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Only as good as you make it ...
What do you like best about the product?
We've been on the Power Plan for nearly 8 months, slow to adopt all of the paid features available to us. Those we've leveraged: Upgraded Profile, Testimonial Widget, Customer Reference Page, and Real-Time Leads. We're soon to embrace the Marketo lead webhooks and buyer intent integration. What do I like best? Admin Portal ease-of-use. Platform is super intuitive. Intent data, marketing content and other analytics are easily accessible via MyG2 menu, no need to hunt. Customer reference pages are easy to build, too. Support from Customer Success is great.
What do you dislike about the product?
We've not yet leveraged all of the paid features available to us, can only speak to those we have: nothing to dislike at this point, really. I do, at times, feel pressured, sometimes rushed, to utilize plan to fullest potential (understandably, as CS team is eager to prove value), and felt the onboarding process was hurried, though we're not quite there yet. Baby steps is how we roll.
What problems is the product solving and how is that benefiting you?
We onboarded G2 with hopes of generating more product reviews, have a larger presence in the market, be equally, if not more, visible than our competitors. A formal review strategy was not in place prior to our purchase of the Power Plan though we knew we needed one, are still working up a viable program best suited to our needs. Again, we've not yet leveraged all features, though benefits we have seen: an uptick in reviews, greater visibility/credibility in the market, category leadership (and accompanying badges).
Recommendations to others considering the product:
Have a review strategy in place before committing to subscription; a blind purchase means unutilized features. Have entire Marketing team on board ahead of time, included in decision-making process: Content Marketing, Product Marketing, Marketing Ops, Customer Marketing, Sales Ops, Enablement, Social & Web are good places to start.
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Love G2!
What do you like best about the product?
We have had excellent luck with G2. Our sales team uses G2 to close more and more deals, and in marketing, we use G2 to solidify our great position in the market. We love that all of the content is available for us to use in competitive campaigns and that's it all coming from a 3rd party source. People love to do their own research nowadays and we want to be sure they are seeing our product in the best light!
What do you dislike about the product?
There really is no downside to G2! If you have any issues, you have great customer success reps who make things super easy to understand and put into practice.
What problems is the product solving and how is that benefiting you?
With G2, we are helping our sales reps give their clients and prospects what they want - the ability to go out and do their own research, find all the pros and cons, and know all of the facts before speaking to their rep again. We have so many leads attributed to G2 and more continuing to pour in. Not to mention all of the attributed dollars that make the investment into G2 very much worth it.
An Effective Tool for Showcasing our Customers' Experiences
What do you like best about the product?
The ability to leverage product reviews as well as the index, grid, and head-to-head competitor reports has proven to be a valuable asset. We have been able to show strong ROI and we aren't necessarily utilizing the tools as effectively as we could.
Also, our G2 team is amazing. They're responsive, helpful, creative, and always looking to take something of our plate to get something done.
Also, our G2 team is amazing. They're responsive, helpful, creative, and always looking to take something of our plate to get something done.
What do you dislike about the product?
The Activated Profile package is pricey and not well aligned to businesses who don't engage in account-based marketing. It would be nice to have a package with much of those features adjusted for those of us who can't make as much use of the business intent data and lean more on content-based lead and demand generation.
What problems is the product solving and how is that benefiting you?
We use G2 to help provide customer-centric third-party recognition as well as evaluation stage lead generation.
Here are a few highlights:
- The index reports (with the help of the badges) continue to be among our top content for generating in new sales opportunities.
- The head-to-head competitor comparisons are great for marketing and sales efforts as well as being super easy to create and update.
- We've seen a jump in conversions after replacing a G2 competitor's reviews on key website pages with G2's curated review feed, in part, because we can cater the reviews to the specific need the web page is addressing.
Here are a few highlights:
- The index reports (with the help of the badges) continue to be among our top content for generating in new sales opportunities.
- The head-to-head competitor comparisons are great for marketing and sales efforts as well as being super easy to create and update.
- We've seen a jump in conversions after replacing a G2 competitor's reviews on key website pages with G2's curated review feed, in part, because we can cater the reviews to the specific need the web page is addressing.
Love working with the G2 team!
What do you like best about the product?
The partnership in working with the G2 team! They have been able to answer all of our questions on the capabilities of G2, what solutions would work best for our team, and maximizing our results from using this product.
What do you dislike about the product?
G2 offers many solutions when it comes to Marketing Solutions. It can be difficult determining the best solution for your business at first, but our Account Manager and CSM have been super helpful in this process for us!
What problems is the product solving and how is that benefiting you?
We are utilizing the G2 Buyer Intent for our Customer Success team. We now have data on real time insight for our customers - something we have not been able to do in the past.
A true partnership with unwavering support
What do you like best about the product?
G2 is clearly a leader in this space and they make it easy and attainable for partners to utilize and leverage their reports. The way that they break down each vendors strengths, weaknesses, and comparisons to competitors is so valuable!
Having an extremely attentive and proactive account manager is very beneficial and goes a long way and makes it easy to get the most out of the partnership.
Having an extremely attentive and proactive account manager is very beneficial and goes a long way and makes it easy to get the most out of the partnership.
What do you dislike about the product?
The only downside is not being able to use all of the reports if they're not licensed!
What problems is the product solving and how is that benefiting you?
Being able to recognize where we stand in the industry and know exactly where we stack up with competitors. It's also given us a lot of insight to up and comers in each category.
Also, the ability to utilize real user reviews and perspectives helps with credibility and validates our own marketing tactics.
Also, the ability to utilize real user reviews and perspectives helps with credibility and validates our own marketing tactics.
Wonderful experience
What do you like best about the product?
Our CSM, Jeremy, is so dedicated and excited - it's rejuvenating!
What do you dislike about the product?
I can't say I have much to include here as I don't actively use the platform but more consult and distribute.
What problems is the product solving and how is that benefiting you?
Distribution of real life reviews
You Wont Find Better!
What do you like best about the product?
We have probably the best CSM out there - shout out to Jeremy Levin! This makes our experience 10x better and what makes me recommend G2 to others professionals over and over again. Not only is his support to help us really maximize profile traffic and brand reputation across G2 categories through our bi-weekly check-ins, research audits, and marketplace assessments super helpful, but his willingness to constantly go above what we ask and offer us more is amazing. Our team at G2, the resources they provide us with and the knowledge they share is the best I have had. Like I said, you won't find better!
What do you dislike about the product?
Not much to dislike. Our G2 team has been awesome in helping us if we have any issues.
What problems is the product solving and how is that benefiting you?
We are using G2 to capture the voice of our customers through reviews. We enjoy leveraging G2 reports and quotes for blogs, social content, and competitive insights.
Top-tier competitive intel support
What do you like best about the product?
G2 has allowed our sellers to leverage multiple angles when selling against competitors (i.e. review quantity, review quality, feature comparisons, etc.). And on top of that, the assets that they provide our team with are designed according to our brand guidelines... lightening the load for our creative team.
I'd also be remiss if I didn't mention our fantastic account team. Jeremy Levin has been an incredible resource for us as we've grown into new categories and analyzed competitors. In addition to simply answering questions, he comes to the table with suggestions as new products, features, or grids roll out to help us get the most bang for our buck.
I'd also be remiss if I didn't mention our fantastic account team. Jeremy Levin has been an incredible resource for us as we've grown into new categories and analyzed competitors. In addition to simply answering questions, he comes to the table with suggestions as new products, features, or grids roll out to help us get the most bang for our buck.
What do you dislike about the product?
I would love to understand more, from a competitive perspective, how other vendors are able to rank on specific grids. There are cases where some vendors are on a specific grid that I don't believe belong, and it's difficult to understand how they got there and create a "dismiss" talk track for our sellers.
For example, why is competitor "X" listed under grid "A?" There are specific rules that vendors must follow in order to rank on a grid, but in my opinion, it's not specific enough to truly understand what our sellers are up against.
For example, why is competitor "X" listed under grid "A?" There are specific rules that vendors must follow in order to rank on a grid, but in my opinion, it's not specific enough to truly understand what our sellers are up against.
What problems is the product solving and how is that benefiting you?
I'm using G2 Marketing Solutions' materials to create talk tracks and collateral for our sales team to leverage on calls with prospects and customers.
Recommendations to others considering the product:
G2 Marketing Solutions are a fantastic investment for a marketing team. The level of support that we've received from the G2 team is unmatched.
Impactful relationship, driven by world-class Account Management.
What do you like best about the product?
Our account management team, particularly Jeremy and Mike, is second to none. They invest the time to understand the nuances and complexities of our business. They help drive and inform our strategy and tactical goals for advocacy and review ecosystem management, so that we have tangible benchmarks keeping everyone focused and accountable to our overall goals. They continually look for ways to add value to our relationship, and test into new opportunities. 11/10 would recommend.
What do you dislike about the product?
It would be nice to have additional pricing options at varying levels for the content licensing packages.
What problems is the product solving and how is that benefiting you?
Brand Reputation and Sales Acceleration benefits by leveraging reviews, quarterly assessments, and awards/badges; adds credibility to marketing and sales assets. Demand Gen, revenue expansion, and attrition benefits from buyer intent packages to inform in market prospects, and identify cross-sell/up-sell and retention use cases from existing accounts. Leverage customer sentiment and review content to inform product, sales and care roadmaps.
Great technology and team
What do you like best about the product?
The team we have worked with is committed to our organization's success. This has created a winning strategy for our organization!
What do you dislike about the product?
our organization's inability to set up the SFDC connector. If you have "bad data" it can be tough to launch
What problems is the product solving and how is that benefiting you?
We leverage G2 to see our customer insights. This helps up get ahead of potential churn risk and also helps us identify potential upsell/crossell opportunities. We have saved thousands of dollars in churn and generated good upsell leads
Recommendations to others considering the product:
The Buyer intent data that our organization uses has been a great tool for our organization who has hundreds of thousands of customers. I would highly recommend this service to anyone who has a large customer base and "you can't get to all customers". Between mitigating risk/churn vs upsell opportunities, both have proven to be equally as important to our organization. We have been unable to leverage the Salesforce.com connectors yet and due to this, I feel as though sometimes we are only leveraging some of the tools available to us. We hope to enable this sometime in 2021.
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