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Incredible for credibility and lead gen
What do you like best about the product?
The intent data, the badges, and the reports
What do you dislike about the product?
Nothing at this time. G2 is a great product
What problems is the product solving and how is that benefiting you?
G2 Helps us identify potential prospects for our outbound teams. We closed one of our biggest deals this year because of it
G2 is a great repository of reviews Marketing and Sales can leverage
What do you like best about the product?
Easy and repeatable way to collect reviews. It integrates perfectly with Hubspot or SFDC Account Engagement (like forms).
What do you dislike about the product?
Still hard to proof ROI in terms of MQLs, pipe or revenue.
What problems is the product solving and how is that benefiting you?
It's a centraliced place to collect reviews!
Great tool, let down by customer support
What do you like best about the product?
$20 Amazon review campaign feature, badges and widgets for building brand trust, easy to edit profile features, slack integration so the whole company can see your new reviews.
What do you dislike about the product?
The support can often need chasing. I find it very unhelpful that they close your tickets once they've responded or you if don't respond within 48 hours, and they don't get notified even if you respond within the same email chain. Also the communication and process for creating a new category is pretty poor (4+ months).
What problems is the product solving and how is that benefiting you?
We keep our G2 profile updated as we know customers and prospects check it before purchasing. We also use it for gathering product feedback and for brand trust - using their assets on website etc.
A valuable partner
What do you like best about the product?
I find G2 Marketing Solutions straight-forward to use with a good range of integrations with platforms such as HubSpot and LinkedIn to share intent signals. Our Account Manager is responsive and provides a range of good suggestions, for example, to support reviews, and will answer any questions we may have promptly.
Implementation was relatively simple.
Implementation was relatively simple.
What do you dislike about the product?
Not a downside, but to have access to the full suite doesn't come cheap
What problems is the product solving and how is that benefiting you?
1) Helps us to understand who is potentially in-market and to react to accordingly
2) Gather reviews for social proof, and ultimately get the respected Leader badges
2) Gather reviews for social proof, and ultimately get the respected Leader badges
Great positioning solution
What do you like best about the product?
The way we can see the customer side from our company
What do you dislike about the product?
I don't have anything that I have disliked on G2
What problems is the product solving and how is that benefiting you?
Adoption and positioning
Excellent support, but room for improvement on the navigation to get the very best from the tool
What do you like best about the product?
The customer support has been great and overall had a good experience with the team in helping us get set up with G2 and making the most of the platform.
What do you dislike about the product?
There are a couple of areas that I think could be improved. The navigation isn’t always intuitive, and it can take some time to find the specific tools or data I’m looking for. Additionally, the pricing structure might be a challenge for smaller businesses or teams on tighter budgets, as costs can increase with advanced features or higher usage.
What problems is the product solving and how is that benefiting you?
The main problem G2 Marketing Solution is helping us solve is building credibility for our brand by accumulating authentic customer reviews. We know G2 is a go to source for companies finding B2B tech solutions so we aim to leverage G2 as a source to drive more qualified leads.
Essential for affiliate marketing
What do you like best about the product?
G2 is a very common and well-known platform for collecting software information and reviews from users - it is well received by customers.
What do you dislike about the product?
The functions are good all around, unfortunately the costs are very high.
What problems is the product solving and how is that benefiting you?
Potential customers find our software information, collect reviews, evaluate potential customers, review campaigns, brand awareness
Great vendor portal and support
What do you like best about the product?
The variety of features and tools which are self service. The support we receive is excellent.
What do you dislike about the product?
Sometimes there are updates made which are not communicated out to all users. I also sometimes miss important emails because they go to the account admin, who is not as hands on with the platform.
What problems is the product solving and how is that benefiting you?
Supports our GTM messaging and market presence.
A great reliable review source
What do you like best about the product?
The reviews are vetted by G2 and a lot of the admin work is taken away from us. I also love how easy it is to use. We tend to find customers are more likely to give a review on G2 as its a reptuble site rather than ad hoc email surveys.
What do you dislike about the product?
Sometimes the reviews take a while to process but apart from that I love the platform.
What problems is the product solving and how is that benefiting you?
G2 gives us a one stop shop for customers looking to gain insight into our product from a sales perspective and also retention. We also love that customers can give honest feedback that we can then act upon internally. The insights that we get from the platfom are also great when seeing where we fit in teh market.
G2 has been helpful in Account based Outreach!
What do you like best about the product?
This has helped us in identifying prospects who are actively looking for our solutions listed in e-signature category which has enhanced our targeted sales efforts.
What do you dislike about the product?
Some of our sales agents express concerns about low conversions rates from leads sourced through G2.
What problems is the product solving and how is that benefiting you?
Identifying companies in an active buying cycle, g2 has enables us tageted marketing and sales outreach.
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