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Insight and Alerts I need to stay competitive and book more meetings!
What do you like best about the product?
Understanding and knowing when a company is exploring my companies reviews and/or my competitor's reviews. Having this in real-time or close to real-time can really increase my response rate. For example, I see they are looking at comparing vendors to one of my competitors. That tells me they are already in talks with that competitor and looking to see who else they should consider - enter me!
There are major upsides to using G2 not just for competitive comparisons but also to reflect on what your customer like and/or dislike. This can be great feedback for customer success teams and product teams! It also helps me understand what I need to do a better job of explaining specific features/use cases.
I also love that I can get insights/alert via slack! I'm sure they have several integrations that would work for any b2b company.
There are major upsides to using G2 not just for competitive comparisons but also to reflect on what your customer like and/or dislike. This can be great feedback for customer success teams and product teams! It also helps me understand what I need to do a better job of explaining specific features/use cases.
I also love that I can get insights/alert via slack! I'm sure they have several integrations that would work for any b2b company.
What do you dislike about the product?
Too many email notifications - I wish they wouldn't send repetitive alerts within the same week for the same company. It's overkill, but at the same time It makes sure I don't miss anything! I know they can't share personal information but that would obviously be great! Given you don't have insights into the person who was researching on g2, you have to get a little creative and leverage a larger net for your initial outreach.
I don't like that the last review (video) is automatically the first thing a customer sees, if this isn't a good review but there are 8 others that are, why does it have to be highlighted? I feel like our company should get to choose which video is shown on our main page on G2.
Information isn't always accurate that is left by our customers, I can specifically see where they have made false claims. Most are not from verified customers which makes me think, could this bad review be a competitor trying to tarnish my brand?
I don't like that the last review (video) is automatically the first thing a customer sees, if this isn't a good review but there are 8 others that are, why does it have to be highlighted? I feel like our company should get to choose which video is shown on our main page on G2.
Information isn't always accurate that is left by our customers, I can specifically see where they have made false claims. Most are not from verified customers which makes me think, could this bad review be a competitor trying to tarnish my brand?
What problems is the product solving and how is that benefiting you?
Understanding what my customers like/dislike about my software. Realized compelling reviews can help me in my sales cycles in addition to my competitor's negative reviews.
I learned how to narrow my outreach to the right persons I suspect to have triggered the g2 alert - you can always check out location data and use that as a filter in LinkedIn sales Nav.
I also realized how much motivation the insights provide me and my team.. prospecting can be disheartening at times and having a little extra help can go a long way!
In regard to my dislike (see below) I love that we can respond to reviews left by customers. "Information isn't always accurate that is left by our customers, I can specifically see where they have made false claims. Most are not from verified customers which makes me think, could this bad review be a competitor trying to tarnish my brand?"
I learned how to narrow my outreach to the right persons I suspect to have triggered the g2 alert - you can always check out location data and use that as a filter in LinkedIn sales Nav.
I also realized how much motivation the insights provide me and my team.. prospecting can be disheartening at times and having a little extra help can go a long way!
In regard to my dislike (see below) I love that we can respond to reviews left by customers. "Information isn't always accurate that is left by our customers, I can specifically see where they have made false claims. Most are not from verified customers which makes me think, could this bad review be a competitor trying to tarnish my brand?"
Recommendations to others considering the product:
Buy it. Your competitors already have. :)
But seriously, this is worth the investment. I source so many opps/set meetings from these insights. I'm in sales but my product team definitely get's value from the reviews our customers leave on our page - it helps them keep a pulse on our GTM efforts and customer experience.
But seriously, this is worth the investment. I source so many opps/set meetings from these insights. I'm in sales but my product team definitely get's value from the reviews our customers leave on our page - it helps them keep a pulse on our GTM efforts and customer experience.
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Nearly all my advocacy needs met
What do you like best about the product?
We have a great support team that helps us unlock the full potential of leveraging every tool/feature that G2 has to offer. With G2, we're able to create marketing assets that helps substantiate our place in the market against our competition backed by realtime customer feedback. The competitor comparison reports, additional content opportunities and video reviews have all made my job so much easier and fun. The dashboard is very user friendly and easy to use and navigate around to find what I'm looking for. I'm currently in my second role/company leveraging G2, and I couldn't imagine being a marketing professional without it.
What do you dislike about the product?
I cannot think of anything at the moment.
What problems is the product solving and how is that benefiting you?
We're able to leverage our customer's feedback on our product to better position ourselves in the market as well as better serve our customers. I am also able to leverage G2 reviews to help me meet my advocacy goals by being able to generate unbiased testimonials and video reviews.
Recommendations to others considering the product:
I would 100% recommend it. There are more you can do with G2 than other review sites.
One of the leading software review sites
What do you like best about the product?
What I like best about G2 is their admin portal. It is very user friendly and has many great resources. I love the dashboard, G2 reference pages, and Competitors dashboard. G2 makes it easy for me to prepare great assets for our sales and marketing teams. The G2 customer support is also really great. I can always count on my time to answer any questions and assist me with any requests I may have.
What do you dislike about the product?
I dislike the frequency and large amounts of reports they offer. I think it dilutes their validity for prospects and sales. I also dislike how short their reviews are. I don't think a reviewer is encouraged enough to leave longer more helpful reviews that give better insight into the product.
What problems is the product solving and how is that benefiting you?
The G2 buyer intent signals is the best resource G2 offers. We have seen meetings with prospects set from these signals. The insight these signals provide are very valuable to our marketing and sales teams.
Recommendations to others considering the product:
Make sure you take the time to ask questions and fully understand the breadth of offerings. You need to stay on top of what you have available to you or things will fall through the cracks.
A strong review platform with great enterprise support
What do you like best about the product?
G2 is able to help our marketing and sales teams with customer content! The incentivized reviews have allowed us to listen to our customer stories and equip our sales teams with testimonials that they can use throughout the sales cycle.
What do you dislike about the product?
We had a hard time making use of the intent data with G2 and utilizing it within our marketing programs. Without user level data, it is hard to know intent of a company and difficult to put that data into scalable programs.
What problems is the product solving and how is that benefiting you?
We have realized how important it is to listen to your customers! Future prospects want to hear how their peers are using the tool - from onboarding experience, deployment and support. G2 has allowed us to showcase the positive and address negative experiences directly.
Amazing tool for generating reviews
What do you like best about the product?
Very easy to generate quality reviews for our product lines
What do you dislike about the product?
Could be easier to automate reviews especially using Salesforce.
What problems is the product solving and how is that benefiting you?
Our product lines are gaining recognition in the marketplace due to our high ratings on G2Crowd. We're excited to keep generating more reviews and solidifying our place as a leader in the martech space.
Recommendations to others considering the product:
Their support team is fantastic!
Unbiased Insights From Your Customers
What do you like best about the product?
I am the primary user of G2. I like G2 because it's quick and easy for my customer to share their thoughts and feelings about their experience using my company's products. Partnering with my Enterprise Customer Success Manager, Carly Cozad, and Strategic Account Executive, Nick Espey, we've landed on the right strategy, which has allowed us to drive hundreds of new reviews. These reviews have lead to the creation of dozens of new pieces of marketing collateral. Even the occasional negative review has allowed our Customer Success and Support teams to get involved in monitoring reviews. I really like how we've been able to use our G2 profile as a lead generation source. Once the lead form is completed, I receive a notification and the lead is added to my instance of Salesforce so that I can track it.
What do you dislike about the product?
My company is used across a number of different industries and is applicable across a lot of different user types. As a result, my company's product is listed in a lot of grid reports. It can be a bit challenging to drive reviews for all of the different use cases and industries. I would like to see more internal adoption of the intent data and comparison pages. I think G2 does a great job of putting a lot of data into your hands, but I'd like to see G2 make it simple to leverage that data to help their customers make smart decisions in terms of which prospects to focus on and which ones to put into a nurture track.
What problems is the product solving and how is that benefiting you?
The problems we are solving by utilizing G2 are manyfold. First of all, G2 produces seasonal grid reports, which we use to generate awareness and attract prospective customers. G2 provides a platform for our customers to share their thoughts and feelings about our product with their peers and with us, the vendor. I consider a customer's G2 review along with a few other data points when deciding which customers I want to invite to my advocacy program. The content we create by leveraging the review quotes has been some of our highest converting assets. I would highly recommend partnering with G2 if you truly aspire to be a customer-centric company.
Recommendations to others considering the product:
G2 has the content and the traffic you're looking for.
Sr Marketing Portfolio Manager
What do you like best about the product?
Review generation options and intent alerts base on the categories of choice are remarkable options. From one side, the ability to run review campaigns across LinkedIn and targeted outreach from the G2 team is flawless, plus having a dedicated reviews link for specific tactics makes it even easier to drive reviews across different tactics.
Intent alerts serve multiple use cases (anything from outreach prioritization, personalized messaging, or determine at-risk accounts who may be shopping for competitors) , and G2 makes it easy to integrate it with your CRM or even directly to Outreach.
Finally, the support from Jeremy and Mike (CSM and AE) is amazing. They are available to bring new ideas to the table and even give you friendly nudges to keep you on track with projects.
Intent alerts serve multiple use cases (anything from outreach prioritization, personalized messaging, or determine at-risk accounts who may be shopping for competitors) , and G2 makes it easy to integrate it with your CRM or even directly to Outreach.
Finally, the support from Jeremy and Mike (CSM and AE) is amazing. They are available to bring new ideas to the table and even give you friendly nudges to keep you on track with projects.
What do you dislike about the product?
Aligning on profile categories maybe sometimes challenging, especially when managing a complex portfolio of embedded solutions.
What problems is the product solving and how is that benefiting you?
Digital self-serve is king now and buyers do take care of peer stories and reviews. As a leader in the space, G2 is the place to go for shopping solutions. Also, their intent alerts are another data point to prioritize SDR outreach and to bring valuable insights to account and retention teams.
Lots of capabilities tough implementation
What do you like best about the product?
Intent data and competitive insights are helpful features
What do you dislike about the product?
The Terminus integration and complexity of the Salesforce integration
What problems is the product solving and how is that benefiting you?
Better insight into the full intent of an account based on signals to our product page or competitive comparisons
Open line of communication and always willing to help
What do you like best about the product?
The team at G2 is always willing to answer our questions and connect with multiple business units and stakeholders to explain and help us utilize all of the benefits G2 has to offer. Our account reps are friendly and very organized, I can trust they are guiding us in the right direction to optimize our G2 profile.
What do you dislike about the product?
No downsides come to mind, the experience I have had with the G2 Marketing Solutions team has always been informative and helpful.
What problems is the product solving and how is that benefiting you?
We've been able to launch our first review campaign generated enough reviews for grid placement which to increase visibility. The team is also working closing with our marketing retention and customer lifecycle specialist to optimize our review generation strategy.
We are also starting to operationalize your buyer intent data with sales teams to streamline lead follow up and outreach.
We are also starting to operationalize your buyer intent data with sales teams to streamline lead follow up and outreach.
Responsive & attentive account team, useful sales tool
What do you like best about the product?
Great customer service. Our account team is A+. Jamie + Steph are super responsive and ready to help when we need them. They give good advice on where to prioritize our efforts.
On the product side, we get good insights into customer sentiment and competitive intelligence. The quarterly Grid reports are a forcing function to ensure we are continuously generating new reviews and customer feedback.
Grid reports help arm sales with third-party validation of our product. There is likely more we can be doing here.
On the product side, we get good insights into customer sentiment and competitive intelligence. The quarterly Grid reports are a forcing function to ensure we are continuously generating new reviews and customer feedback.
Grid reports help arm sales with third-party validation of our product. There is likely more we can be doing here.
What do you dislike about the product?
As one of the leading SaaS review sites, I view G2 as a "necessary evil'. We need to have a presence on G2, and a good one at that.
We have not seen success with automated review generation, and thus have to invest a lot of time and money in order to see the return. The number of reviews is important, which means that bigger companies with more customers are at an inherent advantage over startups or growing companies.
I wish we could set up unique review links ourselves instead of having to rely on our account team. They are always on top of it, but seems like something we could/should be able to do easily ourselves.
We have not seen success with automated review generation, and thus have to invest a lot of time and money in order to see the return. The number of reviews is important, which means that bigger companies with more customers are at an inherent advantage over startups or growing companies.
I wish we could set up unique review links ourselves instead of having to rely on our account team. They are always on top of it, but seems like something we could/should be able to do easily ourselves.
What problems is the product solving and how is that benefiting you?
G2 does not solve a problem, per se. The benefit is the third-party validation in the market and their prominence in the research phase of a customer's path to purchase.
Recommendations to others considering the product:
Invest time upfront to get the most out of the tool. Ensure you have the resources to devote to review generation efforts or else you will set yourselves up for low Grid ratings.
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