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Review of Yext platform
What do you like best about the product?
I like the ability to manage a number of top directory listings and aggregates in one spot to help with consistency and clients online presence
What do you dislike about the product?
it can be tough for clients that I manage to access their own listings directly to add pics, etc when its all housed under Yext. i have run into issues where we would have to release listing, have clients claim them and then revert back once thats done. can be a big pain. would love to be able to let clients easily access their own listings that are under Yext...more easily
What problems is the product solving and how is that benefiting you?
consistency within listings, which has a direct benefit to seo
Recommendations to others considering the product:
Make is easier for businesses to access their profiles when their marketing company has then set up with yext
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Great functionality and support comes at a price
What do you like best about the product?
The platform is comprehensive and easy to use, with lots of data.
What do you dislike about the product?
All services and add-ons come with a hefty price tag.
What problems is the product solving and how is that benefiting you?
Local optimization and NAP (name, address. phone #) consistency. Local store pages and store locator.
Recommendations to others considering the product:
Make sure you have the budget!
Don't Use Them, They Will Leave You Stranded.
What do you like best about the product?
Well the ease of the program as eventually understanding what the purpose of the program does etc.
What do you dislike about the product?
The lack of communication and assistance with the company. Once you purchase it's like they just leave you stranded and hope for the best. They don't care about your goals or long-term strategies as an agency.
What problems is the product solving and how is that benefiting you?
We are trying to resolve a disolution with our contract. We're hoping to resolve the issues so we don't have to go to collections or attempt to share our negative experience over the web.
Recommendations to others considering the product:
Just be sure to read the contract well and be sure to hold them accountable with their assigned team. They will become less concerned about you after awhile...
Yext Makes it Easy
What do you like best about the product?
The ease of setup and the quickness of the data sync
What do you dislike about the product?
The cost of additional feature add-ons while in the middle of a client contract cycle.
What problems is the product solving and how is that benefiting you?
Inconsistent and missing location information. Clients often have data inconsistencies and manually management is time consuming
Recommendations to others considering the product:
You get what you pay for. Look at the additional features.
Yext - Directory Location to Improve SEO
What do you like best about the product?
I really like that they have made one simple platform for these otherwise tedious accounts. Working for a digital marketing company we use it to boost our SEO and make sure our info is consistent across the Internet. We also suggest that our clients do the same because prominence, consistency, and relevance of the rich content they can insert will help them bring in the right customers for their biz.
What do you dislike about the product?
I dislike that they have gotten rid of the ability to generate reviews like they used to. Not all their fault though. Fake review generators ruined that benefit.
What problems is the product solving and how is that benefiting you?
They provide a boost to SEO ranking by increasing the prominence of accurate content across all directories, some social media, and some search engines. They also are able to monitor all of your 3rd party reviews on one seemless platform that includes analytics for important accounts like Facebook, Google, and Yelp.
Recommendations to others considering the product:
Make sure to fully understand what review generation services they are offering. It has scaled back over the past year.
Absolute Must
What do you like best about the product?
I love that Yext is unique. No one else is like them! If you have one or more locations, it is incredibly easy to mange using their technology.
What do you dislike about the product?
The price is definitely steep. Don't expect it to be cheap. Keep in mind that you pay per location.
What problems is the product solving and how is that benefiting you?
This has allowed all our locations to be syndicated onto one platform! Whoever a store location moves or needs an update, it's instant on all directories. The pages have been excellent for our SEO too.
Recommendations to others considering the product:
I would highly recommend! Ask to see if you could get a better deal if you have hundreds to thousands of locations.
Yext is a full-service product
What do you like best about the product?
We have been working with a Yext rep to begin offering local listings services to our agency clients. We like their listing and review services. The ultimate package is robust: Review generation with Schema and reporting negative reviews, review reporting, review quarantine, text and email reviews with tracking, reputation management, rank tracking vs competition, branded keyword research. From our agency perspective, we can upgrade/downgrade accounts at will.
What do you dislike about the product?
We almost went with a competitor since Yext doesn't offer reviews for HIPPA compliant industries. The competitor that offers HIPPA reviews is BirdEye. We liked BirdEye, but one reason we went with Yext is because they received more funding and we felt that they would be developing more robust platform solutions over the long-term due to the extra funding.
We also had to think a long time about signing a year's contract and paying for 10 platforms up front.
We also had to think a long time about signing a year's contract and paying for 10 platforms up front.
What problems is the product solving and how is that benefiting you?
We are solving the problem of our agency clients needing a solution to fix their local listings. Benefits include many happy clients! Many clients come to us with the problem of not having their Google listing accurate because they changed names, phone numbers, or added a location. We enjoy being able to have a robust solution with several different tiers to meet the individualized needs of our clients.
Recommendations to others considering the product:
If you are an agency primarily serving health care clients, this is not the right fit. Try BirdEye instead.
Yext - Representing your Business Online Responsibly
What do you like best about the product?
Ease of Use.
Yext provides a fantastic UI for businesses to update/represent their business online. The integrations and reporting they provide are next level.
Yext provides a fantastic UI for businesses to update/represent their business online. The integrations and reporting they provide are next level.
What do you dislike about the product?
Nothing.
Anything we do not like we can work with our account managers to change/update or get better "Why's" behind their initiatives/ideas.
Anything we do not like we can work with our account managers to change/update or get better "Why's" behind their initiatives/ideas.
What problems is the product solving and how is that benefiting you?
Problems Solved:
Integrations for business information consistency
Hosting our local pages
Benefits:
Easy to work with and great support
Consistency in business info across the web
Integrations for business information consistency
Hosting our local pages
Benefits:
Easy to work with and great support
Consistency in business info across the web
Great partnership
What do you like best about the product?
The support from the team is top notch. If there's ever an issue, it's easy to get a hold of your designated team and get it resolved.
What do you dislike about the product?
It's on the pricier side but has been worth it.
What problems is the product solving and how is that benefiting you?
Consolidation of local restaurant data, automation of updates to third-party location pages
YEXT in the marketing mix
What do you like best about the product?
I like the fact that you can manage all your listings in one place and maximize the impact of you presence online. The YEXT staff is extremely helpful and knowledgeable.
What do you dislike about the product?
Not a dislike, but given how important listings are, it is hard to provide a real cost benefit analysis to management. So sometimes the expense is a battle..
What problems is the product solving and how is that benefiting you?
We have 300+ locations and out listings were a mess. We've cleaned up what's out there and now we can easilly manage updates.
Recommendations to others considering the product:
I recommend this product to small-medium size companies that have multiple locations (100+) and limited internal resources. It's a good way to establish an online presence and begin the SEO battle.
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