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G2 is great!
What do you like best about the product?
G2 makes collecting reviews as easy as possible, you can upload a list of people and G2 will send out 3 emails asking them for a review. Our account manager Tripp is amazing, if we have any questions or requests he is always on hand to help. The badges are great because they allow you to build trust.
What do you dislike about the product?
The only feedback I have is campaign URL's, it would be great to be able to generate your own unique URL for each campaign instead of having to send an email to request one but other than that G2 is great!
What problems is the product solving and how is that benefiting you?
Review collection can be difficult and G2 provide you with great resources like email templates or they even collect the reviews for you if you provide them with a list which is great.
Easy to use, lots of insights and data
What do you like best about the product?
It is super easy to get started with G2 - the team helps with creating campaign links etc. The whole process is quite straightforward and seamless. I've been able to scale our review engine (taking over from someone before me) within months, with an easy learning curve. There are many features but I'm yet to explore them all. Customer support is great. I think I log in almost everyday because we run so many campaigns
What do you dislike about the product?
A lot of reviews get rejected for the flimsiest reasons, but then the whole USP is REAL user reviews so it makes sense that they would reject suspicious reviews. There are a lot of features which you never end up using because onboarding and documentation isn't all that prominent on the portal (or maybe I didn't find it)
What problems is the product solving and how is that benefiting you?
We want to gather and amplify real customer reviews. We want them to have a platform to voice their opinions, and also use these real reviews to nudge other prospective customers to consider our product. It's a great way to showcase social proof.
Great features, but make sure you have enough reviews to make the most use of G2
What do you like best about the product?
Simple interface to use as a marketer with lots of features (review generation, marketing collaterals, product listing, buyer intent data). Product entry is easily setup with all necessary info (e.g., pricing). Regular calls with our G2 support team to make the most of the subscription.
What do you dislike about the product?
To generate lots of traffic, you need a good amount of reviews. So make sure that you get enough support in your own company from sales colleagues and product management.
What problems is the product solving and how is that benefiting you?
Get as many people in deciding positions with product interest in contact with us as possible.
Provides a great overall view of our product, service support & culture
What do you like best about the product?
I really like that the content of the reviews give an overall picture of our product, team, culture and what it is like to work with us. I feel like a potential customer can really get to know us before making the decision if they would like to work with us or not. The G2 reviews validate that all of the good stuff we promise is a reality for our existing customers. I also love the AI response feature and the comparison data available. Our CSM Michael is great too, I really like him.
What do you dislike about the product?
The reviews can take a while to be approved (I'm impatient).
What problems is the product solving and how is that benefiting you?
Customer feedback is our most valuable source of insight, the comments and suggestions help us be the best. G2 independent reviews helps us showcase how fantastic we are.
Good bank of social proof but increasing drawbacks
What do you like best about the product?
It's been useful building up a bank of reviews for our product. We're working in a competitive field so reviews act as social proof and we use them in almost all our marketing channels.
What do you dislike about the product?
There seems to be a tendency for G2 to increasingly allow big enterprises into software categories they don't really fit well into. This means they end up dominating the category and pushing smaller tech who are actually part of the category down the rankings. This coupled with price rises (some of which are eye-watering) are making it nowhere near as useful a marketing channel as it was a few years ago.
What problems is the product solving and how is that benefiting you?
Building a bank of social proof to support our marketing channels.
The place to be to build software trust and credibility
What do you like best about the product?
G2 is an essential ally in establishing trust and credibility for our platform. Its intuitive interface makes managing reviews effortless, and the badges, especially leadership recognition, significantly enhance our social proof. Definitely the place to be to build trust for your software!
What do you dislike about the product?
Sometimes customers find it a bit tricky to submit a review that meets G2’s validation criteria, which can slow down the review collection process.
What problems is the product solving and how is that benefiting you?
G2 has been essential in establishing trust and showcasing our software’s strengths. It’s perfect for comparing tools with competitors, and the badges further reinforce our position as a leader in the industry, making it a key asset for credibility.
Great for B2B
What do you like best about the product?
Easy to use platform. Fully Customizeable and great support from the G2 Team who answered all questions of them.
What do you dislike about the product?
Would be helpful if they explored their integration with HubSpot further to get the data from G2 into our CRM.
What problems is the product solving and how is that benefiting you?
Buyer intent swhich helps our sales team indentify potential leads and showcasing that our company is a leader within it's space via reports and grids.
Trusted B2B Reviews
What do you like best about the product?
G2 is the most trusted review site for b2b buyers and vendors. Its intstrumental in our industry to be present on G2 and create meaningful content and testimonials for our marketing campaigns. The customer support and service are great as well. G2 offers a broad backend with plenty of options of utilizing the reviews and badges etc.
What do you dislike about the product?
We recently introduced SSO for our company and it was a bit tricky to implement.
What problems is the product solving and how is that benefiting you?
G2 offers a great overview for us as a SaaS vendor to get in contact with our user base and to create trust and transparancy for new clients.
G2 helps you get in front of the right audience at the right time
What do you like best about the product?
G2 helps you get in front of the right audience at the right time
What do you dislike about the product?
The plans structure and offering bundles aren't always suitable for early stage companies
What problems is the product solving and how is that benefiting you?
Helps us showcase testimonials and also get third party intent
Great for building market presence
What do you like best about the product?
The reps provide amazing support for getting set up and any issues you may have along the way. The new AI features make setting up your profile even easier.
What do you dislike about the product?
Smaller brands have less traffic so the buyer intent data can be less valuable.
What problems is the product solving and how is that benefiting you?
Helping to show users how we compare to competitors and win over some market share. The badges and reports also help to back this up.
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