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Great product that does all the heavy lifting
What do you like best about the product?
I liked how simple and easy it was to manage a large number of local listings across a multitude of platforms from one central location.
What do you dislike about the product?
They didn't offer a solution for HIPPA--we were working with a health care client at the time--and that seemed like it could present potential issues for them down the road. The upfront commitment was a little intimidating and the price point only makes sense for larger businesses.
What problems is the product solving and how is that benefiting you?
Local reputation and review management for medium and large sized businesses from one platform. NAP changes and consistency, branding updates and more are much less of a time investment when you have a platform like Yext in your toolbox.
Recommendations to others considering the product:
Be careful if you're using this for health care clients as there may be significant HIPAA considerations. Also, the pricing is not ideal for smaller businesses with multiple locations. Evaluate thoroughly to make sure it's the right fit for your needs.
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Great for forming a big customer base
What do you like best about the product?
The supoort team is very prompt ang helpful. They offer good deals always.
What do you dislike about the product?
Not faced any issues as yet but it maybe pricy for small businesses.
What problems is the product solving and how is that benefiting you?
Local listings on yext help get better attraction online and visitors start checking your brand out. It’s great for local businesses and their SEO.
Good if you're lazy!
What do you like best about the product?
You're outsourcing a job for a fraction of the price for one of your marketing managers.
What do you dislike about the product?
You still have a nagging feeling at the back of your head. "What if they didn't update EVERYTHING? Who's keeping them accountable?
What problems is the product solving and how is that benefiting you?
They update all of your info on every directory online. This is great because it really helps your online footprint and it connects information on your website with other legitimate websites. It is a great thing for SEO.
Recommendations to others considering the product:
If you have the spending money it's good but make sure that someone is watching them. Consider that maybe the one who watches them might be able to just do the job themselves.
Yext Review
What do you like best about the product?
Yext provides the option to manage multiple pages from multiple platforms. It's helpful to be able to have all reviews and data in one place and to be able to measure the effectiveness in platform. Additionally, the ability to engage and respond is a big win for in platform features.
What do you dislike about the product?
The opt-in for Facebook pages. The platform seems to take over the Facebook pages, and we have had issues in the past that we have seen Yext posting on behalf of the page. I am guessing this has been fixed since we had the issue, but it was a red flag for us in the past.
What problems is the product solving and how is that benefiting you?
Online review/reputation management. It's been great from an efficiency perspective.
Useful and necessary, especially for multi-location businesses
What do you like best about the product?
Yext is a robust software that allows the user to optimize multiple businesses and locations across 70+ local listing platforms. We love that we can sync a business almost instantaneously and if changes ever need to be made, the process is simple and also almost instantaneous. Their robust analytics, review monitoring, and listing status is also a great indicator of what else we need to be doing for the business. Another hugely useful pice of the program is the social posting piece. It's allowed us to streamline all of our processes over one platform instead of multiple different services.
What do you dislike about the product?
Some of the API syncs seems like they're still a bit glitchy. There are some listings that only update once a month, etc. Furthermore, there is a bit of manual work involved in syncing sites like Facebook, Google, etc. This is completely understandable due to privacy and security, however does add a bit more work on our end. Would like some more options for cusomization, especially with the Facebook tabs. Finally, there are a few funky things - when uploading photos, I would love if there was an option to choose which sites allow which photos, etc.
What problems is the product solving and how is that benefiting you?
We work on behalf of hundreds of small businesses. This allows us to offer an add-on SEO service to these offices at a fraction of what they would be paying on their end. It allows us to assist with a piece of their online presence, reputation, and visibility, without too much leg work on our end.
Recommendations to others considering the product:
This is a great add-on SEO service to offer clients. Furthermore, if you are a multi-location franchise, it's a great way to streamline all listings.
Great for reviews!
What do you like best about the product?
I used Yext to read, respond, an analyze the company's Facebook and Google reviews. It was like HootSuite, but for reviews. Everything is in one dashboard, which is very convenient.
What do you dislike about the product?
Sometimes there was a lag between review times.
What problems is the product solving and how is that benefiting you?
Connecting with our customers and getting a feel for what they like/dislike.
Great for NAP
What do you like best about the product?
Live (instant) updates. You can change business info in Yext and then it immediately publishes across hundreds of online listings.
What do you dislike about the product?
Yext seems to have the monopoly on this system. When Yext came about, you could no longer individually update a business' address, info, etc... you had to "pay to play" so to speak. I also am not a fan of the 2 week lag in reporting and somewhat confusing dashboard.
What problems is the product solving and how is that benefiting you?
Huge time saver for NAP (Name, Address, Phone Number)
Recommendations to others considering the product:
Take all the training you can. And utilize the sales webinars as well, they're useful and help to create your own presentations if you're an agency.
Easy interface, accurate and result oriented, friendly sales team
What do you like best about the product?
Provides the functionality of managing a top directory listings and consolidates data aggregation producing consistent/relevant results
The support from the team is top notch. If there's ever an issue, it's easy to get a hold of your designated team and get it resolved.
The support from the team is top notch. If there's ever an issue, it's easy to get a hold of your designated team and get it resolved.
What do you dislike about the product?
Analytics run one month behind.
No Industry specialization
Aggressive sales tactics
It's on the pricier side
No Industry specialization
Aggressive sales tactics
It's on the pricier side
What problems is the product solving and how is that benefiting you?
Search engine optimization
Online placements
Web traffic optimization
Consistent brand experience across digital channels
Online placements
Web traffic optimization
Consistent brand experience across digital channels
Recommendations to others considering the product:
Yext is a subscription service and the data record isn't permanent
on the pricier side
on the pricier side
Unfortunately we were not a fan
What do you like best about the product?
Unfortunately we were not a fan of this product. The business I work for used this to try to make all of our website presence cohesive. It definitely did what it said however as soon as we stopped actively using the product we got call after call about how our address did not match on google maps. It was extremely frustrating and seemed like the two things were related.
What do you dislike about the product?
It seems like its an over glorified product for something that can be done on your own. We may not have experimented with it enough to understand its true potential - but for a small business it didn't seem like a necessity.
What problems is the product solving and how is that benefiting you?
It helped us identify where we were lacking in the areas of consistency. It also boosted us to become more present on social media once again.
Great Product but You're Locked In Indefinitely
What do you like best about the product?
This software allows you to seamlessly manage multiple business listings across multiples sites. This is a marketing professionals dream!
What do you dislike about the product?
From what I've read, when you go to discontinue Yext usage, all of the postings that you've made will revert back to their original state. I've thankfully been very happy with their service so far, so I've never had to cancel.
What problems is the product solving and how is that benefiting you?
My company operates several manufacturing facilities across the United States, and this service allows me to manage each business listing from one central location.
Recommendations to others considering the product:
It's a wonderful service, but remember that you're pretty much locked in for life once you start utilizing Yext.
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