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Helpful to gather customer references in one place
What do you like best about the product?
- Great way to centralize reviews from your customers and use referrals as a powerful lever to convert prospects in customers.
- The release of four reports a year to create communication/marketing moments
- Ability to aggregate reviews by industry, company size or geo
- The release of four reports a year to create communication/marketing moments
- Ability to aggregate reviews by industry, company size or geo
What do you dislike about the product?
Categories are maybe too broad so many times your product is displayed alongside players that are offering a totally different service. So it would be great to refine the categories.
What problems is the product solving and how is that benefiting you?
Making referral marketing easier.
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Excellent services & team
What do you like best about the product?
Easy to use and collaborate on internally. We are able to see how our competitors are performing and measure ourselves against the competition.
Its great to see the progress on dashboards and track review activity
Its great to see the progress on dashboards and track review activity
What do you dislike about the product?
Not fully understanding why some of our reviews are rejected and how we could better inform our customers.
But apart from that, there is little else I could fault about the platform
But apart from that, there is little else I could fault about the platform
What problems is the product solving and how is that benefiting you?
We are able to measure ourselves against the competition. We are rewarded badges for areas we perform well in.
It is also another mechinsim for customers to provide us feedbac.
It is also another mechinsim for customers to provide us feedbac.
One of the best ways to increase your brand reputation
What do you like best about the product?
There is no doubt that G2 is the most familiar software review platform. Our social proof on all marketing assets is greatly enhanced by the G2 seasonal reports with all of their badges you can earn and claim.
Their dashboard is simple, and their account managers are some of the best I've encountered. And above all, we really learn a lot from all the reviews.
Their dashboard is simple, and their account managers are some of the best I've encountered. And above all, we really learn a lot from all the reviews.
What do you dislike about the product?
Setting up the review invitations campaign requires CSV files with customer lists that I must prepare in advance.
The price for the content package is a bit high for my company's needs.
The price for the content package is a bit high for my company's needs.
What problems is the product solving and how is that benefiting you?
Excellent social proof for landing pages, social media posts, and for showing what our customers think about us everywhere.
Furthermore, G2 reviews helped us rank high on Google's 1st page results for our software reviews searches.
Furthermore, G2 reviews helped us rank high on Google's 1st page results for our software reviews searches.
G2 Marketing Solutions is a must-have for all marketing teams
What do you like best about the product?
The team at G2 Marketing Solutions is really very helpful, especially Jade who is always prompt and positive with her responses. What's more, Jade always gives insightful solutions to our problems like getting more reviews. The G2 team always leverages their industry experience to guide us. They have also made great strides in customer education by launching the G2 University.
What do you dislike about the product?
There is nothing to dislike about G2 -- the team is really helpful and always looking to help.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions is helping us make our clients and prospects aware of our product. Their team is beneficial as they guide us during the calls with the strategy and tactics.
A precious service for customer marketing activities
What do you like best about the product?
Handy analytics and features to wrap up your most relevant reviews in collections that are relevant for specific types of personas.
What do you dislike about the product?
Sometimes the personal dashboards' UX is not very intuitive, but it doesn't take much time to learn how to navigate it.
What problems is the product solving and how is that benefiting you?
It's helping us understanding better our customer voice and offers our sales and product teams interesting insights to work on.
Strengthen your brand and drive inbound leads
What do you like best about the product?
Easy-to-use marketing solution tool with great customer support.
What do you dislike about the product?
More transparency and categories can be helpful.
What problems is the product solving and how is that benefiting you?
Get visibility and credibility on a global scale and ultimately generate more inbound leads.
Much higher ROI compared to Analyst Relations
What do you like best about the product?
After the first few reviews, we started to receive valuable marketing materials. We used them heavily on Social, especially LinkedIn and could gain significant engagement from our target group. I particularly like how G2 staff is engaging with such social content, which helps spread the word even further.
We decided to use G2 instead of building expensive analyst relationships, which paid off very quickly, especially if one has a solid social team that creatively utilises content.
We decided to use G2 instead of building expensive analyst relationships, which paid off very quickly, especially if one has a solid social team that creatively utilises content.
What do you dislike about the product?
I find the user interface quite complicated, and I am constantly searching for where to find things. So the front-end is excellent, but the back-end needs improvement.
What problems is the product solving and how is that benefiting you?
Collecting and sharing honest and authentic reviews. Something that generates more trust compared to self-written case studies.
Great for buyer intent and industry rankings
What do you like best about the product?
The buyer intent is definitely the most important part for us, and access to marketing assets such as badges and industry grids.
What do you dislike about the product?
Nothing really. The business plans and prices can be a bit complex in the beginning, but the customer success team is great at explaining and follow up
What problems is the product solving and how is that benefiting you?
Raise brand awaraness and generate more high quality leads that are converting into SQLs
G2 is the #1 review platform
What do you like best about the product?
G2 will help set up notifications for our sales teams based on intent of users researching our categories. It also runs review emails which is one less thing our customer marketing team needs to do.
What do you dislike about the product?
The G2 score allows for ties, so there can be multiple 1st place positions. This makes it difficult to create a marketing strategy around.
What problems is the product solving and how is that benefiting you?
There are not many other peer review platforms that also offer intent data. Seeing as G2 is the biggest, it provides a ton of valuable information to our sales team and marketing departments.
Great product, great support!
What do you like best about the product?
The easy to use interface. The G2 badges are great for marketing
What do you dislike about the product?
The cost, it's quite expensive. The buyer intent data is US focused
What problems is the product solving and how is that benefiting you?
Verified trust proof points from candidates and customers
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