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G2 plays a role holds the product marketing loop together
What do you like best about the product?
- it provides a platform to gather authentic user feedback, ensuring reviews are neutral and trustworthy for potential clients
- G2 offers various ways to transform user reviews into powerful social proof marketing assets
- it also serves as a hub for exploring competitors in the market, helping us gain valuable insights and maintain a clear understanding of our own market position
- great customer supoort! Love Jade! she always delivers insightful ideas, valuable resources, and everything we need!
- G2 offers various ways to transform user reviews into powerful social proof marketing assets
- it also serves as a hub for exploring competitors in the market, helping us gain valuable insights and maintain a clear understanding of our own market position
- great customer supoort! Love Jade! she always delivers insightful ideas, valuable resources, and everything we need!
What do you dislike about the product?
- recently it pushes numerous paid promotion options for vendors which makes the review ranking under the category less sense
- it demands too many internal resources to operate effectively, particularly the quarterly review campaigns, which can be quite frustrating for the team.
- it provides less lead generation and revenue-driving opportunities for B2B companies compared to what it offers for B2C vendors
- integration between Buyer Intent feature and CRM could be more functional
- quite steep learning curve for marketing team to get it working properly, and navigating the user dashboard portal isn't very intuitive.
- it demands too many internal resources to operate effectively, particularly the quarterly review campaigns, which can be quite frustrating for the team.
- it provides less lead generation and revenue-driving opportunities for B2B companies compared to what it offers for B2C vendors
- integration between Buyer Intent feature and CRM could be more functional
- quite steep learning curve for marketing team to get it working properly, and navigating the user dashboard portal isn't very intuitive.
What problems is the product solving and how is that benefiting you?
gather user feedback and gain insights into the strengths and weaknesses of our own solution as well as those of our competitors
G2 plays a key role in our sales, marketing and overall business strategy
What do you like best about the product?
The intent data is gold. As a small business needing to grow fast in front of big players, we have to identify buyers with speed and efficiency to generate and close pipeline.
It also provides valuable social proof, allowing us to highlight customer quotes and easily search for feedback on specific topics we need. G2 helps us build credibility and trust.
It's easy to use and integrate
It also provides valuable social proof, allowing us to highlight customer quotes and easily search for feedback on specific topics we need. G2 helps us build credibility and trust.
It's easy to use and integrate
What do you dislike about the product?
We can't control the content, but that's part of the value—genuine, unbiased opinions are what make it credible.
What problems is the product solving and how is that benefiting you?
G2 is a powerful tool for showcasing our satisfied customers to potential prospects. It gives us valuable insights into our market position, helping us understand where we stand relative to competitors. Additionally, this information is useful for investors and other stakeholders, offering a transparent view of our performance and market relevance.
Main Review Site
What do you like best about the product?
This is the main review site for our business and industry, other than word of mouth. The badges are great and highly usable, especially to share on our social media.
What do you dislike about the product?
I feel like it lacks some features that would make it better. For instance, the business reviews decay over time - sure makes sense, but they should have a tool for us to easily reach out to those who are still subscribers to our business to refresh their reviews. The AI tools are great but still fundamentally lacking and I go elsewhere to use them.
What problems is the product solving and how is that benefiting you?
Public reviews of our business, social media badges to show what others believe about our business.
A decent tool if your buyers are here
What do you like best about the product?
Having a dedicated CSM who makes recommendations is helpful. The G2 badges also help with credibility for our audience.
What do you dislike about the product?
It's not overly helpful for Demand Generation.
What problems is the product solving and how is that benefiting you?
G2 provides credibility and insight into competitors
G2 leads the way in review sites
What do you like best about the product?
We have been able to boost our brand awareness and trustworthiness to prospective clients through the use of G2s platform. Its been a great resource to grow our software.
What do you dislike about the product?
I would like to see some form of paid-per-click strategy implemented.
What problems is the product solving and how is that benefiting you?
We as a company promote our software as a solution to everyday property management needs through many different industries. It is important we are able to showcase our tools far and wide - G2 assists in doing so everyday.
G2: a trusted source of valuable insights and assets
What do you like best about the product?
As a Product Marketer, I appreciate G2 Marketing Solutions for its ability to keep me up-to-date with both user feedback on the products I manage and insights into competitors and the overall Application Integration domain I operate in. Additionally, I value the reports and assets generated quarterly by the G2 platform, which are always welcomed and appreciated by my stakeholders in Product Management, Sales, and other disciplines.
What do you dislike about the product?
The process of attracting new reviews for the products I manage can sometimes be somewhat challenging and complex. This process often requires a significant time investment from a Product Marketer, with results that may be relatively modest compared to the effort involved.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps me stay up-to-date with market trends in my field and understand user opinions about both the product I manage and its competitors.
Easy platform for obtaining and incentivizing reviews
What do you like best about the product?
We've had a lot of success using G2 to collect customer reviews. It's easy for people to use and our team can point people toward where and how to write a review. As someone on the marketing team, I'm grateful that we can both collect and share out these reviews seamlessly.
What do you dislike about the product?
There are a LOT of notifications. I know they are trying to keep things front and center, but it can be a bit excessive.
What problems is the product solving and how is that benefiting you?
We are able to collect (and showcase) our product reviews within a trusted environment. In turn, that builds trust with our clients and prospects.
Good and bad about G2- experience great and solution easy, but leads are few
What do you like best about the product?
Very easy to navigate and integrate to the team, leads are clear and concise and guess work is taken out of things
What do you dislike about the product?
Dont see as many leads or features as we would like for the price we are paying
What problems is the product solving and how is that benefiting you?
Taking the guesswork out of interested parties
An essential part of your prospects journey
What do you like best about the product?
Intent data is a huge lever for us to pull on when it comes to understanding who is actively in the market for our solution. The integration into third party tools allows us to deliver ads to those who are of an attractive level of intent, making it easy to use the data in a strategic way. Content is also a big part, where everyday we have new reviews coming in. Not only is our profile a stepping stone for prospects buying journey to learn about who we are and where we stand in the market, but it also opens the door to new prospects who may not have heard of us before - but G2 was the path they took to find us.
What do you dislike about the product?
G2 has been a great experience so far! If any issues arise, they are minor and our CSM is always quick is resolve.
What problems is the product solving and how is that benefiting you?
We know G2 is a common touchpoint for our prospects and our company reputation is reflected in our market presence and satisfaction scores, a positive G2 score is a signal that our customers are happy - and that's most important to us.
Great platform to increase brand visibility, increase trust and generate reviews
What do you like best about the product?
Potential customers of our software frequently look for reviews online before considering the purchase of our software and G2 is often the first place of visit in this regard. It's invaluable to showcase case studies, brand videos and features of our software with a prominent G2 profile in order for customers to make an informed decision. Reviews of course are also crucial when deciding whether our software is within their consideration set. G2 and their account management seem to make an effort to understand our business to support us in the best way possible.
What do you dislike about the product?
There could be more ways to directly generate customer leads for our business.
What problems is the product solving and how is that benefiting you?
The main benefit is the increase in trust to our business, it's especially useful for start-ups who need external validation before being considered by potential clients.
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