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Yext - Directory Location to Improve SEO
What do you like best about the product?
I really like that they have made one simple platform for these otherwise tedious accounts. Working for a digital marketing company we use it to boost our SEO and make sure our info is consistent across the Internet. We also suggest that our clients do the same because prominence, consistency, and relevance of the rich content they can insert will help them bring in the right customers for their biz.
What do you dislike about the product?
I dislike that they have gotten rid of the ability to generate reviews like they used to. Not all their fault though. Fake review generators ruined that benefit.
What problems is the product solving and how is that benefiting you?
They provide a boost to SEO ranking by increasing the prominence of accurate content across all directories, some social media, and some search engines. They also are able to monitor all of your 3rd party reviews on one seemless platform that includes analytics for important accounts like Facebook, Google, and Yelp.
Recommendations to others considering the product:
Make sure to fully understand what review generation services they are offering. It has scaled back over the past year.
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Absolute Must
What do you like best about the product?
I love that Yext is unique. No one else is like them! If you have one or more locations, it is incredibly easy to mange using their technology.
What do you dislike about the product?
The price is definitely steep. Don't expect it to be cheap. Keep in mind that you pay per location.
What problems is the product solving and how is that benefiting you?
This has allowed all our locations to be syndicated onto one platform! Whoever a store location moves or needs an update, it's instant on all directories. The pages have been excellent for our SEO too.
Recommendations to others considering the product:
I would highly recommend! Ask to see if you could get a better deal if you have hundreds to thousands of locations.
Yext is a full-service product
What do you like best about the product?
We have been working with a Yext rep to begin offering local listings services to our agency clients. We like their listing and review services. The ultimate package is robust: Review generation with Schema and reporting negative reviews, review reporting, review quarantine, text and email reviews with tracking, reputation management, rank tracking vs competition, branded keyword research. From our agency perspective, we can upgrade/downgrade accounts at will.
What do you dislike about the product?
We almost went with a competitor since Yext doesn't offer reviews for HIPPA compliant industries. The competitor that offers HIPPA reviews is BirdEye. We liked BirdEye, but one reason we went with Yext is because they received more funding and we felt that they would be developing more robust platform solutions over the long-term due to the extra funding.
We also had to think a long time about signing a year's contract and paying for 10 platforms up front.
We also had to think a long time about signing a year's contract and paying for 10 platforms up front.
What problems is the product solving and how is that benefiting you?
We are solving the problem of our agency clients needing a solution to fix their local listings. Benefits include many happy clients! Many clients come to us with the problem of not having their Google listing accurate because they changed names, phone numbers, or added a location. We enjoy being able to have a robust solution with several different tiers to meet the individualized needs of our clients.
Recommendations to others considering the product:
If you are an agency primarily serving health care clients, this is not the right fit. Try BirdEye instead.
Yext - Representing your Business Online Responsibly
What do you like best about the product?
Ease of Use.
Yext provides a fantastic UI for businesses to update/represent their business online. The integrations and reporting they provide are next level.
Yext provides a fantastic UI for businesses to update/represent their business online. The integrations and reporting they provide are next level.
What do you dislike about the product?
Nothing.
Anything we do not like we can work with our account managers to change/update or get better "Why's" behind their initiatives/ideas.
Anything we do not like we can work with our account managers to change/update or get better "Why's" behind their initiatives/ideas.
What problems is the product solving and how is that benefiting you?
Problems Solved:
Integrations for business information consistency
Hosting our local pages
Benefits:
Easy to work with and great support
Consistency in business info across the web
Integrations for business information consistency
Hosting our local pages
Benefits:
Easy to work with and great support
Consistency in business info across the web
Great partnership
What do you like best about the product?
The support from the team is top notch. If there's ever an issue, it's easy to get a hold of your designated team and get it resolved.
What do you dislike about the product?
It's on the pricier side but has been worth it.
What problems is the product solving and how is that benefiting you?
Consolidation of local restaurant data, automation of updates to third-party location pages
YEXT in the marketing mix
What do you like best about the product?
I like the fact that you can manage all your listings in one place and maximize the impact of you presence online. The YEXT staff is extremely helpful and knowledgeable.
What do you dislike about the product?
Not a dislike, but given how important listings are, it is hard to provide a real cost benefit analysis to management. So sometimes the expense is a battle..
What problems is the product solving and how is that benefiting you?
We have 300+ locations and out listings were a mess. We've cleaned up what's out there and now we can easilly manage updates.
Recommendations to others considering the product:
I recommend this product to small-medium size companies that have multiple locations (100+) and limited internal resources. It's a good way to establish an online presence and begin the SEO battle.
Yext for True Accuracy
What do you like best about the product?
Yext is incredibly helpful in so many ways. Not only have we seen the online accuracy for all of our restaurants go from 8% to close to 100% correct, the customer service is top notch. They are supportive with their product but, more impressively, they help to integrate other products we work with to get the most out of all the things we need. In addition, there is a misnomer out there that if you work with Yext and then eventually leave, all the work you have done 'goes away'. That's not true. Its the same with any similar company. If you stop paying them, you won't get the same benefits and eventually the internet can help to falsify your information. But that would happen with any company doing the same thing for us
What do you dislike about the product?
There is very little to dislike when working with Yext. The only thing I can think of right now, would be the cost, that could be improved - but they do work with you.
What problems is the product solving and how is that benefiting you?
As mentioned above our accuracy has gone up almost 100%. In addition, we have local web pages for all of our restaurants now, and our rankings have gone up tremendously. With that we also have local Facebook pages for all stores as well. And, last we also you use the Reviews Platform they have, and with the first party Review Generation we can do with them we have raised our overall star rankings online. We plan on doing that more and more to bring that number up even higher.
Recommendations to others considering the product:
I would highly recommend this company for the many reasons I listed. I'm happy to talk to anyone considering them if you want more detailed information.
I handle the online presence for our franchises throughout the US and Canada and I use Yext for this
What do you like best about the product?
I can manage multiple sites from one spot.
What do you dislike about the product?
The time to add new locations takes longer than I would like.
What problems is the product solving and how is that benefiting you?
With limited number of employees, the time saving is immense.
BCBG & Yext
What do you like best about the product?
Account support is stellar! They are very responsive and supportive in meeting our business needs.
What do you dislike about the product?
Honestly, nothing comes to mind! I don't use the tool as closely as my colleges but I have heard no complaints.
What problems is the product solving and how is that benefiting you?
We have a number of retail locations and partnershops. Yext helps us serve the information to our customer in a way that's useful and accurate.
Yext
What do you like best about the product?
Great team over at Yext. Very supportive.
What do you dislike about the product?
Hard to measure what success looks like. Would like metrics across the industry.
What problems is the product solving and how is that benefiting you?
Updated local store pages
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