
Yext Digital Presence Platform
Targeted business search has saved time and supports accurate vendor and tax verification
What is our primary use case?
My main use case for Yext Digital Presence Platform during the time I used it was when I needed vendor-specific information, as Google provides generic information. If I search a name, it gives me a bunch of links, out of which I need to find the legitimate one on the correct vendor website. When I looked for a vendor to verify if they were legitimate, whether the invoice I received from them was correct, and to verify any of those details, I used Yext Digital Presence Platform because it provided specific business information, helping me not get lost in the storm.
I used Yext Digital Presence Platform in my daily work life, as I took care of the tax department along with international accounting. I verified whether the vendor was listed, how much tax we had to pay to them based on their country and location, and what applicable laws applied. I also verified their tax IDs, TINs, GST IDs, and SSNs. Although SSN is masked, I could access their TIN or tax identification number, which we used to calculate the sales and use tax.
How has it helped my organization?
While using Yext Digital Presence Platform in my previous role, I noticed many positive outcomes, including saved time and improved accuracy. If I wanted to know about a vendor's location, product offerings, tax ID, and how much tax to bill them, I would log into Yext Digital Presence Platform website and search for that company. It provided all those details, and the search engine really helped me. I did not use the pages or reviews or chat much since I only needed basic information about them.
Yext Digital Presence Platform is faster compared to Google or other search engines where I often get lost in many links. With Yext Digital Presence Platform, it takes just a minute to obtain information, allowing me to make decisions and work on calculations more efficiently. I found it to be about ninety percent accurate, saving around ninety percent of my time.
What is most valuable?
In my opinion, the best features Yext Digital Presence Platform offers are mostly beneficial to companies rather than the general public. Generally, if people want to look for a specific business, they can search for it and get it, but I believe it is more useful for B2B people, as it helps you not get stuck in a lot of information. It provides straight-point information, specific links, and charts, and Yext Digital Presence Platform offers a lot of products, including a search engine. They also build various software to connect with businesses.
What needs improvement?
Yext Digital Presence Platform could improve by focusing on marketing and promoting their branding. Before joining, I was not even aware of their existence as a company providing search engines or knowledge graphs. I only started using the platform while working there, and after leaving, I stopped. They have to enhance their marketing efforts.
When I joined, I was the first person in India in accounting, and over one year, we grew to nearly eighty employees across all departments. I am optimistic about Yext's future, especially after the management changes. They should promote their competition against other search engines and AI tools and improve their global presence, particularly in India. While their features are good, they need to integrate advanced AI capabilities and advertise effectively.
I believe I have covered the needed improvements regarding Yext Digital Presence Platform. The support response system is effective, as they operate twenty-four seven, so they are doing very well in that area. In terms of product improvement, they could consider adding more products or developing features that they might have worked on previously. I am unsure of their current status on these developments, but I wish them all the best. They should utilize AI tools across all aspects and enhance their branding as many people are not aware of their product offerings.
For how long have I used the solution?
I have been using Yext Digital Presence Platform for almost one and a half years during my time working there. I stopped using it after that because my search did not really need Yext Digital Presence Platform, and I got habituated to the regular platforms such as Google. Now, AI is used everywhere, such as Claude, ChatGPT, and Gemini AI, so I am not using Yext Digital Presence Platform that much. However, as an accountant, I explored the products provided by the company and how well it was doing, so I used to search on it.
What other advice do I have?
In my current organization, I do not see anyone using Yext Digital Presence Platform. This could be a significant opportunity for Yext to come and introduce their products to my organization. I provide consulting services, advisory, wealth management, and account management, relying on Google and AI bots for client searches. For Yext Digital Presence Platform, it is a perfect opportunity since my organization has more than ten locations and is ranked among the top twenty companies. Accessing the information through pages, search, and listings would be beneficial, but I have not used Yext Digital Presence Platform in more than two years. I plan to look into it and introduce it to my organization to explore its effectiveness.
I love Yext Digital Presence Platform and would rate it a strong nine. However, I emphasize that they need one hundred percent improvement in marketing and should boost their market presence.
I chose the number nine for my rating because the search engine provides the best results I look for without wasting time. I can get specific information within seconds.
I believe Yext Digital Presence Platform has strong internal controls, and the data is secure. I am one hundred percent confident they are managing it well. When I was there, the AI capabilities were not up to speed, but I have strong faith that they have progressed and added features since. Regarding governance and security, I believe they uphold high standards, and the data is genuinely secure.
Regarding the accuracy and reliability of output from Yext Digital Presence Platform, I believe it deserves a score of ten out of ten.
I advise others looking into using Yext Digital Presence Platform to explore its features and products more often. I genuinely enjoyed my time working there and love the culture. I strongly believe the products they have created are useful in daily life for both individuals and businesses. I encourage others to explore these options for a month or a year and compare them with other cloud or hybrid platforms they have used. I truly appreciate their search engine functionality alongside their other products and would recommend it.
All-in-One Dashboard with AI-Assisted Efficiency
Struggled with undeletable hotel records but have managed consistent data updates via API
What is our primary use case?
I am currently not using Yext Digital Presence Platform, but previously we had an integration for about a year.
We integrated with Yext Digital Presence Platform's API such that we pushed data about hotel industry clients to them to keep our clients' data up to date with them. We kept Yext Digital Presence Platform updated with clients' data, for example, one hotel chain needed to update multiple platforms about their room availability and offers and policies about prices or animal presence in their rooms. That kind of static content is what we used to push to Yext Digital Presence Platform.
Yext Digital Presence Platform had an interesting and unique way to register new hotels and new rooms in that we had to create the rooms first and then create the hotels and then add the rooms to their respective hotels, which was not something we saw with other platforms.
It was an integration with our app for Yext Digital Presence Platform; we were calling Yext Digital Presence Platform as a downstream data user of our data. We were not using Yext Digital Presence Platform as clients.
What is most valuable?
I think the best features Yext Digital Presence Platform offers are the basic create, read, update, and delete ones, but they are implemented properly and they have an API for other companies to integrate with, which is more than I can say about other online platforms.
It was easier to use than other APIs Yext Digital Presence Platform offers, and it was reliable, but there was not much demand for this integration with our clients in that it was not the main thing that our clients were seeking. Even though the technical side was good, there was not much reason to spend time or invest resources into Yext Digital Presence Platform integration.
We did not really make use of Yext Digital Presence Platform in our platform; it was just something that required us to be integrated with.
What needs improvement?
I believe we could not delete hotels that we created in Yext Digital Presence Platform, so we ended up with a dashboard that had hundreds of hotels that we could not delete from Yext Digital Presence Platform, even though we deleted them from our side. They ended up being only in Yext Digital Presence Platform with no way to delete and were completely impossible for us to resync any of our deleted records.
What do I think about the stability of the solution?
We experienced no stability issues.
What do I think about the scalability of the solution?
We experienced no scalability issues.
What other advice do I have?
I gave Yext Digital Presence Platform a review rating of five.
Managing park hours and reviews has become streamlined and supports consistent responses
What is our primary use case?
My main use case for Yext Digital Presence Platform is to manage park hours and reviews.
What is most valuable?
The best features Yext Digital Presence Platform offers are the ability to change things across multiple social platforms all in one click, the ability to see all of the reviews and respond in a uniform manner, and the AI assistance in review responses was beneficial.
AI assistance in review responses helped my team day to day by enabling them to answer more quickly and with more consistent answers across the platforms.
Yext Digital Presence Platform has positively impacted my organization by streamlining everything; because we have so many parks, it made the process a lot more streamlined and a lot easier to manage.
What needs improvement?
I am not certain how Yext Digital Presence Platform can be improved.
I chose eight for my rating because with any tool, there's always things that can be improved; the tool was doing what we needed it to do, but there were some things that could have been a little bit easier to manage, such as the reporting.
For how long have I used the solution?
I have been using Yext Digital Presence Platform for a year and a half.
What do I think about the stability of the solution?
Yext Digital Presence Platform is stable.
How are customer service and support?
My experience with customer support was that it was a little bit challenging.
Which solution did I use previously and why did I switch?
I previously used a different solution before Yext, but I do not recall what the previous platform was; I know the company switched because the previous platform could not handle the changing of the store hours, and that was very important to the organization.
What was our ROI?
I cannot share any relevant metrics regarding whether I have seen a return on investment, such as time or money saved, or fewer employees needed.
What's my experience with pricing, setup cost, and licensing?
I think that Yext Digital Presence Platform was priced a little bit high regarding pricing, setup cost, and licensing.
What other advice do I have?
I do not have anything else to add about how I used Yext Digital Presence Platform. I gave Yext Digital Presence Platform a rating of eight.
Accurate branch data has driven more appointments and improved customer review management
What is our primary use case?
Since the company that I work for, Axi Finance Romania, is in the financial services sector, we had inaccurate holidays and holiday hours on Google Maps and Apple Maps that were causing negative customer reviews and driving foot traffic to closed locations. We eliminated negative reviews related to incorrect hours and drove a 19% increase in appointments booked via local branches' web pages. We also used the Knowledge Graph to map each advisor to their respective branch and applied global updates for holiday hours that published across 200+ directories instantaneously.
With over 50 branches and 100 mortgage advisors that provide credit cards and mortgages, we needed to ensure accurate branch hours, local phone numbers, and advisor profiles across all search platforms. Yext Digital Presence Platform helped us significantly. We were able to update the holiday hours on both Google Maps and Apple Maps, and the Knowledge Graph helped us connect the advisors with the location that they were managing.
What is most valuable?
The Yext Knowledge Graph was one of the features that we valued because it is a structured and AI-ready database that holds all verified brand facts and maps relationships between entities, linking a specific consultant to a prospect. Direct Listing Syncing was another feature that we loved. Reviews and Reputation Management was something that helped us greatly as a centralized dashboard for monitoring customer reviews across 80+ platforms, where AI responses were generated automatically and review solicitation requests were issued. Yext Pages, the SEO-optimized local landing pages generator built with automated schema markup connected to the Knowledge Graph, was also valuable. Duplicate Suppression was another specification for automated scanning across publisher directories to identify, merge and suppress incorrect duplicate listings.
Direct Listing Syncing, the Yext Knowledge Graph, and Yext Pages were the most impactful features because they improved our organic results and had a positive impact on our business.
From a search visibility and organic traffic perspective, there was a 33% increase in Google Business Profile view counts and map impressions. There was also a 24% increase in direct customer actions such as website clicks, phone calls, or direction requests. Additionally, there was a 60% reduction in local data management hours by admins.
What needs improvement?
The platform can be improved by optimizing the automated AI responses and providing different templates of responses available in the review and reputation management section. Additionally, allowing various integration types would be beneficial. Although Yext Digital Presence Platform has API integrations with 200 publishers, allowing other types of integrations such as those connected through a CDN would enhance functionality.
Regarding the user interface, there are no concerns. However, with reporting, it would have been beneficial to have direct integration to Data Studio or other reporting systems where we could grab data and display it in a more friendly, visual way.
For how long have I used the solution?
I have been using Yext Digital Presence Platform in different companies and the cumulative period would be over three years.
What do I think about the stability of the solution?
The platform is very stable and the uptime is almost 100%.
What do I think about the scalability of the solution?
Scalability was not yet discussed in our company, but it might be a topic for us in the near future.
How are customer service and support?
The customer support was very professional and helpful, and the expertise that they brought to the table was excellent.
Which solution did I use previously and why did I switch?
We have not used other solutions previously.
How was the initial setup?
The Yext Knowledge Graph was one of the features that we valued because it is a structured and AI-ready database that holds all verified brand facts and maps relationships between entities, linking a specific consultant to a prospect.
Single-click updates in the Knowledge Graph replaced manual updating across hundreds of individual directory logins or spreadsheet uploads.
What about the implementation team?
In terms of governance and security, everything was in place. During the security tests that were conducted by our local team and also their partner, there were no breaches in the platform and the information security team approved the integration and usage of this solution.
The complexity of the project was moderate to high because it required tight alignment across digital marketing, regional operations, and data engineering teams. It took us between two to four months for fully data mapping, AI integration, and multi-location rollout, alongside API integrations that were developed. The pricing was reasonable, and the support was excellent and helpful throughout the process.
What was our ROI?
There was a 65% reduction in administrative hours that were focusing on data management, and we saw a 33% increase in Google Business Profile view counts.
Which other solutions did I evaluate?
We evaluated BirdEye and BrightLocal.
What other advice do I have?
I would recommend that prospective customers build use cases and scenarios of what they are looking to achieve, meet with other parties and competitors of Yext Digital Presence Platform, and also create a direct diagram with benefits and costs so they could compare them one by one and see what the best solution is for them.
No platform is perfect, and that is why I provided a rating of 9 out of 10, because there are things that can be improved and features that can be optimized over time.
Taking control of online identity has increased reputation and organic growth across platforms
What is our primary use case?
My main use case for Yext Digital Presence Platform is taking control of digital identity and suppressing information around to organically rank higher on Google.
I used Yext Digital Presence Platform for myself and for my clients, and it is one of the most important tools I use for any business. I have used it for multiple case studies for a hair salon, a truck repair shop, a clothing store, and a restaurant. What I found is that using Yext Digital Presence Platform first helps build a solid foundation for the business to take full control of all their digital identity, reputation, and exposure.
My main use case for Yext Digital Presence Platform includes using it on Power Listing locations and business information. One of my main clients, a hair salon, actually increased business almost 40 percent in less than a year by using Yext Digital Presence Platform.
What is most valuable?
Yext Digital Presence Platform's best features include Power Listing, reputation management, and Power Posting.
Listing management, reputation management, and hosting stand out for me because they helped in many ways. I can respond quicker to any reviews or anything that is being said about my business across all platforms and in one dashboard, which helps manage it effectively. For my clients that depend heavily on reputation, using Yext Digital Presence Platform gives them more control over what is being said and spread around regarding them.
Yext Digital Presence Platform has positively impacted my organization in many ways, showing that by using Yext Digital Presence Platform we can show immediate results and build a solid foundation for the long run. Many businesses ended up trusting us because they see how their business is increasing on a daily basis just by using Yext Digital Presence Platform and creating these platforms. We show them a scan tool where they can scan their business information across the net, and they will see their information.
What needs improvement?
I think Yext Digital Presence Platform's pricing, setup cost, and licensing could be refined better.
For how long have I used the solution?
I have been using Yext Digital Presence Platform for four to five years.
What do I think about the stability of the solution?
Yext Digital Presence Platform is stable.
What do I think about the scalability of the solution?
Yext Digital Presence Platform's scalability is great.
How are customer service and support?
Yext Digital Presence Platform's customer support is great.
I would rate Yext Digital Presence Platform's customer support a 10.
Which solution did I use previously and why did I switch?
I did not previously use a different solution before Yext Digital Presence Platform, as I used everything manually, which takes a long time.
What was our ROI?
I have seen a return on investment; specifically, I have saved a lot of money, profit has increased, and workloads have decreased.
I can share specific outcomes or metrics from my experience with Yext Digital Presence Platform. For example, there is a salon that I started working with, which was generating almost 20k a month, and after I used Yext Digital Presence Platform with them, within six months they increased profit to 60k. The quality of the clients and the control of their reviews have built solid trust where the business has started to get high-end clients.
Which other solutions did I evaluate?
Before choosing Yext Digital Presence Platform, I have not found anything that compares. I did not evaluate other options.
What other advice do I have?
Yext Digital Presence Platform's way of power listing your location organically in more than 150 high-traffic websites automatically creates organic and authentic backlinks, which dramatically ranks you higher on Google's first page. This is something I want to add to my recommendation.
Yext Digital Presence Platform already does everything that it needs to do. There is nothing small that I think could be improved or added to make Yext Digital Presence Platform even better, including the dashboard, integrations, or reporting. Yext Digital Presence Platform's platform is perfect and does not require additional improvements or customizations.
My advice to others looking into using Yext Digital Presence Platform is to definitely use it because it is worth the investment. I have rated this product a 10.
Platform has streamlined updating client profiles and keeps our marketing data organized
What is our primary use case?
My main use case for Yext Digital Presence Platform is updating client profile information or provider client information.
I can give you a specific example of how I use Yext Digital Presence Platform to update client profile or provider information, such as updating our website for client profile information including name, phone number, bio, and picture.
What is most valuable?
The best features Yext Digital Presence Platform offers is that it is easy to navigate.
It is simple to use, and I appreciate the user-friendly way that you are able to use it.
Yext Digital Presence Platform helps us stay organized positively in my organization.
What needs improvement?
I do not have any tips on how Yext Digital Presence Platform can be improved, as I like the way that it is.
I do not think there are any improvements needed for Yext Digital Presence Platform.
For how long have I used the solution?
I have been working in marketing for about six years now.
What do I think about the stability of the solution?
Yext Digital Presence Platform is stable.
What do I think about the scalability of the solution?
Yext Digital Presence Platform's scalability is good for what I know.
How are customer service and support?
Yext Digital Presence Platform's customer support is efficient, as when I have had questions, I have been emailed back pretty efficiently.
Which solution did I use previously and why did I switch?
Before choosing Yext Digital Presence Platform, we did not evaluate other options.
What was our ROI?
I have seen a return on investment, specifically fewer employees needed.
What's my experience with pricing, setup cost, and licensing?
I was not a part of the experience with pricing, setup cost, and licensing.
Which other solutions did I evaluate?
Before choosing Yext Digital Presence Platform, we did not evaluate other options.
What other advice do I have?
My advice to others looking into using Yext Digital Presence Platform is that they can look on YouTube if they need more introductions or are not sure how to use the software. Yext Digital Presence Platform is straightforward and easy to use. I would rate this review an 8 out of 10.