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Essential Marketing Solution for SaaS Company
What do you like best about the product?
The ease of use and support. G2 is an essential piece in our overall marketing plan and we are in the dashboard at least once/day responding to reviews, finding content to share, measuring our placement on the grid, analyzing performance and more. The user resources are extremely helpful, but what we like best is that you don't have to go to the resources very often. The UI is very user friendly, so you don't have to go hunting for help.
What do you dislike about the product?
No downside that I've found after using it for 2+ years.
What problems is the product solving and how is that benefiting you?
We can start a review campaign within 3 days and maintain our reputation and find out how we can better serve our customers.
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Great experience and service with G2 Marketing Solutions
What do you like best about the product?
As someone that inherited a G2 profile, the G2 team were excellent in getting me up to speed and offering solutions for a newbie like me. The platform is easy to use, but has all the data and features one might want from a review platform like G2.
What do you dislike about the product?
I have no issues at this time. Only thing I note is that while we have a lot of reviews, there is a strong weight put to recent reviews and in my opinion not enough weight put on older reviews.
What problems is the product solving and how is that benefiting you?
Harnessing insights from our customers allows us to strategically position ourselves in the market and enhance our customer service. Also, tapping into G2 reviews supports me in achieving my advocacy goals, enabling the creation of unbiased testimonials and video reviews. For Demand Generation, having many high quality reviews is a great tool and resource for both inbound lead generation but also supporting our outbound efforts.
Target in-market audiences w/ automatic LinkedIn integration
What do you like best about the product?
The ability to target in-market audiences with the LinkedIn integration. The audience builder is simple but in-depth, and audiences synchronize automatically to LinkedIn. Integration with LinkedIn Campaign Manager is quick. Audiences also update automatically. We have had success with a bottom of funnel LinkedIn ad targeting in-market companies based on G2 audiences, layered w/ appropriate job title/seniority/etc. targeting.
What do you dislike about the product?
I believe the limitation is due to privacy considerations, but contact-level targeting/insights would be preferable to account-level/company lists. There are only 3 levels of Buying Activity and Intent, it would be nice to be able to customize that further, i.e. "X visits to our page during the time frame", or "visited at least Y number of product profiles in the category"
What problems is the product solving and how is that benefiting you?
Targeting the right audience at the right stage in their buying journey. Helps us generate more MQLs.
We leverage G2 buyer intent data through LinkedIn to help drive highly qualified, lower funnel leads
What do you like best about the product?
I love that G2 gives you the options of employee count, buying state, and minimum activity level when you are creating your audiences.
What do you dislike about the product?
So far we haven't run into downsides of using G2.
What problems is the product solving and how is that benefiting you?
G2 is helping us find middle and lower funnel audiences to then targeting in our LinkedIn account.
Great platform and customer support
What do you like best about the product?
I love the platform and the way it helps us gain valuable feedback from our customers around the world. It is very intuitive and easy to use and offers great tools to analyze and get market intelligence. Moreover, their customer support is very helpful and quick to reply and asses any issue we may encounter.
What do you dislike about the product?
There's nothing I don't like about G2 platform
What problems is the product solving and how is that benefiting you?
It offers us visibility among our customers and helps us gain valuable insight about our products and features from individual users around the world
Great marketing platform, exceptional customer service and business partners, easy to use
What do you like best about the product?
We've really enjoyed working with the G2 platform and tooling, and also with the team. Our sales experience was very positive, and our CSM has been incredibly knowledgeable and helpful every step of the way from the initial kickoff call and beyond. We even expanded to include more products 3 quarters before we expected to based on the positive experience we've had and plan to expand more when we renew this year.
What do you dislike about the product?
Nothing to state here at this time. We've really had a positive experience so far.
What problems is the product solving and how is that benefiting you?
we did not have a peer review platform or partner prior to launching with G2
More eyes - more leads
What do you like best about the product?
A world-class customer support and success management team that will go the extra mile for you right from the start. The management of review campaigns and overall profile content is seamless and self-explanatory.
What do you dislike about the product?
It would be nice to have some integration capabilities with the essential tier subscription.
What problems is the product solving and how is that benefiting you?
Improves overall product and brand visibility to B2B and B2C customers.
Collaborative and Flexible
What do you like best about the product?
Our G2 team knows our business well. They understand our objectives and continuously propose solutions to help us achieve them. I appreciate that they're proactive, well-informed, data-driven, smart, and always ready with new approaches if we do hit roadblocks.
What do you dislike about the product?
It can get expensive, but our G2 team has helped us make it worth the investment.
What problems is the product solving and how is that benefiting you?
We use buyer intent data, but our primary purpose in working with G2 is encouraing our customers and partners to review our products to empower prospects.
Driving reviews to improve our ranking as a leader
What do you like best about the product?
G2 is an intuitive online review software which is helpful for us in driving reviews and improving our reputation among our competitors.
What do you dislike about the product?
It would be nice to offer some different incentive options like charitable donations for our pubsec or finserv clients who have strict guidelines for accepting gifts.
What problems is the product solving and how is that benefiting you?
My company was going heavy in other online review sites and did not prioritize G2 for a long time. That ultimately made it so we were ranking much lower to our competitors because we simply didn't have enough review volume to accurately represent our brand. Now it is a priority to focus on driving reviews and we have ambitious plans to increase our review traffic to help us improve our rankings.
A much needed asset for any marketing team
What do you like best about the product?
The best part about G2 is the customer support provided. The G2 team dedicated to our product is not just responsive, but takes a vested interest in our product and GTM strategies; actively assisting us in taking advantage of all G2 marketing abilities. The ease of use is incredibly simple and user friendly.
What do you dislike about the product?
No current downsides. I have been an admin on a larger marketing team and a smaller, and have not run into any issues.
What problems is the product solving and how is that benefiting you?
Helps establish a centralized source of customer reviews, to have an understanding of customer sentiment, but also to leverage in marketing strategies.
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