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Great Tool for Smarter Marketing Decisions
What do you like best about the product?
G2 Marketing Solutions has been super helpful for our team at Aviso. It’s great to have all the customer feedback and competitor insights in one place—it makes decision-making so much easier. The dashboards are clean and simple to use, and the integrations work seamlessly with the tools we already have. It really helps us stay on top of things without adding extra work.
What do you dislike about the product?
At the moment, there isn’t anything significant that stands out as a dislike. The platform works well for our needs and provides valuable insights that help us drive our marketing efforts. While minor tweaks like more customizable reporting options or streamlined data navigation could be nice-to-haves, these aren’t deal-breakers. Overall, the experience has been positive.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps us at Aviso by providing authentic customer reviews and competitor analysis, which are crucial for refining our marketing strategies. It also aids in prospecting by giving us insights into potential customers’ preferences and pain points, allowing us to tailor our messaging and outreach more effectively. The platform saves us time by centralizing valuable information, making it easier to make data-driven decisions. Overall, it’s been instrumental in helping us better understand the market, align our efforts with customer needs, and identify new opportunities for growth.
Effective way to use social proof
What do you like best about the product?
G2 is the gold standard for peer reviews in B2B SaaS. The Admin platform is for the most part intuitive and easy to use.
What do you dislike about the product?
Frequent changes to the algorithm that disrupt rankings, without change in your own strategy for review collection.
What problems is the product solving and how is that benefiting you?
G2 helps us understand how our customers feel about the product, and provides us with a repository of social proof to highlight in marketing campaigns.
Great insights and customer experience
What do you like best about the product?
G2 helps us engage with buyers and gain insights on prospects.
What do you dislike about the product?
I would like the SFDC integration to have more lift/ease of use.
What problems is the product solving and how is that benefiting you?
G2 is our primary tool for buyer intent and has been useful in letting us know when prospects are searching for a tool like ours.
Partnership with G2 has been outstanding
What do you like best about the product?
It is priceless to know what our customers think of our product(s) and areas of opportunity. It is very powerful to know where our product compares to our competitors. It is a useful tool to promote the badges awarded every quarter to show where our products excel. The number of features G2 has available is very useful to our business.
What do you dislike about the product?
The only issue is that the system allows anonymous surveys and so there is no way to follow up with those customers on any areas of opportunity.
What problems is the product solving and how is that benefiting you?
Expanding our potential customer pool.
I can’t imagine what we’d do without it
What do you like best about the product?
For the marketing & sales team it's a game changer, for intent signals, market comparisons with competitors and of course being listed in our main categories for potential customers to find us!
What do you dislike about the product?
I wish some of the extra marketing materials we didn't have to pay for, but that's life!
What problems is the product solving and how is that benefiting you?
Getting intent data when prospects are looking at us and competitors. So we can target them at the right point in the sales cycle.
A Great Platform for Brand Awareness and Positioning
What do you like best about the product?
I like the grid reports and the ability to use them the widgets on our marketing collateral and landing pages. Same goes for the badges.
The ability to add funds to the G2 wallet makes it easier for us to generate more reviews over time, and the review snapshots and quotes as well as reference pages help us consolidate the reviews in a meaningful way to make more sense for our customers.
Our account managers have always been very proactive with any and all requests trying to help us out whenever possible.
The ability to add funds to the G2 wallet makes it easier for us to generate more reviews over time, and the review snapshots and quotes as well as reference pages help us consolidate the reviews in a meaningful way to make more sense for our customers.
Our account managers have always been very proactive with any and all requests trying to help us out whenever possible.
What do you dislike about the product?
There are quarterly reports and the current report feels outdated the moment the next quarter report is out, this makes it a tedious process to keep updating collateral with the latest badges and content.
Though G2 is great for brand visibility and awareness, there haven't been many direct inquiries from the platform.
As category builders, we have struggled with category alignment over time, but recently that was solved by G2.
Though G2 is great for brand visibility and awareness, there haven't been many direct inquiries from the platform.
As category builders, we have struggled with category alignment over time, but recently that was solved by G2.
What problems is the product solving and how is that benefiting you?
It helps people do their research on products before making the purchase decision. In cases when people have not heard of a product, G2 becomes a place for them to see it for the first time as well as learn how other users feel about it.
G2 also helps build credibility for the products, a G2 badge can give people a sense of assurance when choosing a product.
G2 also helps build credibility for the products, a G2 badge can give people a sense of assurance when choosing a product.
G2 is a powerful tool for brand awareness
What do you like best about the product?
Ease of use, customer support, Number of features
What do you dislike about the product?
Campaigns sometimes struggle to yield meaningful results.
What problems is the product solving and how is that benefiting you?
Ensuring that my company is receiving external validation for the services/products provided.
Good for exposure and validity, intent did not work as well for us
What do you like best about the product?
The badges and custom page is very powerful when showing to prospects.
What do you dislike about the product?
The intent data did not get specific enough for us.
What problems is the product solving and how is that benefiting you?
Validity for us.
Great platform with valuable features
What do you like best about the product?
Paid ad options and widgets you can add to your website
What do you dislike about the product?
Some of the ranking factors need to be updated or seem irrelevant.
What problems is the product solving and how is that benefiting you?
Managing reviews and presence online. Plus being able to advertise and build brand awarness.
A great place to showcase your product.
What do you like best about the product?
G2 is one of the first places that prospective buyers travel to when looking for some third part validation of a product they are interested in. This makes it valuable to optimize your profile here to the fullest extent. I like how there are options to showcase videos, free trials, and other properties your product offers. It's easy to use and have had only good experiences with the customer support team.
What do you dislike about the product?
While some of the advertising services may function as 'billboard plays', our team didn't feel it was worth it to spend the amount that we did on certain ads.
What problems is the product solving and how is that benefiting you?
Helping customers find us and help them understand where we rate against competitors.
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