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SOCi's platform can enable corporate marketing teams to win with franchisees
What do you like best about the product?
They make it easy for our corporate team to curate content for franchisees to use. Before, we had to rely on our intranet system to host creative that they would then need to copy adn enter into social edia platforms. This was given they all knew had to do this which they didnt. This was too difficult for the franchisee thus theyd didnt do it. Soci's platform has made it easier for our franchisees to implement social media and because of this website traffic from social continues to increase.
What do you dislike about the product?
Cannot solicit reviews from the reputation piece. This directly supports SEO and should be in the tool.
What problems is the product solving and how is that benefiting you?
Franchisee/Franchisor Relationship; Better Marketing Franchise Satisfactation Scores; Increased website traffic from Social; mroe content to use offline
Recommendations to others considering the product:
Have someone dedicated on staff to manage to get all the software has to offer. It is a powerful platform.
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From onboarding to improving adoption, the team has been a pleasure to work with.
What do you like best about the product?
How responsive Amanda Maler and the support team have been.
What do you dislike about the product?
Funny enough the feature I want is being worked on, the ability to garner more reviews.
What problems is the product solving and how is that benefiting you?
A more streamlined process to help our franchises with their social and ORM needs. We wanted to our locations to do more on their end with their social media. We are seeing this through their scheduled posts.
Great Functionality
What do you like best about the product?
Evan Gerdisch and his team are fantastic. They take feedback incredibly well and work quickly to meet client expectations on the content creation side of the business.
What do you dislike about the product?
The inability to tag user pages on social networks other than Facebook seriously limits the social suites usability. I find I often have to go to the native client to post the best type of content.
What problems is the product solving and how is that benefiting you?
We do not have the bandwidth to create and schedule social content across all of our locations. SOCi enables us to create living, breathing virtual community pages in which our residents can interact with us and one another.
BEST IN THE GAME
What do you like best about the product?
Listing management under one roof for multi location users! The other huge help here is having the ability to manage major social platforms within the SOCi platform along with the ability to boost post! The metrics on tracking engagement, sentiment, comments, etc is great!
What do you dislike about the product?
Everything about this platform as been good!
What problems is the product solving and how is that benefiting you?
The benefits with SOCi is being able to bring all these listing/social sites into one area. This has allowed us to focus on the road ahead without spending a huge amount of time managing our social profile and listings.
Recommendations to others considering the product:
It's a great start to being able to focus on scaling your business!
Many Improvements Needed In A Complicated System
What do you like best about the product?
The ability to manage hundreds of different accounts across many regions and management teams.
What do you dislike about the product?
A lot. Complicated process to post. Lack of integration with GIPHY. GIFs must be saved as a file to the computer, then uploaded -- too complicated. When GIFs are loaded, they are shared to Facebook as video files, not GIFs. When GIFs are loaded as comments in Facebook, they are shared as attachments, not native. The entire process of interacting with comments to a post is slow, needlessly complicated, and a poor experience. The UX for the social follower is broken and less than desirable. The mobile app is literally just a wrapper for the web page. Regional level posting activity does not show individual account posting activity, just regional level. Notifications are slow and clunky. Replies to content comments are slow to submit and load.
What problems is the product solving and how is that benefiting you?
Managing multiple account posting and replies in one location.
Recommendations to others considering the product:
Be very honest with yourself about what features are absolutely necessary for you to adequately manage your social accounts before signing a contract.
Don't hesitate - well worth it!
What do you like best about the product?
Using SOCi gathers your reviews in one place. This is especially helpful if you have several locations. You can see at a glance how you're doing. :) The reporting is really improving. A lot of features have been added in the past year and it's a lot more helpful. Others on our team use the posting portion of SOCi > I use it for reporting and it really saves me a lot of time. There are even response templates now - and they're awesome!
What do you dislike about the product?
That they're not connected with Consumer Affairs & Trust Pilot yet.
What problems is the product solving and how is that benefiting you?
Before SOCi, I had to go to each individual review page, pull the info, and put it in a spreadsheet. Then create charts, graphs, etc. so the information could be visualized. Now SOCi takes care of that for Yelp, GMB, BBB, etc. as well as social conversations. It's a huge time-saver!
Recommendations to others considering the product:
Think about all the time you will save - not having to chase down every listing and create charts and graphs - SOCi does all that and makes reporting less of a chore!
Functionality isn't all it's cracked to be.
What do you like best about the product?
That you can schedule multiple social media posts on multiple platforms at the same time.
What do you dislike about the product?
Unfortunately, SOCi doesn't work like it should most of the time. As far as, scheduling it works fine but when it comes time to post, often there are errors with LI and IG and your post doesn't go through. I find it frustrating and don't have time to try and relink the accounts every time or contact SOCi and find it easier to just post direct through the social media platform.
What problems is the product solving and how is that benefiting you?
I can schedule on an accurate basis for Fb.
Recommendations to others considering the product:
The product it self and intended use is good. However, there needs to be a fix when it comes to scheduled posts to LI and IG as often your post does not work and an error is received.
Amazing customer service and platform
What do you like best about the product?
The best part of SOCi is the individual personalized attention and customization they provide us. We are a top priority and it shows. We love SOCi!
What do you dislike about the product?
I have not found anything to be a downside.
What problems is the product solving and how is that benefiting you?
SOCi has helped us identify our weaknesses and strengthen our core influence.
Recommendations to others considering the product:
I highly recommend SOCi to anyone with a social media presence.
USER FRIENDLY
What do you like best about the product?
Super easy to schedule posts and see what you already have scheduled.
What do you dislike about the product?
Not much. Once it crashed and didn't post what I scheduled but things happen.
What problems is the product solving and how is that benefiting you?
I don't have to worry about social media posts everyday, I can just pick a day a schedule for a few weeks ahead of time.
The best social media management tool
What do you like best about the product?
I love how simple and intuitive the SOCi tool is! It makes it so easy to add users, upload content, schedule out posts and share with our franchisees. Big fan.
What do you dislike about the product?
The only thing I wish our franchisees could do is approve corporate scheduled content directly within the content calendar. Otherwise, I'm very happy with it!
What problems is the product solving and how is that benefiting you?
We needed one central place for our franchisees to manage their social media presence. We also needed a way to provide content for them, while still allowing them to create and upload their own content. Happy to say we've solved these problems with SOCi!
Recommendations to others considering the product:
Leverage their support! They are awesome and of course experts in the tool. Every question/concern we've had has been addressed in a timely manner.
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