting you?
Agents no longer have to schedule their own content. With the automated campaigns, everything is published on their behalf. It is saving the agents times so they can focus on building social media engagement and working with customers directly rather than the burden of content management.
Marketing Coordinator
What do you like best about the product?
Scheduling out social media posts several weeks in advance.
What do you dislike about the product?
The format is limited in the fact that you can only use minimal content in one post at a time.
What problems is the product solving and how is that benefiting you?
Connecting advisors to social media and making sure that they are in the loop.
Recommendations to others considering the product:
It is a great program to maintain those who need social media presence.
Senior Manager, Financial Planning
What do you like best about the product?
Not having to worry about choosing compliant content, as the library has it. The Engagement content is useful also.
What do you dislike about the product?
Searching through the library for content can be challenging. Also, re-posting things I already posted could be easier. Would be great if I could duplicate posting for other days automatically.
What problems is the product solving and how is that benefiting you?
I don't have to curate content myself.
All of our social media profiles in one place
What do you like best about the product?
The ability to schedule across channels, times, and dates in one easy step.
What do you dislike about the product?
The content "search", the break-out of tags and that the page stays in its location even if you switch pages.
What problems is the product solving and how is that benefiting you?
Managing multiple company social accounts and pulling content from one place allows us to scale that offering across 300 advisers and create social media posting schedules 2 months at a time.
A Great Tool (Mostly) for Financial Services Marketing
What do you like best about the product?
Our organization has been a Hearsay Social user since 2015 and it, along with an internal social team, have driven the steadily-growing success of our social media program. The tool is relatively easy to train our Advisor force to use and the built-in compliance review processes make it easy for our Advisors to post nearly in real time.
What do you dislike about the product?
The Engage Sites tool and Instagram were rolled out quickly and it shows. We had to customize our Engage Sites a great deal and it still had serious functionality issues. Instagram has such huge oversight gaps that we don't even have it on our 2020 roadmap to roll out to our Field.
What problems is the product solving and how is that benefiting you?
Again, the Social tool has been essential in empowering our field force to use social for business. And, according to our internal surveying, the advisors are experiencing real success (in terms of leads, client relationships, etc.) thanks to the social program. Additionally, we recently ran some data that demonstrated a clear link between our social program and traffic to our website and website conversions. This was huge for our organization!
Recommendations to others considering the product:
Make sure you have several clear and open discussions about the products you're considering and ask questions about how new the tool is and what problems their early adopters are experiencing.
good platform for compliant social media
What do you like best about the product?
Financial advisors have the ability to post compliantly to social media accounts. It is easy to create and add content to the library, including scheduling.
What do you dislike about the product?
The platform can be a little clunky in terms of browsing your activity feed. I wish there were a better way of sorting through Hearsay's curated content collections.
What problems is the product solving and how is that benefiting you?
Financial advisors now have the ability to post compliantly to social media accounts. We are able to share with them pre-approved content, helping them to grow their business and communicate with clients and prospects. On the corporate side, it is benefiting us because we are able to post and schedule posts on our corporate pages, strengthening our brand. Hearsay solves our social media compliance issues.
Director, Digital Strategy
What do you like best about the product?
Hearsay received high marks on usability. It's what stands out. Hearsay has modernized our sales team by providing the tools and content to participate in social media. Prior to Hearsay, social media was taboo. Now the firm encourages and trains sales users on how to put their best digital foot forward and showcase their personal brand as well as amplifying the firm's brand.
What do you dislike about the product?
Mobile administration / content curation is not available currently and would be very efficient for our small team to leverage to keep content fresh and compliant.
What problems is the product solving and how is that benefiting you?
Hearsay allows us to execute on our relationship building strategy, primarily with our distribution team. For many folks, building relationships has traditionally been a face to face activity. Now we have real world success stories of connections being made, staying top of mind with relevant content and prospecting opportunities that would have not been available without the firm's participation in social networks.
Recommendations to others considering the product:
Segment your users right out of the gate (leaders, laggards, etc) and create a framework so that the leaders can teach the laggards using demonstrated real world stories.
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