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    Freshsales

    Grow revenue fast with context-driven sales with a modern, easy-to-use CRM that your teams will love.

    Ratings and reviews

    4.5
    1229 ratings
    2 AWS reviews
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    1227 external reviews
    External reviews are from G2  and PeerSpot .

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    Reviews (1229)
    Sonu Thomas

    Centralized contact tracking has improved campaigns but email templates need more flexibility

    Reviewed on Jun 02, 2026
    Review provided by PeerSpot

    What is our primary use case?

    From a user point of view, I use Freshsales for my day-to-day sales activities, and as a basic system for the sales team, it is very user-friendly. I can assign different sales teams, and even if I don't need them to be in-house, I can manage their activities from anywhere, getting all the data in one platform where they can independently work and keep the updates.

    What is most valuable?

    Freshsales is primarily used as a CRM, and I'm using it as a CRM.

    I have some experience with Freshsales workflow automation, and I find that it does have an impact, especially with basic workflow automations such as sales campaigns that I have tried, although I am sure that is just the minimal part of the automation. I didn't explore it much because my team members explained to me what the other features are, but as I'm running a small team, I didn't find a use case for a full-fledged automated workflow. I do remember that before I knew about workflow automation, my sales team used to spend a lot of time getting data, especially because we mainly work with campaigns and newsletters. They used to work manually to obtain certain information or eliminate some data. When the team advised about certain automation, it made it very quick to get that information.

    Regarding the email tracking feature, I would say it helps with customer engagement. For example, in a massive sales campaign, once it is sent, the next level of engagement can be tracked based on email tracking, such as how many were received or if they were opened multiple times. There are different scenarios where I can plan accordingly, and I can send a second level of campaigns based on the first one's report. I have different options according to my needs.

    What needs improvement?

    I see things in Freshsales that could be improved. With the current market trend, I cannot specify anything, but I remember that for email campaigns, more templates could be useful since it depends on the plans for template accessibility. I think I'm using the forest plan; I have to check my records, but it has some limited templates. For example, if you look at Canva, the templates it provides can be more flexible for editing. Other features, such as data entry, could also be enhanced. I need to mention that my salesperson pointed out some things related to contacts, but otherwise, the support feature, especially the chat option and FAQs, is very self-explanatory with many useful elements.

    I would give Freshsales something around seven out of ten. Regarding AI features, I never tried those, so I cannot comment on them. However, from my experience, I feel that templates should have more options and customizable template features, especially when it comes to importing images into email templates. There are limitations in that area, and enhancing those editing capabilities would be much more useful.

    For how long have I used the solution?

    I have been working with Freshsales for three years now.

    What do I think about the stability of the solution?

    Freshsales is stable; I have never had any issues with glitches or bugs.

    What do I think about the scalability of the solution?

    Freshsales is a scalable solution.

    How are customer service and support?

    I would rate Freshworks support an eight on a scale from zero to ten.

    How was the initial setup?

    The installation part and deployment procedure of Freshsales is not complex, but it requires proper training.

    What about the implementation team?

    I got support from my partner, so with customers, even for a test environment, it's quite straightforward.

    What was our ROI?

    Regarding return on investment with Freshsales, it is good if you're really using it. For me, it's the best thing since it keeps my contacts or customer repository in one place and accessible from anywhere. I don't need to keep it in a traditional format, so that is the basic concept of having a system, and it can be shared with the team with role-based access, which are clear advantages. I don't have a specific measure for that, though.

    Which other solutions did I evaluate?

    In comparison to other products, I think Freshsales has other leaders in the market, but from a price perspective, it is more affordable than the competition.

    What other advice do I have?

    Regarding Freshsales' AI capabilities, I haven't experienced them yet, as I'm not using them. Perhaps I have to sit with the team and understand the new features, but right now, if you ask me about that, I cannot give feedback.

    I have seen predictive scoring and while not very much, I find it really helpful, but in my personal scenario, I'm not running based on that, although I think the scoring and these things are good.

    I would give Freshsales a rating of seven out of ten.

    ParthSudra

    Automation has transformed email follow-ups and order processing but support and APIs need work

    Reviewed on Jun 01, 2026
    Review from a verified AWS customer

    What is our primary use case?

    I have utilized Freshsales' workflow automation. Our team was missing conversations from customers and emails from customers, which might arrive on weekends or days after initial contact. I implemented a trigger so that if emails or active customers from which purchase orders have not been signed are waiting for proposals or awaiting POs to sign, and the customer's email has been received by the sales team on weekends or weekdays, they will be notified in fifteen minutes through workflow automation if the email is not read within a certain time duration.

    Apart from that, we have also responded through those emails. If a customer's email has been received with approval and the automator identifies the approved signature or approved context in the email, it will automatically process the orders in the system without manual intervention from the sales team or sales user.

    Advanced API limits present some customization constraints that we cannot address. For instance, adding sandboxing for the current setup is not possible. If I want to do something else, there might be a sandbox environment if they could provide it. The reporting feature is not currently available, which could be very beneficial.

    What is most valuable?

    Freeing up time in my sales process has had a significant impact. Earlier, considerable time was spent on manual activities. After using Freshsales, I have definitely saved considerable time.

    Almost everything has been automated through a process-driven approach, such as sending purchase orders, responding to customer emails, or adding values to emails. I assess Freshsales' email tracking feature as very strong.

    What needs improvement?

    Freshsales could be improved if there were a team managing Freshsales service operations in-house. However, the support provided by the service team or fresh service team and the customer team of the company is very poor. I did not appreciate the support. If I had a partner in place who could guide me through Freshsales features, there would not be any issues.

    Response time, overall customer response, and SLA must be improved. The quality of support should be enhanced from the customer service team. There are many limitations in Freshsales that can be addressed. Additional features I would appreciate seeing in the future to make it stronger include enhanced API limits, email restrictions, and sales sequences.

    For how long have I used the solution?

    I have been working with Freshsales for two to three years.

    How are customer service and support?

    I would rate their support as a seven out of ten.

    Which solution did I use previously and why did I switch?

    I have worked with many solutions before Freshsales. Earlier I used local CRMs, not Salesforce. Salesforce was too costly for me, so I migrated to Zoho, but Zoho proved difficult for my team.

    I replaced it with Freshsales because I was already using ticketing service solutions such as Freshdesk and ITSM for Freshservice. I tested Freshsales as well, and it works effectively for my team.

    How was the initial setup?

    The initial setup for Freshsales was not straightforward. There were many customizations that I needed to do manually. As a partner with an in-house team capable enough to complete the migration activity, the setup was driven smoothly. However, considerable effort was invested in the migration process.

    What about the implementation team?

    The implementation took approximately one and a half months in my case. I needed two to three resources for that.

    What other advice do I have?

    Freshsales is an Indian locally driven business, so only a single currency is embedded. However, multi-language support, such as a combination of Hindi and English, is available.

    I use Freshsales' predictive scoring, but I do not rely on it at scale because sometimes it might be inaccurate or provide lower quality predictions.

    Sales sequences save considerable time, which is beneficial. I am also using a similar feature for marketing. The marketing team and sales team are collaboratively working on multiple campaigns, which really helps the business.

    Approximately fifty to fifty-five people are using it in my company. I need two administrators to manage it.

    I would recommend this product to other companies. For those seeking a more affordable and cost-effective solution, this is a good option.

    I have been both a customer and a partner. I would rate this product a seven out of ten overall.

    Financial Services

    Freshsales Boosts Lead Management and Sales Pipeline Visibility

    Reviewed on May 22, 2026
    Review provided by G2
    What do you like best about the product?
    Freshsales has been a useful CRM platform for managing leads, tracking sales pipelines, and improving overall sales workflow visibility.
    What do you dislike about the product?
    The data does not show up fast, takes a bit of time to load the updated information.
    What problems is the product solving and how is that benefiting you?
    Freshsales helps me keep track of the timeline, and it’s easy to read and follow.
    Vehz H.

    Logistics-Friendly CRM Lacks Mature Industry Interoperability

    Reviewed on May 22, 2026
    Review provided by G2
    What do you like best about the product?
    Freshsales adapts well to our cross-border freight sales and compliance routines. Its fully customizable sales pipeline lets us build process nodes matching actual transportation transactions, embedding verification standards for ADR dangerous goods and GDPR data governance. Integrated activity archives record all negotiation and communication details, forming traceable business records. Automated reminder functions prevent missed client follow-ups, and unified customer archives greatly streamline daily regulatory inspection preparation work.
    What do you dislike about the product?
    The platform falls short on native linkage with professional logistics management systems. We have to adopt manual import and export methods to synchronize freight price and shipment data, dragging down operational efficiency. It carries no preset compliance specifications tailored to German transportation laws, forcing us to manually create custom fields to meet risk control demands. Custom audit report output is rigid, requiring repeated format adjustment before submitting official compliant documents. Multi-party collaborative deal management also brings cumbersome page navigation experience.
    What problems is the product solving and how is that benefiting you?
    It unifies scattered client communication records and business documents, replacing fragmented offline file management. Standardized sales phases stabilize negotiation progress, accelerate partnership confirmation with carriers and cargo owners, and align internal sales and dispatch teams. Built-in data recording specifications effectively lower regional regulation violation risks and simplify routine compliance inspection procedures for local logistics enterprises.
    Arjun Bn

    Automated sales sequences have transformed outreach and now organize multi-million deal workflows

    Reviewed on May 20, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for Freshsales is the Sales Sequence feature, which automates the time-consuming process of sending out outreach emails, conducting calls, and reminding me when to follow up with customers, making it easier to manage customer interactions and allowing me to focus on closing multi-million dollar deals.

    What is most valuable?

    Freshsales is a very comfortable type of CRM with easy customization and user-friendliness, allowing even non-techie individuals to manage their internal pipelines effectively, as it is a highly customizable CRM that suits our business needs, whether for selling products or services.

    The best features that Freshsales offers begin with the Sales Sequence, which is top-ranked, followed by the marketing division that allows us to create automated marketing sequences. Freshsales also includes 24/7 customer support, web form integration for lead generation from our website, and other valuable functionalities.

    The Sales Sequence feature significantly helps my workflow by enabling an account manager to contact a large list of customers quickly and efficiently, sending out emails with minimal manual effort, while also providing critical statistics about email engagement, which aids in improving outreach strategies.

    Freshsales positively impacts our organization by creating a central repository for all our business objectives; it has helped us organize our pipelines and documents efficiently, providing a system where we can easily access any necessary files related to individual deals and allowing visibility into the performance metrics for the board of directors.

    What needs improvement?

    I believe the customization options in Freshsales could be improved, particularly regarding themes; the ability to implement our logo into the dashboard would enhance our professional image when dealing with external partners compared to larger MNCs using their internal software.

    I would rate Freshsales an eight out of ten because while it offers customer chat support, practical navigation for non-technical users could be enhanced, particularly regarding technical issues such as web form connections, which would benefit from immediate access to technical assistance.

    For how long have I used the solution?

    I have been working in my current field for almost five and a half years, initially starting in product-based roles before transitioning to cloud consulting and now focusing on enterprise-level segments.

    What do I think about the stability of the solution?

    Freshsales is stable, with no server crashes reported and round-the-clock customer support available, making it reliable for our business needs.

    What do I think about the scalability of the solution?

    Freshsales offers excellent scalability for startups and mid-sized companies; we have not experienced challenges in scaling up or adding customized solutions, but I am uncertain about its performance at the enterprise level with larger deals.

    How are customer service and support?

    The customer support experience is wonderful, providing 24/7 availability with knowledgeable agents who can effectively address issues, assisting non-technical users in understanding the technical aspects and facilitating direct communication for complex problems.

    Which solution did I use previously and why did I switch?

    I previously used Dynamics 365 at my former organization, where the complex integration and unnecessary tools were issues, prompting our switch to Freshsales, which provides better customization, onboarding, and commercial value.

    What was our ROI?

    We have seen a significant return on investment with Freshsales, notably in time savings from efficient document organization and file storage; the metrics help us track deal sizes and customer interactions effectively, and we have saved a good amount of money compared to other CRMs such as Salesforce and HubSpot, which have much higher costs.

    What's my experience with pricing, setup cost, and licensing?

    My experience with pricing, setup costs, and licensing for Freshsales was very smooth; the Indian team was clear in their communication and offered good discount packages, along with a pre-onboarding call that provided valuable insights into using the software.

    Which other solutions did I evaluate?

    Before choosing Freshsales, we evaluated multiple options including Zoho, HubSpot, SignalHire, and Salesforce among others; we chose Freshsales because it met our expectations at a good price point.

    What other advice do I have?

    For startups or mid-sized companies considering Freshsales, I would highly recommend its ease of setup, accessibility, and overall user-friendliness, particularly praising the team's global presence. I would rate this product an eight out of ten.

    Anuj Ayyan N.

    Effortless Setup, Needs More Integrations

    Reviewed on May 15, 2026
    Review provided by G2
    What do you like best about the product?
    I like Freshsales for its zero configuration setup and fastest time to value. The native harmony really stands out because I can save thousands since the phone integration doesn't need separate configuration. Additionally, the instant email and phone activation are quite impressive.
    What do you dislike about the product?
    I don't like the limited third-party native integrations in Freshsales. There's also some rigidity in the reporting and dashboard features, which can be frustrating. Plus, the mobile app tends to be laggy, which is a bit of a hassle.
    What problems is the product solving and how is that benefiting you?
    I use Freshsales to manage leads, automate tasks, and gain insights, reducing data silos, tool fatigue, and wasted time on dead leads. It resolves accidental data destruction and version control issues from Excel.
    Kumar V.

    Streamlined Deal Management with Room for Improvement

    Reviewed on May 06, 2026
    Review provided by G2
    What do you like best about the product?
    I use Freshsales for deal management, sales funnel, and daily tasks. It helps me organize our sales funnel effectively. The deal management feature is very impactful, allowing me to understand where we currently are in the sales process. I can set the deal management according to my requirements, like first call, demo 1, demo 2, and get the status in a single click. I also find the call log feature valuable, and the initial setup was easy.
    What do you dislike about the product?
    Sometimes the activity section updates automatically, which shouldn't happen. I'd prefer if updates didn't occur without our permission.
    What problems is the product solving and how is that benefiting you?
    I use Freshsales for deal management and sales funnel organization. It helps me understand our current sales position and allows me to customize the deal flow easily. The status is accessible in a single click.
    Rahul S.

    Cheaper Than HubSpot, but Missing Basics, Poor UI, and Weak Reporting

    Reviewed on May 04, 2026
    Review provided by G2
    What do you like best about the product?
    The only upside is that it is cheaper than HubSpot. I cannot think of anything good about the platform.
    What do you dislike about the product?
    The UI is horrible, no clear guides on integrations or how to connect anything, reports are not at all that detailed as in HubSpot, plus most marketing service companies include their own CRM which is actually free and much better like Instantly.
    They need to upgrade everything ASAP.
    Our team actually does not use this anymore, although we have paid for a year. Excel is much better for us. The very basics of ROAS, CPL/CPD are missing. There is no enforcement of reminders like there is in HubSpot, no AI features like there is in Instantly.
    I don't even think that the support can help here, because the platform doesn't even have the feature set that even basic SaaS Marketing/Sales teams need.
    What problems is the product solving and how is that benefiting you?
    I used to solve the problem of knowing the lead source, cost, revenue from the various sales sources we have, but honestly, Excel is better for basic stuff. We have started using Zoho a bit as we want more features, performance, and from a company that has local time zone CS support.
    Christian Lyre G.

    Easy Task Completion with a User-Friendly Interface and Strong Support

    Reviewed on Apr 29, 2026
    Review provided by G2
    What do you like best about the product?
    The most helpful tool in FS, for me, is the integration tool. It makes it really easy to get tasks done. I also like the user-friendly interface and the way they handle confidential data. On top of that, it’s affordable and comes with good customer support.
    What do you dislike about the product?
    If it’s your first time using these tools, you’ll probably have a hard time understanding how they work. They’re a bit complex, especially if you’re new to the industry, so it can take some time to get familiar with everything.
    What problems is the product solving and how is that benefiting you?
    Freshsales solves my problems when it comes to business workflow and lead management, and it helps me get a better ROI for the business. The UI and UX are both good and easy to work with.
    Himanshu L.

    Easy-to-Use CRM for Managing Leads and Deals

    Reviewed on Apr 28, 2026
    Review provided by G2
    What do you like best about the product?
    Freshsales is easy to use and everything is in one place. I like the lead tracking and email follow-ups, it saves time and keeps things organized. The pipeline view also helps me clearly see deals and focus on the important ones.
    What do you dislike about the product?
    At times, it feels a bit slow, and in the beginning some features take a while to understand. A few of the more advanced options also aren’t very easy to find, which can make navigation a little frustrating at first.
    What problems is the product solving and how is that benefiting you?
    It solves the problem of scattered leads and missed follow-ups. With everything in one place, I can track leads more easily and stay consistent with my follow-ups. As a result, I manage deals better and save time.