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Great support, gives us instant credibility
What do you like best about the product?
When I started my job after being out of the workforce for 11 years, I was completely new to G2. The onboarding support from the G2 team made a huge difference. They took ample time to walk me through the platform.
The features we use regularly have definitely had a positive impact. The reviews give us actionable insights into what customers value and where we can improve, which helps both our product and messaging. The Grid Reports and Quarterly Reports make it easy to showcase our market positioning, and we regularly use these assets to support sales conversations. The badges serve as an easy, identifiable “badge of honor” that builds trust with prospects.
We're also really loving the AI Search Visibility to see where we land on LLMs. Always so eye-opening!
I admit there is still a lot of functionality we aren't using yet due to time constraints. Overall I highly recommend.
The features we use regularly have definitely had a positive impact. The reviews give us actionable insights into what customers value and where we can improve, which helps both our product and messaging. The Grid Reports and Quarterly Reports make it easy to showcase our market positioning, and we regularly use these assets to support sales conversations. The badges serve as an easy, identifiable “badge of honor” that builds trust with prospects.
We're also really loving the AI Search Visibility to see where we land on LLMs. Always so eye-opening!
I admit there is still a lot of functionality we aren't using yet due to time constraints. Overall I highly recommend.
What do you dislike about the product?
Now that I'm in it, I can navigate easily. It took a little getting used to and recently, there was an update and I didn't realize there had been one (could be I missed an email) but I needed help navigating to a few places.
What problems is the product solving and how is that benefiting you?
G2 gives us credibility with customer voices to back it up. Also gives us the ability to see how we stack up against the competition.
Insightful Competitor Analysis with User-Friendly Setup
What do you like best about the product?
I like how G2.com gives me a clear picture across top of funnel, mid-funnel, and bottom of funnel activities. The feature that shows me prospects visiting my competitor's pricing and review pages is really helpful. It helps me identify prospects who are actively evaluating solutions in my industry. Also, the initial setup was quite explainable, easy to understand, and customer-friendly.
What do you dislike about the product?
It’s a bit pricey, and the buyer-intent data can sometimes feel pretty noisy or hard to interpret.
What problems is the product solving and how is that benefiting you?
G2.com helps me get a clearer view of funnel activity and identify prospects who are actively evaluating solutions in my industry.
Boosts Marketing Visibility and Trust
What do you like best about the product?
I love the data that G2.com provides on the backend and the different ways to drive engagement from internal and external partners. We also love the badges, really helps elevate our marketing material.
What do you dislike about the product?
I wouldn't say I have any dislikes with G2.
What problems is the product solving and how is that benefiting you?
I use G2.com to enhance my company's visibility, showcase AI and bot protection capabilities, and build buyer trust while proving our market value.
Reach High-Intent Buyers with Verified Reviews and Buyer Intent Data
What do you like best about the product?
What I like best about G2 Marketing Solutions is the ability to reach high-intent buyers through verified reviews and buyer intent data. It helps identify prospects who are already researching solutions, making marketing and sales efforts more targeted and effective. The social proof from real customer reviews also builds strong credibility and improves conversion rates.
What do you dislike about the product?
What I dislike about G2 Marketing Solutions is that it can be quite expensive, especially for smaller teams, and results often depend heavily on having a strong volume of reviews. Without that, it’s harder to see consistent ROI.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps solve the challenge of reaching high-intent buyers and building trust in a crowded market. It provides visibility into prospects actively researching solutions through buyer intent data, allowing us to target the right audience at the right time. Additionally, verified customer reviews act as strong social proof, which improves credibility and increases conversion rates, ultimately driving more qualified leads and better ROI from our marketing efforts.
One-Stop Hub for Finding All Software Solutions
What do you like best about the product?
I like the fact that there is a single place I can go to get info on software solutions
What do you dislike about the product?
Sometimes it can be difficult to create exactly what I want...
What problems is the product solving and how is that benefiting you?
I am using this for a wide range of different marketing solutions
Great Visibility Into Reviews, Competitive Insights, and Support
What do you like best about the product?
I like how it provides visibility to a prospective customer on what other customers are talking about your own product. From a user standpoint, the dashboard feature provides insights into new reviews, competitive analysis and marketing content. Lastly, I appreciate the support that the G2 team provides.
What do you dislike about the product?
The weighting of market presence in G2’s rankings can sometimes disadvantage smaller or growing companies. Even with strong satisfaction scores, they may rank lower compared to larger vendors with broader reach. Introducing a way to better spotlight high-performing smaller teams would make the platform more balanced and help buyers discover high-quality but less visible solutions.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions helps us systematically build credible social proof by driving customer reviews, which increases visibility into how real users perceive our product. This not only strengthens our brand trust but also influences buyer decisions. Additionally, features like profile analytics and buyer intent signals give us visibility into in-market prospects, helping our marketing and sales teams prioritize outreach and engage with higher-intent accounts more effectively.
User-Friendly UI with Great Support and Integrations
What do you like best about the product?
The user-friendly UI, the support, and the integrations
What do you dislike about the product?
So far, it's good, we are happy with the product
What problems is the product solving and how is that benefiting you?
It helps us with the market presence, the visibility, and the Indent signals
Finally Reaching the Right Audience
What do you like best about the product?
I've been using G2 Marketing Solutions for couple of months but the leads actually make sense for our business. They're not just random contacts; they feel targeted and relevant.
What do you dislike about the product?
Nothing that's been a dealbreaker honestly. If I had to nitpick, maybe the dashboard takes a little getting used to at first. It's not immediately obvious where everything lives. But it's a minor thing and you figure it out pretty quickly.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions has helped us get in front of an audience that actually matches what we're going after.
Great Intent Signals and Slack Alerts, but Setup and Scoring Need Work
What do you like best about the product?
The intent signals from G2 about my product, category and competitors. The slack notifications are useful too.
What do you dislike about the product?
The slack integration setup is very broken and the scoring of intent can be better. Hard to show value of G2 to leadership.
What problems is the product solving and how is that benefiting you?
Buyer intent for Ads and Outbound.
Responsive Team with Genuine Feedback, But Overwhelming At Times
What do you like best about the product?
I like the responsive team at G2.com and appreciate receiving genuine feedbacks. The initial setup was quite easy, which made it convenient to get started.
What do you dislike about the product?
Sometimes it feels too much for the customer. The forms and questions could be less.
What problems is the product solving and how is that benefiting you?
G2.com helps me keep the services updated and ensures customer reviews are attended to.
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