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The go-to platform for software discovery
What do you like best about the product?
I like that G2.com is the number 1 review site for workplaces looking for software solutions. Peer reviews are an integral path to purchase in B2B, and G2 does it the best. Reviews are [usually] a trustworthy source of insight into a software solution, and being able to use G2 assets on our website helps with our credibility. G2.com helps us encourage prospects to add our software to their consideration set and provides loads of reports and opportunities to turn passive review readers into trialists and more.
What do you dislike about the product?
I sometimes get lost with the options in the admin panel. I tend to click on everything to find what I'm looking for. The side menu always needs to be manually opened in my browser. So being able to see all the menu options at once would help me. EDIT: Wait! Ha, this review inspired me to finally solve this issue. Who knew that the chevron in the logo was the key to activating the flyout menu.
What problems is the product solving and how is that benefiting you?
G2.com helps prospects find the right software, providing visibility into companies seeking solutions. Reviews offer objective insight, boosting our credibility and encouraging prospects. It includes reports to convert readers into trialists.
Boosts Visibility with Niche Targeting
What do you like best about the product?
I like the competitor intelligence features on G2.com, which allow us to compare our product in detail against competitors, down to specific features sets. This helps us see where our customers might be more satisfied, like in terms of ease of use. I also appreciate the pay-per-click program because it helps us reach a niche audience effectively. The targeting of product categories ensures that the right people see our ads. The integration with DreamData is fantastic as it lets us see G2.com's role in long buying journeys. We can track how people compare us against competitors and sync data to LinkedIn ads for retargeting. The initial setup was straightforward, meeting industry standards, and I enjoyed the variety of assets we can upload to our profile, from videos to PDFs.
What do you dislike about the product?
Overall, the pay per click program is in its infancy. It's not too built out. There's a lot more that can be done there to improve targeting. For example, can we overlay demographic data, into our targeting? Likewise, there can be more flexibility in terms of what our ads in the pay per click program show. Can we customize it further than just highlighting our listing?
What problems is the product solving and how is that benefiting you?
I use G2.com to increase our visibility to in-market prospects and showcase peer reviews, boosting our presence and trust amongst prospects. It also helps us compare with competitors at a granular level and target niche audiences through its pay-per-click program.
High-Intent Buyer Traffic and Verified Reviews Deliver Strong ROI
What do you like best about the product?
High-intent buyer traffic and verified reviews on G2 drive high-quality leads and strong ROI.
What do you dislike about the product?
Occasional concerns around review bias and data accuracy on G2. Rest is perfect.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions solves the problem of software selection overload by centralizing verified user reviews and buyer intent data, helping me quickly compare tools and make more confident decisions while reducing research time and uncertainty.
Seamless G2 Review Integration Across Email, In-App, and Website
What do you like best about the product?
It's great that we can integrate G2 reviews across different online touchpoints: email, in-product apps, and the website. I'm currently in a new role, and the onboarding experience helped improve our awareness of the agentic orchestration space.
What do you dislike about the product?
Still a beginner user and need to use the platform more.
What problems is the product solving and how is that benefiting you?
Previously, we struggled to gather credible reviews in one centralized location. G2 makes it easy for us to collect customer reviews using simple, easy-to-scan QR codes, all within one seamless interface.
Helpful Comparison Reports and Clear Listings Visibility
What do you like best about the product?
I like the profile customization, the review sourcing manager, and the visibility into where we stand on the listings. I also appreciate the ability to create comparison reports, which is really helpful.
What do you dislike about the product?
The support system feels a bit hidden and comes across as too AI-robotic. It seems like G2 has taken some of the human touch out of its services, and I honestly expected more. On top of that, the pricing is very high.
What problems is the product solving and how is that benefiting you?
Market reputation and visibility on competitors
Review sourcing and customer feedback
Review sourcing and customer feedback
Highly Compatible Solutions with Honest, Helpful Feedback
What do you like best about the product?
The fact that they are focused on providing you with the most compatible system based on your needs, and the fact that they provide true feedback, positive or negative.
What do you dislike about the product?
Nothing really. Based on their portfolio, they seem to provide exactly what you need.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps businesses tackle the challenge of reaching the right buyers at the right time by leveraging authentic customer reviews, buyer intent data, and targeted advertising.
Insightful Tool That Boosts Business Productivity
What do you like best about the product?
It provides insight into the tool and helps us understand what’s right, and how the tool can be productive for a business.
What do you dislike about the product?
Nothing as such but too much of info which confuses
What problems is the product solving and how is that benefiting you?
Which tool is right for us and how it can add value to my company and process
Streamlined Evaluation with Real User Insights
What do you like best about the product?
What stands out most is the quality and authenticity of the user-generated reviews on G2.com. It gives a well-rounded, real-world view of products that you don't get from vendor-led content. The comparison features are also particularly valuable, making it easy to evaluate multiple solutions side by side and identify the best fit quickly. From a business perspective, the platform is a powerful tool for building credibility, amplifying customer voice, and gaining clear visibility into market positioning.
What do you dislike about the product?
While G2.com is a strong platform overall, some of the comparison features could be more granular and customizable, especially for niche or enterprise-level requirements. Sometimes, the reviews can feel slightly repetitive or high-level, making it difficult to extract deeper role-specific insights. It would be valuable to have more advanced filtering and segmentation options so users can more easily find feedback that's most relevant to their industry, company size, or use case.
What problems is the product solving and how is that benefiting you?
I find G2.com cuts through the noise in software evaluation with credible user insights, reducing research time. It builds trust with prospects through authentic feedback and helps us understand market positioning and areas of improvement.
Trust-Building Tool with Stellar Support
What do you like best about the product?
The greatest part about G2.com is the contact and support that we receive from our Account and Customer Success Managers. They really support us with reaching our goals and it feels truly like a partnership. The Reports and Badges are very important for us as a company. Everything that has to do with collecting reviews and utilizing the proof points coming from it, whether it's badges or testimonials, is very valuable.
What do you dislike about the product?
The dashboard can be a bit confusing and there are a lot of things that can be found there without it being super intuitive.
What problems is the product solving and how is that benefiting you?
G2.com helps us collect trusted customer experiences and be found by target audiences. It aids in building credibility with reports and badges, which are crucial for gaining trust and improving rankings.
Boosts Visibility with Easy Setup
What do you like best about the product?
I like using G2.com as a marketing channel because of its ease of use, which makes my work more efficient. I also found the initial setup to be very simple.
What do you dislike about the product?
LinkedIn Ads audience matching in the EMEA region.
What problems is the product solving and how is that benefiting you?
I use G2.com to gain visibility in a competitive space and appreciate its ease of use, which helps me work more efficiently as a marketer.
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