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Great way to gauge our customer satisfaction and showcase their experiences to potential buyers
What do you like best about the product?
I like the quarterly reports that can help us get an idea of where we stand against competitors, and I also like that we are able to leverage the accompanying badges on our site to help validate our product.
What do you dislike about the product?
At times can be a lot to digest, but our G2 customer rep is always very responsive and helpful.
What problems is the product solving and how is that benefiting you?
We've switched back and forth between a few different NPS solutions, so there have been times where we don't have many touchpoints with our customers to gauge their satisfaction and where we could improve our product. G2 helps as a neutral 3rd party provider so that we can get real feedback from customers.
G2 Marketing Solutions gives you the inside track
What do you like best about the product?
The most useful thing and unique thing we've seen is live, in-market buyer intent data. Knowing the audience you are connecting with is actively reviewing software like ours is invaluable.
What do you dislike about the product?
The cost to engage with G2 Marketing is very high for a POC project for our organization.
What problems is the product solving and how is that benefiting you?
Other tools providing intent data that is vague or out-of-date leaves us chasing leads that aren't interested or who have had their needs met already. By providing realtime data, G2 Marketing means we can be sure that we are reaching out to the right person at the right time.
Great tool, easy to use and has many features
What do you like best about the product?
Still a great solution for improving brand awareness.
What do you dislike about the product?
The previous point is still the same and things are the same.
What problems is the product solving and how is that benefiting you?
By using this tool, I am able to clarify my value proposition, align my marketing and sales efforts, and apply data-driven strategies to optimize customer acquisition.
Great solution for brand awareness and attracting in-market buyers
What do you like best about the product?
G2 Marketing Solutions enables you to reach prospects with information they care about when they are ready to see it.
What do you dislike about the product?
What I dislike about G2 Marketing Solutions is that the categories are becoming over crowded with solutions that are not a true fit for the categoty.
What problems is the product solving and how is that benefiting you?
G2 is helping to get our brand in front of prospects while they are looking for solutions.
An all round great tool
What do you like best about the product?
G2 Marketing Solutions offers an extensive suite of tools, including campaign tracking, lead management, and analytics. The platform caters to both small businesses and enterprises, making it versatile and scalable, The reporting tools are detailed yet easy to interpret, providing actionable insights to optimize marketing campaigns.
What do you dislike about the product?
While basic functionalities are easy to grasp, mastering more advanced tools can take some time without additional training.
What problems is the product solving and how is that benefiting you?
It helps us finetune our outreach to companies who are showing intent in our products category.
Customer evidence made easy
What do you like best about the product?
Our Customer Success Manager is amazing—super helpful and easy to work with. I also love how simple it is to set up incentivized review campaigns. It’s such a great way to connect with our audience, get their feedback, and build social proof. It was really a breeze to get started and I login on a near daily basis to respond to reviews of manage the back end of our profile. I also love that there is an integration with Pendo
What do you dislike about the product?
I wish we could edit the emails that go out as part of the campaigns. The preset language works, but it would be nice to have the option to customize it so it feels more like our brand
What problems is the product solving and how is that benefiting you?
G2 helps us collect customer reviews in a way that’s easy and effective. The reviews not only give us great feedback but also help us show others how our product makes a difference. It’s been a great tool for building trust and connecting with potential customers.
Intent data helps if used the right way!
What do you like best about the product?
For us it's just figuring out the right flow for intent data.
What do you dislike about the product?
More templates and training on action items
What problems is the product solving and how is that benefiting you?
We know potentially looking at our product.
Strong awareness channel
What do you like best about the product?
This is an important awareness channel for us as we know G2 reviews often rise to the top of SERPs.
What do you dislike about the product?
It's very hard to get enough reviews to rise in the rankings and new review acquisition must be constant in order to do so. I'm not totally clear on what value I'm getting for my annual fee.
What problems is the product solving and how is that benefiting you?
G2 helps raise awareness of our product and collect honest, shareable reviews from our customers.
Great for building trust and credibility
What do you like best about the product?
It helps build marketing content continuously and also builds credibility
What do you dislike about the product?
At times the criteria of ranking and parameters aren't absolutely clear
What problems is the product solving and how is that benefiting you?
Helps build thought leadership and credibility among buyers
Excellent support and product innovation
What do you like best about the product?
Customer support and constant innovation. G2 has done a great job at continuous innovation and providing advertisers with new ways of creating an authentic brand to reach new prospects.
What do you dislike about the product?
Although G2 offers a wide range of high-quality solutions, each comes at a premium. A basic annual package is a great starting point and offers value, but accessing more in-depth data comes at an additional cost which might not suit all budgets.
What problems is the product solving and how is that benefiting you?
G2 allows us to reach out to current customers to receive real-time feedback and to give prospective customers a genuine feel for our product and service.
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