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Reviews from AWS customer

6 AWS reviews

External reviews

290 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Alexis Miriy

Workflow has become smoother and communication has saved significant time in daily operations

  • April 05, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for LeadSquared is Samantha. In my daily work, I use LeadSquared to record calls and email.

What is most valuable?

The top features I appreciate most about LeadSquared are call tracking, email tracking, and the smooth flow of operations in my organization that has been brought about by the lead. Since we introduced LeadSquared to our organization, we have been able to save 65% to 70% of our time because it is smooth and fast, and we have seen an increase in our client flow from 30% to 45%, which has had a positive impact on our organization.

What needs improvement?

I think LeadSquared can be improved in license control, as we really struggled with that aspect.

For how long have I used the solution?

I have been using LeadSquared for four years.

What do I think about the stability of the solution?

In my experience, LeadSquared is very stable.

What do I think about the scalability of the solution?

LeadSquared is very scalable and can handle my growing needs.

How are customer service and support?

The customer support is very responsive and proactive. I have had to reach out to them, and my experience was positive.

Which solution did I use previously and why did I switch?

Before using LeadSquared, we were able to save 60% of our income since we were able to back up our organization, and the money we spent on installing backups inside backup platforms was saved since LeadSquared came to our aid.

What was our ROI?

I have seen a return on investment, with 60% to 70% of our time saved since we introduced LeadSquared.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing was efficient, effective, and affordable.

Which other solutions did I evaluate?

Before choosing LeadSquared, I evaluated other options, specifically AT Internet.

What other advice do I have?

I would rate LeadSquared nine out of 10. I chose nine out of 10 because the issue with license control has prevented it from being 10 out of 10. I would recommend LeadSquared to others looking to use it for big companies such as universities and colleges for backing up their information effectively. My overall review rating for LeadSquared is nine out of 10.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Ann Mary

Targeted campaigns have increased lead quality and improved time savings for our team

  • April 05, 2026
  • Review provided by PeerSpot

What is our primary use case?

We use LeadSquared in my organization for generating quality leads for our services, and apart from this, we are using it for marketing as well.

For example, we use it to send important information and announcements and initiatives to our existing customers and target prospects. We are primarily using LeadSquared for lead generation and database management.

What is most valuable?

LeadSquared is excellent when it comes to a 100% inbox delivery rate, and I can say that this is one of the best features in it. Also, LeadSquared's user interface is very easy to understand and use. LeadSquared provides a detailed dashboard of all campaigns, and these dashboards are very informative and easy to use, displaying open rates, bounce rates, click rates, and others.

We have seen an increase in our organization's rate from 20% through these dashboards and inbox deliveries. LeadSquared has positively impacted our organization by enabling us to generate more quality leads for our services. LeadSquared provides a complete report of our campaigns showing click rates and bounce rates, which has also positively impacted our business.

We have seen improvements in sales, and it has also helped us save 70% of our time. LeadSquared is very easy to use and requires no training, which saves our time as well. It has helped us generate more quality leads for our services. LeadSquared is well-suited when it comes to a 100% inbox delivery rate and dashboard features such as click rates, open rates, and bounce rates.

What needs improvement?

Sometimes LeadSquared becomes stuck when we use it to run a large campaign, and we would appreciate improvements in this area. There is also a problem with slow internet connection, which appears to be an area for improvement.

For how long have I used the solution?

I have been using LeadSquared for four years.

What do I think about the stability of the solution?

LeadSquared is stable.

What do I think about the scalability of the solution?

LeadSquared is very scalable.

How are customer service and support?

The customer support is very supportive and proactive.

Which solution did I use previously and why did I switch?

I previously used Mailchimp and Mailtrack, and I switched to LeadSquared because it is able to provide very important and informative reports and dashboards, which is something we were looking for a long time, and LeadSquared gave us all the things that we needed.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing was that it was affordable and cost-efficient.

Which other solutions did I evaluate?

Before choosing LeadSquared, I evaluated other options such as Pardot, HubSpot, and Zoho CRM.

What other advice do I have?

I would rate LeadSquared nine out of ten. I chose nine out of ten because it sometimes becomes stuck when running large campaigns, which prevents it from being a perfect ten out of ten.


    Brian Mirriam

Integrated automations have streamlined omnichannel lead tracking and improved remote sales reach

  • April 05, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for LeadSquared is driving our sales process, and I use LeadSquared for both B2B and B2C purposes. Using the lead and activity model, it allows me to track our leads and follow up with them, and I use the lead plus activity API.

A specific example of how I use LeadSquared in our sales process is that we have integrated telephony and WhatsApp messaging features with LeadSquared, which allows us to track all calls and messages within LeadSquared. The task feature is very useful, making it easy to track follow-ups, and using Smart Views, we look at open leads, pending tasks, and track them effectively.

How has it helped my organization?

LeadSquared has impacted our organization positively, and we have observed a 6% increase in our customer pool since we are able to reach out to our retail shops which are in remote areas.

I measured that 6% increase in both sales and customer engagement.

What is most valuable?

The best features LeadSquared offers include automation, as it has a very good automation tool, using which I can update leads fields, send WhatsApp messages, send emails, create tasks, wait for events, and do many other things. Using this, we are able to completely automate the workflows. Smart View also stands out, allowing me to configure a view for an agent according to our requirements; for our retail outlets, we have created tabs for daily follow-ups.

Out of the features I mentioned, Smart View has made the biggest difference for our team, and it has helped us to configure a view for an agent according to our requirements. For example, we have been able to use it in our retail outlets where we create tabs for daily follow-ups, open leads, and overdue and pending tasks.

I would to add more about the features, specifically integration, as using the Apps Marketplace, we are able to integrate LeadSquared with various apps. In our organization, we have integrated Shopify, telephony apps such as Oztel, Ozonetel, Servetel, and Ameyo, and WhatsApp Business providers such as Gupshup.

What needs improvement?

LeadSquared can be improved in several areas. The advanced search mechanism is buggy at times, telephony integration can be more robust, and the Sira report making tool is counter-intuitive and unnecessarily complex at times.

For how long have I used the solution?

I have been using LeadSquared for five years and two months.

What other advice do I have?

My advice to others looking into using LeadSquared is that it is very suitable for an omnichannel business as it can capture both online and offline lead sources and allows for follow-ups. It is very suitable for call centers as lead and call tracking can be done very easily using LeadSquared, but it is not very suitable for on-field sales. Even though the mobile app does not facilitate portability, the overall experience does not come close to the desktop version, which is not feasible for an on-field sales representative. I would rate this product a 9 out of 10.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Paul Welton

Improved lead tracking has increased our customer base and supports daily sales performance monitoring

  • April 05, 2026
  • Review provided by PeerSpot

What is our primary use case?

LeadSquared serves as our primary CRM tool in our organization, where we manage all customer data and relevant details, communication history, our performance funnel, attendance history, and call reports.

My team and I use LeadSquared in our daily work by recording required fields for customers such as name, email ID, contact number, source campaign, and usage history. This clear data helps us reach customers effectively and achieve better deal closure through improved lead optimization.

What is most valuable?

LeadSquared offers exceptional features including clearly mapped sales performance and values, with call history recorded such as dialed calls, connected calls, and total talk time on a daily, weekly, or custom basis. Daily attendance history and man-days management can be efficiently conducted.

I rely most heavily on the daily attendance history and man-days management features because we can track calls, records, recorded calls, connected calls, and talk time every day as needed.

The activity history of both customers and employees is displayed clearly, which helps us understand customer interest and their communication history with our organization.

LeadSquared has positively impacted our organization by helping us observe a 40% increase in our customer base. This increase was achieved through better lead tracking and improved communication with clients and customers in our organization.

What needs improvement?

LeadSquared would benefit from improved stability of the portal and enhanced customer service with faster response times for query resolution, as there are sometimes delays in capturing call history.

For how long have I used the solution?

I have been using LeadSquared for five years and seven months.

What do I think about the stability of the solution?

LeadSquared is stable.

What do I think about the scalability of the solution?

LeadSquared is very scalable.

How are customer service and support?

LeadSquared's customer support is proactive and responsive.

Which solution did I use previously and why did I switch?

I previously used My T-Call before switching to LeadSquared.

How was the initial setup?

LeadSquared is deployed in our organization on-premises.

What was our ROI?

I have seen a return on investment as it has improved sales performance and helped our organization build a strong sales pipeline while also assisting in recording productive business time.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing is that the cost was affordable and cost-effective.

Which other solutions did I evaluate?

Before choosing LeadSquared, I evaluated Crossja Flow among other options.


    Peter Simons

Streamlined lead management has improved sales performance and optimized customer engagement

  • April 03, 2026
  • Review from a verified AWS customer

What is our primary use case?

I am using LeadSquared as a CRM tool in my organization to manage all customer data and relevant details including communication history, performance funnel, attendance history, and call reports. All required fields of customers such as name, email ID, contact number, source campaign, and usage history are recorded in LeadSquared for reaching them with clear data.

Managing customer data with LeadSquared has been very easy and time-saving, allowing me to handle leads in an effective manner. It is well-suited for sales management and call centers.

What is most valuable?

LeadSquared offers excellent features including call history, activity history of both customers and employees, daily attendance history, sales performance, and revenues mapped clearly.

I find the call history feature helpful as it records dialed calls, connected calls, and total talk time on a daily, weekly, monthly, yearly, and custom basis to track or improve performance. LeadSquared helps me in getting deals done with better lead optimization.

It improves my sales performance, helps me build a strong sales pipeline, and keeps a record of my productive business time. It is very helpful because it helps to reduce lead package stops, positively impacting the CPL. I also value the automations and drip implementation that help in drawing direct or indirect conversations from dormant leads, adding to customer LTV.

Through automation drip implementation, it has helped in saving a lot of time and cost, reducing our time by 50 to 45 percent. After using LeadSquared, I am able to generate more quality leads for my services, which has been a positive impact. LeadSquared is very easy to use and requires no training, thus saving my time as well.

What needs improvement?

The landing page feature in LeadSquared can be improved. Additionally, the inbuilt calling system stroke integration can be added as an improvement for LeadSquared. I would recommend extending features such as chatbots in the offering.

For how long have I used the solution?

I have been using LeadSquared for six years and some few months.

How are customer service and support?

LeadSquared stands out from other CRM solutions due to its flexibility and eagerness to update and customize based on client requirements. The support and service is top-notch, and it has an easy-to-use and customized interface with great reports and data management.

Which solution did I use previously and why did I switch?

I previously used Mailchimp and Mailtrack. I switched from Mailchimp and Mailtrack to LeadSquared because it provides very important and informative reports and a dashboard, which is something I was looking for for a long time, and LeadSquared gave me all the things that I needed.

How was the initial setup?

I did not face any challenges during setup or licensing; it was straightforward.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing of LeadSquared is that it is very cost-effective and can be used by any size of organization.

Which other solutions did I evaluate?

Before choosing LeadSquared, I evaluated other options such as HubSpot and Zoho CRM.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Vincent Milaok

Automation has transformed our lead tracking and omnichannel follow-ups and drives higher conversions

  • April 02, 2026
  • Review from a verified AWS customer

What is our primary use case?

LeadSquared serves as the primary driver of our sales process, and we utilize it for both B2B and B2C purposes.

We use the lead and activity model to track our leads and follow up with them. We use the lead plus activity API to capture multiple lead sources into LeadSquared. We have also integrated telephony and WhatsApp messaging features with LeadSquared, which allows us to track calls and messages from within the platform.

The task feature is very useful in making it easy to track follow-ups in our main use case.

What is most valuable?

The best features LeadSquared offers include the task feature, which is very useful in making it easy to track follow-ups, as well as automations, smart views, and integrations.

LeadSquared has a very good automation tool that helps my team on a daily basis. Using this tool, I can update lead fields, send WhatsApp messages, send emails, create tasks, wait for events, and perform many other functions. Using this capability, we are able to completely automate our workflows and save a lot of time and cost. When it comes to integration, the apps marketplace allows us to integrate LeadSquared with various other applications. In our organization, we have integrated Shopify, telephony apps like Ozonetel, Nettel, Servetel, and Ameyo, and WhatsApp business provider Gupshup.

LeadSquared has positively impacted our organization. The Canvas tool has helped us reach out to 200% more customers via WhatsApp approved templates. The Shopify integrations allow us to track abandoned checkouts, which we could not do before. This has turned out to be our highest converting lead source, with a conversion rate of approximately 37%.

What needs improvement?

The advanced search mechanism can be improved, as it is buggy at times.

The telephony integration can be improved to enhance my experience. Specifically, I encounter technical issues with the telephony integration.

For how long have I used the solution?

I have been using LeadSquared for the past six years.

What was our ROI?

I measured the 37% conversion rate by noting that productivity has increased and we were able to track abandoned checkouts which we could not do before.

What other advice do I have?

LeadSquared is a very suitable tool for omnichannel businesses, as it can capture leads and allows for follow-ups. It is also very suitable for call centers, as lead and call tracking can be done very easily using LeadSquared. However, it is not very suitable for on-field sales. While the mobile app does facilitate portability, the overall experience does not come close to the desktop version, which is not feasible for on-field sales. I would rate this product an 8 out of 10.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Anuj Tiwari

Structured lead tracking has improved sales visibility and now drives higher conversion rates

  • March 28, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for LeadSquared is for CRM purposes; it's a CRM tool that I use for the lead journey and also for the dashboard.

Whenever I get a lead from any source, I import all the leads into LeadSquared, and then whatever the task lead is there, I assign it to my salesperson. The salesperson basically calls the lead, and then the activities go along as a CRM; that person is doing. Suppose they close the deal, they have to update the status and everything they have, so everything is managed in a very structured way.

What is most valuable?

The best features LeadSquared offers include the lead activity; the activities we are doing such as sales CRM and the dashboard stand out most for me. I would say this is a good one.

The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way. We see how many times they call, the talk time, and the exact duration they have spoken. We can recognize if they have updated the notes or not, what needs to be done, and if it's a hot, warm, or cold lead. So this information is clearly visible in the dashboard.

This dashboard feature is essential because we can create reports; we can pull reports that are also good and can be shared with the team. It may seem small, but it's effective for me.

LeadSquared has positively impacted my organization; my company has been using LeadSquared for quite a long time, but I just started using it about one and a half years ago. It is good and definitely gives me positive results. Earlier, we used to do CRM with Google Sheets, but now we integrate LeadSquared, and it is really good. We can understand what the lead stages are and which leads we need to call, all in one place. I really appreciate LeadSquared.

What needs improvement?

LeadSquared has areas for improvement; it has good features, but we could work more on the automation part, such as building workflows. I think we have workflows, but they are lacking compared to platforms such as GHL and others. If we could create a more robust workflow, that could be beneficial.

For how long have I used the solution?

I have been working in my current field for more than a year.

What do I think about the stability of the solution?

LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes. Other than that, it's good, and I have not encountered reliability issues.

What do I think about the scalability of the solution?

Scalability is excellent; for businesses with a sales team wanting a full sales solution, I highly recommend LeadSquared.

How are customer service and support?

Customer support for LeadSquared is responsive and helpful; I have found them to be quite satisfactory.

Which solution did I use previously and why did I switch?

I previously used Google Sheets only, not any other product.

What was our ROI?

I can speak a lot about the return on investment; earlier with Google Sheets, we couldn't measure productivity. Now that we're using LeadSquared, we can measure the activities of the salesperson and their talk time. Based on talk time, we mark attendance, and productivity has significantly increased. The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%. This monitoring has been crucial for us.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing was smooth; one person connected with me and handled everything. He is a business development consultant from LeadSquared, and he responded quickly, onboarding us as per our requirements. The pricing was good; we negotiated, and since we are a small business, he understood our needs and provided good pricing.

Which other solutions did I evaluate?

Before choosing LeadSquared, I explored other platforms such as GoHighLevel and Zoho, but I appreciated the activity capturing features in LeadSquared the most, such as measuring talk time and salesperson activity, which led me to decide to move to LeadSquared.

What other advice do I have?

I'm focused on the dashboard; so whatever the salesperson is calling and they are working on the leads, we can understand in a better way. It's really good, and we can understand properly, such as if the salesperson is calling or not calling, and what is the activity of the lead, if they are moving that particular stage to another stage or not. All these things we can understand in the dashboard, which is good for the manager and good for the salesperson too. So I would say it optimizes the work.

Since switching from Google Sheets to LeadSquared, I have seen significant outcomes; while using Google Sheets, we didn't get insight into what the productivity was. Once we moved to LeadSquared, we have visibility. We understand which salesperson has how many leads and what the conversion rate is. We can measure all these things in LeadSquared, and this improved our decision-making. The conversion rate increased by about 30 to 35% after moving to LeadSquared.

LeadSquared is deployed in my organization on a public cloud, and we use AWS as the cloud provider. We did not purchase LeadSquared through the AWS marketplace; we got some referrals from someone who called and suggested it to us, and based on that, we made the purchase.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)


    Information Technology and Services

High Lead Visibility for Focused Follow-Ups in LeadSquared Sales CRM

  • March 23, 2026
  • Review provided by G2

What do you like best about the product?
The best thing about Leadsquared Sales CRM is that it gives high visibilty of the entire business via the leads present in the leadsquared account dashboard which helps in focused follow ups with the leads who are the prospects and hence, leadsquared is a very effective crm for filtering propective leads and providing a good business visibility of the present leads.
What do you dislike about the product?
The user interface is not very modern as well as the features of leadsquared crm at times are extremely slow to function, so the downsides are the outdated user interface and the slow processing of the functionalities which can save a lot of time.
What problems is the product solving and how is that benefiting you?
Leadsquared is solving a big problem of lead data management and reaching multiple prospective leads at one go without much hassle. The crm has good features which can help provide a report of the entire leads present in the dashboard and with the features present in leadsquared, we can actually filter the leads and reach out to them strategcially with the right time which gives us an edge over those who are not using leadsquared crm. thus, in sales, leadsquared crm is giving a businesss overview of the present market and providing the platform where one sales representative can effectively reach the customer who are prospects and need to buy the product.


    Banking

Easy to Use with Responsive Support That Delivers on TAT

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
I really liked the ease of use and the time the support team takes to resolve the issue. The TAT mentioned is the TAT offered.
What do you dislike about the product?
Although it is easy to use, it is rigid in terms of accommodating certain use-cases and integrations.
What problems is the product solving and how is that benefiting you?
Lead Mapping and capturing leads from all sources to condensing it to one place


    Dinesh Reddy V.

LeadSquared Sales CRM: Powerful Lead Automation and Pipeline Visibility

  • March 13, 2026
  • Review provided by G2

What do you like best about the product?
What I like best about LeadSquared Sales CRM is its strong lead management and automation features. It helps sales teams track leads from capture to conversion, automate follow-ups, and prioritize high-quality leads, which improves productivity and conversion rates. The platform also provides real-time insights, integrations, and mobile access, making it easier for sales teams to manage their pipeline and close deals efficiently.
What do you dislike about the product?
One thing I dislike about LeadSquared Sales CRM is that the platform can sometimes be slow or laggy, especially when handling large workflows or opening multiple tabs. This can slightly affect productivity during busy sales operations. Some users also feel that certain advanced features and reporting options could be improved, and the interface could be more intuitive in some areas.
What problems is the product solving and how is that benefiting you?
LeadSquared Sales CRM solves the problem of tracking and managing leads efficiently. It helps automate follow-ups, organize sales activities, and ensures no leads are missed, which improves productivity and conversion rates.