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G2 is kind of necessary when it comes to B2B software
What do you like best about the product?
I really like the professional support that you get from the customer success team from G2. They will come up with ideas, best practices and more to help or even design the whole review strategy with you.
What do you dislike about the product?
One thing that I dont link is the fact, that you can not chance or edit the questions that are asked in the review process. That means for some of our users, we can not send them the review campaign, because they will be confused by and can not answer all the questions.
What problems is the product solving and how is that benefiting you?
We can inprove our social proof with G2. B2B software buyers are around here using the G2 platform. So we are using it to compete with other vendors of our industy here.
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The best Saas marketplace for B2B.
What do you like best about the product?
The service, support, and our dashboard.
What do you dislike about the product?
I would like to have more opportunities to expose our brand within our G2 categories.
What problems is the product solving and how is that benefiting you?
G2 helps us with our brand awareness, B2B comparison with our competitors.
Customer Obsession in action with G2
What do you like best about the product?
Being able to showcase our product, social proof, customer impact
What do you dislike about the product?
Restrictions in being able to set up campaigns autonomously
What problems is the product solving and how is that benefiting you?
Establishing market credibility, driving social awareness, creating another acquisition channel for us
A great customer experience
What do you like best about the product?
What I like the most about G2
1) the back office - I can extract a lot of information myself, I have interesting insights about my review activities, competition
2) pre-written texts after the release of reports: each report has a little text that we can easily use by simply copy pasting, with the key information about our positioning.
3) Badges and grid
4) the ease of validation for assets
1) the back office - I can extract a lot of information myself, I have interesting insights about my review activities, competition
2) pre-written texts after the release of reports: each report has a little text that we can easily use by simply copy pasting, with the key information about our positioning.
3) Badges and grid
4) the ease of validation for assets
What do you dislike about the product?
I think the only thing I dislike about G2 is that I cannot generate my own tracking links for the team.
Everything else is great
Everything else is great
What problems is the product solving and how is that benefiting you?
We are operating in a very competitive market and G2 helps to elevate our profile among competitors
G2 for Marketing experts
What do you like best about the product?
I like the design of the badges, and the review process as well - it is trustworthy and very detailed. The customization part is very useful and the possibilities to expose & market the best parts of your offer, and your brand in general, are growing by the day.
What do you dislike about the product?
It's a bit pricy considering that the lead gen options need to be more advanced.
What problems is the product solving and how is that benefiting you?
It's helping us to position our brand among the old & new competitors, follow the market trends, and especially have an access to our customer's voices and opinions. This is a big help for our product team and development.
Great for creating awareness
What do you like best about the product?
G2 is really well established and a solid go-to for anyone looking to research how business software can help solve a problem.
What do you dislike about the product?
Intent data turned out not to be so useful for us. Our category is less well-known and have fewer visits so intent data never got satureated enough for us.
What problems is the product solving and how is that benefiting you?
Being visible to a large portion of b2b software buyers. Showcasing reviews and scoring to visitors on our site through widgets.
The team at G2 made working with them a no-brainer. An excellent solution with great support.
What do you like best about the product?
G2 provides an all-in-one solution which is easy to understand and implement. We evaluated other review sites before choosing G2. G2 stood out regarding team response, the information provided through the sales cycle, and the fact that it is all packaged together in one solution rather than pay-to-play. This option suits us better at this point. It's also easier to implement and get going with the review collection. I can't speak highly enough of Nathan and Jade, whom I work with on the G2 side - some of the best customer support I have experienced, and it's a joy to work with them. They share helpful tips and updates, which are really appreciated. That's what builds loyalty, and importantly they also deliver results!
What do you dislike about the product?
I have been using G2 for an entire quarter, and thus far, I am delighted with the solution and the team support. We are in the early stages of building our review strategy, but we already have seen plenty of reasons to continue building the relationship with G2.
What problems is the product solving and how is that benefiting you?
We had a gap in our marketing strategy when it came to reviews. We needed to focus on this to add social proof and externally verify the strength of our solution. We are also getting new insights we did not have access to before, informing future campaigns and sales activity.
Amazing Customer Service!
What do you like best about the product?
Excellent customer service - Siobhan and Jade are super helpful and react quickly whenever we need help! We can always count on them for support! The platform itself is intuitive and gives control to the team so that we can change a lot of things on our own.
What do you dislike about the product?
The only negative is the allocation of funds to landing pages - it is not super intuitive and someone might miss the fact there are no funds in a given LP.
What problems is the product solving and how is that benefiting you?
It is giving our products visibility and credibility - this helping us generate more traffic and leads.
Great buyer intent data and integrations
What do you like best about the product?
Since ramping up our activity on g2 we have seen a significant increase in referrals and SQLs. The ZoomINFO integration is great as it enables us to identify our ICPs for organisations engaging with us, and our competitors. Not only this, the team are amazing and go above and beyond in doing what they can to ensure we get maximum value from the channel.
What do you dislike about the product?
Building out workflows can take time, it would be great if g2 added another service to set these up for their clients :)
What problems is the product solving and how is that benefiting you?
It allows us to re-focus our attention on audiences and organisations who have higher intent - great for building out our ABM strategy.
Great support team
What do you like best about the product?
The support team - Jade and Nathan are always on hand whenever we have questions. They help us to get the best out of the platform and maximise the data we get from G2 as much as possible.
What do you dislike about the product?
Honestly, nothing springs to mind..........
What problems is the product solving and how is that benefiting you?
We've seen a significant increase in our reviews since running an incentive campaign through our CSM team, which has meant our scores match or exceed our competitors. We've also seen a big increase in our intent data directly from G2, which has enabled us to be really targeted with our retargeting campaigns.
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